Wholesale Source Magazine

& General MerchandiseFor Distributors & Retailers of Variety

HOLESALEW SOURCE

November 2009 • Volume 17, No. 11

Tips for HiringHoliday Help

The Online and In-Store Crossover

Conundrum

COMPANY PROFILE:World Health Products, LLC

InspirationalGifts

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HOLESALEW SOURCE

Publisher/President

Jack McAndrew

ADvertising

Vice President – OPeratiOns

Gary Riddle

directOr – GrOuP sales

Mark Campbell

adVertisinG cOOrdinatOr

Robert Smith

adVertisinG cOOrdinatOr

Brittany Ryan

creAtive

editOr

M. F. Pascal

assistant editOr

Tony D’Ignazio

art directOr

Joshua Hughes

cOntributOr

Veronica Sliva

ADministrAtion

cOmPtrOller

Richard Cavalier

it directOr

Damian Eklund

it cOmmerce

Justin Sgalio

circulatiOn

James Fraser

Published by:Show Communications

423 Lenni Rd., Lenni, PA 19052

800.297.4036 610.361.8555, 610.361.0117 fax

wsmag.com

Wholesale source Magazine (USPS 021354) is published monthly, by Show Communications, Inc., 423 Lenni Road, Lenni, PA 19052. One year subscription rate is $45.00 for U.S. Overseas airmail rates apply for Central/South America, Europe and Mexico, $245.00 for one year. Asia, Australia, and Pacific Islands $295.00 for one year. Periodical postage paid at Lenni, PA 19052 and additional mailing offices. Overnight deliveries to: 423 Lenni Road, Lenni, PA 19052. Please send subscription requests to: Show Communications, at the preceding address. POSTMASTER: Send address changes to Wholesale Source Magazine, 423 Lenni Road, Lenni, PA 19052. Views expressed in articles published in Wholesale Source are the views of authors and individual contributors and are not to be attributed to Wholesale Source, its editorial advisors, its advertisers, unless expressly stated. Wholesale Source does not verify the accuracy of claims made in advertisements, and publication of an ad does not imply endorsement by the magazine. Some products advertised in Wholesale Source may be illegal in some states. ERRORS – It is Wholesale Source’s policy to review all ads set in-house with the advertiser regarding content, spelling, prices, and contact information PRIOR to publication. In ALL cases, including camera-ready ads, the advertiser assumes complete responsibility for the accuracy of information presented in ads. In any case where an error is clearly the fault of Wholesale Source, and which would prevent a reader from contacting an advertiser or in which incorrect pricing is involved, Wholesale Source’s liability will be limited to granting a FREE ad run to the advertiser or a correction announcement, whichever the advertiser prefers, provided Wholesale Source is notified PRIOR to the next edition’s deadline. Placing an advertisement in Wholesale Source constitutes acknowledgement and acceptance of these items.

November 2009a t - a - g l a n c e

Economy getting you down? Are you thinking about

relocating? According to Money Magazine, following

are the top 5 most livable cities: Louisville, CO,

Chanhassen, MN, Papillion, NE, Middleton, WI and

so the East Cost is not left out — Milton, MA .

Having difficulty finding that special gift for that

special someone? Well if that person is a bowler you

might want to check out the popular scented bowling

balls. Scented balls appear to be all of the rage. The

first scent created several years ago was grape, but now

one can choose from, vanilla, black cherry, pineapple

and cinnamon. Hang if from your mirror and you

have a jumbo size car freshener!

Some phrases should probably just be struck from our vocabulary. A recent study revealed the

5 most annoying phrases in our trendy lexicon are: “Whatever,” “Anyway,” “It is what it Is,”

“At the end of the day,” and “ya know.” Some retailers

are scripting their employees more stringently to avoid

these common expressions. Another expression for

front-line retail employees to loose is “No problem”

as opposed to “thank you.” As one frustrated customer

quipped, “Of course it is no problem, you’re taking

my money.”

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N O V E M B E R 2 0 0 9

66The economy is not great and most consumers are watching their

pocketbooks closely. But everyone needs a little encouragement now and

then, perhaps even more so in our uncertain world. When it is time to

give a gift, a personal, well-meaning little gift with an inspirational word or

quote may just the ticket. It’s not surprising that even though shoppers are

cutting down on other types of purchases, inspirational items are selling

very well. People are looking for hope in any way possible.

F E A T U R E S 82 Hiring Holiday Help During the holidays retailers are often in need of a few

extra employees. However, they may not be aware of

the risks and liabilities that come with hiring temporary

workers. Fisher & Phillips a law fi rm that specializes

in employment and labor law has provided a few very

important tips for retailers this season.

110 The Online and In-Store Crossover Conundrum

Can online and in-store have a synergistic channel

relationship? The crossover sales question leaves

marketers wondering—what are the incremental offl ine

sales attributable to my Web site and do I run the risk

of cannibalization?

B U S I N E S S F O C U S

58 Good Behavior by Decree Yes, you can legislate good behavior. Quint Studer,

author of Wall Street Journal bestseller Results That

Last, explains how to create and use a Standards

of Behavior contract that boosts morale, customer

satisfaction, and profi tability.

T E C H U P D A T E

98 YOWZA Yowza!! removes the need to clip coupons or print out

emails with promo codes by offering deals directly

to the mobile device. Users can search for nearby,

participating retailers either via zip code or by using

the device’s built-in GPS to fi nd stores within 1, 5, 15,

25 or even 50 miles of their current location. Once

an offer is selected, a mobile coupon code or scan-able

barcode can be redeemed at checkout.

6 @ WSMAG.COM NOVEMBER 2009

66The economy is not great and most consumers are watching their

pocketbooks closely. But everyone needs a little encouragement now and

then, perhaps even more so in our uncertain world. When it is time to

give a gift, a personal, well-meaning little gift with an inspirational word or

quote may just the ticket. It’s not surprising that even though shoppers are

cutting down on other types of purchases, inspirational items are selling

very well. People are looking for hope in any way possible.

F E A T U R E S

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N O V E M B E R 2 0 0 9

Departments

C O M P A N Y P R O F I L E S

74 World Health Products, LLC www.teamGAT.com www.clomapharma.com

T R E N D S

56 Road Mice™ Wired Models

86 Bakeware

114 Halloween: Record-Breaking Sales

122 Gift Cards

I N D U S T R Y , E T C .

50 Pure Hemp Papers

90 Chocolate Peeps

92 DuneCraft New Products

118 Demeter Fragrance Library

136 AWMA Real Deal Expo

S N I P P E T S

104 Good Night Lite

D E S T I N A T I O N S

126 Gatlinburg/Pigeon Forge

138 Ocean City, Maryland

R E S O U R C E S

130 Show Calendar

132 Rates and Distribution Schedule

140 Resource Center

144 Advertising Directory

WHOLESALE SOURCE ONLINE

Wholesale Source Magazine can be viewed monthly at wsmag.com in a complete online format using our e-magazine fl ip technology.


Halloween: Record-Breaking Sales 90

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38 @ wsmag.com November 2009

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Snippets

s n i p p e t s

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Comes in packs of 20 honey-scented soap leaves in an

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tree leaves to form individual soaps of unmatched beauty.

Available at Wrapables.com

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Reference: www.wrapables.com


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Four Door Media, designer, manufacturer, and distributor of

specialized computer based products and accessories, announced

that Road Mice™, an innovative car-shaped computer mouse

officially licensed by today’s hottest auto manufacturers, is now

taking orders for its latest product line expansion, the new wired

car mouse models.

True to the original wireless optical line of Road Mice, computer

users who favor a wired computer mouse experience can now

order the Chevrolet, Corvette, Dodge and Ford model of their

dreams, each of which is carefully crafted to replicate the pristine

lines, eye-catching details and bold colors of America’s most

beloved automobiles. All wired Road Mice feature functioning

headlights and tail lights, which can be left on for any duration of

use as there are no batteries to replace.

“We expanded our line of Road Mice based on the initial

excitement and positive feedback in the marketplace for our

wireless models,” says Dan Cwieka, CEO of Four Door Media.

“We are thrilled to announce that the new wired versions of Road

Mice are now available for order, providing an affordable must-

have gadget for anyone who has ever dreamed of sitting behind

the wheel of an iconic car, such as the Chevrolet Camaro or

Corvette Z06.”

Ranging in price from $32.95 to $36.95 each, Wired Road Mice

models now available for order include:

Chevrolet® Camaro™ Concept

Corvette® Z06™

Chrysler HEMI® 300C

Chrysler PT Cruiser

Dodge Charger SRT8

Ford Mustang

Ford GT

All Road Mice models are PC and Mac compatible and can be

used with both desktops and laptops. Each wired and wireless

mouse features a unique (VIN) serial number and owners are

invited to log onto the Road Mice Title and Registration page

to register and activate their product warranty and receive their

individual title, at no extra charge.

Resellers and potential licensors should visit

www.fourdoormedia.com or call

1-408-Car-Mice (408-227-6423) with questions or requests.

All Road Mice designs are available at www.RoadMice.com,

www.CarMouse.com, www.amazon.com and www.buy.com.

t r e n d s

ROAD MICE™ WIRED MODELSNOW CRUISING THE INFORMATION SUPER HIGHWAY

Four Door Media Announces General Availability of Latest Version of Car-Shaped Computer Mouse

About Four Door MediaFour Door Media is a specialized electronic products and entertainment company that creates, manufactures, markets and distributes, nationally and internationally, computer based products and accessories that entertain, promote and educate. The company was founded with a focus on marketing products that relate to the automotive industry and appeal to consumers across a wide range of market segments. Other products include USB flash drives and custom mouse pads. For information please visit www.fourdoormedia.com.

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b u s i n e s s f o c u s

Good Behaviorby Decree?

How a Simple Contract Can Motivate Employees to Create a Kinder, Gentler (More Prosperous) Workplace

58 59

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Yes, you can legislate good behavior. Quint Studer, author of Wall Street

Journal bestseller Results That Last, explains how to create and use a

Standards of Behavior contract that boosts morale, customer satisfaction,

and profitability.

Consider the things your employees do that you wish they wouldn’t.

Allison, for instance, chews gum—loudly—when she’s on the phone with

customers. Calvin consistently forgets to turn off his cell phone at critical

times. (Last week it burst into a rousing chorus of It’s a Small World during

an important meeting with potential investors from China.) And Joshua’s

tendency to aggressively share his religious and political views creates a

palpable tension in the office, particularly during election season. None of

them are bad employees, but they do have bad habits that irritate customers

and coworkers alike.

59

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If you assume there’s nothing you can do about such all-too-

human flaws and foibles, think again, says Quint Studer. You

can legislate good behavior—and what’s more, the vast majority

of employees will be glad you did.

“Don’t assume people will feel that you’re infringing on their

rights when you create a set of behavioral rules,” says Studer,

author of Wall Street Journal bestseller Results That Last:

Hardwiring Behaviors That Will Take Your Company to the

Top. “Most of them are as irritated by the offenders as you and

your customers are. Besides, most people appreciate having

‘official guidelines’—it eliminates their own confusion as well as

that of their coworkers.”

You might assume that, say, knocking before entering someone’s

office is a “common sense” behavior. But it’s not always. For people

who grew up in a family with lots of siblings, few bathrooms,

and even fewer boundaries, knocking on doors might feel like a

needless formality. In other words, common sense is a subjective

concept, depending in part on an individual’s background. Still,

it’s very important that every employee display behavior that’s

consistent with company standards and aligned with desired

outcomes.

“Obviously, you want employees to leave a positive impression on

customers,” says Studer, who is best known for using evidence-

based leadership to help companies “hardwire” leader behaviors

that effect culture change and create lasting business results.

“And it’s also important for morale to have everyone behaving

in appropriate ways. Employees who frequently behave in

ways that their coworkers deem inappropriate are certainly not

contributing to a happy, unified, productive team. And here’s

the real bottom line: If you don’t spell out which behaviors are

acceptable and which are not, you can’t hold people accountable

for them.”

Studer’s solution is simple and amazingly effective. He

recommends that organizations develop a “Standards of Behavior”

contract and have everyone, from CEO to receptionist, sign it.

This document can address any and all aspects of behavior at

work: from interaction with clients to phone etiquette to “good

manners” (knocking on doors) to “positive attitude” markers

(smiling or saying thank you).

B U s i n e s s f o c U s

60 @ wsmag.com novemBer 2009 61

1109 48-63.indd 13 10/29/09 10:27:40 AM

n Seek input from all employees in creating the document. Put

together a “Standards Team” to spearhead the initiative and

create the first draft. Just be sure that everyone has a chance

to review the document and provide input before it’s finalized.

Do not have Human Resources write it and impose it on

everyone else. You want to create buy-in, and that requires

companywide participation.

n Align desired behaviors with corporate goals and desired

outcomes. Before you start writing, take a look at your

organization’s long-term goals and areas that need improvement.

