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December 2010
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public GrievancesMinistry of Personnel, Public Grievances and Pensions, Government of Indiahttp://indiagovernance.gov.in/
Researched and Documented by
OneWorld Foundation India
Tara Akshar+Women Literacy Programme
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
Table of Contents EXECUTIVE SUMMARY ................................
BACKGROUND ................................
ILLITERACY IN INDIA
TARA AKSHAR +: ENABLING WOMEN TO READ
OBJECTIVE ................................
WORKING DESIGN ................................
THE SOFTWARE ................................
THE FINANCES ................................
TRAINING TEACHERS
PROCESS FLOW IN THE FIELD
EVALUATING THE STUDENTS
GRADUATION CEREMONY
AFTER GRADUATION ................................
MONITORING ................................
METHODOLOGY ................................
KEY STAKEHOLDERS
LESSONS LEARNED ................................
LOOKING AHEAD ................................
APPENDIX A INTERVIEW QUESTIONS
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
................................................................................................
................................................................................................................................
ILLITERACY IN INDIA ................................................................................................
TARA AKSHAR +: ENABLING WOMEN TO READ ................................
................................................................................................................................
................................................................................................
................................................................................................
................................................................................................
TRAINING TEACHERS ................................................................................................
PROCESS FLOW IN THE FIELD................................................................
EVALUATING THE STUDENTS ................................................................................................
CEREMONY ................................................................................................
................................................................................................
................................................................................................
................................................................................................................................
................................................................................................
................................................................................................
................................................................................................
INTERVIEW QUESTIONS ................................................................
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
1
......................................................... 2
........................................ 3
................................................. 3
............................................................... 3
................................................ 4
................................................................. 4
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Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
EXECUTIVE SUMMARYTARA Akshar Plus (+) is an innovative literacy programme that is transforming the lives of
rural women all over the country. Hoping to improve the low literacy rate amongst Indian
women and provide them with opportunities for sustainable livelihoods, the u
based functional literacy programme, teaches rural illiterate and semi
and write in Hindi, and carry out basic numeric calculations.
TARA Akshar+ is an initiative of the Development Alternatives (DA) Group, a not
organisation that has been working in the field of sustainable livelihoods for the past 25 years.
TARAhaat Information and Marketing Services Ltd., the ICT arm of DA, developed the TARA
Akshar+ software in 2004-2006. Today, rural women are educated i
the software.
The software is based on a unique visual memory technique, where memory hooks are created
for each and every letter in the Hindi alphabet. Through the help of computer animations, each
letter is associated with a single object that the women
helps rural women to learn the alphabets quickly.
TARA Akshar + is successfully taking literacy to the learner. The software is simple
who has passed their tenth standard can
computer animations, flashcards and playing cards, instructors are able to train the students in
merely 49 days of 2 hour classes daily. Students alternate between reading and writing lessons.
A well-structured programme design and an extensive operational plan
instructors to conducting classes, to monitoring via a
system(MIS), have resulted in a high degree of efficiency. Covering the entire Hin
belt of the country (Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Rajasthan, Haryana and
Uttarkhand), it has succeeded in educating approximately 58,000 rural women with a dropout
rate of 1 percent.
Its impact has been so great that the M
in the process of integrating TARA Akshar+ into the agenda of the National Literacy Mission, a
central government scheme that aims to make 80 million
literate over an 80 year period.
This document captures the objective, operational design and implementation procedure of
the programme. By highlighting its impact and achievements, this document aims to assist in
the replication of such an initiative.
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
EXECUTIVE SUMMARY TARA Akshar Plus (+) is an innovative literacy programme that is transforming the lives of
rural women all over the country. Hoping to improve the low literacy rate amongst Indian
women and provide them with opportunities for sustainable livelihoods, the u
based functional literacy programme, teaches rural illiterate and semi-literate women to read
and write in Hindi, and carry out basic numeric calculations.
TARA Akshar+ is an initiative of the Development Alternatives (DA) Group, a not
organisation that has been working in the field of sustainable livelihoods for the past 25 years.
TARAhaat Information and Marketing Services Ltd., the ICT arm of DA, developed the TARA
2006. Today, rural women are educated in just 98 contact hours with
The software is based on a unique visual memory technique, where memory hooks are created
for each and every letter in the Hindi alphabet. Through the help of computer animations, each
single object that the women use in their daily lives. This
helps rural women to learn the alphabets quickly.
