Why elkin? - prysource.com · Premium Planogram Assigned selling potential to every square foot of space Satisfying customers with a better visual ... ertified to meet Apple

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Premium Quality

Top Brand in the Market

Extensive Footprint

Strengthen Brand Perception

to Consumers

Leader in tablet & smartphone

accessories—CES 2015

Worldwide Brand Recognition

Dynamic Packaging

Warranty

Why Belkin?

Belkin is an American manufacturer of consumer electronics that specializes in connectivity

devices. Headquartered in California, it sells various consumer and commercial product lines,

including routers, iPad and iPhone accessories, mobile computing accessories, surge protec-

tors, hubs and other peripherals.

Why Belkin from PrimarySource? The PrimarySource Belkin program allows you to compete with these Belkin Business Partners:

In the same way everyone buys batteries, everyone also owns one or more mobile devices.

All mobile devices require accessories. Due to the success of our value brand mobile

accessories countertop display, PrimarySource now offers you a premium brand option for

your customers. New phones are getting more and more expensive. Consumers, more often

than not, are buying quality accessories for their mobile devices.

Belkin dominates this market. Every person that walks into your

place of business is a potential mobile accessories customer. And just

like batteries, if they aren’t buying them from you, they are definitely

buying them elsewhere!



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Premium Planogram

Assigned selling potential to every square

foot of space

Satisfying customers with a better visual

appeal

Tighter inventory control and reduction of

out-of-stocks

Easier product replenishment for staff

Better related product positioning

Effective communication tool for staff-

produced displays

Choose from 2 designs: Basic or Deluxe

Images are for illustrative purposes only; actual countertop display may differ. Belkin signage not included.

Product Placement

Value Countertop Display

Popular impulse buy for the value shopper

Great balance of price and performance



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QUALITY

PLEDGE WARRANTY

ADDITIONAL

WARRANTY

MADE FOR IPHONE/

IPAD CERTIFICATION

“MFI”

Belkin products are

made of the highest

quality materials and

put through rigorous

quality assurance

testing to meet the

standards customers

deserve

Belkin warrants to the

original purchaser of a

Belkin product that

our products will be

free from defects in

materials and work-

manship per the terms

of the warranty that

came with the product

Belkin offers a connect-

ed equipment warranty

for the repair or

replacement of connect-

ed equipment damaged

from surges and spikes

that occur when proper-

ly connected to

certain surge protectors

and uninterruptible

power supplies

“Made for iPhone” and

“Made for iPad” mean

that an electronic acces-

sory has been designed

to connect specifically

to iPhone or iPad and

has been certified by

the developer to meet

Apple performance

standards

Lightning Cable Market Share

By Color (NPD, June 2015)

Mobile Power Category Breakdown

(NPD, June 2015)



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MIXIT Lightning to USB Cable

Certified to meet Apple

performance standards

Fast charging and data

transfer

Assorted colors available

Length: 4 ft

MIXIT Micro-USB to USB Cable

Plugs into any USB 2.0 port to

charge

Syncs music and pictures to/from

your laptop in seconds


Length: 4 ft

Rockstar Multi

Headphone Splitter

Connect up to 5 headphones

to any device

One hard-wired connection

plus 2 ft auxiliary cable

Mixing and fade-ins

controlled by standard

controls of each device


BoostUp Car Charger + USB Port

Available with Lightning or

Micro USB connector

Passenger friendly with

additional 2.0 USB port

Sleek, compact design

17W/3.4 Amp for fast charging

Use with any USB cable

$2,500 Connected Equipment

Warranty

BoostUp USB Car Charger

Low-profile, ultra-compact design

Plugs into any car power outlet

10W/2.1 Amp

Use with any USB cable (not included)

Available in black or white

BoostUp USB Home Charger

Sleek, compact design

12W/2.4 Amp for fast charging

2.0 USB port

Use with any USB cable (not

included)

Available in black or white

$2,500 Connected Equipment

Warranty

Cables and Chargers



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Attractive packaging with product

features clearly shown

Strong sell through performance

Unit of Sale Dimensions:

