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Why Ideate and Social Media Questionnaire

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Welcome to Ideate Vision IDEATE Vision is a dominating, full service online marketing agency complete with a sharp team of creative and enthusiastic artists ready to shake up any social media marketing campaign to produce results. We operate with an emphasis on social media marketing, management, training and corporate social media department implementation. Challenge us.

Our Value We focus on clearly defining the goals and activities which will get measurable results for you. Whether it’s a marketing campaign or a social media strategy, we know that we have to help you achieve your business goals

WHY IDEATE?

Goals Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve these goals, we’ll make sure that our activities are efficient and focused on specific goals.

BusinessGoals SocialMediaGoals SocialMediaActivities

Busin

essG

oals Awareness

Growfollowing

Campaigns

Content

BoostengagementMonitorandengage

Decision WinSales PromoteSales

Retention Brandevangelism

Monitorforsupportissues

NurturerelationshipswithVIPcustomers

Social Media Questionnaire

What is your brand’s overall purpose?

What do you or your company aim to achieve with social media?

Who is your target audience?

Which social channels do you currently use?

What topics and sources of information are most important to you?

What events (public, holidays or personal) matter to you and your life?

Defining Your Brand

What is your brand voice?

What is the current style (motivational, professional, promotional) of your social media updates?

What emotions do you hope to convey through your brand’s images and messaging?

On Planning Content What types of content (motivational, professional, promotional) should we post on which social platforms?

What type of content (motivational, professional, promotional) best supports your content marketing mission?

What are the main topics, categories or messages that support your brand?

Do you use social media to provide customer service?

What is the difference between voice and tone?

Voice: Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional.

Tone: A subset of your brand’s voice. Tone adds specific flavor to your voice based on factors like

audience, situation, and channel.

Essentially, there is one voice for your brand and many tones that refine that voice.

Voice is a mission statement. Tone is the application of that mission.

How would you describe your voice on social media?

Review the chart to help Determine Your Voice and answer your voice questions

Character / persona – Who does your brand sound like? If you picture your social brand as a person (a character), here is where you can flesh out this identity with specific attributes that fit who you want to sound like online.

Tone – What is the general vibe of your brand?

Language – What kind of words do you use in your social media conversations?

Purpose – Why are you on social media in the first place?

If your brand was a person, what kind of personality would it have?

If your brand was a person, what’s their relationship to the consumer? (a coach, friend, teacher,

dad, etc)

Describe in adjectives what your company’s personality is not.

Are there any companies that have a similar personality to yours? Why are they similar?

How do you want your customers to think about your company?

Please fill out the following questionnaire or copy and paste questions and answers and email to [email protected] for submission to our content team to develop your content strategy.

Social Media Marketing Contract

Contract start date:

Contract end date:

This agreement is between _____________________(Name of Corporation hereinafter called Corporation)

& World Reed LLC (Name of Vendor: hereinafter called Vendor) located at 1745 E. Harrison St Gilbert Arizona 85295

In Consideration of the mutual promises set forth herein, it is agreed by and between Corporation and Vendor that:

Section One: Description of Services Performed by Vendor

The work to be performed by Vendor is in the Vendor’s usual line of business as a Social Media Manager, including, but not limited to the following:

Section Two: Payments

The initial payment of $ ________________ is due the day the contract is signed.

Payments to Vendor thereafter will be in the amount of $_______________ a month 30 days after receiving the signed contract.

The parties intend that a Vendor - Corporation relationship will be created by this contract and that said Vendor is not to be considered an employee of the Corporation.

Section Four: Liability and Terms

Vendor agrees to accept complete responsibility for any and all liability or loss arising in any way out of their performance of their responsibilities under this contract.