TARA Akshar + is successfully taking literacy to the learner. The software is simple
who has passed their tenth standard can be easily trained to teach with it. Through the use of
computer animations, flashcards and playing cards, instructors are able to train the students in
merely 49 days of 2 hour classes daily. Students alternate between reading and writing lessons.
structured programme design and an extensive operational plan
ng classes, to monitoring via a sophisticated management information
system(MIS), have resulted in a high degree of efficiency. Covering the entire Hin
belt of the country (Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Rajasthan, Haryana and
Uttarkhand), it has succeeded in educating approximately 58,000 rural women with a dropout
Its impact has been so great that the Ministry for Human Resource Development (MOHRD) is
in the process of integrating TARA Akshar+ into the agenda of the National Literacy Mission, a
central government scheme that aims to make 80 million adults between the ages of 15
year period.
This document captures the objective, operational design and implementation procedure of
the programme. By highlighting its impact and achievements, this document aims to assist in
cation of such an initiative.
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
2
TARA Akshar Plus (+) is an innovative literacy programme that is transforming the lives of
rural women all over the country. Hoping to improve the low literacy rate amongst Indian
women and provide them with opportunities for sustainable livelihoods, the unique laptop
literate women to read
TARA Akshar+ is an initiative of the Development Alternatives (DA) Group, a not-for-profit
organisation that has been working in the field of sustainable livelihoods for the past 25 years.
TARAhaat Information and Marketing Services Ltd., the ICT arm of DA, developed the TARA
n just 98 contact hours with
The software is based on a unique visual memory technique, where memory hooks are created
for each and every letter in the Hindi alphabet. Through the help of computer animations, each
use in their daily lives. This linkage
TARA Akshar + is successfully taking literacy to the learner. The software is simple anyone
be easily trained to teach with it. Through the use of
computer animations, flashcards and playing cards, instructors are able to train the students in
merely 49 days of 2 hour classes daily. Students alternate between reading and writing lessons.
structured programme design and an extensive operational plan - from selecting
sophisticated management information
system(MIS), have resulted in a high degree of efficiency. Covering the entire Hindi speaking
belt of the country (Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Rajasthan, Haryana and
Uttarkhand), it has succeeded in educating approximately 58,000 rural women with a dropout
inistry for Human Resource Development (MOHRD) is
in the process of integrating TARA Akshar+ into the agenda of the National Literacy Mission, a
adults between the ages of 15 to 35
This document captures the objective, operational design and implementation procedure of
the programme. By highlighting its impact and achievements, this document aims to assist in
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
BACKGROUND
ILLITERACY IN INDIA
Although considered some of Indias most significant assets, the extensive amount of human
capital and resources cannot be fully harnessed due low levels of literacy. The literacy rate in
India is approximately 68 percent
Moreover, official estimates tend to ignore the semi
newspapers, official forms or comprehend essential documents.
The gender disparity in literacy rates exasperates th
percent of men are literate while only 54.5 percent of women are said to be.
Female literacy is closely linked with problems of population growth and poor health. Various
government and civil society institutions are undertaking efforts to tackle this issue, however
population growth and the challenges it brings with it make it difficul
TARA Akshar+ stands out as one of the few programmes tha
make a difference in the face of these problems.
TARA AKSHAR +: ENABLING WOMEN TO READ
TARA Akshar+ is an initiative of Development Alternatives (DA) Gro
organisation which has been working in the field of sustainable livelihoods for the past 25
years.
TARA Akshar+ has worked to empower rural households since its inception in 2007. With the
belief that once literate, a woman has the pot
conditions of the entire household, TARAhaat Information and Marketing Services Ltd. (ICT
branch of DA) developed a digital functional literacy and basic arithmetic programme. It
focuses on teaching rural women ba
Rural women are often consumed by household chores, thus it was determined important to
design a short-term duration programme that would not interfere with daily activities for an
extended period of time. DA also approached experts in the field of adult psychology to gain
insight into how adults can learn in a fast and effective manner. From their findings, DA
1 http://www.unfpa.org/swp/2009/en/pdf/EN_SOWP09_ICPD.pdf
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
ILLITERACY IN INDIA
Although considered some of Indias most significant assets, the extensive amount of human
capital and resources cannot be fully harnessed due low levels of literacy. The literacy rate in
dia is approximately 68 percent very low in comparison to other developing countries.
Moreover, official estimates tend to ignore the semi-literates who are unable to read contracts,
newspapers, official forms or comprehend essential documents.
The gender disparity in literacy rates exasperates the alarming situation; an estimated 76.9
percent of men are literate while only 54.5 percent of women are said to be.
literacy is closely linked with problems of population growth and poor health. Various
government and civil society institutions are undertaking efforts to tackle this issue, however
population growth and the challenges it brings with it make it difficult to do so.
TARA Akshar+ stands out as one of the few programmes that has successfully managed to
make a difference in the face of these problems.
