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    December 2010

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public GrievancesMinistry of Personnel, Public Grievances and Pensions, Government of Indiahttp://indiagovernance.gov.in/

    Researched and Documented by

    OneWorld Foundation India

    Tara Akshar+Women Literacy Programme

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    Table of Contents EXECUTIVE SUMMARY ................................

    BACKGROUND ................................

    ILLITERACY IN INDIA

    TARA AKSHAR +: ENABLING WOMEN TO READ

    OBJECTIVE ................................

    WORKING DESIGN ................................

    THE SOFTWARE ................................

    THE FINANCES ................................

    TRAINING TEACHERS

    PROCESS FLOW IN THE FIELD

    EVALUATING THE STUDENTS

    GRADUATION CEREMONY

    AFTER GRADUATION ................................

    MONITORING ................................

    METHODOLOGY ................................

    KEY STAKEHOLDERS

    LESSONS LEARNED ................................

    LOOKING AHEAD ................................

    APPENDIX A INTERVIEW QUESTIONS

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    ................................................................................................

    ................................................................................................................................

    ILLITERACY IN INDIA ................................................................................................

    TARA AKSHAR +: ENABLING WOMEN TO READ ................................

    ................................................................................................................................

    ................................................................................................

    ................................................................................................

    ................................................................................................

    TRAINING TEACHERS ................................................................................................

    PROCESS FLOW IN THE FIELD................................................................

    EVALUATING THE STUDENTS ................................................................................................

    CEREMONY ................................................................................................

    ................................................................................................

    ................................................................................................

    ................................................................................................................................

    ................................................................................................

    ................................................................................................

    ................................................................................................

    INTERVIEW QUESTIONS ................................................................

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    1

    ......................................................... 2

    ........................................ 3

    ................................................. 3

    ............................................................... 3

    ................................................ 4

    ................................................................. 4

    ............................................................ 4

    ............................................................. 5

    ................................................ 6

    .................................................................. 6

    ........................................... 8

    ................................................. 8

    ........................................................... 8

    ................................................................ 9

    ..................................... 9

    ................................................ 10

    ................................................... 10

    ................................................................ 12

    ........................................................ 14

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    EXECUTIVE SUMMARYTARA Akshar Plus (+) is an innovative literacy programme that is transforming the lives of

    rural women all over the country. Hoping to improve the low literacy rate amongst Indian

    women and provide them with opportunities for sustainable livelihoods, the u

    based functional literacy programme, teaches rural illiterate and semi

    and write in Hindi, and carry out basic numeric calculations.

    TARA Akshar+ is an initiative of the Development Alternatives (DA) Group, a not

    organisation that has been working in the field of sustainable livelihoods for the past 25 years.

    TARAhaat Information and Marketing Services Ltd., the ICT arm of DA, developed the TARA

    Akshar+ software in 2004-2006. Today, rural women are educated i

    the software.

    The software is based on a unique visual memory technique, where memory hooks are created

    for each and every letter in the Hindi alphabet. Through the help of computer animations, each

    letter is associated with a single object that the women

    helps rural women to learn the alphabets quickly.

    TARA Akshar + is successfully taking literacy to the learner. The software is simple

    who has passed their tenth standard can

    computer animations, flashcards and playing cards, instructors are able to train the students in

    merely 49 days of 2 hour classes daily. Students alternate between reading and writing lessons.

    A well-structured programme design and an extensive operational plan

    instructors to conducting classes, to monitoring via a

    system(MIS), have resulted in a high degree of efficiency. Covering the entire Hin

    belt of the country (Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Rajasthan, Haryana and

    Uttarkhand), it has succeeded in educating approximately 58,000 rural women with a dropout

    rate of 1 percent.

    Its impact has been so great that the M

    in the process of integrating TARA Akshar+ into the agenda of the National Literacy Mission, a

    central government scheme that aims to make 80 million

    literate over an 80 year period.

    This document captures the objective, operational design and implementation procedure of

    the programme. By highlighting its impact and achievements, this document aims to assist in

    the replication of such an initiative.

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    EXECUTIVE SUMMARY TARA Akshar Plus (+) is an innovative literacy programme that is transforming the lives of

    rural women all over the country. Hoping to improve the low literacy rate amongst Indian

    women and provide them with opportunities for sustainable livelihoods, the u

    based functional literacy programme, teaches rural illiterate and semi-literate women to read

    and write in Hindi, and carry out basic numeric calculations.

