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WIHP seminar by Vincent Ramelli at WTM 2011

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We've gotten several requests for the presentation we delivered at WTM tech seminars. Most of the information in these slides have been taken from various articles and studies that we have published on http://www.wihphotel.com/mag so and the will be much more information related to these facts there.

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Page 1: WIHP seminar by Vincent Ramelli at WTM 2011
Page 2: WIHP seminar by Vincent Ramelli at WTM 2011

The booking process

• Search

• Compare

• Choose

• Share

Page 3: WIHP seminar by Vincent Ramelli at WTM 2011

Search: How they found you

32.7% Friends and Family

27,9% OTAs

23,1% TripAdvisor

Page 4: WIHP seminar by Vincent Ramelli at WTM 2011

Compare: Where they went to compare

72,9% Search Engines

9,6%

Map Pages

7,3%

Review Sites

3% Travel Guides

Page 5: WIHP seminar by Vincent Ramelli at WTM 2011

Compare: How they compared

Compared

10 Hotel Websites

Over

6 days

Returning

3 times

Page 6: WIHP seminar by Vincent Ramelli at WTM 2011

Choose: How they decided

Value

Location

Comfort

Page 7: WIHP seminar by Vincent Ramelli at WTM 2011

Share: Guests become ambassadors

Bad Experience Good

Experience

Page 8: WIHP seminar by Vincent Ramelli at WTM 2011

Connecting the dots

Webdesign

Search Optimizing

Advertising Distribution Strategy

Social Media