TARA AKSHAR +: ENABLING WOMEN TO READ
TARA Akshar+ is an initiative of Development Alternatives (DA) Gro
organisation which has been working in the field of sustainable livelihoods for the past 25
TARA Akshar+ has worked to empower rural households since its inception in 2007. With the
belief that once literate, a woman has the potential to improve the social and economic
conditions of the entire household, TARAhaat Information and Marketing Services Ltd. (ICT
branch of DA) developed a digital functional literacy and basic arithmetic programme. It
focuses on teaching rural women basic Hindi reading, writing and counting skills.
Rural women are often consumed by household chores, thus it was determined important to
term duration programme that would not interfere with daily activities for an
A also approached experts in the field of adult psychology to gain
insight into how adults can learn in a fast and effective manner. From their findings, DA
http://www.unfpa.org/swp/2009/en/pdf/EN_SOWP09_ICPD.pdf
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
3
Although considered some of Indias most significant assets, the extensive amount of human
capital and resources cannot be fully harnessed due low levels of literacy. The literacy rate in
comparison to other developing countries.
literates who are unable to read contracts,
e alarming situation; an estimated 76.9
percent of men are literate while only 54.5 percent of women are said to be.1
literacy is closely linked with problems of population growth and poor health. Various
government and civil society institutions are undertaking efforts to tackle this issue, however
t to do so.
t has successfully managed to
TARA Akshar+ is an initiative of Development Alternatives (DA) Group a not-for-profit
organisation which has been working in the field of sustainable livelihoods for the past 25
TARA Akshar+ has worked to empower rural households since its inception in 2007. With the
ential to improve the social and economic
conditions of the entire household, TARAhaat Information and Marketing Services Ltd. (ICT
branch of DA) developed a digital functional literacy and basic arithmetic programme. It
sic Hindi reading, writing and counting skills.
Rural women are often consumed by household chores, thus it was determined important to
term duration programme that would not interfere with daily activities for an
A also approached experts in the field of adult psychology to gain
insight into how adults can learn in a fast and effective manner. From their findings, DA
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
developed a step-by-step programme where students begin with recognition of letter sounds
and then move on to syllables, words and sentences.
TARA Akshar operates teaching centres throughout the Hindi speaking belt of the countr
which includes Bihar, Jharkhand, Uttar Pradesh, Delhi NCR region, Haryana, Rajasthan and
Uttarakhand.
OBJECTIVE TARA Akshar aims:
To use information communication technologies to develop innovative mechanisms
to fight female illiteracy.
To train illiterate and semi-literate rural women to read and write in Hindi and
complete basic numeric calculations.
To contribute towards creating sustainable livelihood opportunities and the social/
economic upliftment of women
WORKING DESIGNTHE SOFTWARE
TARA Akshar+ software was developed by the TARAhaat team in 2004
programme is based on two concepts: a) advanced memory techniques and b) strong
enforcement mechanisms. These concepts work on the principle of creating
which means that in order to enable the learners to read and write in a
letter in the Hindi Alphabet is associated with an everyday object.
The following two examples help to explain this approach:
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
step programme where students begin with recognition of letter sounds
move on to syllables, words and sentences.
TARA Akshar operates teaching centres throughout the Hindi speaking belt of the countr
which includes Bihar, Jharkhand, Uttar Pradesh, Delhi NCR region, Haryana, Rajasthan and
To use information communication technologies to develop innovative mechanisms
literate rural women to read and write in Hindi and
complete basic numeric calculations.
towards creating sustainable livelihood opportunities and the social/
economic upliftment of women
WORKING DESIGN
TARA Akshar+ software was developed by the TARAhaat team in 2004-2006. The design of
concepts: a) advanced memory techniques and b) strong
enforcement mechanisms. These concepts work on the principle of creating
which means that in order to enable the learners to read and write in a short time span, every
the Hindi Alphabet is associated with an everyday object.
The following two examples help to explain this approach:
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
4
step programme where students begin with recognition of letter sounds
TARA Akshar operates teaching centres throughout the Hindi speaking belt of the country
which includes Bihar, Jharkhand, Uttar Pradesh, Delhi NCR region, Haryana, Rajasthan and
To use information communication technologies to develop innovative mechanisms
literate rural women to read and write in Hindi and
towards creating sustainable livelihood opportunities and the social/
2006. The design of the
concepts: a) advanced memory techniques and b) strong learning
enforcement mechanisms. These concepts work on the principle of creating memory hooks
short time span, every
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
2) The picture on the right
shows the Hindi letter Ta.