    TARA Akshar+ is an initiative of the Development Alternatives (DA) Group, a not

    organisation that has been working in the field of sustainable livelihoods for the past 25 years.

    TARAhaat Information and Marketing Services Ltd., the ICT arm of DA, developed the TARA

    2006. Today, rural women are educated in just 98 contact hours with

    The software is based on a unique visual memory technique, where memory hooks are created

    for each and every letter in the Hindi alphabet. Through the help of computer animations, each

    single object that the women use in their daily lives. This

    helps rural women to learn the alphabets quickly.

    TARA Akshar + is successfully taking literacy to the learner. The software is simple

    who has passed their tenth standard can be easily trained to teach with it. Through the use of

    computer animations, flashcards and playing cards, instructors are able to train the students in

    merely 49 days of 2 hour classes daily. Students alternate between reading and writing lessons.

    structured programme design and an extensive operational plan

    ng classes, to monitoring via a sophisticated management information

    system(MIS), have resulted in a high degree of efficiency. Covering the entire Hin

    belt of the country (Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Rajasthan, Haryana and

    Uttarkhand), it has succeeded in educating approximately 58,000 rural women with a dropout

    Its impact has been so great that the Ministry for Human Resource Development (MOHRD) is

    in the process of integrating TARA Akshar+ into the agenda of the National Literacy Mission, a

    central government scheme that aims to make 80 million adults between the ages of 15

    year period.

    This document captures the objective, operational design and implementation procedure of

    the programme. By highlighting its impact and achievements, this document aims to assist in

    cation of such an initiative.

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    2

    TARA Akshar Plus (+) is an innovative literacy programme that is transforming the lives of

    rural women all over the country. Hoping to improve the low literacy rate amongst Indian

    women and provide them with opportunities for sustainable livelihoods, the unique laptop

    literate women to read

    TARA Akshar+ is an initiative of the Development Alternatives (DA) Group, a not-for-profit

    organisation that has been working in the field of sustainable livelihoods for the past 25 years.

    TARAhaat Information and Marketing Services Ltd., the ICT arm of DA, developed the TARA

    n just 98 contact hours with

    The software is based on a unique visual memory technique, where memory hooks are created

    for each and every letter in the Hindi alphabet. Through the help of computer animations, each

    use in their daily lives. This linkage

    TARA Akshar + is successfully taking literacy to the learner. The software is simple anyone

    be easily trained to teach with it. Through the use of

    computer animations, flashcards and playing cards, instructors are able to train the students in

    merely 49 days of 2 hour classes daily. Students alternate between reading and writing lessons.

    structured programme design and an extensive operational plan - from selecting

    sophisticated management information

    system(MIS), have resulted in a high degree of efficiency. Covering the entire Hindi speaking

    belt of the country (Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Rajasthan, Haryana and

    Uttarkhand), it has succeeded in educating approximately 58,000 rural women with a dropout

    inistry for Human Resource Development (MOHRD) is

    in the process of integrating TARA Akshar+ into the agenda of the National Literacy Mission, a

    adults between the ages of 15 to 35

    This document captures the objective, operational design and implementation procedure of

    the programme. By highlighting its impact and achievements, this document aims to assist in

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    BACKGROUND

    ILLITERACY IN INDIA

    Although considered some of Indias most significant assets, the extensive amount of human

    capital and resources cannot be fully harnessed due low levels of literacy. The literacy rate in

    India is approximately 68 percent

    Moreover, official estimates tend to ignore the semi

    newspapers, official forms or comprehend essential documents.

    The gender disparity in literacy rates exasperates th

    percent of men are literate while only 54.5 percent of women are said to be.

    Female literacy is closely linked with problems of population growth and poor health. Various

    government and civil society institutions are undertaking efforts to tackle this issue, however

    population growth and the challenges it brings with it make it difficul

    TARA Akshar+ stands out as one of the few programmes tha

    make a difference in the face of these problems.

    TARA AKSHAR +: ENABLING WOMEN TO READ

    TARA Akshar+ is an initiative of Development Alternatives (DA) Gro

    organisation which has been working in the field of sustainable livelihoods for the past 25

    years.

