Willis etech-social-media-circle

UNDERSTANDING SOCIAL MEDIA MARKETING

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.

MOST MAJOR NEWS NETWORKS ARE USING THESE TOOLS (and telling us so)

COMMON SOCIAL MEDIA TOOLS:TwitterFacebookYouTubeLinkedInOther social media sites (ad nauseum)

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Your Partner in Promotion

@willisetech on Twitter

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Willis eTech Ltd.


UNDERSTANDING LINKEDIN

Launched in 2003, LinkedIn is mainly used for professional networking. As of early 2010 LinkedIn had more than 65 million registered users.

LINKEDIN:Professional look and feelConnect with business people you knowThese business people can refer you to their friendsTypically used by more senior business people (management and up)People who hold management positions are the “Decision Makers”

LINKEDIN SAW RECORD TRAFFIC IN 2009 !

LINKEDIN UPDATES ARE INDEXED BY GOOOOOOOOOOGLE !

LINKEDIN IS GOOD FOR BUSINESS !


Willis eTech Ltd.



Willis eTech Ltd.


UNDERSTANDING FACEBOOK

Facebook is a social networking website launched in February 2004. It is privately owned by Facebook, Inc. Although typically thought of as a personal sharing tool, business profiles can be created also.

FACEBOOK:Share photos, thoughts, ideas, interests, information and friendsInvite ally’s to join a causeInvite customers to a corporate event, function, or saleInvite chamber members to a business activityGrow your friend/fan base

FACEBOOK HAS MANY BUSINESS RICH FEATURES !

FACEBOOK UPDATES ARE INDEXED BY GOOOOOOOOOOGLE !

FACEBOOK IS GOOD FOR BUSINESS !


Willis eTech Ltd.



Willis eTech Ltd.


UNDERSTANDING YOUTUBE

YouTube needs no introduction. Visitors can comment on, link to, subscribe to, add as a favourite, embed into a Web Site, and send videos to potential clients and business acquaintances.

CREATE YOUTUBE VIDEO FOR:Product promotion – Service promotion – Tutorials –TourismCorporate events – Non-Profit Events – Community Activities

Link a YouTube channel to your social media account updatesInstall a YouTube channel on your Web Site

YOUTUBE IS THE 2ND LARGEST SEARCH ENGINE IN THE WORLD !

YOUTUBE VIDEO DESCRIPTIONS AND KEYWORDS ARE INDEXED BY GOOOOOOOOOOGLE !

YOUTUBE IS GOOD FOR BUSINESS !


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Willis eTech Ltd.


UNDERSTANDING TWITTER (Means to chirp or “Tweet” in short brief sounds)

TWITTER ASKS US TO STATE IN 140 CHARACTERS OR LESS (including spaces):What am I doing?What am I thinking?What interests me?

TWITTER WAS THE MOST POPULAR ENGLISH WORD IN 2009 !

TWITTER IS GROWING AT A MIND BOGGLING RATE !

TWITTER UPDATES ARE INDEXED BY GOOOOOOOOOOGLE !

TWITTER IS GOOD FOR BUSINESS !


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BUT WHAT DO I SAY ON TWITTER? (The most common question asked)

WHAT ARE YOU PASSIONATE ABOUT? – WHAT GETS YOU EXCITED?Coffee – Wine – Books – Joomla! – Golf – Hockey – Food – YOUR BUSINESS

Business owners are people too. Share your knowledge, or links to interesting “Web” places. Create an interesting “Web” place on your Web Site and direct followers to it.

RESTAURANTS – Tweet about daily specialsREALTORS – Tweet about new home listings, and open housesTICKET/TRAVEL AGENCIES – Tweet about events, and specialsCHAMBERS OF COMMERCE – Tweet about events, and promotionsCHARITIES – Tweet about upcoming events, gain support for a causeBUSINESS OWNERS – Offer discounts on services, mention web updates


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MyThoughts

GRASPING TWITTER LINGO – If a word doesn’t exist “Twinvent” one…

TWEET = Twitter messageTWEEP = Twitter userRETWEET = RT – Repeating a Twitter message to your followersREPLY = Responding to a tweetFOLLOWING = Twitter users that you followFOLLOWERS = Twitter users that follow youUNFOLLOW = Stop following someoneDM = Direct Message (sending a private tweet). Often to provide contact informationTWEETUP = Meeting of twitterers, or tweeps (gathering at a specified location)HASHTAG = # Is used to filter by #location, #event, #product, or #serviceTHANK YOU = For following, retweeting, answering questions

David Letterman once stated; “If YouTube, Twitter, and Facebook ever merged, it would be called YouTwitFace”


Willis eTech Ltd.



Willis eTech Ltd.


TWETIQUETTE = TWITTER ETIQUETTEUsage – Protocol – Etiquette is driven by Twitter users

TWITTER DO’S AND DON’TS:Do use a photo – post relevant tweets – have a name that makes senseDo follow those in your area #Vernon, #Kelowna, #Penticton, #Kamloops, #OkanaganDo un-follow if the persons tweets are no longer relevant to you (it’s nothing personal)Do link people to interesting thingsDo comment on other tweets, and retweetDo share your knowledge (making you an expert in your field)Do Use short tweets to allow for easy RT’s (retweeting). If your tweets have to be shortened by your followers, it’s less likely to be retweetedDon’t send auto DM’s (direct messages) to welcome new followersDon’t SPAM by asking if a new follower wants to buy something from youDon’t forget to thank people for promoting you to their network of followersDon’t mention your products or services more than 10% of the time


Willis eTech Ltd.



