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Eating, Thinking and Staying Active with New Media 6.02.09 Mary Madden Pew Internet & American Life Project Presented to: NICHD Media-Smart Youth Meeting. Who we are…. Where we live…. Watching the online audience grow. 74% of adults in the U.S. use the internet up from 46% in 2000 - PowerPoint PPT Presentation
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Eating, Thinking and Staying Active with New Media
6.02.09Mary MaddenPew Internet & American Life Project
Presented to: NICHD Media-Smart Youth Meeting
June 2, 2009 2Eating, Thinking and Staying Active with New Media
Who we are…
June 2, 2009 3Eating, Thinking and Staying Active with New Media
Where we live…
June 2, 2009 4Eating, Thinking and Staying Active with New Media
Watching the online audience growPercentage of U.S. Adults Online
0%
10%
20%
30%
40%
50%
60%
70%
80%
•74% of adults in the U.S. use the internetup from 46% in 2000
• 93% of teens ages 12-17 use the internetup from 73% in 2000
• 87% of parents of teens go online
June 2, 2009 5Eating, Thinking and Staying Active with New Media
Then and Now…
2000
5% with broadband at home
50% owned a cell phone
=slow and stationary connections
2008
58% with broadband at home
82% own a cell phone
=fast and mobile connections
June 2, 2009 6Eating, Thinking and Staying Active with New Media
Mobile access to the “cloud”
69% of online Americans have used “cloud computing”
applications whose functionality is located on the web.
June 2, 2009 7Eating, Thinking and Staying Active with New Media
Youth of Today: Already Media-Smart?
June 2, 2009 8Eating, Thinking and Staying Active with New Media
Online activity pyramid: by generation
The vast majority of online adults from all generations uses email and search engines.
While there are always exceptions, older generations typically do not engage with the internet past e-commerce.
The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS.
Generations Online in 2009
Basic online entertainment (online videos, playing games)
E-commerce (online shopping, banking, and travel reservations)
Research and information gathering (product research, news, health and religious information searches)
Email and search
Active engagement with social media
(visit SNS, create SNS profile, create blogs)
More advanced online entertainment
(download videos, music and podcasts)
More advanced communication and passive social media use
(instant messaging, visit SNS, read blogs)
June 2, 2009 9Eating, Thinking and Staying Active with New Media
Profiles: Switchboards for social life
June 2, 2009 10Eating, Thinking and Staying Active with New Media
Lesson #1: Get Creative
– Teens have embraced Web 2.0—blogging, remixing and sharing their creations without fear.
– Teens have the time to play around with these tools and get comfortable, and adults need this time, too.
• 64% of online teens are content creators
June 2, 2009 11Eating, Thinking and Staying Active with New Media
Lesson #2: Start Conversations
• Most teens receive feedback on the material they post, and most give feedback to others.
• Social media tools offer the opportunity to solicit feedback and shape critical conversations.
Teen content creators solicit feedback
June 2, 2009 12Eating, Thinking and Staying Active with New Media
Lesson #3: Reinforce Relationships
– Rather than replace offline relationships with online ones, social media tools work best when they augment relationships that have other dimensions.
• 91% of social networking teens use the sites to stay in touch with offline friends
June 2, 2009 13Eating, Thinking and Staying Active with New Media
Lesson #4: Cultivate Semi-public Spaces
• Teens curate social spaces where they feel comfortable sharing ideas and expressing themselves.
• Semi-public spaces like social networking groups offer participants a forum to ask questions and share ideas.
Teens are skilled navigators of the semi-public Web
June 2, 2009 14Eating, Thinking and Staying Active with New Media
Eating with New Media
June 2, 2009 15Eating, Thinking and Staying Active with New Media
Sites to inspire: Yelp
http://www.yelp.com
June 2, 2009 16Eating, Thinking and Staying Active with New Media
Thinking Critically with New Media
June 2, 2009 17Eating, Thinking and Staying Active with New Media
Sites to inspire: Keeping Score
http://www.keepingscore.org
June 2, 2009 18Eating, Thinking and Staying Active with New Media
Staying Active with New Media
June 2, 2009 19Eating, Thinking and Staying Active with New Media
Sites to inspire: Cycle Kids
http://www.cyclekids.org
June 2, 2009 20Eating, Thinking and Staying Active with New Media
Regroup and Rethink…
• Connect with teens using the tools they already know
• Make your resources infinitely shareable
• Create opportunities to collaborate
June 2, 2009 21Eating, Thinking and Staying Active with New Media
Thank you!
Mary Madden
Senior Research Specialist
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
202-419-4500