    TARA Akshar+ has worked to empower rural households since its inception in 2007. With the

    belief that once literate, a woman has the pot

    conditions of the entire household, TARAhaat Information and Marketing Services Ltd. (ICT

    branch of DA) developed a digital functional literacy and basic arithmetic programme. It

    focuses on teaching rural women ba

    Rural women are often consumed by household chores, thus it was determined important to

    design a short-term duration programme that would not interfere with daily activities for an

    extended period of time. DA also approached experts in the field of adult psychology to gain

    insight into how adults can learn in a fast and effective manner. From their findings, DA

    1 http://www.unfpa.org/swp/2009/en/pdf/EN_SOWP09_ICPD.pdf

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    ILLITERACY IN INDIA

    Although considered some of Indias most significant assets, the extensive amount of human

    capital and resources cannot be fully harnessed due low levels of literacy. The literacy rate in

    dia is approximately 68 percent very low in comparison to other developing countries.

    Moreover, official estimates tend to ignore the semi-literates who are unable to read contracts,

    newspapers, official forms or comprehend essential documents.

    The gender disparity in literacy rates exasperates the alarming situation; an estimated 76.9

    percent of men are literate while only 54.5 percent of women are said to be.

    literacy is closely linked with problems of population growth and poor health. Various

    government and civil society institutions are undertaking efforts to tackle this issue, however

    population growth and the challenges it brings with it make it difficult to do so.

    TARA Akshar+ stands out as one of the few programmes that has successfully managed to

    make a difference in the face of these problems.

    TARA AKSHAR +: ENABLING WOMEN TO READ

    TARA Akshar+ is an initiative of Development Alternatives (DA) Gro

    organisation which has been working in the field of sustainable livelihoods for the past 25

    TARA Akshar+ has worked to empower rural households since its inception in 2007. With the

    belief that once literate, a woman has the potential to improve the social and economic

    conditions of the entire household, TARAhaat Information and Marketing Services Ltd. (ICT

    branch of DA) developed a digital functional literacy and basic arithmetic programme. It

    focuses on teaching rural women basic Hindi reading, writing and counting skills.

    Rural women are often consumed by household chores, thus it was determined important to

    term duration programme that would not interfere with daily activities for an

    A also approached experts in the field of adult psychology to gain

    insight into how adults can learn in a fast and effective manner. From their findings, DA

    http://www.unfpa.org/swp/2009/en/pdf/EN_SOWP09_ICPD.pdf

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    3

    Although considered some of Indias most significant assets, the extensive amount of human

    capital and resources cannot be fully harnessed due low levels of literacy. The literacy rate in

    comparison to other developing countries.

    literates who are unable to read contracts,

    e alarming situation; an estimated 76.9

    percent of men are literate while only 54.5 percent of women are said to be.1

    literacy is closely linked with problems of population growth and poor health. Various

    government and civil society institutions are undertaking efforts to tackle this issue, however

    t to do so.

    t has successfully managed to

    TARA Akshar+ is an initiative of Development Alternatives (DA) Group a not-for-profit

    organisation which has been working in the field of sustainable livelihoods for the past 25

    TARA Akshar+ has worked to empower rural households since its inception in 2007. With the

    ential to improve the social and economic

    conditions of the entire household, TARAhaat Information and Marketing Services Ltd. (ICT

    branch of DA) developed a digital functional literacy and basic arithmetic programme. It

    sic Hindi reading, writing and counting skills.

    Rural women are often consumed by household chores, thus it was determined important to

    term duration programme that would not interfere with daily activities for an

    A also approached experts in the field of adult psychology to gain

    insight into how adults can learn in a fast and effective manner. From their findings, DA

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    developed a step-by-step programme where students begin with recognition of letter sounds

    and then move on to syllables, words and sentences.

    TARA Akshar operates teaching centres throughout the Hindi speaking belt of the countr

    which includes Bihar, Jharkhand, Uttar Pradesh, Delhi NCR region, Haryana, Rajasthan and

    Uttarakhand.

    OBJECTIVE TARA Akshar aims:

    To use information communication technologies to develop innovative mechanisms

    to fight female illiteracy.

    To train illiterate and semi-literate rural women to read and write in Hindi and

    complete basic numeric calculations.

    To contribute towards creating sustainable livelihood opportunities and the social/

    economic upliftment of women

    WORKING DESIGNTHE SOFTWARE

    TARA Akshar+ software was developed by the TARAhaat team in 2004

    programme is based on two concepts: a) advanced memory techniques and b) strong

    enforcement mechanisms. These concepts work on the principle of creating

    which means that in order to enable the learners to read and write in a

    letter in the Hindi Alphabet is associated with an everyday object.