You must be able to measure the success of your standards by

seeing an impact in many of the key metrics of your operation,

whether those are increased customer satisfaction, reduced

rejects, or other measures.

n Be crystal clear and very specific in your wording. Don’t write

“Display a positive attitude.” Do write “Smile, make eye

contact, and greet customers by name.” Don’t worry about

insulting people’s intelligence. Sometimes people really, truly

don’t know what appropriate behavior is, and what isn’t. For

instance, if you don’t want common “slang” phrases used with

customers, you need to identify them right up front. One

Standards of Behavior document created by a Studer client

contains the phone etiquette directive: Avoid phrases like

“OK,” “Yeah,” “Hold on,” “Honey,” and “See ya.”

n Hold a ceremonial Standards of Behavior “roll out.” Once you

have finalized your Standards of Behavior document, it’s time

to implement it. Hold an employee forum or companywide

meeting in which you introduce the standards and distribute

pledges for everyone to sign. You might want to create an event

around your CEO and leadership team signing the pledge. You

may even hold activities designed to educate employees about

some of the points. Make it fun. But do have everyone sign

a pledge—it’s amazing how much more seriously people take

rules when they’ve signed on the dotted line.

n Hold people accountable when they violate a standard. Make

sure all employees know they’ll be held accountable for the

behaviors outlined in the Standards of Behavior document.

Then, just do it. How you hold them accountable is up to you.

Sometimes a simple meeting in which you show an employee

the signed pledge and point out her error is sufficient. Other

times, you might need to write her up or take more drastic

disciplinary measures. But one thing is clear: The Standards

of Behavior pledge gives you something to hold people

accountable to. It’s worth implementing for that reason alone.

n Create a designated “Standard of the Month.” Every month,

highlight a specific standard. This will boost awareness of

the standards in general and will get people thinking about

how that specific one applies to their daily lives. Let’s say, for

example, that you decide to focus on your policy for dealing

with disgruntled customers. At the beginning of the month,

a “reminder” e-mail detailing the policy is sent out. Next,

you might ask employees to write up real-life or hypothetical

scenarios in which they must deal with angry or dissatisfied

customers. Finally, you might hold a companywide forum in

which you recruit people to “act out” both sides of a conflict:

the disgruntled customer and the employee trying to soothe

her. Not only is this fun and often hilarious, it can be a valuable

learning tool, as it forces people to see both sides of an issue.

n Update the Standards of Behavior. The standards are dynamic

and will need to be updated from time to time. One or two

directives may not work as intended and may need to be

changed. You may also discover new standards that need to be

added as your company grows and evolves in new directions.

Make changes as necessary. Your Standards of Behavior should

be a “living document” that serves your company...not the

other way around.

n Have new applicants sign it right up front. Before you even

interview prospective new employees, have them read and sign

your Standards of Behavior. You will be able to eliminate people

from the race up front if they visibly balk at conforming to

your corporate culture. But more important, when you do hire

someone, there will be no doubt in his mind what you expect

of him. If he is going to have trouble meeting your standards,

you will probably know during the initial “probationary”

period.

Interested in creating a Standards of Behavior contract for your company? Studer offers the following tips:

61

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62 @ wsmag.com november 2009 63

Studer says just knowing that a Standards of Behavior document

exists—and knowing that their signature is affixed to a pledge

to uphold it—is enough to keep employees on their toes. It

creates an extra boost of awareness that really does affect day-to-

day behavior. It creates the same behavior expectations for the

entire team. Best of all, it functions as a tidal pull on problem

employees, bringing them up to a higher level of performance.

Obviously, when overall performance improves, so does the

quality of your products and services, the satisfaction level of

your customers, and—last but not least—your profit sheets.

“You may worry that enforcing Standards of Behavior will

create a company of robots—a company in which human

differences are discouraged in favor of mindless conformity,”

he writes in Results That Last. “That is not true! An office

unified by agreed-upon standards is a far more pleasant place

to work. Plus, individual responsibility flourishes, because it’s

clear what everyone’s responsibilities are. That contributes to an

environment of fairness, cleanliness, and good manners—and

happy customers who keep coming back for more.”

About the Author:

Quint Studer not only teaches it, he has done it. After

leading organizations to breakthrough results, Quint

formed Studer Group®, an outcomes firm that implements

evidence-based leadership systems that help clients attain

and sustain outstanding results. He was named one of the

“Top 100 Most Powerful People in Healthcare” by Modern

Healthcare magazine for his work on institutional healthcare

improvement. Studer was named “Master of Business” by

Inc. magazine. He is the author of Hardwiring Excellence:

Purpose, Worthwhile Work, Making a Difference; 101

Answers to Questions Leaders Ask; and Wall Street Journal

bestseller Results That Last: Hardwiring Behaviors That Will

Take Your Company to the Top. For more information, visit

studergroup.com.

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63

According to NRF Survey -NRF Advises Shopping Early to Compensate

for Lower Inventory- Retailers are about to embark on the holiday season of

the serious bargain hunter. According to NRF’s 2009 Holiday Consumer

Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers

plan to spend an average of $682.74 on holiday-related shopping, a 3.2

percent drop from last year’s $705.01.* It comes as no surprise that the

economy was an overriding theme throughout this year’s survey. Two-

thirds of Americans (65.3%) say the economy will affect their holiday plans

this year, with the majority of these consumers saying they’re adjusting by

simply spending less (84.2%).** People will also be shopping for sales more

often (55.0%), using more coupons (41.7%) and putting up last year’s

decorations (34.0%). Many Americans will also make changes in gift-giving,

planning to buy more practical gifts (36.0%), buying a joint gift for kids

or parents (17.3%), and making more gifts (16.7%). Additionally, more

than one-fourth of Americans (28.6%) say the economy is forcing them to

travel less or not at all for the holidays. “While last holiday season was filled

with chaotic confusion, adjusting to uncertainty has now become routine

for many Americans,” said NRF President and CEO Tracy Mullin. “This

holiday season will be a bit of a dance between retailers and shoppers, with

each group feeling the other out to understand how things have changed

and how they must adapt.” Americans’ eagle-eye on bargain hunting is

adjusting the priorities of many shoppers. According to the survey, more

than half of holiday shoppers say that sales and price discounts (43.3%)

or everyday low prices (12.7%) will be the most important factor when

deciding where to shop. Factors like selection (21.0%), quality (11.8%),

convenience (4.9%) and customer service (4.4%) declined from last year.

Not surprisingly, the majority of holiday shoppers (70.1%) will purchase

from discounters this year, though more than half (55.8%) will also shop

at department stores. Grocery stores (45.0%), the Internet (42.4%),

clothing stores (33.8%) and electronics stores (31.8%) will also be popular

destinations. In addition, one in ten holiday shoppers (11.4%) will buy

gifts or other holiday-related merchandise at thrift stores or resale shops.***

Retailers are compensating for soft sales this holiday season by cutting

back on inventory. According to NRF’s Port Tracker report, released in

September, traffic to the nation’s ports has scaled back to levels not seen

since 2003. “In anticipation of weak demand, many retailers scaled back

on inventory levels to prevent unplanned markdowns at the end of the

season,” said NRF President and CEO Tracy Mullin. “Once the most

popular items are gone, retailers won’t have anywhere to get them, so if

there was ever a holiday season to buy early, this is it.”

Whether they’re shopping to get the best selection or trying to stretch out

spending over a longer period of time, many holiday shoppers are starting

early. According to the survey, 39 percent of Americans will begin their

holiday shopping before Halloween, which is comparable to previous years.

As in previous years, three-fourths of Americans’ holiday budget will be

spent on gifts. While spending on family members will decline by a slight

two percent ($387.06 in ’09 vs. $395.15 in ’08), gifts for friends ($66.77

vs. $80.13) and co-workers ($19.26 vs. $22.63) will see double-digit drops.

Americans also plan to spend about five percent less ($34.81 vs. $36.88)

on “other” gifts for people like babysitters, teachers and clergy. Candy and

food spending may be one bright spot this year, with the average person

planning to spend $10 more in that category than last year ($90.26 in 2009

vs. $80.28 in 2008). Spending on other non-gift categories like decorations

($40.75 in ’09 vs. $43.45 in ’08), greeting cards and postage ($26.77 vs.

$27.39), and flowers ($17.05 vs. $19.10) is expected to drop. “While

the economic climate has shown some improvement from last holiday

season, retailers are not out of the woods yet,” said Phil Rist, Executive

Vice President, Strategic Initiatives, BIGresearch. “With a variety of factors

still up in the air, including uncertainty over job security, many Americans

just aren’t buying into the talk of recovery.” Though Americans were less

inclined to purchase gift cards last season, the popular gifts retain their

spot at the top of the list among gift recipients. According to the survey,

55.2 percent of adults would like to receive a gift card this holiday season,

with clothing (48.8%), books and DVDs (48.6%) and electronics (33.2%)

among other popular choices. NRF continues to expect holiday sales to

decline 1.0 percent to $437.6 billion.

i n d u s t r y , e t c .

Economy to Impact Two-Thirds of Families this Holiday Season

1109 48-63.indd 16 10/29/09 10:27:44 AM

Ultimate Division 2006 LLC • www.ud2006.comWholesale High Quiality Rendition Designer PerfumesFor Authentic Perfumes Please Call 1-800-266-3013 or 305-438-9009


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F E A T U R E

66 @ WSMAG.COM NOVEMBER 2009 67

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The economy is not great and most consumers are watching their

pocketbooks closely. But everyone needs a little encouragement

now and then, perhaps even more so in our uncertain world.

When it is time to give a gift, a personal, well-meaning little gift

with an inspirational word or quote may just the ticket. It’s not

surprising that even though shoppers are cutting down on other

types of purchases, inspirational items are selling very well. People

are looking for hope in any way possible.


1109 64-79.indd 4 10/29/09 10:37:18 AM

f e a t u r e

Celebrity Inspiration

If you want to see the

face of “Inspiration”

look no further than

Oprah Winfrey.

Winfrey’s battalion of

media enterprises…

her TV program, The

Oprah Winfrey Show, the magazine O, her website, Oprah.

com and Oprah Radio are all venues designed to inspire and

somehow help us become happier and more content — to be

better people.

Oprah’s topics address personal and social concerns. “Live your

best life” is the slogan on Oprah’s website, where you’ll find lots

of food for inspirational thought. The “Spirit” section provides

a myriad of tools to help you reflect on life’s questions. Not

only are you encouraged to live your best life with inspirational

quotes and stories, but surprise, surprise, there’s an assortment

of merchandise offered for sale too.

Inspiration Sells

Make no mistake about

it, there’s money in

Inspiration…especially

in a poor economy.

Words of inspiration such as Believe, Imagine, Dream, or Family

evoke positive thoughts and messages as do phrases like “Live

Your Best Life” or “Live Your Own Dreams”. Inspirational gifts

deliver uplifting, messages through symbols such as angels, hearts,

and crosses. Inspired words grace every product imaginable from

mugs and magnets to calendars and posters. No matter how the

message is delivered, or what type of product it is emblazoned

on, the idea is to make the giver and the receiver feel good.

Scott Testa, Professor of Marketing at St. Joseph’s University

in Philadelphia, said “These products help solve some of the

feelings of worry. An inspirational product is something that

lifts morale and is not necessarily associated with any particular

religious belief.”

The need to seek out hope has allowed inspirational products

to that used to be found predominantly in Christian bookstores

to become main stream. Today most gift stores and general

merchandise retailers, department and discount stores offer a

range of inspirational products.

Michael Russo, President of the Gift Association of America,

said that the tragic events of September 11, 2001 served to send

sales of inspirational products skyrocketing. Research conducted

by Packaged Facts, a division of MarketResearch.com, in their

report “The Religious Products Market in the U.S.” estimated

retail sales of inspirational gifts and merchandise in the U.S.

religious publishing and products market totalled $1.9 billion

in 2005, an increase of 11.8 % over the previous year. Growth is

forecasted all the way through 2010, to $2.4 billion.

Religion’s Role

The U.S. religious

publishing market

is worth over $7.5

billion and has enjoyed

tremendous growth

in recent years, as

faith and spirituality

increasing gained importance in American life. Although religious

merchandise can and does cover all religions, it is most often

associated in North America with Christian denominations.

The report, “The Religious Products Market in the U.S.: Books,

Music, Video and Accessories”, compiled by Packaged Facts,

explains why religion is a major market segment. The report

cites Simmons Market Research Bureau as stating that more

than 78% of American adults are Christians. Russo makes the

point, “Combine this statistic with the reports on the evening

news, and you get a clue as to why sales of these comforting

products are on the rise. The news of the world is frightening

and when people are troubled, they turn to God. They look for

spiritual guidance.”


1109 64-79.indd 5 10/29/09 10:37:19 AM

According to a 2007 study by Christian Bookstore Association

and Christian Retailing, the inspirational product market is

comprised of Bibles, books, music, gifts, greeting cards, toys and

apparel. While there are thousands of different types of products

in these categories, over the last several years, apparel and general

gifts have especially experienced significant growth. Gift and

apparel margins are much higher than other categories.

It’s not just products with Christian themes that are doing well.

Other faiths such as Jewish, Muslim, Hindu and others are

also in the mix. Wise retailers should make the effort to know

their customers. In the Jewish faith, for example, many items

have Hebrew writing making it difficult for the the non-Jewish

(or non-Hebrew-educated) customer to translate the message.