Willis eTech Ltd.


TWITTER TIPS (TWIPS)

THINGS TO REMEMBER:Retweet, add RT as a prefix (good way to get followers)Add something to the RT so you won’t just be a parrotDon’t click on links in DM’s (direct messages) your account can be hackedTweet live a couple of times a day (allows for responses to questions)Take twitter with you using Ubertwitter, or a similar smart phone applicationDon’t respond to DM’s (direct messages) unless you know they are legitimateReply to people you are following (especially if they are not following you, yet)Promote interesting followers, and they will promote youAdd the persons @name to their tweet when retweeting

@willisetech came to talk about Social Media today, instead of…Willisetech came to talk about Social Media today


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Willis eTech Ltd.


WHERE TO PUT YOUR TWITTER HANDLE (NAME)

EVERYWHERE !Business cardsWeb SiteEmail signatureVehicle decalsBusiness windowsReception areas

Tip:If you are using Facebook and YouTube, add these links to your marketing material as well.

Like any form of advertising, if people don’t see it, you don’t exist !Think Coca~Cola visible and you will get the idea.

“InYourFace” advertising, and product placement in any promotional video


Willis eTech Ltd.



Willis eTech Ltd.


TWITTER RULES ! But a good rule to remember is…DON’T USE TWITTER !

USE THIRD PARTY TOOLS CREATED TO WORK WITH TWITTER INSTEAD

TWEETDECK – Client side software used to send tweets, organize Twitter feeds, followers, lists, direct messages, and mentions. (Tweetdeck can organize other Social Media feeds as well)HOOTSUITE – Browser based tool similar to TweetdeckSENDIBLE – Used to schedule tweets for a future dateUBERTWITTER – Take Twitter with you on your smart phone device.Often, I will tweet while at a client location, or event, and when the client sees that this is being done they appreciate it, and say so.

TOOLS THAT ADD CONVENIENCE, AND ARE EFFICIENT TO USE


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Willis eTech Ltd.


SETTING UP YOUR SOCIAL MEDIA ACCOUNTS

GETTING INVOLVED:Create all Social Media accounts with the same username and passwordUse a consistent profile across all Social Media sitesAdd a photo (recognizable as YOU)Make your Social Media profiles publicAdd a background graphic (to reflect personality)You can tweet as a person AND as a businessOwn your Social Media personal name if it is availableOwn your Social Media business name if it is available

PROTECT YOURSELF AND YOUR BRANDING ! (same with domain names)


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Willis eTech Ltd.


MANAGING YOUR SOCIAL MEDIA ACCOUNTS – AUTOMATION

AUTOMATING THE SOCIAL MEDIA TASKSSocial Media accounts have the ability to “talk” to each other. Update one, and it can update allStick to the basics – LinkedIn – FaceBook – YouTube – Twitter, add others if necessaryAutomate, and organize tweet updates using Tweetdeck, or Sendible


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ADDITIONAL TWOOLS

TWO ADDITIONAL TWITTER TOOLS THAT HAVE VALUE:TWELLOW – Twitter directory like the Yellow Pages, which helps you find people in your area or market to followTWITPIC – Allows you to upload photos and attach a tweet to the image

Twitter is an incredibly popular, and useful tool. We see this by the many, many tools that have been created to either work with, or enhance the Twitter experience.


Willis eTech Ltd.



Willis eTech Ltd.


WHERE DO I GO FROM HERE?

UNDERSTANDING SOCIAL MEDIA IS GREAT, BUT I HAVE A BUSINESS, AND A LIFE !

HOW I USE MY TOOLS TO MARKET EFFECTIVELY, AND SAVE TIME:Create a LinkedIn accountCreate a Twitter accountCreate a Facebook accountCreate a YouTube channelUse the same username and password on all accountsConnect your YouTube channel to your Social Media sites, and when you publish a video, the Social Media sites are updated automaticallyInstall Tweetdeck to manage your followersUse Sendible to schedule TweetsUse UberTwitter on your blackberry on a client location or at an event. (Yes, I’m tethered 24/7)


Willis eTech Ltd.



Willis eTech Ltd.


THE “SOCIAL MEDIA CIRCLE” IN A NUTSHELL

Social Media marketing can be very effective if carried out using these steps once your Twitter, FaceBook and YouTube accounts have been set up.

TAKE ACTIONSTEP 1 – Plan an eventSTEP 2 – Create an event invitation on Facebook, and invite Facebook friends to sign upSTEP 3 – Promote the event on Twitter; tell your Twitter followers to go to your Facebook page to sign upSTEP 4 – Photograph, and/or video tape the event when it happensSTEP 5 – Create a video file, and upload it to your YouTube channelSTEP 6 – Mention the successful event, and invite people to view the video using Social MediaSTEP 7 – Rinse and Repeat

GET RESULTSThe YouTube files will grow in number, having the potential to increase interest in your businessThe exposure on Facebook will increase the friends baseThe exposure on Twitter will increase your Twitter follower number

YOUR BOTTOM LINE WILL BENEFIT FROM THE EFFORT !


Willis eTech Ltd.



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Willis etech-social-media-circle