    The following two examples help to explain this approach:

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    step programme where students begin with recognition of letter sounds

    move on to syllables, words and sentences.

    TARA Akshar operates teaching centres throughout the Hindi speaking belt of the countr

    which includes Bihar, Jharkhand, Uttar Pradesh, Delhi NCR region, Haryana, Rajasthan and

    To use information communication technologies to develop innovative mechanisms

    literate rural women to read and write in Hindi and

    complete basic numeric calculations.

    towards creating sustainable livelihood opportunities and the social/

    economic upliftment of women

    WORKING DESIGN

    TARA Akshar+ software was developed by the TARAhaat team in 2004-2006. The design of

    concepts: a) advanced memory techniques and b) strong

    enforcement mechanisms. These concepts work on the principle of creating

    which means that in order to enable the learners to read and write in a short time span, every

    the Hindi Alphabet is associated with an everyday object.

    The following two examples help to explain this approach:

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    4

    step programme where students begin with recognition of letter sounds

    TARA Akshar operates teaching centres throughout the Hindi speaking belt of the country

    which includes Bihar, Jharkhand, Uttar Pradesh, Delhi NCR region, Haryana, Rajasthan and

    To use information communication technologies to develop innovative mechanisms

    literate rural women to read and write in Hindi and

    towards creating sustainable livelihood opportunities and the social/

    2006. The design of the

    concepts: a) advanced memory techniques and b) strong learning

    enforcement mechanisms. These concepts work on the principle of creating memory hooks

    short time span, every

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    2) The picture on the right

    shows the Hindi letter Ta.

    Here Ta is associated with

    Tamatar which is the Hindi

    word for tomato. Tamatar

    begins with a Ta and hence

    every time a student cooks

    with or eats a Tamatar she

    will remember that it begins

    with the letter Ta.

    Memory hooks through

    illustrations and animations

    are created for every letter of

    the Hindi alphabet and for the

    numbers zero through nine. The complete programme is fed

    easily taken to remote locations.

    THE FINANCES Before rolling out the programme, a detailed cost analysis was carried out by the DA team.

    costing sheet was prepared which included all costs that would to be incurred in the

    implementation of the process i.e. stationery,

    maintenance and salaries. The cost per learner as it stands today is 4150 rupees. These are

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    1) The picture on the left

    letter Ga. Here

    withGaajar which is th

    carrot. Gaajarbegins with a Ga, hence

    every time a student cooks or

    she will remember that it begins with

    the letter Ga.

    Memory hooks through

    illustrations and animations

    are created for every letter of

    Hindi alphabet and for the

    numbers zero through nine. The complete programme is fed into laptops which can then be

    emote locations.

    Before rolling out the programme, a detailed cost analysis was carried out by the DA team.

    costing sheet was prepared which included all costs that would to be incurred in the

    implementation of the process i.e. stationery, teachers kits, learners kits, personnel

    maintenance and salaries. The cost per learner as it stands today is 4150 rupees. These are

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    5

    The picture on the left shows the Hindi

    Here Ga is associated

    which is the Hindi word for

    carrot. Gaajarbegins with a Ga, hence

    every time a student cooks or eats Gaajar

    remember that it begins with

    into laptops which can then be

    Before rolling out the programme, a detailed cost analysis was carried out by the DA team. A

    costing sheet was prepared which included all costs that would to be incurred in the

    teachers kits, learners kits, personnel

    maintenance and salaries. The cost per learner as it stands today is 4150 rupees. These are

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    covered by funds from donor agencies who agree to sponsor a certain number of students

    dedicated period of time.

    TRAINING

    TEACHERS The instructors who use the

    software to teach rural women are

    mostly local recruits. These

    instructors are required to be a

    minimum of 18 years old, with 10

    years of schooling and strong

    communication skills.

