1. 1. Branding and the Music IndustryThe White Stripes
2. 2. The White StripesThe White Stripesformed in 1997 andhad many years ofvery stylised fame upuntil 2011.The group, as its namesuggests, had a strongnovelty that wassticking to the boldcolour pallet of redwhite and black. Thisidea they got from theconfectionery thePeppermint Swirl.
3. 3. The White StripesThere look connotes a reflectionof there music. The bandfamously keep away from beingput into one conventional boxand do this is in a childish/tweefashion. The many images theyuse to advertise also,collaboratively show the style ofvoice that the lead singer, JackWhite has as there is a mixtureof alternative rock, blues,country and punk. The use ofthe pearly king and queen showthe country/ blues side and thelong back hair shows thealternative rock, for example.
4. 4. The White StripesSeven Nation Army is the most wellknow of any of The White Stripessingles. It was realised in 2003 andwon 2004's Grammy Award forBest Rock Song. The music video,directed by Alex And Martin, alsosticks to The White Stripes iconicimage with a black white and redkaleidoscopic tunnel of trianglesand images of the artists JackWhite and Meg White. Thetriangles speed up and slow downwith the tempo of the song. ThisMusic video also connotes the styleof the band with its alternativestylised chic and almost punk likechaos.
5. 5. The White StripesThe Hardest Button to Button was another oneof The White Stripes more popular of work(famously used in an episode of the Simpsons).It was realised in 2003 as a single. This was thethird ever White Stripes video to be made,directed by Michel Gondry. The music videowas created using pixilation animation to makethe effect of many drum kits and amplifiersmultiplying to the rhythm of the song as Jackand Meg perform it. There is also a shortcameo of Beck (the artist) at 2:25. The songshows again there diverse and personalisedstyle. Jack White and Meg White, also sportingthere red, white and black costumes, haveinstruments with the signature red white andblack; mainly the bass drum with thepeppermint swirl painted on it.
6. 6. The White StripesThe Hardest Button to Button was another oneof The White Stripes more popular of work(famously used in an episode of the Simpsons).It was realised in 2003 as a single. This was thethird ever White Stripes video to be made,directed by Michel Gondry. The music videowas created using pixilation animation to makethe effect of many drum kits and amplifiersmultiplying to the rhythm of the song as Jackand Meg perform it. There is also a shortcameo of Beck (the artist) at 2:25. The songshows again there diverse and personalisedstyle. Jack White and Meg White, also sportingthere red, white and black costumes, haveinstruments with the signature red white andblack; mainly the bass drum with thepeppermint swirl painted on it.