Certainly, they will be less inclined to purchase these items. If

you have such diverse demographics in your customer base,

you’ll want to offer a variety of products that target more than

one segment.

Inspirational products can be defined as something involving

text, words of wisdom or quotes. This trend goes beyond

religion. It’s an emotionally based expression of life feelings

and life-markers. Some retailers who are not familiar with the

intricacies of religious sectors may want to keep their products

more God-related than Christ-related.

The Medium for the Message

If you can print on it,

you have a medium

for your inspirational

message. The list is long…candles, refrigerator magnets, mugs

and address books, paper weights…on and on it goes.

Some messages are expressed in words others are expressed

symbolically. Angels, for example, are a popular inspirational

theme. Some of the more popular products are planters,

fountains and garden angels with messages like “Plant kindness

and simplicity in the garden of your soul”,

Inspiration can also be worn on garments or jewelry. Words

to live by such as, Strength, Love, Believe, and Imagine are

popular. Initially sought out as gifts, customers often buy

them themselves.

Occasions for inspiration

There are many

occasions suitable for

inspirational gifts.

Christmas, Easter,

Hanukkah, and Kwanzaa rank high, as well as weddings and

such Christian traditions as a christening, First Communion,

and Confirmation. Mother’s Day is another popular occasion

for inspirational products.

Life’s tragedies provide an opportunity to express meaning and

hope. Comfort and sympathy is a strong-selling gift category.

Inspirational gifts allow their buyers to share encouragement

with the recipients in times of bereavement or during sickness.

Merchandising Inspiration

It’s the words (or symbol) that makes the sale. Retailers should

carry a wide variety of messages generate an interest and meet

the needs of a variety of customers. Because these products are

message-driven, try to emphasize the messages in your store. For

example, display large signs with words such as Imagine and

Hope. Group products with similar messages together and offer

items in a variety of price ranges together in one area. For major

holidays and celebrations, inspirational displays should be front

and center.

Inspirational gifts are meant to touch the recipient in ways that

ordinary gifts cannot. As a retailer, make sure the messages you

carry are delivered loud and clear. Considering the many reasons

we seek inspiration, it’s a category worth trying. Have faith and

give them a try.

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c o m p a n y p r o f i l e

World Health Products, LLC

dba German American Technologies (GAT)www.teamGAT.com

dba Cloma Pharma Laboratorieswww.clomapharma.com

64 Sunnyside Avenue, 2nd FloorStamford, CT 06902Toll-Free: 888-811-4286International: 203-325-8567


1109 64-79.indd 11 10/29/09 10:37:49 AM

“I am relentless in my pursuit of cutting-edge performance supplementation world wide. We go to the ends of the earth to procure the most exotic and innovative compounds to formulate our products, and continue to research and develop the best, most exciting nutraceuticals in an ever-evolving industry.”

—Charles Moser, CEO

World Health Products, LLC is the parent company for Cloma Pharma

Laboratories, makers of ECA stacks such as Methyldrene™; and

German American Technologies (GAT), home of the Jetfuel® brand of

diet and energy products. WHP was created in 1997 by Charles Moser,

the current CEO. Charles wanted to provide a diverse group of young

and energetic fi tness enthusiasts, bodybuilders, and thrill seekers with

a unique set of products that use superior, fast-absorption technologies

and cutting-edge formulas to enhance their lives and lifestyles.

“My deep interest in human strength began in 1987. After seven years

of college, I dedicated myself to enhancing the bodybuilding and fi tness

lifestyle. Jack LaLanne, Bill Phillips, Steve Blechman, Arnold and many

others have given me the inspiration to continue to research fi tness,

exercise, and proper supplementation,” stated Mr. Moser.

In the last twelve years sales of GAT and Cloma Pharma, products have

expanded to over 25 countries. Many of the products are sold in gyms,

drug store chains such as GNC, health food stores such as The Vitamin

Shoppe, and wherever high-quality dietary supplements are sold.

The GAT line includes pre- and post-workout supplements, as well as

advanced thermogenics and other fi tness and performance supplements.

GAT routinely exhibits at The Arnold, LA Fitness Expo, Olympia, and

other IFBB bodybuilding and fi tness shows. They also advertise regularly

in FLEX, Muscle & Fitness, Oxygen, Muscular Development, and

MuscleMag International. They have a robust sampling program and a

comprehensive set of sales support premiums for the asking, including

t-shirts, catalogs, sell sheets and other promotional items, so that retailers

can try the products themselves, promote them, and provide sales

information and samples to their customers.

GAT ProductsAmino 2100™ BCAA Capsules™

FinaJet™ Glutamine Peptide™ CapsulesJetfuel® JetFuel® PyroJetFUSE NOX™ JetMASS™

L-Glutamine Peptide™ Muscletein™

Sonic Pump™ Testagen™

Testagen Depot™ Testrol™

XC4™

The Cloma Pharma line includes four energizing ECA stacks for extreme

athletes and thrill seekers.

Cloma Pharma ProductsAsia Black™

Black Widow™

China White™

Methyldrene™

GAT and Cloma Pharma Laboratories have shown sustained growth

despite the bad economy. Both are working to expand their appeal and

reach. Cloma Pharma Laboratories just released China White, their

newest diamond-tab ECA stack supplement.

GAT has set its focus on new product development that reaches into

the mass market, including retail chains, convenience stores, and other

locations. GAT recently introduced a range of new products, including

Jetfuel® Pyro, the #1 feelgood fat burner. Many more exciting products

are in development as part of their mass market expansion.

GAT and Cloma Pharma products can be purchased by calling their

toll-free number (888) 811-4286 (within the US), or their local number

(203) 325-8567 (also for calls from outside the US).

75

1109 64-79.indd 12 10/29/09 10:37:51 AM


1109 64-79.indd 13 10/29/09 10:37:57 AM

1109 64-79.indd 14 10/29/09 10:38:01 AM

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Toll free: 800-777-7656 Phone: 713-975-8252

Fax: 713-975-8257Email: [email protected]

We are one of the nation’s largest sunglass importers. We have been in business since 1986 and have a long history of

providing our customers with the highest level of service, quality and value. We carry the market’s largest selection of

styles, including fashion sunglasses in mens, ladies and kids in both metal and plastic frames in assorted colors.

We also carry a large selection of readers, sunglass displays, cases and accessories.

Call for a free color catalog to see more of our selection

We are one of the nation’s largest sunglass importers. We have been in business since 1986 and have a long history of We are one of the nation’s largest sunglass importers. We have been in business since 1986 and have a long history of

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82 @ wsmag.com November 2009 83

During the holidays retailers are often in need of a few extra employees. However, they may not be aware of the risks and liabilities that come with hiring temporary workers. Fisher & Phillips a law firm that specializes in employment and labor law has provided a few very important tips for retailers this season.

Despite the recession, the holiday season will undoubtedly be the busiest time of year for retailers — providing them with the opportunity to gain some profitable momentum as the year comes to an end. Many retail companies will rely upon short-term staffers to help them get through the craziness of the holiday shopping season. However, in today’s era of rampant litigation, retail employers have become a target and must be aware of the legal liabilities they face during this important time of year for their business. Boman and Fisher & Phillips’ Retail Industry Practice Group have experience representing some of the nation’s leading retail chains, including a number of Fortune 500 businesses. He is available to provide retail-specific insight into a wide spectrum of employment law matters, including the following hot-button issues associated with hiring temporary holiday help:

Tips For Hiring Holiday Help That Maximize Retailers’ Rights and Avoid Costly Lawsuits

f e a t u r e

1109 80-97.indd 3 10/29/09 10:51:00 AM

83

Be Clear aBout the Position from the start. Job advertisements should state that the position is a temporary one, and employers should not guarantee a specific length of employ-ment. In addition, communicate dress code requirements clearly as well as the dates and hours you expect the staff to be available to work. If you are hiring certain people to work on a holiday or at odd hours, you should say so up front.

oBey all Break requirements & know the Child

laBor issues. Even during the hectic holiday shopping days, retail employers must obey all overtime, meal and rest period requirements for their nonexempt employees. In addition, many high school students start their first jobs in the retail industry. In-depth knowledge of the state’s child labor laws can safeguard employers against costly legal actions before they occur.

ProPerly Classify emPloyees. Most temporary holi-

day staff members won’t be exempt unless retailers are hiring management personnel. To be exempt from receiving overtime pay, meal periods and rest breaks, employees must meet certain wage requirements and fulfill certain duties. Simply paying an employee on a salary rather than hourly basis does not automati-cally make an employee “exempt.”

ensure ComPany handBook addresses ComPensa-

tion issues for those who work holidays. Employ-ers are under no obligation to provide any additional compen-sation to employees that work on holidays like Christmas Day or New Year’s Day. Company handbooks and other written policies should specify company expectations and communicate them clearly to employees. In fact, employers may implement handbooks and policies specifically for their temporary staff.

Be aware of neCessary religious aCCommodations

for staff. Some employees may not be available to work certain days due to their religious beliefs or require other accommodations in the workplace. Religious accommodations should be treated like disability or injury accommodations. Should the employer decide not to provide reasonable accommodation, the employer

must show that it would pose undue hardship. During the hiring process, notify the applicant upfront regarding dates they may be scheduled or other requirements in order to help screen out poten-tial problems before they arise.

don’t overlook the imPortanCe of BaCkground

CheCks. In general, it’s a good idea to do at least a criminal background check on all viable job applicants. Background screening firms will work with employers to comply with federal and state laws, and make recommendations as to the types of background checks necessary based upon the job’s requirements and duties. Remember that some of these temporary employees may become full-time staff, and communicating expectations is important.

notify emPloyees if surveillanCe Cameras are

watChing. If surveillance cameras are on the property as part

of a loss prevention program or to heighten overall security, ensure that staff members are aware their actions may be caught on tape.

know state laws aBout refusing to hire the

unattraCtive. Many service- and sales-oriented businesses base their hiring practices largely on appearance—believing the

outward appearance of their employees will positively affect their bottom line. While it’s still generally legal to hire those that “look the part,” a few states have local ordinances or regula-tions that forbid discrimination on certain characteristics such as height or weight.

Fisher & Phillips has developed a long-standing and nationally recognized expertise in labor and employment law in order to protect the rights of employers. Fisher & Phillips offers a wide range of services to private and public sector clients, both union-ized and non-unionized. With a focus on both preventive coun-seling and defense of claims, the firm addresses the business and legal objectives of employers in a way that optimizes their clients’ performance in today’s changing marketplace. To learn more about Fisher & Phillips, visit www.laborlawyers.com.

“Retail employers shouldn’t let the fast-paced, hectic nature of the holiday rush undermine their efforts to utilize sound hiring and personnel decisions. Without taking proper precautionary measures and keeping employment law requirements top of mind, retailers become a vulnerable target for litigation.”

—Christopher J. Boman, partner, Fisher & Phillips LLP

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The stats say Americans are watching more cooking shows than every

before. In fact analysts say we are addicted to them. Curiously, this

addiction to food and cooking shows coincide with cooking less at

home and more eating out and bringing fast food. So, how come?

The food, it seems is secondary. Cooking shows of yesterday focused

on instruction. The recipes and techniques were all important.

Classic Metal Pans

Basic metal pans are a must have for any baker. Pans and sheets

are available in medium-weight aluminized steel that heats evenly

and is rust and warp-resistant. Durable non-stick finishes are very

popular and feature pans coated in products such as SilverStone®

for quick release of the baking.

Thanks to the power of television, there is a healthy market

for those who want the same professional quality they see the

celebrity chefs using. For these shoppers, heavy-gauge uncoated

aluminized steel provides excellent heat distribution that results

in consistent, even baking. Also very popular are insulated baking

sheets that have an air cushion designed to help prevent burning

those Christmas cookies.

Hi Tech Silicone

Originally used by bakers in France, silicone mold technology

is the latest innovation in bake ware materials. Baking dishes

made from this flexible non-stick material means you only have

to twist and press to quickly release your goodies. Silicone allows

for greater detail in the finished product. Food-grade silicone can

withstand extremely high heat (up to a 625 degree F oven) and

conducts heat evenly. Unlike metal it stops transferring heat as

soon as you remove it from the oven. Almost all silicone items

can go in the oven, microwave or freezer, and dishwasher. One

of the most popular baking items items is the French silicone

woven mats (Silpat is a popular brand) that you use instead of

greasing your pans. Silicon mats eliminate burning and keep

delicate baking intact.

Ceramic Marries Cast Iron

Remember your grandmother’s cast iron pans? Well, cast iron

is enjoying a revival. Only the modern version has a twice-fired

ceramic exterior and comes in vibrant colours such as blue, red

and green. Many fans of cast iron found that the old-fashioned

black cast iron badly scratched the surface of glass top stoves.

Unlike older cast ironware, the new ceramic exterior works well

on any cooking surface, including glass top stoves. And, the

ceramic coating looks good for years. The interior has a non-stick

surface that makes clean up easy. Some types have cool-to-the-

touch handles. Makes you want to bake doesn’t it?

Special Occasions

For special occasions and the holidays, pans that turn out cakes

in fancy shapes have always been popular. Nordic ware offers

a variety of holiday-inspired cake pans in molds such as a Star

of David, Gingerbread Man, Holiday Wreath, Snowflake and

Christmas tree.

