BA (Hons.) GRAPHIC DESIGN LEVEL 05 Module Code OUCE255 Outcomes 1, 2

Module Title ENTERPRISE & INNOVATION

TASK 1 Who am I – Who are they?

BRIEF Based on the principles that have been introduced so far in the Enterprise module, investigate who you are as a creative in relation to who is out there looking for creative talent. Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• What skills you have and how they relate to the needs of your client group?

• What skills are needed and what skills do you want to develop?

• What are your professional/creative aims and how do they relate to the needs of the client group?

It is essential that you make references to the ʻ4 Psʼ which formed the core learning of your first Enterprise Lecture. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it. DELIVERABLES The results of your research should be posted to your Enterprise blog. and summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice.