Embed Size (px)
DESCRIPTION
Â
Citation preview
E N D A N G E R E D W I L D L I F EC O N S E R V A T I O NN E T W O R K
Alex Slippens Final Major Project [FMP]OUGD303
Brief TwoEndangered Wildlife Conservation Network
Brief
Create a conservation campaign & identity featuring 5 endangered species. To raise and support awareness of conservation and endangered wildlife.
Solution
A conservation network that aimed to work with schools in the UK and incorporate education with conservation projects in the habitat of these species, to connect the classroom via online communication to real life stories and issues.
Alex Slippens Final Major Project [FMP]OUGD303
Brief Two Endangered Wildlife Conservation
Identity
The concept behind the logo is based on a network and communication, alongside a second aspect of the logo as the shape of an abstract eye.
Colour
Each species is distinguished through colour, based on their key features and habitats.
Alex Slippens Final Major Project [FMP]OUGD303
Brief Two Endangered Wildlife Conservation
Printed Deliverables
After a school has signed to the program and chosen one the 5 specie be involved in, they would receive a welcome pack with a teachers guide to introduce them on how to get started. Also in the printed mailed out pack is a info-graphics based on the conservations and threats of the species.
Alex Slippens Final Major Project [FMP]OUGD303
Brief Two Endangered Wildlife Conservation
Digital Deliverables
To get involved in the campaign a school would have to sign up online at the website and select one of the five species to begin a school year long relationship between the class and a conservation project.
Online Class Space
The Online Class Space that I have proposed is the main link between the classroom and worldwide project. The Class space would offer photos, news feed, tracking and updates on the species. Video calling with Conservation representatives and activist would also be available with prerecorded Video lessons based on the real life issues facing that species.
Alex Slippens Final Major Project [FMP]OUGD303
Brief TwoEndangered Wildlife Conservation
Promotional Material
The concept behind the promotion, is how a build the half tone water colour can create a whole image. The half tone represent each vital step and person to work together for a great course to make change.
The promotional material is aim to gain support for the EWCN as well as raising awareness for conservation.
