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Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas 1

Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas 1

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Page 1: Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas 1

Why Mobile Ticketing should be interesting to transit agencies

David LeiningerExecutive Vice President, CFO

Dallas Area Rapid TransitDallas, Texas

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Page 2: Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas 1

Why Mobile Ticketing should be interesting to transit agencies

• It is a better value proposition for the customer– More convenient to purchase

because customer can do at his/her leisure and not at last minute on platform or on-board bus stop (TVM in your hand)

– Opportunity to obtain combination tickets that are credentials for transit, parking and event admission

– Useful functionality within the App itself by addition of trip planning, travel announcements, introduce events and offers

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Page 3: Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas 1

Why Mobile Ticketing should be interesting to transit agencies

• The market likes it, wants it

• DART has confirmed there is broad customer and commercial support for payment and ticket delivery via mobile device

-individual riders-corporate and universities-event coordinators-retail merchants

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Page 4: Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas 1

The DART View about Mobile Payment and Ticketing

• Mobile payment and ticketing should not be considered an interim step to Open Payments, rather, it is the other way around

• Barcodes and NFC are simply different ways to present valid credential when making payment or providing proof of payment, both can work

• But mobile only will address 40-50% of the customer base so it is only part of the total payment solution

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Page 5: Why Mobile Ticketing should be interesting to transit agencies David Leininger Executive Vice President, CFO Dallas Area Rapid Transit Dallas, Texas 1

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