Sure to be a hit for the holidays are pancakes made in Nordic

Ware’s Christmas Morning Pancake Pan. The cast aluminum pan

makes 7 silver dollar pancakes in different designs including a

snowman, bell, tree, star, angel and reindeer and Santa.

Cupcakes are a recent trend that inspired the Wilton Baking

Accessories Company to introduce a serving piece designed to

show the cupcakes off. Cupcakes ‘N More is a tiered device with

spiralled wires that hold cupcakes in place. It works well to display

petit fours, tarts and squares too.

Bakewaret r e n d s

1109 80-97.indd 7 10/29/09 10:51:14 AM

87

These days we want to be entertained too. In fact, entertainment is what makes a cooking show a success. There is no shortage of celebrity

chefs to entertain us and glamorize being in the kitchen. This phenomenon has opened up a whole new world for marketers. And, thanks

to the unprecedented interest in food-inspired TV programming sales of anything to do with cooking baking are skyrocketing. With the

holiday season just around the corner, it’s a good time to take a look at what’s new in the baking department. Today’s pantry of bake ware

offers consumers a variety of new materials…metal, non-stick finishes, ceramics and even pans and dishes made from flexible silicone that can

withstand extremely high oven temperatures.

Classic Metal Pans

Basic metal pans are a must have for any baker. Pans and sheets

are available in medium-weight aluminized steel that heats evenly

and is rust and warp-resistant. Durable non-stick finishes are very

popular and feature pans coated in products such as SilverStone®

for quick release of the baking.

Thanks to the power of television, there is a healthy market

for those who want the same professional quality they see the

celebrity chefs using. For these shoppers, heavy-gauge uncoated

aluminized steel provides excellent heat distribution that results

in consistent, even baking. Also very popular are insulated baking

sheets that have an air cushion designed to help prevent burning

those Christmas cookies.

Hi Tech Silicone

Originally used by bakers in France, silicone mold technology

is the latest innovation in bake ware materials. Baking dishes

made from this flexible non-stick material means you only have

to twist and press to quickly release your goodies. Silicone allows

for greater detail in the finished product. Food-grade silicone can

withstand extremely high heat (up to a 625 degree F oven) and

conducts heat evenly. Unlike metal it stops transferring heat as

soon as you remove it from the oven. Almost all silicone items

can go in the oven, microwave or freezer, and dishwasher. One

of the most popular baking items items is the French silicone

woven mats (Silpat is a popular brand) that you use instead of

greasing your pans. Silicon mats eliminate burning and keep

delicate baking intact.

Ceramic Marries Cast Iron

Remember your grandmother’s cast iron pans? Well, cast iron

is enjoying a revival. Only the modern version has a twice-fired

ceramic exterior and comes in vibrant colours such as blue, red

and green. Many fans of cast iron found that the old-fashioned

black cast iron badly scratched the surface of glass top stoves.

Unlike older cast ironware, the new ceramic exterior works well

on any cooking surface, including glass top stoves. And, the

ceramic coating looks good for years. The interior has a non-stick

surface that makes clean up easy. Some types have cool-to-the-

touch handles. Makes you want to bake doesn’t it?

Special Occasions

For special occasions and the holidays, pans that turn out cakes

in fancy shapes have always been popular. Nordic ware offers

a variety of holiday-inspired cake pans in molds such as a Star

of David, Gingerbread Man, Holiday Wreath, Snowflake and

Christmas tree.

Sure to be a hit for the holidays are pancakes made in Nordic

Ware’s Christmas Morning Pancake Pan. The cast aluminum pan

makes 7 silver dollar pancakes in different designs including a

snowman, bell, tree, star, angel and reindeer and Santa.

Cupcakes are a recent trend that inspired the Wilton Baking

Accessories Company to introduce a serving piece designed to

show the cupcakes off. Cupcakes ‘N More is a tiered device with

spiralled wires that hold cupcakes in place. It works well to display

petit fours, tarts and squares too.

1109 80-97.indd 8 10/29/09 10:51:14 AM

CLOSEOUTS!

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and are wrapped in conveniently sized 1.0oz. single-serve

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Other Delectable News:

Just Born welcomes NEW PEEPS® Orange Marshmallow

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fans a sweet or spicy way to enjoy a treat or fi ll a basket.

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so we are offering this item in both milk and dark chocolate. These PEEPS® will please loyal fans and entice newcomers, perhaps

becoming our biggest hit ever.”

1109 80-97.indd 11 10/29/09 10:53:26 AM

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Toll-Free Orders Only 1-800-650-6051 • (909) 596-7222 • FAX (909) 596-72232879 Metropolitan Place Pomona, CA 91767

EMAIL: jp@ jacobsparadise.com • WEB: www.jacobsparadise.com

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1109 80-97.indd 12 10/29/09 10:53:53 AM


DuneCraft New ProductsConduct ions of captivating experiments with DuneCraft’s newest inventions! Our new-boxed science kits will provide

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1109 80-97.indd 14 10/29/09 10:54:00 AM


The World’s Largest Fragrance Outlet

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1109 80-97.indd 15 10/29/09 10:54:14 AM

1109 80-97.indd 16 10/29/09 10:54:18 AM


1109 80-97.indd 17 10/29/09 10:54:23 AM

1109 80-97.indd 18 10/29/09 10:54:31 AM

99

T E C H U P D A T E New Version– Including Maps, Push Noti� cations, New O� er

Alerts at Consumers’ Favorite Stores, Better Social Media

Integration & More – is Now Available for Free via the iTunes

App. Store and can be used on iPhone and iPod Touch Devices

Yowza!! (www.getyowza.com) has announced the launch of

Version 2.0 of its free mobile couponing application is designed

to save consumers money and stimulate retail business.

Yowza!! removes the need to clip coupons or print out emails

with promo codes by o� ering deals directly to the mobile

device. Users can search for nearby, participating retailers either

via zip code or by using the device’s built-in GPS to � nd stores

within 1, 5, 15, 25 or even 50 miles of their current location.

Once an o� er is selected, a mobile coupon code or scan-able


Yowza!! Version 2.0 makes saving even easier. New features

include the “My Stores” tab which lets the user keep track of their

favorite stores and the number of new o� ers available at that

particular location and push noti� cations that can be sent to the

phone every time a favorite store adds a new o� er, even when

the application is closed. Yowza!! Version 2.0 also provides users

with integrated maps: simply rotate the phone 90 degrees and

a road map with all of the nearby retailers will appear making it

even easier to get to a speci� c store and save money.

Another new addition, “Share your Savings,” allows users to

pass information on about the amount of money they have

saved using Yowza!! – using social networks such as Twitter and

Facebook, as well as via e-mail.

“We have gotten a great deal of feedback from our consumer

users and retail partners – via social media, email and personal

conversations, and – we are excited about how the new

features will add to the overall mobile couponing experience

for all parties,” said Greg Grunberg, co-creator of Yowza!! “We

are building o� of our successful launch to add new features

that all of our retailer partners can now take advantage of.”

Yowza!! downloads have increased an average of 46% every

month since its launch, and more than 200 merchants — in

over 10,000 locations – are now participating. Retailers who

have partnered with Yowza!! since its June launch include

Sports Chalet, Loehmann’s, Madison Square Garden, Tutti Frutti

Frozen Yogurt, Cirque du Soleil, Maria’s Italian Kitchen, Lobster

Festival Weekend and Concerts, Little Joe’s Famous Pizza, San

Jose Earthquakes, Vans Stores, Pat & Oscar’s Restaurants, 17th

Street Café, Killer Dana Surf Shop, Shore Club Miami Beach and

Spa at Shore Club, Sears Hometown and Hardware Stores, Plaza

Hotel & Suites, additional Aveda Salon and Spa locations and

Guitar Center stores nationwide.

They join these retailers on the cutting edge of the growing

mobile couponing trend: Pier 1 Imports, Sears, Sports Authority,

McDonald’s, Polacheck’s Jewelers, Finish Line, ESPN Zone, The

Container Store, Islands Restaurant, Rubio’s Fresh Mexican Grill,

REI, Saks Fifth Avenue, Regency Shopping Centers, California

Pizza Kitchen, American Golf Corporation, Cavallo Point

Lodge, Marmalade Café, Traditional Jewelers, American Car

Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group,

Cheeseburger Restaurants, Kiehl’s, Midway Car Rental, Santana

Row Lifestyle Center, Seaton, Jill Roberts and Paige Premium

Denim as well as Sysco, a national wholesale distributor with

sales and service relationships with approximately 400,000

customers in the foodservice industry.

Je� Haddox, Direct Marketing Analyst, Pier 1 Imports said, “The

Yowza mobile application has allowed Pier 1 Imports to target

potential customers within the vicinity of a particular store

location. This enhanced targeting allows us to speak in a more

concise and relevant manner regarding the event and pricing

of an individual store.”

About Yowza!!Founded by television and � lm writer/producer/actor Greg Grunberg (currently starring in NBC’s Heroes), along with technology entrepreneurs August Trometer and Rick Yaeger, and launched in June 2009, Yowza!! is an innovative mobile couponing application designed to save consumers money and stimulate retail businesses. Yowza!! is currently available in the U.S. as a free application for Apple’s iPhone and iPod touch. Yowza!! provides consumers with deals and discounts while also giving businesses the ability to monitor performance on an up-to-the-minute basis. Unlike traditional forms of couponing such as newspaper ads and insertions, Yowza!! o� ers can be updated instantly and targeted per region or particular store location and are environmentally-friendly. For more information on Yowza!!, visit www.getyowza.com or www.twitter.com/yowza

Popular Free Mobile Couponing App. Yowza!!

Co-created by Heroes’ Star, Greg Grunberg,

Launches Yowza!! Version 2.0 with Advanced

Features and More Retail Partners


1109 98-119.indd 1 10/29/09 11:03:33 AM

99

t e c h u p d a t e New Version– Including Maps, Push Notifications, New Offer

Alerts at Consumers’ Favorite Stores, Better Social Media

Integration & More – is Now Available for Free via the iTunes

App. Store and can be used on iPhone and iPod Touch Devices

Yowza!! (www.getyowza.com) has announced the launch of

Version 2.0 of its free mobile couponing application is designed

to save consumers money and stimulate retail business.

Yowza!! removes the need to clip coupons or print out emails

with promo codes by offering deals directly to the mobile

device. Users can search for nearby, participating retailers either

via zip code or by using the device’s built-in GPS to find stores

within 1, 5, 15, 25 or even 50 miles of their current location.

Once an offer is selected, a mobile coupon code or scan-able


Yowza!! Version 2.0 makes saving even easier. New features

include the “My Stores” tab which lets the user keep track of their

favorite stores and the number of new offers available at that

particular location and push notifications that can be sent to the

phone every time a favorite store adds a new offer, even when

the application is closed. Yowza!! Version 2.0 also provides users

with integrated maps: simply rotate the phone 90 degrees and

a road map with all of the nearby retailers will appear making it

even easier to get to a specific store and save money.

Another new addition, “Share your Savings,” allows users to

pass information on about the amount of money they have

saved using Yowza!! – using social networks such as Twitter and

Facebook, as well as via e-mail.

“We have gotten a great deal of feedback from our consumer

users and retail partners – via social media, email and personal

conversations, and – we are excited about how the new

features will add to the overall mobile couponing experience

for all parties,” said Greg Grunberg, co-creator of Yowza!! “We

are building off of our successful launch to add new features

that all of our retailer partners can now take advantage of.”

Yowza!! downloads have increased an average of 46% every

month since its launch, and more than 200 merchants — in

over 10,000 locations – are now participating. Retailers who

have partnered with Yowza!! since its June launch include

Sports Chalet, Loehmann’s, Madison Square Garden, Tutti Frutti

Frozen Yogurt, Cirque du Soleil, Maria’s Italian Kitchen, Lobster

Festival Weekend and Concerts, Little Joe’s Famous Pizza, San

Jose Earthquakes, Vans Stores, Pat & Oscar’s Restaurants, 17th

Street Café, Killer Dana Surf Shop, Shore Club Miami Beach and

Spa at Shore Club, Sears Hometown and Hardware Stores, Plaza

Hotel & Suites, additional Aveda Salon and Spa locations and

Guitar Center stores nationwide.

They join these retailers on the cutting edge of the growing

mobile couponing trend: Pier 1 Imports, Sears, Sports Authority,

McDonald’s, Polacheck’s Jewelers, Finish Line, ESPN Zone, The

Container Store, Islands Restaurant, Rubio’s Fresh Mexican Grill,

REI, Saks Fifth Avenue, Regency Shopping Centers, California

Pizza Kitchen, American Golf Corporation, Cavallo Point

Lodge, Marmalade Café, Traditional Jewelers, American Car

Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group,

Cheeseburger Restaurants, Kiehl’s, Midway Car Rental, Santana

Row Lifestyle Center, Seaton, Jill Roberts and Paige Premium

Denim as well as Sysco, a national wholesale distributor with

sales and service relationships with approximately 400,000

customers in the foodservice industry.

