Who am I?

And who are you?

What’s it all about?

Listen

Share

Get seen

Get talked about

Get creative

Set up

Name

Banner picture

Contact information

Facebook Campaigns - 10 Tips1. Keep it short.2. Avoid complicated wall posts.3. Consider your audience.4. Ask questions.5. Use an eye-catching image.6. Add links.7. Keep variety in your posts.8. Choose the right time.9. Tell fans what to do.10. Respond.

Best Practices Listen.  Regularly monitor the comments about your organisation.

Share.  Share photos and behind the scenes info. Even better, give a glimpse of developing projects and events.

Ask.  Ask questions of your fans to glean valuable insights and show that you are listening.

Respond.  Respond to compliments, complaints and feedback in real time

Reward.  Share updates about special offers, discounts and time-sensitive deals.

Demonstrate wider leadership and know-how.  Reference articles and links about the bigger picture as it relates to you and the community.

Champion your public . Share and reply publicly to great posts posted by your ‘fans’.

Establish the right voice. . How do you want your organisation to appear to the community?

Let’s Post

Who do you want to talk to? (and Why?)

What and How often?

What do your ‘fans want to read?

Personal or professional?

Some Do s and Don’ts

Monitoring and Managing

Daily ‘to do’ list

Dealing with complaints and questions

Your tone of voice

ToolsLikes

DM s

Share

Highlight and pin

Schedule

Admin

Adverts

Increasing your audience

Liking other pages

Engagement

Adverts

Incentives

Connecting it all

Useful Apps

1. To add more pages to your facebook page Static I frame

2. Import fb posts to twitter. Still use your twitter account of course, it's very important, but its not always good to have tweets showing on fb. http://apps.facebook.com/fbtotweet/

3.Competitions - Wildfire fairly easy and affordable

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What next...?

Your Strategy

Mari Smith

f

What next...?

Your Strategy

Mari Smith