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Sonata Services has tapped into an emerging market, the offshore development and services market, to describe a new opportunity made possible by the increase in intellectual capital and new opportunities for doing business in China and Asia Pacific.
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Outsourcing vendor with unique GOU model
Why Choose Sonata Why Choose Sonata ServicesServices
Topics
Why outsourcing
Why outsourcing to China
Why choose Sonata Services
Success Stories
Cost-advantage Gain access to high-quality services at a cost-effective
price, save up to 60%. Lower costs due to economies of scale Turn fixed costs into variable costs Lower ongoing investment required in internal
infrastructure Fast expansion of your business
See increase in your profits, productivity, level of quality, business value, business performance and much more.
Gain market access and business opportunities through the supplier’s network
Get access to specialized services Get expert and skilled services that you are lack of
Why Outsourcing - 1
Focus on your core business By outsourcing all your non-core functions, your employees
can be put to better use and you will be able to see a huge growth in your core business.
Faster setup of the function or service, and faster delivery Your outsourcing partner will be able to provide faster
deliverables and you in turn will be able to make quick deliveries to your customer. Faster deliveries can also help you save on time.
Others Greater flexility and ability to define the requisite service
more readily Improve risk management Acquire innovative ideas Gain market access and business opportunities through the
supplier’s network
Why Outsourcing - 2
Huge talent pool while low salary package Over 6 millions of graduates per year On average 30% less salary compared with India
Time-zone advantage – 24x7 Your night will be China’s day. With this advantage, your
outsourcing partner can complete critical work and send it to you the next day. Thus, your work is continued by your outsourcing partner even after your employees go home. This enables the work to be completed much faster and gives your business a competitive advantage.
Why outsourcing to China
Emerging Market Huge domestic market for
foreign products and services abundant supply of talents
Low hiring and training costs drastically reduces attrition
Superior Infra-structure Communication Travel, hotel accommodation
etc. Around the Clock Services
Overlap of four working hours vs. one hour
Reduced travel time 11-hour flight to SFO vs. 26-hour
flight
China vs. India India’s problems:
Salary
Attrition rate
Degree of satisfaction
Shanghai’s benefits
Best talent tool
Excellent
Infrastructure
Government push
Sonata Services -Brief Introduction
Global service provider – GOU modal
Two lines of business
Software as a Service (SaaS)
Software development
IT support and monitoring
Quality assurance
Sales and Marketing
Sales offices in China, Singapore and Korea
Why Choose Sonata Services - Summary
Great location – Shanghai, China
Unique business modal - GOU
Steady growth for six years
Outstanding leaders
Excellent financial management & business credit
Top quality talent pool
Effective recruitment and retention strategy
Unique business modal - GOU
Service offering
Hassel-free initial setup
Virtual branch like your own
Offshore methodologies RAPID Ramp Up Methodology SUITE Delivery Methodology
Insourcing, not outsourcing
Steady growth for six years
0
20
40
60
80
100
120
140
160
Year2005
Year2006
Year2007
Year2008
Year2009
Year2010
Employee Number
Outstanding Leaders - Mark
Mark Wang – founder & President 30+ years of experience in the IT industry
1972 - Graduated from Massachusetts Institute of Technology
1988-1992 Managing Director of Oracle (Asia) Corp.
1992-1994 VP & GM of Informix (Asia) Corp
1994-1995 Vice President of DEC (Asia)
1998-2000 VP & GM of Candle (Asia) Corp.
2000 – 2003 Senior VP & GM of Sybase (Asia & Pacific)
Outstanding Leaders - Danny
Danny Fung – Chief Operating Officer 1989 - formed Oracle (China) as GM
1997 – founder & GM of Platinum (China)
2000 – GM of Sybase (China)
1998 - “Most Top 50 Influenced Individual in Zhong Guan Cun High
Tech Park”
2000 – “100 Most Crucial people in China's IT field”
2001 – “Top 10 leading people in China software companies”
Excellent Financial Management
Experienced CFO – Jimmy Chui 1991-1997 Finance Manager of
Oracle (China) 2001-2006 Finance Controller of
Sybase (China)
Great business credit
Rigorous internal financial control
Perfect external business record
Top Quality Talent Pool
Directors and Managers
70% managers have over-sea working experience
Above-average Education level
100% employees with college education
90% employees with B.A degree or higher
20% employees with M.S. degree or higher
Efficient Recruitment & Retention Strategy
Recruitment strategy Effective screening process Access to large talent pool
Retention strategy Employee loyalty building Competitive salary package Clear career path – vertical & horizontal Training – internal & external
Success Stories - DemandTec
Partnership since Oct 2004
DemandTec provides pricing optimization
solution to retailers and manufacturers
(e.g. Wal-Mart, Safeway, Bestbuy, Tyson,
Pepsi, etc.)
Team ramped up in 4 short months (15
engineers)
Success Stories - DemandTec
Currently 79 people covering full R&D
cycle; a complete mirror image of US
engineering team
Capacity: development 40%, operation and
support 50%, QA 80%
Quality: fewer bugs than US counterparts
Fully integrated into US engineering team
Dan FishbackPresident & CEODemandTec Inc
The level of service provided by Sonata Services has far exceeded my expectations. The professionalism and accuracy with which this company conducts itself never ceases to impress me. If you are considering a service provider for your offshore operating unit, I cannot recommend Sonata Services highly enough.
Success Stories - DemandTec
Partnership since May 2006 before IronPort was acquired by Cisco
Initial objectives Building up support operations for APAC
customers Improving product performance for double-
bytes customers Taking support coverage for US swing shift
Success Stories - IronPort
Achievement Quick and quality ramp-up Function as part of IronPort global support
operations Equivalent and even better delivery than
on-shore resources Efficient local training systems Attrition rate keeps single digit
Success Stories - IronPort
Scott Weiss: CEO IronPortThe Sonata team is doing a great job for us. Now that we’ve built a strong foundation, we’ll have to work hard to maintain a high level of quality as we grow. I have no doubt that they will be able to come through with flying colors.”
Steve Shray: SVP OperationsOur investment in Sonata has paid off better than we had hoped. Tell them to keep up the good work, and I wish them continued success.
Success Stories - IronPort
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