Jeff Haddox, Direct Marketing Analyst, Pier 1 Imports said, “The

Yowza mobile application has allowed Pier 1 Imports to target

potential customers within the vicinity of a particular store

location. This enhanced targeting allows us to speak in a more

concise and relevant manner regarding the event and pricing

of an individual store.”

About Yowza!!Founded by television and film writer/producer/actor Greg Grunberg (currently starring in NBC’s Heroes), along with technology entrepreneurs August Trometer and Rick Yaeger, and launched in June 2009, Yowza!! is an innovative mobile couponing application designed to save consumers money and stimulate retail businesses. Yowza!! is currently available in the U.S. as a free application for Apple’s iPhone and iPod touch. Yowza!! provides consumers with deals and discounts while also giving businesses the ability to monitor performance on an up-to-the-minute basis. Unlike traditional forms of couponing such as newspaper ads and insertions, Yowza!! offers can be updated instantly and targeted per region or particular store location and are environmentally-friendly. For more information on Yowza!!, visit www.getyowza.com or www.twitter.com/yowza

Popular Free Mobile Couponing App. Yowza!!

Co-created by Heroes’ Star, Greg Grunberg,

Launches Yowza!! Version 2.0 with Advanced

Features and More Retail Partners

1109 98-119.indd 2 10/29/09 11:03:35 AM

1109 98-119.indd 3 10/29/09 11:03:45 AM

1109 98-119.indd 4 10/29/09 11:03:53 AM


Rayco International Ltd. provides quality products at great savings. As the manufacturer and importer, we maintain control over our products and costs. Doing business as First Aid-USA we sell, fi rst aid kits, support bandages and related products to distributors and retailers throughout the United States at great price points with a high fi ll rate. We also offer products for Institutional use, closed-door pharmacies, schools, gyms, spas, and private label. Rayco is now featuring a line of AKC licensed pet fi rst aid kits and safety products. Please visit our website at: www.fi rstaid-usa.com. Look for our “Weekly Specials”.

MANUFACTURER SALES REPS WANTED

QUALITY WHOLESALE FIRST-AID PRODUCTS AT A GREAT PRICE

RAYCO INTERNATIONAL LTD. • FOR ORDERS CALL: 877-686-5545 • E-MAIL: [email protected]

1109 98-119.indd 5 10/29/09 11:04:05 AM

1109 98-119.indd 6 10/29/09 11:04:10 AM

Snippets

s n i p p e t s

Product Features

• Plug and Play, simply set your time zone

• Default 7A.M.-7P.M. “night time setting”

• Friendly Sun and Moon Caricatures

• Designed for children ages 3-5

• Patent-Pending

• 6-inch diameter safely covers potentially dangerous outlets

• Auto shut-off during the day for energy conservation

• Retails at $34.99

The Good Nite Lite is now available to order at

www.goodnitelite.com

Good Nite Lite

Good Nite Lite is a new behavioral modification

device that encourages children to learn healthy and

acceptable sleeping habits. The only indicator young

children have for their daily schedule is the natural

rise and fall of the sun and moon. Unfortunately, this

is not the same schedule that parents and families

keep – especially in the summer when the sun sets

late and rises early. Parents simply pre-set a certain

period of time for sleeping, one that blends with the

family schedule. When the pre-set “bedtime” arrives,

parents show the child the Good Nite Lite, which

turns from a cheerful Sun caricature to a peaceful

Moon caricature. In the morning, the Moon changes

back to the Sun at the pre-set time, demonstrating

to children the acceptable time to get out of bed

and start the day – even if the natural sun is

shining bright.


1109 98-119.indd 7 10/29/09 11:04:11 AM

105

Phone: (732) 238-4042Fax: (732) 238-4658

[email protected]

Licensed Sports Apparel & Merchandise

1109 98-119.indd 8 10/29/09 11:04:18 AM

1109 98-119.indd 9 10/29/09 11:04:30 AM

1109 98-119.indd 10 10/29/09 11:04:36 AM


Limited Edition Concert Posters Over 100 different titles in stock!Large selection available - Jamband, indie, hard rock, and more.

You won’t find these posters anywhere else!

300 markup potential!View our entire wholesale catalog at : wholesaleconcertposters.comQuantity discounts available - Call us for details - 303-527-2701

%

1109 98-119.indd 11 10/29/09 11:04:42 AM

Limited Edition Concert Posters Over 100 different titles in stock!Large selection available - Jamband, indie, hard rock, and more.

You won’t find these posters anywhere else!

300 markup potential!View our entire wholesale catalog at : wholesaleconcertposters.comQuantity discounts available - Call us for details - 303-527-2701

%

1109 98-119.indd 12 10/29/09 11:04:53 AM

The On-Line and In-StoreCross-Over Conundrum

Can online and in-store have a synergistic channel relationship? The crossover sales question leaves marketers wondering—what are the incremental offline sales attributable to my Web site and do I run the risk of cannibalization?

Reprinted with permission from Nielsen

Consumer Insight online newsletter;

www.nielsen.com/consumer_insight.

Sign up for a free subscription to get the

latest industry insights.

f e a t u r e


1109 98-119.indd 13 10/29/09 11:04:55 AM

CI SUMMARYConsumers have embraced cyberspace as a viable

medium to compare prices, learn about products and

read consumer reviews. But how can marketers turn

opportunities to see into opportunities to sell. Clearly

in-store and web channels complement each other, but

striking a balance between the two have become serious

table stakes for successful retailers.

Fast and easy. At today’s frenetic pace of life, these two

attributes speak loudly to the consumer mindset and

garner instant appeal. And with good reason. In today’s

digital age of consumer control, where information is

shared across the globe at the speed of light, consumers

have come to expect instant gratification. Truly, with the

click of a mouse, knowledge is shared, opinions are given,

relationships are built, and products are purchased—from

anywhere and at anytime. And while consumers have

embraced cyberspace as a viable medium, there is a

fine line between balancing the desire for speed and

convenience with the practical need to grow sales and

profitability when it comes to viral brand marketing.

To buy or not to buy—online that is like peanut butter

and jelly, cookies and milk, or bread and butter, some

combinations are just meant to go together. Such is the

case when you link “high-consideration” categories like

consumer electronics with online shopping. Arming the

consumer with enough product information to make an

instant expert, the Internet not only quenches the thirst

for knowledge, but it satisfies the desire to buy too.

In fact, a recent Nielsen Online MegaPanel survey

revealed the reasons why consumers would rather buy a

consumer electronics product online than in a local store.

And price is a main driver. Over two-thirds of consumers

say that they could get a better price online than in a local

store and fully half believe it is easier to compare prices

online. Other reasons cited include: getting convenient

at-home delivery (45%), comparing retailers (41%),

choosing from a much broader selection (40%), accessing

more product information (40%), and reading consumer

reviews (37%).

On the other hand, “low-consideration” categories, such

as consumable products like pet food, do not hold the

same online purchasing appeal. In fact, the reasons not

to buy pet food online win out by an overwhelming 91%

majority. Among the reasons why consumers would not

buy pet food online, a motivating factor for over two-

thirds of respondents was the high shipping and handling

prices. Longer wait time (57%), high online prices (16%),

being at home for the delivery (15%), and difficulty in

redeeming coupons (12%) were also concerning.

111

1109 98-119.indd 14 10/29/09 11:04:56 AM

Check-out considerationsInterestingly, while consumers cite numerous reasons to buy “high-

consideration” categories online, when it comes to check-out, they

are actually two times more likely to make a consumer electronics

purchase in the local store (59%) rather than online (31%). The

most common reason cited by 58% of respondents was the ability to

physically evaluate the product before making the purchase.

But, whether consumers buy online or in-store, multi-channel

shoppers are big spenders. In fact, Nielsen found that consumers who

shop both online and offline are the most valuable. Looking across

a mix of brick and mortar retail channels, multi-channel shoppers

spend 57% more at CVS, 61% more at Walgreens and Costco, 38%

more at Walmart and 37% more at Sam’s when compared with the

average spending of consumers who exclusively shop online or only

shop offline.

Complementary cohorts Nothing is quite like the actual in-store experience for some

products—the ability to physically evaluate a product or speak to a

knowledgeable salesperson can literally make or break a sale. On the

other hand, the convenience of visiting a much broader selection

of virtual retailers to compare and contrast pricing and capabilities

without ever leaving home is, well, simply priceless.

Clearly in-store and Web channels complement each other—the

combination of the two has absolutely become table stakes for

successful retailers. In fact, Nielsen found that 80% of consumers

actually purchased a consumer electronic product from a local store

whose web site they visited as they were doing research online.

Striking a balance between online and in-store can lead

to a big payoff.

The source of choicePerhaps for a “high-consideration” category like consumer

electronics, it is no surprise that the Internet is the source of choice

for 58% of consumers if they were only able to use one resource to

support their next purchase. A visit to the local store trailed way

behind as the singular option for 25% of consumers. However, in

the case of a “low-consideration” category like pet food, where 44%

of buyers visit the Web site to learn about food or issues related

to pet food, it is important for marketers to understand how to

employ an active crossover strategy by engaging the consumer more

successfully online.

And unlike consumer electronic buyers where price is the motivating

factor for going online, 48% of pet lovers are more interested in

learning about nutritional specifications. Learning about product

ingredients and recalls were a close second for 45% of pet food

buyers. Other factors include learning about safety issues and finding

sales and promotions (40%), evaluating and comparing prices (36%),

finding a local store (25%) and reading consumer reviews (16%).

Learn from the bestSome retailers are making the most of their web sites as a destination

source to engage consumers. Best practices include Safeway’s

printable recipes linked to shopping lists, Best Buy’s in-store

inventory availability check, Walmart’s site-to-store free shipping

option, Lowe’s “how-to” content information, and Kraft Foods’ recipe

availability from six different downloadable platforms.

Offering great product- and category-level content is the critical

foundational element to make multi-channel retailing most

successful. Key pieces of content must be portable and enable easy

printing. Making it accessible via mobile and in-store devices is a

plus. The bottom line is this: give consumers a multitude of ways to

reach your product and remain agnostic regarding in which channel

the ultimate purchase is made. In doing so, you not only build

customer loyalty, but you boost the bottom line as well.

Maximize Online EffectivenessQuantify online advertising’s impact on offline sales

Successful online marketing requires a detailed understanding of how consumer retail purchasing relates to web usage behavior. Recognizing the importance of following the consumer online is only half the battle. The other half lies in the ability to create effective programs that not only reach consumers effectively, but close the deal by generating increased ROI.

How important is the Internet to your brand buyers?— Are they online? How often?

Nielsen evaluates consumers’ actual offline purchase behavior with online surfing activity to pinpoint what sites are visited and what there is significance to overall sales volume. Understand what surfing behavior differentiates your brand’s consumer versus your competitor’s and what brand categories or channels attract your most valuable consumers.

Nielsen can help you pinpoint which are the most efficient online sites to maximize buyer reach and help you design a media plan to drive sales. For more information, visit our website at www.nielsen.com.


1109 98-119.indd 15 10/29/09 11:04:58 AM

113

1109 98-119.indd 16 10/29/09 11:05:03 AM

Record-Breaking Halloween:Sales Reach$6 Billion

T R E N D S

1109 98-119.indd 17 10/29/09 11:05:06 AM

Holiday Sales Un-Spooked By Recession According To IBISWorld Data

Despite economic gloom casting a spell on consumer confidence this year, America’s darkest holiday is looking bright for retailers.

According to industry research firm IBISWorld, Halloween sales are expected to reach a record-breaking $6 billion in 2009 when

all the data is in, up 4.2 percent from the $5.77 billion generated last year. “Economic recovery appears to be around the corner

and consumers are enthusiastically looking to escape their recessionary woes,” said Toon van Beeck, senior analyst with IBISWorld.

“Even last year, when the outlook was much worse, the Halloween spirit remained unhindered as we saw total sales actually jump

5.1 percent from 2007.” Halloween retail sales are comprised of a wide range of consumer goods, aimed at adults, children, and even

pets. These goods include costumes, scary make-up, wigs, Halloween decorations for inside and outside, and of course, pumpkins

and candy, among other things.

In projecting this year’s total sales, analysts at the Los Angeles-based firm aggregated the retail-dollar performance of the following

four traditional Halloween categories:

Category 2008 Revenue 2009 Revenue % Change (Billions) (Billions)

Candy $1.77 $1.89 6.8%Decorations $1.58 $1.65 4.4%Costumes $2.07 $2.12 2.4%Greeting Cards $0.35 $0.35 0.0%

It appears an increasing number of people bought treats this year, making candy the fastest growing holiday category. The average

person is estimated to have spent about $22.50 on Halloween treats in 2009. Also fuelling this year’s record-breaking sales was the

demand for holiday decorations. With Halloween falling on a Saturday this year, more adults joined the fun. In fact, 32 percent of

people celebrating the holiday either hosted or attended a party. For this reason, IBISWorld expects decorations to reach its highest

level yet at $1.64 billion when final sales figures are tabulated.