Here Ta is associated with
Tamatar which is the Hindi
word for tomato. Tamatar
begins with a Ta and hence
every time a student cooks
with or eats a Tamatar she
will remember that it begins
with the letter Ta.
Memory hooks through
illustrations and animations
are created for every letter of
the Hindi alphabet and for the
numbers zero through nine. The complete programme is fed
easily taken to remote locations.
THE FINANCES Before rolling out the programme, a detailed cost analysis was carried out by the DA team.
costing sheet was prepared which included all costs that would to be incurred in the
implementation of the process i.e. stationery,
maintenance and salaries. The cost per learner as it stands today is 4150 rupees. These are
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
1) The picture on the left
letter Ga. Here
withGaajar which is th
carrot. Gaajarbegins with a Ga, hence
every time a student cooks or
she will remember that it begins with
the letter Ga.
Memory hooks through
illustrations and animations
are created for every letter of
Hindi alphabet and for the
numbers zero through nine. The complete programme is fed into laptops which can then be
emote locations.
Before rolling out the programme, a detailed cost analysis was carried out by the DA team.
costing sheet was prepared which included all costs that would to be incurred in the
implementation of the process i.e. stationery, teachers kits, learners kits, personnel
maintenance and salaries. The cost per learner as it stands today is 4150 rupees. These are
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
5
The picture on the left shows the Hindi
Here Ga is associated
which is the Hindi word for
carrot. Gaajarbegins with a Ga, hence
every time a student cooks or eats Gaajar
remember that it begins with
into laptops which can then be
Before rolling out the programme, a detailed cost analysis was carried out by the DA team. A
costing sheet was prepared which included all costs that would to be incurred in the
teachers kits, learners kits, personnel
maintenance and salaries. The cost per learner as it stands today is 4150 rupees. These are
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
covered by funds from donor agencies who agree to sponsor a certain number of students
dedicated period of time.
TRAINING
TEACHERS The instructors who use the
software to teach rural women are
mostly local recruits. These
instructors are required to be a
minimum of 18 years old, with 10
years of schooling and strong
communication skills.
They are then trained via the
authorised TARA Akshar
instructors course. This training lasts for 15 dayswherein they are taught:
How to control students and how to communicate with
How to use a computer
How to use the TARA Akshar software
How to deal with difficult or slow students
How to mobilise students
PROCESS FLOW IN THE FIELD
DURATION
TARA Akshar+ teaches rural women to read and write in Hindi, and basic numeric
through two hour classes for a period of 49 days. In other words, in 98 contact
transforms an illiterate or semi
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
covered by funds from donor agencies who agree to sponsor a certain number of students
The instructors who use the
women are
recruits. These
required to be a
18 years old, with 10
schooling and strong
They are then trained via the
authorised TARA Akshar+
training lasts for 15 dayswherein they are taught:
How to control students and how to communicate with them
How to use the TARA Akshar software
How to deal with difficult or slow students
PROCESS FLOW IN THE FIELD
TARA Akshar+ teaches rural women to read and write in Hindi, and basic numeric
through two hour classes for a period of 49 days. In other words, in 98 contact
transforms an illiterate or semi-literate woman into a literate person.
Figure 1:Instructors undergoing training
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
6
covered by funds from donor agencies who agree to sponsor a certain number of students for a
TARA Akshar+ teaches rural women to read and write in Hindi, and basic numeric calculations
through two hour classes for a period of 49 days. In other words, in 98 contact hours it
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
STUDENTS
Interested students are approached through a
and organised into separate batches
level of literacy. One batch of
10 women; the small group size makes it possible to
pay attention to each individual
are taught per day.
TARA AKSHAR CENTRES
Computer animations tell stories wherein
highlights six letters.
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
Interested students are approached through a survey
and organised into separate batches based of their
level of literacy. One batch of students consists of 8 to
group size makes it possible to
to each individual student. Three batches
TARA AKSHAR CENTRES
Classes are held at TARA
Akshar centres whose
location is decided based on
accessibility
of the women. Sometimes
there are volunteers who
allow classes to be
their houses. Classes are
held in open community
spaces.
TEACHING
TECHNIQUES
Students are taught with the
help of laptops, flash cards
and special playing cards.
animations tell stories wherein the letters become the story characters. Every episode
Figure 2:Women learning at a TARA Akshar+
centre
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
7
Classes are held at TARA
Akshar centres whose
location is decided based on
accessibility and convenience
the women. Sometimes
there are volunteers who
allow classes to be held in
their houses. Classes are also
held in open community
TEACHING
TECHNIQUES
Students are taught with the
help of laptops, flash cards
special playing cards.
characters. Every episode
:Women learning at a TARA Akshar+
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
EVALUATING THE STUDENTSDuring the final two weeks of courses, students are given a two hour exam that tests their
reading speed and comprehension. These exam papers are sent to the head office in Delhi
marking.
