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90%90%of homebuyers go online during

their home search

96%96%of the important 18 to 44 year old

demographic searched online

52%52%With numbers like these you need an With numbers like these you need an

effective online marketing strategy!effective online marketing strategy!

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96%96%

52%52%Of the 18-44 crowd did nothing

else until they went online

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The Builders Digital Experience

Secure the Industry’s broadest &

deepest content1Over 100,000 listings, the nations Over 100,000 listings, the nations

largest online databaselargest online database

EverythingEverything a consumer is looking for: a consumer is looking for:

floor plans, pictures, videos, time floor plans, pictures, videos, time

sensitive promotions, narrative sensitive promotions, narrative

descriptions, spec homes, model descriptions, spec homes, model

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descriptions, spec homes, model descriptions, spec homes, model

homes, hours, contact info, driving homes, hours, contact info, driving

instructions, maps…..instructions, maps…..

Updated dailyUpdated daily

The NHS platform was The NHS platform was

designed to keep the user designed to keep the user

engaged and direct them to engaged and direct them to

take actions that builders take actions that builders

valuevalue

Calls, clicks, visits, email Calls, clicks, visits, email

Place it in an award winning site

designed for all of the right actions2

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Calls, clicks, visits, email Calls, clicks, visits, email

leadsleads

Yes

23.5%

No

76.5%

Have you clicked over to a builder's website, called a

builder, printed out driving directions or filled out a form

during this visit to NewHomeSource.com?

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76.5%

Source: NewHomeSource.com online consumer survey,

completed October 31, 2009. n=4245.

40% take

Globally across

eC0mmerce sites

conversion rates are

estimated at 3.3%*.

40% of our 40% take

Action

Source: Fireclick conversion index as of 1/11/2010. Numerous industries represented . Lowest conversions in electronics at 0.1% and highest among catalog vendors at 9.1%. http://index.fireclick.com/fireindex.php?segment=0

40% of our

participants said

they took action,

demonstrating the

quality of our

visitors.

NewHomeSource.com & Move.com NewHomeSource.com & Move.com

are the 2 largest most visited new are the 2 largest most visited new

home portals by farhome portals by far

Add a network of targeted Add a network of targeted

marketing sitesmarketing sites

Top it off with The BDX online Top it off with The BDX online

Present it to the industry’s largest

audience3

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Top it off with The BDX online Top it off with The BDX online

syndicated network syndicated network

over 22 million real estate over 22 million real estate

searches per monthsearches per month

When we say list once be When we say list once be

everywhere, we mean iteverywhere, we mean it

#1 & #2 organic (un#1 & #2 organic (un--paid) paid)

positions for “New Homes positions for “New Homes

[MarketName]” and “Home [MarketName]” and “Home

Builders [Builders [MarketNameMarketName]]

Target a wide range of longTarget a wide range of long--

tail termstail terms

Syndicate data with leading Syndicate data with leading Syndicate data with leading Syndicate data with leading

portals to dominate the page portals to dominate the page

so your content is found so your content is found

everywhereeverywhere

Drive quality sponsored (pay Drive quality sponsored (pay

per click) trafficper click) traffic

BDX dominates the results!BDX dominates the results!

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Below the Fold

10

Buyers are more than 562% more likely

to find Move New Homes or New

Homesource in the #1 search result

BDX is in the #1 organic search result spot across

major search engines more than any other company

Homesource in the #1 search result

spot on major search engines.

Source: Analysis of approximately 2,000 new home and new home builder related search terms across Google,

Yahoo!, and Bing on 12/11/2009.

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The result is more than twice the direct traffic than the next guy

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Website Traffic

Realtor.com 7,983Yahoo! Real Estate 6,664AOL RE 4,246Homes.com & ForRent 3,713MSN 3,401Zillow 3,021

Top 15 Home Listing Sites

Website Traffic

Realtor.com 7,983Yahoo! Real Estate 6,664AOL RE 4,246Homes.com & ForRent 3,713MSN 3,401Zillow 3,021

Those You Reach

Through BDX

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Zillow 3,021Trulia 2,940NCI Interactive 1,663Homegain 1,594Move.com 1,302RealEstate.com 1,022Homefinder.com 765ForSaleByOwner 576Frontdoor.com 569Homes & Land 471

Zillow 3,021Trulia 2,940NCI Interactive 1,663Homegain 1,594Move.com 1,302RealEstate.com 1,022Homefinder.com 765ForSaleByOwner 576Frontdoor.com 569Homes & Land 471

13

Source: comScore (August 2009) Including Realtor.com, total reach is 35,632

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