“Halloween-related festivities are a growing trend and this is driving sales of decorations and candy,” adds van Beeck. “Dollar and

variety stores stand to benefit from the 4.4 percent increase in decoration sales, as consumers look to purchase cheap and disposable

thrills to make a memorable evening.” Call it escapism or just good, old-fashioned fun, Americans of all ages show the desire to

go all out when it comes to dressing-up. Costumes are expected to generate the greatest amount of revenue this Halloween, but

growth is slight (2.4 percent) as consumers applied more frugal but creative approaches when shopping.

”Despite more people participating in festivities, money is still tight and consumers will look to cut corners when it comes costume

purchases,” said van Beeck prior to the Holiday. “Instead of buying a packaged costume, which can cost up to $60 on average,

people will get more eclectic and opt for cheaper individual items.” But given the lack of growth for the card category, not all

cheaper items will fare well this year. While cards did well last year, as consumers chose to cut back on pricier categories, 2009

expenditures will revert back to traditional shopping habits.

“Although unemployment is still very high, the overall outlook is far rosier today than it was this time last year,” adds van Beeck.

“For this reason, IBISWorld expects the upward trend in Halloween expenditures to continue its course for 2009, which despite

economic conditions will prove to be the best year yet.”

Visit www.IBISWorld.com for all your industry research.

1109 98-119.indd 18 10/29/09 11:05:07 AM

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1109 98-119.indd 19 10/29/09 11:05:12 AM

1109 98-119.indd 20 10/29/09 11:05:16 AM


Cult Classic Fragrances Now Available for the Masses

The Demeter Fragrance Library, a rapidly growing US-based company that consists of more than 250 fragrances inspired by real life objects

and experiences, this month launched select classic scents in CVS stores nationwide. The brand’s popular fragrances of Baby Powder, Pure

Soap, Patchouli, Honeysuckle, Laundromat and Lilac, can now be easily purchased at the mass-market retailer. With the unique mission

of creating fragrances inspired by reality rather than fantasy, Demeter has established a cult following over the years. However, CEO Mark

Crames believes that “the world is ready for this brand.”

“We are thrilled to introduce Demeter to the mass consumer market through CVS,” said Crames. “Making our unique products available to

a wide array of consumers is a strategic growth opportunity that is perfectly aligned with Demeter’s mission of providing fun and affordable

fragrances to everyone.” Demeter has recently expanded across the retail market in the US and abroad, and is poised to continue thriving with

the launch of these six classic scents to the behemoth retail chain.

“With these six uncannily accurate, yet exceedingly wearable fragrances,” said Crames, “we aim to create a meaningful, entertaining and

engaging interactive experience at the retail level. In short, we are the olfactory version of ‘stopping to smell the roses’. We isolate and highlight

the beautiful scents that surround us every day, in wearable formats. It is a unique perspective, both because we find beautiful scents in the

everyday, and because choosing a Demeter fragrance is a personal choice that is all about the wearer, not an expression of the designer.”

CVS stores will now carry the new .5 fl oz. purse sprays, as well as the 1 fl oz. cologne sprays, at the economical price points of $5.99 and

$9.99 respectively.

All Demeter Fragrances are made with 95% NATURAL INGREDIENTS:

Alcohol naturally fermented from corn

NO artificial colors

NO phthalates

NO extra packaging to discard

For more information on available fragrances, please visit www.DEMETERFRAGRANCE.com.


Demeter Fragrance LibraryDelivers Unique Scents to CVS

Consumers Nationwide

1109 98-119.indd 21 10/29/09 11:05:17 AM

Cult Classic Fragrances Now Available for the Masses

The Demeter Fragrance Library, a rapidly growing US-based company that consists of more than 250 fragrances inspired by real life objects

and experiences, this month launched select classic scents in CVS stores nationwide. The brand’s popular fragrances of Baby Powder, Pure

Soap, Patchouli, Honeysuckle, Laundromat and Lilac, can now be easily purchased at the mass-market retailer. With the unique mission

of creating fragrances inspired by reality rather than fantasy, Demeter has established a cult following over the years. However, CEO Mark

Crames believes that “the world is ready for this brand.”

“We are thrilled to introduce Demeter to the mass consumer market through CVS,” said Crames. “Making our unique products available to

a wide array of consumers is a strategic growth opportunity that is perfectly aligned with Demeter’s mission of providing fun and affordable

fragrances to everyone.” Demeter has recently expanded across the retail market in the US and abroad, and is poised to continue thriving with

the launch of these six classic scents to the behemoth retail chain.

“With these six uncannily accurate, yet exceedingly wearable fragrances,” said Crames, “we aim to create a meaningful, entertaining and

engaging interactive experience at the retail level. In short, we are the olfactory version of ‘stopping to smell the roses’. We isolate and highlight

the beautiful scents that surround us every day, in wearable formats. It is a unique perspective, both because we find beautiful scents in the

everyday, and because choosing a Demeter fragrance is a personal choice that is all about the wearer, not an expression of the designer.”

CVS stores will now carry the new .5 fl oz. purse sprays, as well as the 1 fl oz. cologne sprays, at the economical price points of $5.99 and

$9.99 respectively.

All Demeter Fragrances are made with 95% NATURAL INGREDIENTS:

Alcohol naturally fermented from corn

NO artificial colors

NO phthalates

NO extra packaging to discard

For more information on available fragrances, please visit www.DEMETERFRAGRANCE.com.


Demeter Fragrance LibraryDelivers Unique Scents to CVS

Consumers Nationwide

1109 98-119.indd 22 10/29/09 11:05:23 AM

1109 120-135.indd 1 10/29/09 11:37:01 AM

1109 120-135.indd 2 10/29/09 11:37:06 AM

Gift Cards

122 123

t r e n d s

1109 120-135.indd 3 10/29/09 11:37:08 AM

Thanks to the economic downslide, industry analysts

expect gift card sales to fall this year. A 2008 gift card

trends survey conducted by the National Research

Network, Lauren Coady revealed that though, roughly one-

third of consumers are planning to buy fewer gift cards and/or

spend less on gift cards due to the current economic situation.

However, about 60% of shoppers are still planning to purchase

at least one gift card this holiday season. And where will they

be buying these cards? At discount stores like Costco and Wal-

Mart and in restaurants. The study also found that nearly a

third of gift card recipients redeem them on necessities. Daniel

R. Horne, associate professor of marketing at Providence

College said, “I see the watchword for this Christmas season

being practicality. I think the retailers who are traditionally

more tied with practical things will do a little better.

Because of the competition for consumer dollars we are seeing

some innovative gift card ideas as business try to set themselves

apart. Here’s a summary of the latest offerings:

Personalized Gift Cards Using technology made possible by companies like CashStar

Inc, retailers can now offer highly-personalized virtual gift cards

with consumers being able to print or email the customized

gift cards right from the retailer’s Web site to their recipient.

With 85% of plastic gift cards being used once and then thrown

away, environmentally conscious consumers will appreciate

that print-at-home gift cards are not only more convenient

but more eco-friendly too. Among the major retailers offering

customized gift cards through CashStar are Uno Chicago Grill,

Steak n’ Shake, Dippin’ Dots and the major drugstore chain

CVS/pharmacy.

The Starbucks website (www.starbucks.com/MyCard/) illustrates

how you can go online to create personalized gift cards. The

interactive website allows you to design your own card by selecting

from four different designs, choosing a color and background

pattern, and then adding a personalized message (you can

even customize the typeface). The last step is to email the card to

the recipient.

The Gift of TravelWho couldn’t use a little vacation? Rather than handing

out money or pre-booking a trip, the online travel agency

Travelocity (www.travelocity.com) offers a way to give the

gift of travel and still let the recipient decide where to go.

Travelocity offers customers the ability to create customized

gift cards that are redeemable at over 55,000 hotels online.

To create personalized cards, you can upload your own digital

images and impose them over a selection of background colors

and designs. Personal messages can be added before selecting an

accompanying greeting card.

Bank Gift CardsPre-paid bank cards such as the Visa® gift card can be used

for anything and anywhere Visa debit cards are accepted. That

includes millions of places all around the world and on the

Internet, too. They can be issued directly by the company or

by a bank, mall, or other institution and carry the credit card

company logo. It’s like giving cash, only safer.

Gas Gift CardsThough they may not be the most attractive gift, gas cards are

one of the most popular gift cards thanks to the high cost of gas.

Usually, they are accepted not only for gas purchases but also

for non-fuel products. Some gas stations even offer discounts if

a gas gift card is used. Other’s offer points and are affiliated with

major credit card companies.

No matter what the economy, gift cards make it easy to give the

best gift of all…the one of choice.

123

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1109 120-135.indd 5 10/29/09 11:37:16 AM

1109 120-135.indd 6 10/29/09 11:37:22 AM

In the old days the Mill was the heart of the community

and served as a gathering place for the villagers. During the

Civil War, looms were set up on the second floor to make

woven articles for the soldiers. Almost 180 years old now, this

authentic working mill is listed on the National Register of

Historic Places. You can take a guided tour and see how the Old

Mill grinds corn into meal using the same machinery that was

considered antique a hundred years ago.

Other new recent additions to Pigeon Forge include:

• The National Freedom Museum—a collection of wartime

exhibits dating from the Revolutionary War to the present day.

The museum was established to honor our country’s veterans.

• Dinosaur Walk Museum - this new museum is filled with

pre-historic wonder. Boasting the world’s largest exhibit of

life-sized, realistic-looking dinosaurs, the museum shows these

magnificent creatures in their natural environment.

• Pigeon Forge and Sevierville are located within a day’s drive of

half of the nation’s population. As one of the major gateways

to the Great Smoky Mountain National Park, they offer a large

range of affordable accommodations, surrounded by natural

beauty, with warm summers and mild winters. The people are

known for their world-famous Mountain Hospitality!!

Reference: Pigeon Forge/Sevierville/Gatlingurg

http://www.smokymtnchamber.com

Nestled in the valley on the north side of the Great Smoky

Mountains, Pigeon Forge and Sevierville have grown into one

large tourist destination separated only by the Little Pigeon

River. Together they have become one of the fastest growing

tourist areas in the South. This area proudly boasts of being

filled with action-packed entertainment for the whole family.

The ten mile long parkway is lined with rides and attractions,

eight outlet malls, and theaters filled with lively entertainment.

The Smokies Baseball Stadium, flea markets, and antiques,

located between Kodak and Sevierville along Hwy 66 add

interest and contribute to a calendar of events that caters to

every member of the family, with such events as: professional

baseball games, craft/gift shows, classic car shows, rod runs,

conventions, and music festivals, just to name a few.

In 1986, Dollywood added a new dimension to the tourist

appeal in Pigeon Forge and Sevierville and again in 2001 with

the addition of Dolly’s Splash Country.

The Old Mill in Pigeon Forge is perhaps one of the area’s

biggest attractions and most photographed locations. The area

around the Old Mill was first settled by pioneers near the river

in the early 1800’s. The river was named Little Pigeon because

of its popularity with pigeons, and the name was given to the

community as well. In 1830, William Love dammed up the

Little Pigeon River and began construction of the first building

of the Old Mill. He used 40-foot-long 14” x 14” yellow poplar

logs which are visible yet today. Huge river rocks serve as pillars

to support the structure.

d e s t i n a t i o n

Pigeon Forge – Sevierville-Tennessee


1109 120-135.indd 7 10/29/09 11:37:40 AM

It took more than a decade to raise an estimated ten million

dollars to purchase, survey, appraise, and acquire the land.

John D. Rockefeller Jr. contributed five million dollars to help.

In an effort to preserve nature, more than seven thousand people

residing on park lands had to leave. Residents of the Cades Cove

and Elkmont areas were forced to leave in the thirties and forties.

President Franklin D. Roosevelt helped dedicate the Great

Smoky Mountains National Park at its 1934 opening.

Our charming mountain town is a year-round destination for

families, couples and friends who visit again and again. From

season to season, Gatlinburg is the perfect combination of

relaxation and recreation, of natural beauty and man-made fun, of

breathtaking mountains and unforgettable good times. The Great

Smoky Mountains offer one of the most spectacular Fall Color

displays In North American.

In addition, Gatlinburg hosts the following seasonal events:

• Smoky Mountain Harvest Festival, Winterfest Festival, and

Springfest Festival.

• The South’s favorite summertime playground—with almost

900 miles of scenic hiking trails, horseback riding, whitewater

rafting, back country camping, and trout fishing, Gatlinburg is

an outdoor lover’s paradise.

A mountain resort town commonly referred to as the “Gateway

To The Smokies.” Tucked under the inspiring peaks of the Great

Smoky Mountain National Park, Gatlinburg is known for its

family oriented attractions, shopping, dining, theater, arts &

crafts, and a host of outdoor activities and adventures. It is also

known as the wedding and honeymoon capital of the South.

Gatlinburg is within a day’s drive of half the country’s population

and offers an affordable vacation getaway. So it’s easy to get to...

and get around. Most of the town is within walking distance, or

you can simply hop on one our old-time trolley cars. New trolley

routes are being added to make all of Gatlinburg more accessible.

In addition, Gatlinburg has made significant improvements

to parking and getting around the community. New city and

private parking garages have been built, adding more than

800 parking spaces.