GRADUATION CEREMONYAfter passing their exams, students are
given certificates and congratulated at a
graduation ceremony where
poetry, sing and deliver speeches
AFTER GRADUATIONIn order to ensure that students continue to learn, reading clubs are organised after the end
the course. These are informal
each other using TARA Akshar provided club materials.
Figure 3: Women using flash cards to learn
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
Teachers alternate between reading and writing
classes. They are equipped with special writing
books. After the first three weeks, computers and
cards are put away and the next two weeks are
spent conducting reading practice in supervised
pairs. A specialised reading book has been
prepared for this purpose. It starts from the
level and increases in difficulty as it goes
higher levels focus on reading and
official forms.
EVALUATING THE STUDENTS During the final two weeks of courses, students are given a two hour exam that tests their
reading speed and comprehension. These exam papers are sent to the head office in Delhi
GRADUATION CEREMONY After passing their exams, students are
given certificates and congratulated at a
graduation ceremony where they recite
poetry, sing and deliver speeches.
AFTER GRADUATION In order to ensure that students continue to learn, reading clubs are organised after the end
the course. These are informal interactions where the students can read, write and
each other using TARA Akshar provided club materials.
using flash cards to learn
Figure 4:A TARA Akshar + graduate woman reading a
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
8
Teachers alternate between reading and writing
classes. They are equipped with special writing
books. After the first three weeks, computers and
away and the next two weeks are
spent conducting reading practice in supervised
pairs. A specialised reading book has been
prepared for this purpose. It starts from the easiest
level and increases in difficulty as it goes on. The
ls focus on reading and completing
During the final two weeks of courses, students are given a two hour exam that tests their
reading speed and comprehension. These exam papers are sent to the head office in Delhi for
In order to ensure that students continue to learn, reading clubs are organised after the end of
interactions where the students can read, write and engage with
:A TARA Akshar + graduate woman reading a
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
MONITORING
INTERNAL MONITORING
Programme staff members are monitored at every level. There are four levels of personnel
involved:
The Delhi Head Office holds the ultimate monitoring authority
A group of Master Trainers
Every three Monitoring Coordinators
Below the coordinators are the
coordinator.
In this way, the system supports checks and balances at every level. Monitoring ensures
efficient delivery of services.
MONITORING STUDENT DEVELOPMENT
In order to track a students learning over time,
Management Information System (MIS).
These details include: how many hours the class is held for, what object the student used
learning (computer, cards etc.), how many letters learned, and the length of tim
Recordkeeping of students progress also helps to determine the performance level
instructors. Student exam papers are also archived at the head office.
METHODOLOGY
Working with the objective of identifying for replication best practice
OneWorld team concluded upon TARA Akshar + for documentation. With its focus on
sustainable livelihood opportunities by improving the basic literacy level of
programme was determined to be innovative, unique and
sustainable.
After establishing TARA Akshar + as a best practice, the team then conducted thorough
secondary research using web resources to see how the initiative works. The next step was
identify the key stakeholders and sche
understanding of operations and impact of the initiative.
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
Programme staff members are monitored at every level. There are four levels of personnel
holds the ultimate monitoring authority
Master Trainers train local instructors and oversee their work.
Monitoring Coordinators report to one master trainer.
Below the coordinators are the Instructors. Every five instructors report to one
In this way, the system supports checks and balances at every level. Monitoring ensures
MONITORING STUDENT DEVELOPMENT
In order to track a students learning over time, instructors input the student details into a
Management Information System (MIS).
These details include: how many hours the class is held for, what object the student used
learning (computer, cards etc.), how many letters learned, and the length of tim
Recordkeeping of students progress also helps to determine the performance level
instructors. Student exam papers are also archived at the head office.
Working with the objective of identifying for replication best practice
OneWorld team concluded upon TARA Akshar + for documentation. With its focus on
sustainable livelihood opportunities by improving the basic literacy level of
programme was determined to be innovative, unique and economically and
After establishing TARA Akshar + as a best practice, the team then conducted thorough
secondary research using web resources to see how the initiative works. The next step was
identify the key stakeholders and schedule interviews with them to develop a deeper
understanding of operations and impact of the initiative.
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
9
Programme staff members are monitored at every level. There are four levels of personnel
train local instructors and oversee their work.
five instructors report to one monitoring
In this way, the system supports checks and balances at every level. Monitoring ensures
instructors input the student details into a
These details include: how many hours the class is held for, what object the student used for
learning (computer, cards etc.), how many letters learned, and the length of time spent writing.