4”W x 5 1/4”H

Images are for illustrative purposes only;

signage not included

BASIC—8 SKU’s DELUXE—18 SKU’s

Planograms



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Belkin Deluxe Planogram Order Planogram #MDLX16

ITEM DESCRIPTION COLOR BOX QTY

M536 Belkin BOOSTUP Home Charger, 5V/12W/2.4A Black 4

M631 Belkin BOOSTUP Home Charger, 5V/12W/2.4A White 4

M269 Belkin BOOSTUP Lightning Car Charger + USB Port Black 4

M270 Belkin BOOSTUP Micro Car Charger + USB Port Black 4

M137 Belkin Car Charger, 10W/2.1A Black 4

M138 Belkin Car Charger, 10W/2.1A White 4

M964 Belkin MIXIT Lightning Cable, 4 ft Black 6

M965 Belkin MIXIT Lightning Cable, 4 ft Blue 6

M967 Belkin MIXIT Lightning Cable, 4 ft Pink 6

M970 Belkin MIXIT Lightning Cable, 4 ft White 6

M905 Belkin MIXIT Micro USB Cable, 4 ft Black 4

M906 Belkin MIXIT Micro USB Cable, 4 ft Blue 4

M908 Belkin MIXIT Micro USB Cable, 4 ft Pink 4

M911 Belkin MIXIT Micro USB Cable, 4 ft White 4

M797 Belkin Rockstar Multi Headphone Splitter Black 4

M761 Belkin Rockstar Multi Headphone Splitter Blue 4

M881 Belkin Rockstar Multi Headphone Splitter Green 4

M763 Belkin Rockstar Multi Headphone Splitter Purple 4

Belkin Basic Planogram Order Planogram #MBSC16

ITEM DESCRIPTION COLOR BOX QTY

M536 Belkin BOOSTUP Home Charger, 5V/12W/2.4A Black 4

M631 Belkin BOOSTUP Home Charger, 5V/12W/2.4A White 4

M137 Belkin Car Charger, 10W/2.1A Black 4

M138 Belkin Car Charger, 10W/2.1A White 4

M964 Belkin MIXIT Lightning Cable, 4 ft Black 6

M970 Belkin MIXIT Lightning Cable, 4 ft White 6

M905 Belkin MIXIT Micro USB Cable, 4 ft Black 4

M911 Belkin MIXIT Micro USB Cable, 4 ft White 4

Planograms and Refills



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Mobile Accessory Countertop Display with Assorted Cables and Chargers

Order Display #USB2016 (includes items listed in Qty shown)

ITEM DESCRIPTION QTY

CP120A 7 SKU Mobile Accessory Center, acrylic 1

CP121 Apple Lightning MFI Cable, 3ft 24

CP113 Micro USB Cable, 3ft 24

CP118A Stereo Earbuds w/ Mic 24

CP116 1.0A Bullet Car Charger 24

CP117 1.0A Single USB Wall Charger 48

CP147 2.1A Dual USB Wall Charger 20

CP123 Power Bank 2000mAh 20

FILL IN ORDERS: Reordering is Easy—Use Item # and Order in Multiples of Inner Box or Case Qty

ITEM DESCRIPTION INNER

BOX QTY

CASE

QTY

CP121 Apple Lightning MFI Cable, 3ft 12 144

CP114 Apple 30-Pin Cable, 3ft (not included in display) 24 144

CP113 Micro USB Cable, 3ft 24 144

CP118A Stereo Earbuds w/ Mic 8 64

CP116 1.0A Bullet Car Charger 24 144

CP117 1.0A Single USB Wall Charger 24 144

CP147 2.1A Dual USB Wall Charger 10 80

CP123 Power Bank 2000mAh 4 48

High Quality Portable Power

These items represent the best balance of price and performance.

There are less expensive versions on the market, however we have

decided not to sell those to avoid customer complaints and returns.

Image is for illustrative purposes only; actual display may differ.

Countertop Display

Documents

Why elkin? - prysource.com · Premium Planogram Assigned selling potential to every square foot of space Satisfying customers with a better visual ... ertified to meet Apple