Birth of a National Park

The process to establish the Great Smoky Mountain National

Park began in 1924. Eighteen other National Parks had already

been established by 1924, created out of lands already held by

the federal government. However, the Smokies were entirely

held in private hands. Most of the land was owned by logging

and pulpwood companies and the rest was spread among farms

and tiny plots.

Gatlinburg, Tennessee

127

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n o v e m b e r 2 0 0 9

2009 Show Schedule

Ad close: 3/16/09

3 Shows in 1April 9Denver, CO3showsin1.com

Specialty Retail Entrepreneur ExpoApril 21-23Las Vegas, NVspecialtyretail.com

Ad close: 1/16/09

3 Shows in 1February 5Ontario, CA3showsin1.com

International Toy FairFebruary 15-18New York, NYtoy-tia.org

Off Price Specialist ShowFebruary 15-18Las Vegas, NVoffpriceshow.com

Ad close: 2/16/09

Virginia Gift ShowMarch 1-3Virginia Beach, VAorlandogiftshow.com

ASD Las VegasMarch 15-18Las Vegas, NVmerchandisegroup.com

Real Deal ExpoMarch 18-20Las Vegas, NVrealdealexpo.com

JANUARY S M T W T F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

febRUARY S M T W T F S

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8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

mARch S M T W T F S

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29 30 31

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5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

Ad close: 12/19/08

Value Price ExpoJanuary 11-13New York, NYvpexpo.com

Philadelphia Gift ShowJanuary 17-20King of Prussia, PAorlandogiftshow.com

NATSO ShowJanuary 24-28Nashville, TNnatso.com


1109 120-135.indd 11 10/29/09 11:38:12 AM

Show Dates are subject to change without notice. Please check with the designated show for the most current information. To advertise in Wholesale Source Magazine, please contact our sales department before the ad close date. Our ad rates can

be found on the following page, or you can visit our website at wsmag.com for the most up-to-date information.

Ad close: 4/17/09

Tobacco Plus ExpoMay 6-7New Orleans, LAtobaccoplusexpo.com

FMI Show/MARKETECHNICS®

May 6-8Dallas, TXfmi.org

Value Price ExpoMay 17-19Atlantic City, NJvpexpo.com

All Candy ExpoMay 19-21Chicago, ILallcandyexpo.com

Ad close: 8/17/09

HBW Marketing ConferenceSeptember 11-14Orlando, FLgmdc.org

ASD EastSeptember 13-15New York, NYmerchandisegroup.com

3 Shows in 1September 24Oklahoma City, OK3showsin1.com

september S M T W T F S

1 2 3 4 5

6 7 8 9 10 11 12 13 14 15 16 17 18 19

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29 30

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Ad close: 6/15/09

3 Shows in 1August 6Tacoma, WA3showsin1.com

Gem, Jewelry and Lapidary Wholesale Trade ShowsJuly 10-12Detroit, MIglwshows.com

Gem, Jewelry and Lapidary Wholesale Trade ShowsJuly 23-26Franklin, NCglwshows.com

Ad close: 10/16/09

International Gift Exposition in the SmokiesNovember 6-10Sevierville, TN800-430-7608

The Smoky Mountain Gift ShowNovember 14-17Gatlinburg, TNsmokymtngiftshow.com

Ocean City Resort Gift ExpoNovember 16-19Ocean City, MDorlandogiftshow.com

Ad close: 5/18/09

3 Shows in 1May 28Phoenix, AZ3showsin1.com

GM Marketing ConferenceMay 29 – July 2Dallas, TXgmdc.com

American Variety Merchandise ExpoMay 31 – July 2East Rutherford, NJ

Liquidation Expo by ASDJune 7-9Long Beach, CAasdamd.com

NACDS MarketplaceJune 28 – July 1Boston, MAnacds.org

Ad close: 9/14/09

The NACS ShowOctober 20-23Las Vegas, NVnacsonline.com

Ad close: 7/13/09

ASD Las VegasAugust 9-12Las Vegas, NVmerchandisegroup.com

Off Price Specialist ShowAugust 28 – September 1Las Vegas, NVoffpriceshow.com

Ad close: 11/16/09

Grand Strand Gift and Resort Merchandise ShowDecember 7-10Myrtle Beach, SCorlandogiftshow.com

131

1109 120-135.indd 12 10/29/09 11:38:13 AM

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Rates shown are per issue. Non-Consecutive Multiple Issue Runs—use one time rate. No charge for monthly text changes.

Premium Position Full Page Four-Color Advertising Available! First 15 Ads (Front Section) & Last 15 Ads (Back Section)

Size 1 Issue 3 Issues 6 Issues 12 IssuesFull Only $2250.00 $2050.00 $1850.00 $1650.00

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Half PageHorizontal7-3/8 X 4-7/8

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Software to UseYour ads are very important to us and we want to ensure that all ads print properly and look their best. When creating ads for the magazine, please be sure to use software that is acceptable for printing. The list below contains the industry-standard software that printers rely on today: Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, QuarkXPress and InDesign

Sending FilesWe can accept files saved on CD or emailed to [email protected]. Emailed files should be under 10MB. Larger files can be sent using our free FTP site (contact us for login information) or www.yousendit.com. MAC disks are preferred, but we can also accept PC disks. All fonts and artwork must be included whether you send us a disk directly or if you email us.

Saving FilesWe can accept files saved in the following formats with 300-DPI RESOLUTION: TIF, PDF, JPG. All files MUST be saved in Black & White/Grayscale or CMYK (four color process). Please note that all Spot Color and RGB files will be converted to CMYK.

Toll-free: 800.297.4036Direct: 610.361.8555

Fax: 610.361.0117423 Lenni Road, Lenni PA 19052

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Want to reach decision makers in the following categories?

Apparel and BoutiquesConvenience Stores and Chains

Dollar StoresDrug Stores and Chains

General Merchandise and Discount StoresGift and Card Shops

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Jobbers, Distributors and DropshippersKiosks and Mall Carts

Resort Gift and Tourist AttractionsSmoke and Tobacco Shops

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Wholesalers

By reserving ad space in Wholesale Source Magazine, your company and products will meet the masses at

the major trade shows, via direct mailing and online. Reach over 40,000 wholesalers, retailers

and distributors throughout the United States, Canada and Latin America.

Show specials and premium placement available!


HOLESALEW SOURCE

132 november 2009

1109 120-135.indd 14 10/29/09 11:38:35 AM


NRF Asks Congress Not to Use VAT to Fund Health Care Reform

The National Retail Federation has asked the House Ways and Means Committee not to

consider a value added tax as a means of funding health care reform, saying a VAT

would have a negative effect on the economy during the national recession.

“In the current economy, enactment of a direct tax on consumer spending would be

devastating,” NRF Senior Vice President for Government Relations Steve Pfister said.

“Consumer spending represents more than two-thirds of GDP but has plummeted

dramatically over the past two years. The current recession will not end until the

consumer regains his footing. Placing an additional tax on consumer spending would

further depress spending, and lengthen and deepen the current recession.”

Pfister said a VAT “is a highly regressive tax, hitting lower and middle income taxpayers

much harder than wealthier individuals,” and would also “greatly hurt” the 45 states that

rely on sales tax as a major source of revenue.

“The enactment of a federal consumption tax would greatly crowd out the ability of the

states to raise their own sales taxes at a time when they are desperately in need of

revenue,” Pfister said.

Pfister’s comments came in a letter to Ways and Means Chairman Charles Rangel, DN.

Y., Ranking Member Dave Camp, R-Mich., and other members of the panel. News

reports have indicated that Ways and Means is debating whether to use a single broad tax

such as a VAT to pay for health care reform legislation under consideration by both the

House and Senate, or to use a combination of smaller taxes. One estimate showed that a 5

percent VAT would generate $285 billion in annual revenue.

NRF has a long record of opposing any form of national consumption tax because of the

impact on consumer spending, and Pfister said NRF would oppose a VAT regardless of

whether it was used to fund health care or for other purposes.

The National Retail Federation is the world’s largest retail trade association, with

membership that comprises all retail formats and channels of distribution including

department, specialty, discount, catalog, Internet, independent stores, chain restaurants,

drug stores and grocery stores as well as the industry’s key trading partners of retail goods

and services. NRF represents an industry with more than 1.6 million U.S. retail

establishments, more than 24 million employees - about one in five American workers -

and 2008 sales of $4.6 trillion. As the industry umbrella group, NRF also represents more

than 100 state, national and international retail associations. www.nrf.com.


1109 120-135.indd 15 10/29/09 11:38:47 AM

1109 120-135.indd 16 10/29/09 11:39:11 AM

At its meeting on September 14, 2009, the board of directors of the American Wholesale Marketers Association (AWMA) approved a three-year plan for its annual convention and expo that includes a series of changes intended to strengthen the value of the show for both exhibitors and attendees. Under the direction of AWMA’s Convention & Expo Committee, AWMA senior staff, and an industry expert & trade show consultant, the board adopted short-term and long-term strategies. Some of the changes are to rebrand the show as “The AWMA Show – The Convenience Distributor Conference & EXPO,” and to align the show with current business challenges,

consolidation among member firms, and difficult economic times.

According to Sherwin Herring, Southco Distributing Co., and the 2009 AWMA Chairman of the Board, “Our top priority for the 2010 show and beyond will be building and delivering more value for everyone. That starts with creating an event that attracts a greater number of our distributor members. Our members have told us that they need to gain enough value from the show to send their management teams and this will start with us providing a strong educational program that will appeal to the varying needs and interests of category buyers, foodservice executives, top management, technology and operations staff.”

Additional changes include expanding the scope of products and services in the exhibit hall beyond the traditional categories of candy, snacks, tobacco and merchandise. A new focus will be in the areas of foodservice, technology and operations – areas that provide significant opportunities for distributors to build their business, deliver more solutions to their customers and improve operating efficiencies.

“Our members have historically relied on several key categories for the majority of their business, and while those categories continue to play a critical role, as the convenience industry evolves distributors need to be at the forefront with new products, programs and merchandising ideas,” added Scott Ramminger, AWMA President & CEO. “A category that has been growing for years is foodservice and our members are interested in having access to the latest in foodservice programs, products and equipment at the show. By aligning the educational program and the scope of products in the exhibit hall with the needs and interests of key decision-makers, the result will be a compelling business opportunity for distributors, brokers and retailers who attend.”

In addition to rebranding the show as The AWMA Show, in 2010 other changes include shifting the days of the week so the show runs from Tuesday through Thursday (exhibit hall open on Wednesday & Thursday), refreshing the exposition with new hours, the addition of the AWMA Café for lunch, and holding the industry reception on Wednesday evening in the exhibit hall.

“We are very excited about these changes, and while we are cautious in these difficult economic times, we are focused on building the value of the show and creating the premier conference and

tradeshow for our members. The 2010 AWMA Show will be held March 9 – 11, 2010 (exhibit hall open on the 10th and 11th), at the Las Vegas Hilton, and I encourage every member of AWMA to attend,” added Herring.

The American Wholesale Marketers Association (AWMA) is the only international trade organization working on behalf of convenience distributors in the United States. Its distributor members represent more than $85 billion in U.S. convenience product sales. Associate members include manufacturers, brokers, retailers and others allied to the convenience product industry.

Typical products purchased and sold by convenience distributors include candy, tobacco, snacks, beverages, health and beauty care items, general merchandise, foodservice and groceries. In addition to convenience stores, their largest customer segment, convenience distributors also service grocery stores, drug stores, tobacco shops, mass merchants, newsstands, concession stands, gift shops, fundraising groups, restaurants, institutions and much more.

AWMA REAL DEAL EXPO Transforms to The AWMA SHOWThe Convenience Distributor Conference & EXPO



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Ocean City, Maryland, long known as the East Coast’s Finest Family

Resort, is proud to be an All-America City. Ocean City won this

prestigious award in the National Civic League’s All-America City

Award 2001 competition. Ocean City received one of only 10 awards

given nationwide. Ocean City boasts ten miles of beautiful, pristine

beaches, a three mile boardwalk teeming with activity, a wealth of

fi shing, water sports and boating opportunities, a golfers paradise

with an abundance of courses for all levels of play, amusement rides

and games, museums, shopping and much, much more to entertain

visitors of all ages. Ocean City also hosts restaurants that offer

cuisines to satisfy any appetite or pocketbook and lodging designed

to accommodate the needs of any traveler.

Ocean City is Maryland’s only coastal community, situated on a

barrier island that, until the mid-1800s, was a barren place attracting

only a few fi shermen who came over from the mainland on small

rowboats. In 1869, a local farmer named Isaac Coffi n constructed

a small inn to accommodate the fi shermen and others who were

beginning to show an interest in the beach as a refuge from city

life. Soon, other hotel properties arose and after Ocean City became

incorporated in 1875, the small fi shing village was on its way to

becoming a seaside vacation destination.

In 1876, a railroad bridge was built over the Sinepuxent Bay. Prior to

the bridge, visitors had to ride the train to the edge of the mainland

where they would then cross the bay by boat. Visitors would travel

hours to spend one idyllic afternoon at the seashore. In the early

1900s, Daniel B. Trimper and his brother, both from Baltimore,

started an amusement park. The park is still owned and operated by

the Trimper family. Capt. Christopher Ludlum and his son traveled

from Cape May, NJ, and started the pound fi shing industry, the

source of employment for many local men. While the men fi shed,

the wives and mothers were instrumental in running the hotels that

catered to vacationers.

