Upload
gillian-haverty
View
35
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Who am I? And who are you?. What’s it all about?. Listen Share Get seen Get talked about Get creative. Set up. Name Banner picture Contact information. Facebook Campaigns - 10 Tips. Keep it short. Avoid complicated wall posts. Consider your audience. Ask questions. - PowerPoint PPT Presentation
Citation preview
Who am I?
And who are you?
What’s it all about?
Listen
Share
Get seen
Get talked about
Get creative
Set up
Name
Banner picture
Contact information
Facebook Campaigns - 10 Tips1. Keep it short.2. Avoid complicated wall posts.3. Consider your audience.4. Ask questions.5. Use an eye-catching image.6. Add links.7. Keep variety in your posts.8. Choose the right time.9. Tell fans what to do.10. Respond.
Best Practices Listen. Regularly monitor the comments about your organisation.
Share. Share photos and behind the scenes info. Even better, give a glimpse of developing projects and events.
Ask. Ask questions of your fans to glean valuable insights and show that you are listening.
Respond. Respond to compliments, complaints and feedback in real time
Reward. Share updates about special offers, discounts and time-sensitive deals.
Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to you and the community.
Champion your public . Share and reply publicly to great posts posted by your ‘fans’.
Establish the right voice. . How do you want your organisation to appear to the community?
Let’s Post
Who do you want to talk to? (and Why?)
What and How often?
What do your ‘fans want to read?
Personal or professional?
Some Do s and Don’ts
Monitoring and Managing
Daily ‘to do’ list
Dealing with complaints and questions
Your tone of voice
ToolsLikes
DM s
Share
Highlight and pin
Schedule
Admin
Adverts
Increasing your audience
Liking other pages
Engagement
Adverts
Incentives
Connecting it all
Useful Apps
1. To add more pages to your facebook page Static I frame
2. Import fb posts to twitter. Still use your twitter account of course, it's very important, but its not always good to have tweets showing on fb. http://apps.facebook.com/fbtotweet/
3.Competitions - Wildfire fairly easy and affordable
f
What next...?
Your Strategy
Mari Smith
f
What next...?
Your Strategy
Mari Smith