Why mobile matters

CS4032/CS5011 Mobile Computing

http://russellbeattie.com image credit

Yes, angry birds makes money

$100,000 to develop returns $1m month from gamers and $1m month from advertisinghttp://www.rovio.com/index.php?page=angry-birds

Bruce Scharlau, University of Aberdeen, 2009

Is an iphone capable

app enough?

http://pcweenies.com/ 24 June 2007

iphone

iphone

iphone

Is the Guardian satisfied?

Guardian app downloaded 214,000 times

Mobile is more than iphone

Guardian mobile site has 3m unique visitors a month http://www.flickr.com/photos/oblongpictures/4516124048/

Web

reaches

Other parts

Mobile web reaches 3.4bn people

http://www.flickr.com/photos/oblongpictures/4516124048/

half

the

world

Mobile money is bigger than app sales

$11.5 in 2010 on mobile ads beats App store’s $1.5bnhttp://www.flickr.com/photos/azrasta/4604791840/

Mobilize sites for better UI

http://www.cameronmoll.com/archives/000428.html

Rely upon browser: do nothing

Use only basic tags

Basic tags + mobile CSS

Wurfl or roll your own

http://wurfl.sourceforge.net/

Deliver mobile content with help

http://jquerymobile.com/

Don’t forget $105bn SMS business

Provides direct connection to 88% of developed world households and 51% in developing world

http://www.flickr.com/photos/generik99/3527445640/

This is what you do next

http://mobilewebbook.com/

http://mobiforge.com/

Read these

http://wurfl.sourceforge.net/

Research this

Follow the stories and background

http://communities-dominate.blogs.com/

Blogs for stats and opinions on topics

http://openmoodle.conted.ox.ac.uk/login/index.php

Forums and mail listsForum Oxford Mobile Applications Panel

http://www.mobilemonday.org.uk/

Mobile Monday London mail list

http://metrics.admob.com/

Mobile web stats

http://mobilephonedevelopment.com/

Mobile is more important in developing countries

Mobiles provide functionality we take for granted with respect to: internet, PCs etc

http://www.itu.int/ITU-D/ict/statistics/

The developing world is “more mobile”

than the developed world.http://siteresources.worldbank.org/EXTINFORMATIONANDCOMMUNICATIONANDTECHNOLOGIES/Resources/IC4D-2012-Report.pdf

Mobile provides income in developing world

People can build small to growing businesses as well as participate in work via their mobile:Rent access to their handset, find work, provide mobile services, etc

Mobile provides income for women in developing world

Women can buy handset with small loan and sell airtime to community, or other work via mobile and thus provide better income for family – more reliable than husband income -> better for children

Mobile provides market information

From farmers to fisherman can check the market prices for crop and catches before selling so have options for ‘where’ and also ‘when’ to sell

Mobile provides learning

Education programmes built around SMS and other apps for basic handsets which children (and parents) can use to improve themselves

Mobile improves government

Public can find information better and government can inform public better so government works better

Mobile provides options

People can have choices and change their situation with the spread of mobiles and the services they bring

Mobile is more than appsMobile is life and opportunities

Mobile reduces friction