Slide 1

Witzige Evian Werbung mit Babys _ Funny Evian Commercial with Babys (englisch _ english).flv Slide 2 Advertisement => All measures to bring over a message about a product or a company to customers for fostering sales Slide 3 Advertisement - History Advertisment started around the year 1850 as a result of mass production first in newspapers and posters Slide 4 Advertisement - History Colours formerly used: yellow, red, blue Slide 5 Advertisement - History in Germany free sticking of posters was forbidden => Litfa columns first rules of advertisements as some ads fooled customers Slide 6 Advertisement - History at the beginning of the 20th century electrification => neon signs Slide 7 Advertisement - History First radio spot in 1927 in the USA in spoken words Radio spots with music in the background to influence customers from 1950 Slide 8 Advertisement - History TV commercials from 1950 on Classic Commercial for Coca-Cola (1953).flv => increased broadcasting commercials after private TV/radio stations were allowed Coca-Cola Werbung Fensterputzer 1998.flv Slide 9 Advertisement - History Since 1993 internet advertisement Slide 10 Advertisements - Carriers and means Carriers are mediums that transmit the advertisement Newspapers magazines TV Radio Cars/vans/trailers Lighters Boards Roof at bus stations Slide 11 Advertisements - Carriers and means Means of advertisement are aids to bring over the message of advertisement Posters Ads in news papers/magazines Banners Commercials/TV radio spots Stickers