Recordkeeping of students progress also helps to determine the performance level of
Working with the objective of identifying for replication best practices in governance, the
OneWorld team concluded upon TARA Akshar + for documentation. With its focus on creating
sustainable livelihood opportunities by improving the basic literacy level of women, the
economically and socially
After establishing TARA Akshar + as a best practice, the team then conducted thorough
secondary research using web resources to see how the initiative works. The next step was to
dule interviews with them to develop a deeper
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
KEY STAKEHOLDERS
Development Alternatives Group (DA):
in the field of sustainable livelihoods sinc
and now is responsible for its operations and
TARAhaat Information and Marketing Services Ltd:
developed and designed the easy to teach and
ReadingWise Ltd: A UK-India based company that produces literacy and language
ReadingWise developed TARA Akshar+ jointly with TARAhaat.
Funding Agencies: DFID
initiative of Canadian & Swiss Governments and Microsoft, Connect for Change
Foundation and TARAhaat Information & Marketing Services Ltd.
Ministry of Human Resource Development (MORD):
Development of India is supporting the TARA Akshar+ programme in
Dehradun, Uttarakhand; and Haryana to potentially highlight it
Mission.
LESSONS LEARNED
A UNIQUE INNOVATION
The TARA Akshar + programme has been developed and
and innovative way. It takes into account local factors and time constraints. It
utilizes visual imagery and memory techniques that result in effective retention
reinforcement of taught content. This techni
rote ensures that students remember what they have learnt even after the
course.
UNIQUE INNOVATION
The TARA Akshar + programme has been developed and implemented in an extremely
and innovative way. It takes into account local factors and time constraints. It
utilizes visual imagery and memory techniques that result in effective retention
reinforcement of taught content. This technique of learning by memory hooks rather
2
The TARA Akshar programme was
TARAhaat and developed with the TARAhaat team.
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
KEY STAKEHOLDERS
Development Alternatives Group (DA): DA is an Indian non-for profit
in the field of sustainable livelihoods since 1983. It initiated the development of TARA Akshar+
and now is responsible for its operations and monitoring across the country.
TARAhaat Information and Marketing Services Ltd: TARAhaat, the ICT arm of DA
developed and designed the easy to teach and learn TARA Akshar+ software.
India based company that produces literacy and language
ReadingWise developed TARA Akshar+ jointly with TARAhaat.2
DFID - PACS programme, Oxfam India Trust, Telecentre.org
initiative of Canadian & Swiss Governments and Microsoft, Connect for Change
Foundation and TARAhaat Information & Marketing Services Ltd.
Ministry of Human Resource Development (MORD): The Ministry of Human
India is supporting the TARA Akshar+ programme in
Dehradun, Uttarakhand; and Haryana to potentially highlight it under the National Literacy
The TARA Akshar + programme has been developed and implemented in an extremely
and innovative way. It takes into account local factors and time constraints. It
utilizes visual imagery and memory techniques that result in effective retention
reinforcement of taught content. This technique of learning by memory hooks rather
rote ensures that students remember what they have learnt even after the
The TARA Akshar + programme has been developed and implemented in an extremely
innovative way. It takes into account local factors and time constraints. It
utilizes visual imagery and memory techniques that result in effective retention
reinforcement of taught content. This technique of learning by memory hooks rather
The TARA Akshar programme was created by Victor Lyons of ReadingWise as product manager in
TARAhaat and developed with the TARAhaat team.
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
10
organisation working
the development of TARA Akshar+
monitoring across the country.
TARAhaat, the ICT arm of DA
learn TARA Akshar+ software.
India based company that produces literacy and language products.
PACS programme, Oxfam India Trust, Telecentre.org- a joint
initiative of Canadian & Swiss Governments and Microsoft, Connect for Change UK, Suzlon
The Ministry of Human Resource
India is supporting the TARA Akshar+ programme in Jaipur, Rajasthan;
under the National Literacy
implemented in an extremely fresh
and innovative way. It takes into account local factors and time constraints. It effectively
utilizes visual imagery and memory techniques that result in effective retention and
que of learning by memory hooks rather than by
rote ensures that students remember what they have learnt even after the completion of the
The TARA Akshar + programme has been developed and implemented in an extremely fresh
innovative way. It takes into account local factors and time constraints. It effectively
utilizes visual imagery and memory techniques that result in effective retention and
reinforcement of taught content. This technique of learning by memory hooks rather than by
created by Victor Lyons of ReadingWise as product manager in
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
rote ensures that students remember what they have learnt even after the
course.
