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Why publicity?
• Attract students
• Attract funding
• Attract research partners
• Attract new staff
• Enhance the reputation of the University as a centre of excellence.
Research or event?
• Publicity splits roughly into two categories
• Research stories
• Events
Events stories
• Prize givings
• Workshops with other organisations
• Visits from celebrities, MPs etc.
• These will gain you LOCAL publicity
Research stories
• Murray Watson’s English immigrants work
• Rhona Dolev’s terrorism and children
• Victor’s online Scots dictionary
These have something new to say and challenge the status quo – attracting wider and possibly NATIONAL publicity.
Some recent stories
• Trevor Harley on psychology of love – hits in Financial Times, P&J, Courier, Radio Tay.
• Rona Dolev on terrorism and children – hits in Herald, Courier, Reporting Scotland, BBC online, Scottish TV, Radio Scotland, Wave 102, Radio Tay, Kingdom FM, Real Radio, and River FM.
• Scots online dictionary – hits in Sunday Times, All Scottish radio stations, Scotsman, Herald, P&J, Courier, Newsnight, Grampian TV and more.
Spotting a story
• Is it original?
• Is it a first in the world, UK, Scotland?
• Does it have implications for the public?
• Furthering of knowledge is good, but discoveries with major implications make big headlines.
• Is it quirky?
How to channel your stories
• Call or email the Press Office. A press officer will advise on the strength and likely coverage of your story and prepare it for release to the media.
• Fill in the media guide form.• Email any events to
[email protected]• Consider identifying a press office contact
person in your department.
Fielding coverage
• If you have a strong media line, the press officer will prepare a press release and issue it on a day you are available for interview.
• More complicated or subtle stories can be dealt with by inviting a journalist to visit and interview you.
• Intensive media training is available – book your place with Head of Press.