An All-American City

prestigious award in the National Civic League’s All-America City

Award 2001 competition. Ocean City received one of only 10 awards

given nationwide. Ocean City boasts ten miles of beautiful, pristine

beaches, a three mile boardwalk teeming with activity, a wealth of

fi shing, water sports and boating opportunities, a golfers paradise

with an abundance of courses for all levels of play, amusement rides

and games, museums, shopping and much, much more to entertain

visitors of all ages. Ocean City also hosts restaurants that offer

cuisines to satisfy any appetite or pocketbook and lodging designed

to accommodate the needs of any traveler. An All-American City

Ocean CityMaryland

D E S T I N A T I O N


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The oldest part of Ocean City is at the southernmost tip of the island.

As you meander the area below Division Street, look up above the

shops at street level. Cottages and small hotels still proudly refl ect

the strong heritage of the early pioneers of this town. For decades

this was the hub of the resort, from about 9th Street north, there

were only a few lone cottages.

From 1900 to 1915, the fi rst of Ocean City’s Boardwalk was

constructed. In the early days, the Boardwalk was taken up and

stored during the winter. Today’s Boardwalk is a permanent walkway

now spanning nearly three miles. In August 1933, a violent four-day

storm hit Ocean City and cut an inlet through the island, linking

the ocean with the bay. The inlet soon brought a new industry to

Ocean City — sport fi shing. With easy access to the ocean, fi shermen

no longer had to launch boats through the surf or limit themselves

to bay fi shing. In 1934, the fi rst white marlin was caught off the

coast and Ocean City claimed the title of “White Marlin Capital

of the World.”

This once humble fi shing village that covered only a few blocks

of land now stretches 10 miles long. Modern hotels and deluxe

condominiums are now a part of the landscape, but what draws

visitors to the shore all year long has not changed: The invigorating

smell of the salt air, the majestic ocean views, the luxuriating feel

of the sand.

Reference: OC Marylandhttp://www.oceancity.org/

1109 136-143.indd 4 10/29/09 11:28:07 AM


r e s o u r c e c e N t e r

Zack Trading Wholesale JewelrySee all of our merchandise on the web:

www.zacktrading.comFashion, Sterling Silver & Body Jewelry

Offering Christian, Trendy, Shell, Hemp & more.Phone: 1-800-777-7767, M-F 9 AM-5 PM ET

Licensed coLLege & ProFootball, baseball, basketball, Hockey & otHeR sPoRts

caPs, T-shirTs, JackeTs, Jerseys and sweaTshirTs.PittsbuRgH souveniR and novelty

call Mike 800-321-8797We can silkscreen or embroider custom t-shirts, Polo’s,

Pullovers, caps, sweatshirts, etc.No Minimum • All Credit Cards Accepted

WHOlESAlE JEWElrywholesalesterling.com

stainlesssteeljewelrywholesale.com

6 free color catalogs with valid tax ID #1-888-333-0870 M-F 9-5 EST

LOOKING FOR: Mfg. Sales Reps for a manufacturer and importer of top quality first aid products, supports,

bandages and many more related items. With unbeatable price flexibility and high fill rates, we are a company with great opportunities and incentives:

SPIFFS • WEEKLY SPECIALS • PRIVATE LABELLimited spaces, call now.

See our ad on page 82

MANUFACTURER SALES REPS WANTED

FOR MORE INFO PLEASE CALL 702.940.5029

Brokers Wanted: BDI Marketing, a leader in the Energy Supplement category, is seeking well qualified brokers who have a history of accomplishments in the convenience store and wholesale distribution channels of trade. We are seeking California based brokers with a customer base covering Northern California, Central California, Greater Los Angeles and Greater San Diego. We offer growing product categories and high sales commissions with incentives. Please forward your resume along with your area of geographical interest to [email protected].

1109 136-143.indd 5 10/29/09 11:28:10 AM

1109 136-143.indd 6 10/29/09 11:28:15 AM

E-Publisher Allows Your Buyers To View Your Catalog Before It’s Published

Your Catalog In E-Publisher Format! No More Pdf’s!Place All Your Printed Material In Magazine Format

CUSTOMPUBLISHINGSOLUTIONS

See A Great Sample, Go To wsmag.comshowcomm.com

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Toolbar Instructions

Use The Back And Forward Arrow Buttons To Flip Pages

Use The Print Buttons To Print The Left Or Right Pages In A Spread

Use The Magnifying Glasses To Zoom Into The Left Or Right Page

800.297.4036

1109 136-143.indd 7 10/29/09 11:28:19 AM

E-Publisher Allows Your Buyers To View Your Catalog Before It’s Published

Your Catalog In E-Publisher Format! No More Pdf’s!Place All Your Printed Material In Magazine Format

Your Catalog In E-Publisher Format! No More Pdf’s!Your Catalog In E-Publisher Format! No More Pdf’s!Place All Your Printed Material In Magazine Format

CUSTOMPUBLISHINGSOLUTIONS

See A Great Sample, Go To wsmag.comshowcomm.com

Click and drag to turn pages

Toolbar Instructions

Use The Back And Forward Arrow Buttons To Flip Pages

Use The Print Buttons To Print The Left Or Right Pages In A Spread

Use The Magnifying Glasses To Zoom Into The Left Or Right Page

800.297.4036

1109 136-143.indd 8 10/29/09 11:28:23 AM

a d v e r t i s i n g d i r e c t o r y

Bushman Products . . . . . . . . . . . . . . . . 34

Buztronics . . . . . . . . . . . . . . . . . . . . . . 88

Capitol News Agency . . . . . . . . . . . . . . 28

Capsmith . . . . . . . . . . 1CB Distributors . . . . . . . . . . . . 37, 40, 85

Cheapwholesalejewelry .com . . . . . . . . 149

CTS Wholesale Sunglasses . . . . . . . . . . 47

CVC Specialties . . . . 17Collector’s Armory . . . . . . . . . . . . . . . . 51

D & E Pharmaceuticals . . . . . . . . . . . 106

DeLoache . . . . . . . . . . . . . . . . . . . . . . 140

Disc Sports Direct . . . . . . . . . . . . . . . . 63

DL Trends . . . . . . . . . . . . . . . . . . . . . 116

East West Trading . . . . . . . . . . . . . . . . 117

Eldorado . . . . . . . . . . . . . . . . . . . . . . . 43

Encaff Products . . . . 15Entrenue . . . . . . . . . . . . . . . . . . . . . . . 48

EWC Group, Inc . . . . . . . . . . . . . . . . 146

FEP Distributors . . . . . . . . . . . . . . . . . 46

Fragrance X . . . . . . . . . . . . . . . . . . . . . 94

Full Power Energy . . . . . . . . . . . . . . . . 30

Gem & Lapidary Wholesalers . . . . . . . 94

Global Vision Eyewear . . . . . . . . . . . . 120

Green Planet, Inc . . . . . . . . . . . . . . . 12, 13

3 Shows in 1 . . . . . . . . . . . . . . . . . . . . 129

Adventure Industries . . . . . . . . . . . . . . 77

Agape Ventures . . . IBCAll Fun Gifts . . . . . . . . . . . . . . . . . . . . 54

Alpha Pharmaceuticals . . . . . 5American Eastern Trading . . . . . . . . . . 94

Arsi Liquidators . . . . . . . . . . . . . . . . . . 57

ASD Trade Shows . . . . . . . . . . . . . . . . 133

Associated Distributors . . . . . . . . . . . . . 89

BDI Marketing . . . . . . . . . . . . . . . . . . 25

Beamonstar . . . . . . . 16The Beer Lube . . . . . . . . . . . . . . . . . . . 76

Bodywell Nutrition . 23

Handbag Express . . . . . . . . . . . . . . 26, 27

Health Essist . . . . . . IFCHealth International Products . . . . . . . 22

Health Rockers . . . . . . . . . . . . . . . . . . . . 3

Hi-Tech Pharmaceuticals . . . 8, 9Hot Leathers . . . . . . . . . . . . . . . . . . . 119

HP Industries . . . . . . . . . . . . . . . . . . . . 33

Imprintables Warehouse . . . . . . . . . . . . 40

Infocell / Dynapep . . . . . . . . . . . . . . . . 41

Innovative Candy Concepts/Hammer Corp . . . . . . . . . . . . 7, 18International Gift Shows . . . . . . . . . . 135

Interwest Brokerage . . . . . . . . . . . . . . . 97

J & L Wholesale Distributors . . . . . . . . 53

J & W Sports . . . . . . . . . . . . . . . . . . . 105

Jacob’s Paradise . . . . . . . . . . . . . . . . . . . 91

Jay’s Imports . . . . . . . . . . . . . . . . . . . . . 72

Killerbeads . . . . . . . . . . . . . . . . . . . . . 113

Kings Distributors . . . . . . . . . . . . . . . 146


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145

a d v e r t i s i n g d i r e c t o r y

Purple Sticky Brand . . . . . . . . . . . . 20, 21

Ramson’s Imports Inc . . . . . . . . . . . . . . 93

Rayco . . . . . . . . . . . . . . . . . . . . . . . . . 102

Regent Products . . . . . . . . . . . . . . . . . . 38

Republic Tobacco . . . . . . . . . . . . . . . . 125

Rockhard Labs, LLC . . . . . . . . . . . . . 124

Safeway International Group . . . 100, 150

Safety Tech . . . . . . . . . . . . . . . . . . . . . 102

SalesOne International . . . . . . . . 2Selini Neckware (Cufflinksusa .com) . . 147

Skeye Wholesale . . . . . . . . . . . . . . . . . 107

Smoke Clear . . . . . . . . . . . . . . . . . . . . 101

Snap Panel . . . . . . . . . . . . . . . . . . . . . . 80

South Mill Design . . . . . . . . . . . . . . . . 73

Southeastern Marketing . . . . . . . . . . . . 36

Spectrum Labs . . . . . . . . . . . . . . . . . . 148

Stiff Nights . . . . . . . . . . . . . . . . . . . 78, 79

Summit Road Distributing . . . . . . . . . . 44

Sunny Trading . . . . . . . . . . . . . . . . . . 105

King Mountain Tobacco . . . . . . . . . 152L .A . Lighter . . . . . . . . . . . . . . . . . . . . . 42

Liquidation .com . . . . . . . . . . . . . . . . . . 38

Lollipipe . . . . . . . . . . . . . . . . . . . . . . . . 95

Majestic Greetings . . . . . . . . . . . . . . . . 96

Merit Industries . . . . . . . . . . . . . . 45, 151

Meta Labs . . . . . . . . . . . . . . . . . . . . . . 50

Mike’s Worldwide Imports . . . . . . . . . . 65

Mindzeye Studios . . . . . . . . . . . . . . . . . 35

Mister Snacks . . . . . . . . . . . . . . . . . . . . 96

Mocha Rush . . . . . . . . . . . . . . . . . . . . 116

MODA . . . . . . . . . . . . . . . . . . . . . . . . 35

Mystical Moments . . . . . . . . . . . . . . . 108

NAP & Associates . . . . . . . . . . . . . 24, 41

NBSP, Inc . . . . . . . . . . . . . . . . . . . . . . 121

Native Trading . . . . . . . . . . . . . . . . . . 103

Natural Emphasis . . . . . . . . . . . . . . 29, 55

NutriCap Labs . . . . BCOff-Price Specialist Show . . . . . . . . . . 137

Overstock Avenue . 19

Pacific Link Sunglasses . . . . . . . . . . . . . 71

Pittsburgh Souvenir & Novelty . . . . . 140

Poster Scene . . . . . . . . . . . . . . . . . . . . 109

PR Sunglasses . . . . . . . . . . . . . . . . . . . . 81

PriceMaster Corp . . . . . . . . . . . . . . . . . 32

Sunset Orchards, Inc . . . . . . . . . . . . . . . 84

Synergy Distribution . . . . . . . 14Top Ten Imports . . . . . . . . . . . . . . . . . 49

Tradex USA . . . . . . . . . . . . . . . . . . . . . 84

Ultimate Sports . . . . . . . . . . . . . . . . . . 64

Valor . . . . . . . . . . . . . . . . . . . . . . . . . 108

The Valour, Inc . . . . . . . . . . . . . . . . . . 24

Vash Designs . . . . . . . . . . . . . . . . . . . . 76

Vitart Marketing . . . . . . . . . . . . . . . . . 62

Vitila Brands . . . . . . . . . . . . . . . . . . . . 31

Wholesale Outlet . . . . . . . . . . . . . . . . 128

Williams Trading . . . . . . . . . . . . . . . . 141

World Health Products, LLC . . . . . . 11Zack Trading . . . . . . . . . . . . . . . . . . . 140

Zhouye Lighter USA . . . . . . . . . . . . . . 39

It is Wholesale Source’s policy to list our advertisers and their page number in the Advertising Directory

Section. However, due to our deadlines, there may be occasions when the advertisers will not be listed.

Thank you for understanding.

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