FULLPROOF IMPLEMENTATION
A well-structured programme design and implementation plan has resulted in very high
out rates. Every level of operations is pre
ceremonies. Various levels of supervision exist and a MIS tracks the progress of
The database helps to record the exact number of enrolments, drop
It also helps to ensure transparent operations and make field
EMPOWERMENT OF WOMEN
Since its roll out, TARA Akshar + has established about 400 centres and educated up to
rural women with a pass out rate of 97 percent. Only 1
programme gives rural women confidence in brighter future prospects.
By educating women, the software helps to empower the entire rural household and
awareness about the importance of education.
Figure 5: A proud set of women graduates with their
certificates
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
rote ensures that students remember what they have learnt even after the
EASY TO USE AND LEARN
TARA Akshar + does not need expert
and hence does not entail a complicated training
process. It takes literacy to the learner. It is an
easy-to-use software with basic
learning process is gradual
strong foundation for letter learning, then
syllables, and finally words. This
grasp the concepts clearly and sys
FULLPROOF IMPLEMENTATION
structured programme design and implementation plan has resulted in very high
operations is pre-planned- from locating students to the
ceremonies. Various levels of supervision exist and a MIS tracks the progress of
The database helps to record the exact number of enrolments, drop-outs, failures and pass out
It also helps to ensure transparent operations and make field officers accountable.
EMPOWERMENT OF WOMEN
Since its roll out, TARA Akshar + has established about 400 centres and educated up to
rural women with a pass out rate of 97 percent. Only 1 percent of its students drop
programme gives rural women confidence in brighter future prospects.
By educating women, the software helps to empower the entire rural household and
awareness about the importance of education.
: A proud set of women graduates with their
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
11
rote ensures that students remember what they have learnt even after the completion of the
TARA Akshar + does not need expert instructors
a complicated training
literacy to the learner. It is an
use software with basic content. The
gradual - beginning with a
foundation for letter learning, then
syllables, and finally words. This makes it easy to
clearly and systematically.
structured programme design and implementation plan has resulted in very high pass
from locating students to the graduation
ceremonies. Various levels of supervision exist and a MIS tracks the progress of all students.
failures and pass outs.
officers accountable.
Since its roll out, TARA Akshar + has established about 400 centres and educated up to 58,000
percent of its students drop out. The
By educating women, the software helps to empower the entire rural household and spread
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
.
LOOKING AHEAD
With the success that TARA Akshar+ has
Development (MOHRD) has been
(NLM). In order to do so,
Figure 6:By educating women, the software helps to empower the entire rural household and
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
32 year old Maina Devi of Uttar Pradesh
never thought that she would get to
study. But TARA Akshar + changed her
life. In just
49 days, she was taught how to read
and write. At the end of the
wrote a thank you note to DA
expressing her gratitude.
LOOKING AHEAD
With the success that TARA Akshar+ has achieved, the Ministry of Human Resource
Development (MOHRD) has been considering its integration into the National Literacy Mission
the Directorate of Adult Education, technical advisor to the
:By educating women, the software helps to empower the entire rural household and
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
12
32 year old Maina Devi of Uttar Pradesh
never thought that she would get to
study. But TARA Akshar + changed her
days, she was taught how to read
write. At the end of the course she
thank you note to DA
gratitude.
achieved, the Ministry of Human Resource
idering its integration into the National Literacy Mission
the Directorate of Adult Education, technical advisor to the
:By educating women, the software helps to empower the entire rural household and
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
government, conducted a detailed evaluation of the programme and found that it was
technically sound and feasible.
Thereafter, the Ministry has begun a round of validation through support of TARA Akshar +
centres in Jaipur, Dehradun and Haryana.
The Jaipur centre has just finished giving the course to 28 women with the help of the State
Resource Centre. A report is now underway to determine the impact of the Jaipur
Similarly, 60 women are being educated through 2 government sponsored
Dehradun, and another 30 women are getting training in a centre in Haryana. On the basis of
the results of these three experiences, the Ministry will decide to make TARA Akshar + a part of
the NLM.
This institutionalisation is reflective of the strength and success of TARA Akshar+ in
educational services. Once it is incorporated into the NLM, the mod
sustainable and hence, also easily replicable. Overcoming the challenges of
support and student interest, TARA Akshar + has come a long way. A post graduate
programme for skill enhancement of rural women is in the pi
Research was carried out by OneWorld Foundation India (OWFI), Governance Knowledge Centre (GKC) team.
Documentation was created by Research Associate,
For further information, please contact
REFERENCES TARA Akshar + Brochure 2007
www.taraakshar.com
Interviews were held with the Development Alternatives team in
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
detailed evaluation of the programme and found that it was
ble.
