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Why web analytics is important?

Copyright 2010 © Snoobi

Business and website goals

Company/business

Website

DEFINE YOUR WEBSITE GOALS:

• WHO DO YOU WANT TO VISIT YOUR WEBSITE

• WHAT SHOULD THE VISITORS DO

• HOW TO ATTRACT THEM

Online marketing/sales

Traditional marketing/sales

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Measurable goals for the site

Website

Orders from e-shop

SalesRetailers contact information readers

Request for offers and contacts

Visitors from right countries, cities etc.

Visitors reading product pages

Brochure and pricelist downloads

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Supporting business with Internet

Sales /goalpage

Buyers

Contacts

Product seekers

1. Get more visitors, optimize marketing 3. Create B2B leads

2. Improve content and conversion

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Web analytics process

Tracking the present

Analysis

Goals

Actions