Thereafter, the Ministry has begun a round of validation through support of TARA Akshar +
centres in Jaipur, Dehradun and Haryana.
The Jaipur centre has just finished giving the course to 28 women with the help of the State
s now underway to determine the impact of the Jaipur
Similarly, 60 women are being educated through 2 government sponsored
Dehradun, and another 30 women are getting training in a centre in Haryana. On the basis of
these three experiences, the Ministry will decide to make TARA Akshar + a part of
This institutionalisation is reflective of the strength and success of TARA Akshar+ in
educational services. Once it is incorporated into the NLM, the mod
sustainable and hence, also easily replicable. Overcoming the challenges of
support and student interest, TARA Akshar + has come a long way. A post graduate
programme for skill enhancement of rural women is in the pipeline.
Research was carried out by OneWorld Foundation India (OWFI), Governance Knowledge Centre (GKC) team.
Documentation was created by Research Associate, Sapna Kedia
For further information, please contact Rajiv Tikoo, Director, OWFI, at [email protected]
TARA Akshar + Brochure 2007
Interviews were held with the Development Alternatives team in New Delhi.
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
13
detailed evaluation of the programme and found that it was
Thereafter, the Ministry has begun a round of validation through support of TARA Akshar +
The Jaipur centre has just finished giving the course to 28 women with the help of the State
s now underway to determine the impact of the Jaipur experience.
Similarly, 60 women are being educated through 2 government sponsored centres in
Dehradun, and another 30 women are getting training in a centre in Haryana. On the basis of
these three experiences, the Ministry will decide to make TARA Akshar + a part of
This institutionalisation is reflective of the strength and success of TARA Akshar+ in delivering
educational services. Once it is incorporated into the NLM, the model will be financially
sustainable and hence, also easily replicable. Overcoming the challenges of mobilising local
support and student interest, TARA Akshar + has come a long way. A post graduate
Research was carried out by OneWorld Foundation India (OWFI), Governance Knowledge Centre (GKC) team.
New Delhi.
Transparency and Accountability
Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Government of India
APPENDIX A INTERVIEW QUESTIONSDevelopment Alternative Group
1. Can you tell us about the objective of the programme? What was the motivation
When did the initiative begin?
2. Who are the key stakeholders in the
3. Which states does the programme function in?
4. How was the Tara Akshar software developed? How does the programme function
of technique and content of teaching, selection of students, duration of th
infrastructure?
5. How are the instructors recruited? Is their a specific training procedure for them?
6. Are the students tested at the end of the programme?
7. What is the financial model of the programme? Recently the Ministry of Human
development rolled out the Tara Akshar programme as a part of the
in Jaipur. How is this attempt different from Tara Akshars
8. What are the major achievements of the initiative? Has their been any moni
evaluation from your side to access its impact?
9. What were the major challenges in implementing this programme? How were they
overcome?
10. Are their plans for any enhancements in the future? Is the government planning to
such learning centres in other states
Transparency and Accountability
Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances
Ministry of Personnel, Public Grievances and Pensions
Researched and documented by
OneWorld Foundation India
Women Empowerment
TARA Akshar
INTERVIEW QUESTIONS Development Alternative Group
1. Can you tell us about the objective of the programme? What was the motivation
When did the initiative begin?
2. Who are the key stakeholders in the initiative? What are their respective roles?
3. Which states does the programme function in?
4. How was the Tara Akshar software developed? How does the programme function
of technique and content of teaching, selection of students, duration of th
5. How are the instructors recruited? Is their a specific training procedure for them?
6. Are the students tested at the end of the programme?
7. What is the financial model of the programme? Recently the Ministry of Human
development rolled out the Tara Akshar programme as a part of the National Literacy Mission
in Jaipur. How is this attempt different from Tara Akshars independent projects?
8. What are the major achievements of the initiative? Has their been any moni
evaluation from your side to access its impact?
9. What were the major challenges in implementing this programme? How were they
10. Are their plans for any enhancements in the future? Is the government planning to
centres in other states
Transparency and Accountability
Case Study Women Empowerment
kshar Plus: Women Literacy
Programme
December 2010
14
1. Can you tell us about the objective of the programme? What was the motivation behind it?
initiative? What are their respective roles?
4. How was the Tara Akshar software developed? How does the programme function in terms
of technique and content of teaching, selection of students, duration of the course and
5. How are the instructors recruited? Is their a specific training procedure for them?
7. What is the financial model of the programme? Recently the Ministry of Human resource
National Literacy Mission
independent projects?
8. What are the major achievements of the initiative? Has their been any monitoring and
9. What were the major challenges in implementing this programme? How were they
10. Are their plans for any enhancements in the future? Is the government planning to open