    They are then trained via the

    authorised TARA Akshar

    instructors course. This training lasts for 15 dayswherein they are taught:

    How to control students and how to communicate with

    How to use a computer

    How to use the TARA Akshar software

    How to deal with difficult or slow students

    How to mobilise students

    PROCESS FLOW IN THE FIELD

    DURATION

    TARA Akshar+ teaches rural women to read and write in Hindi, and basic numeric

    through two hour classes for a period of 49 days. In other words, in 98 contact

    transforms an illiterate or semi

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    covered by funds from donor agencies who agree to sponsor a certain number of students

    The instructors who use the

    women are

    recruits. These

    required to be a

    18 years old, with 10

    schooling and strong

    They are then trained via the

    authorised TARA Akshar+

    training lasts for 15 dayswherein they are taught:

    How to control students and how to communicate with them

    How to use the TARA Akshar software

    How to deal with difficult or slow students

    PROCESS FLOW IN THE FIELD

    TARA Akshar+ teaches rural women to read and write in Hindi, and basic numeric

    through two hour classes for a period of 49 days. In other words, in 98 contact

    transforms an illiterate or semi-literate woman into a literate person.

    Figure 1:Instructors undergoing training

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    6

    covered by funds from donor agencies who agree to sponsor a certain number of students for a

    TARA Akshar+ teaches rural women to read and write in Hindi, and basic numeric calculations

    through two hour classes for a period of 49 days. In other words, in 98 contact hours it

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    STUDENTS

    Interested students are approached through a

    and organised into separate batches

    level of literacy. One batch of

    10 women; the small group size makes it possible to

    pay attention to each individual

    are taught per day.

    TARA AKSHAR CENTRES

    Computer animations tell stories wherein

    highlights six letters.

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    Interested students are approached through a survey

    and organised into separate batches based of their

    level of literacy. One batch of students consists of 8 to

    group size makes it possible to

    to each individual student. Three batches

    TARA AKSHAR CENTRES

    Classes are held at TARA

    Akshar centres whose

    location is decided based on

    accessibility

    of the women. Sometimes

    there are volunteers who

    allow classes to be

    their houses. Classes are

    held in open community

    spaces.

    TEACHING

    TECHNIQUES

    Students are taught with the

    help of laptops, flash cards

    and special playing cards.

    animations tell stories wherein the letters become the story characters. Every episode

    Figure 2:Women learning at a TARA Akshar+

    centre

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    7

    Classes are held at TARA

    Akshar centres whose

    location is decided based on

    accessibility and convenience

    the women. Sometimes

    there are volunteers who

    allow classes to be held in

    their houses. Classes are also

    held in open community

    TEACHING

    TECHNIQUES

    Students are taught with the

    help of laptops, flash cards

    special playing cards.

    characters. Every episode

    :Women learning at a TARA Akshar+

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    EVALUATING THE STUDENTSDuring the final two weeks of courses, students are given a two hour exam that tests their

    reading speed and comprehension. These exam papers are sent to the head office in Delhi

    marking.

    GRADUATION CEREMONYAfter passing their exams, students are

    given certificates and congratulated at a

    graduation ceremony where

    poetry, sing and deliver speeches

    AFTER GRADUATIONIn order to ensure that students continue to learn, reading clubs are organised after the end

    the course. These are informal

    each other using TARA Akshar provided club materials.

    Figure 3: Women using flash cards to learn

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    Teachers alternate between reading and writing

    classes. They are equipped with special writing

    books. After the first three weeks, computers and

    cards are put away and the next two weeks are

    spent conducting reading practice in supervised

    pairs. A specialised reading book has been

    prepared for this purpose. It starts from the

    level and increases in difficulty as it goes

    higher levels focus on reading and

    official forms.

    EVALUATING THE STUDENTS During the final two weeks of courses, students are given a two hour exam that tests their

    reading speed and comprehension. These exam papers are sent to the head office in Delhi

    GRADUATION CEREMONY After passing their exams, students are

    given certificates and congratulated at a

    graduation ceremony where they recite

    poetry, sing and deliver speeches.

    AFTER GRADUATION In order to ensure that students continue to learn, reading clubs are organised after the end

    the course. These are informal interactions where the students can read, write and

    each other using TARA Akshar provided club materials.

    using flash cards to learn

    Figure 4:A TARA Akshar + graduate woman reading a

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    8

    Teachers alternate between reading and writing

    classes. They are equipped with special writing

    books. After the first three weeks, computers and

    away and the next two weeks are

    spent conducting reading practice in supervised

    pairs. A specialised reading book has been

    prepared for this purpose. It starts from the easiest

    level and increases in difficulty as it goes on. The

    ls focus on reading and completing

    During the final two weeks of courses, students are given a two hour exam that tests their

    reading speed and comprehension. These exam papers are sent to the head office in Delhi for

    In order to ensure that students continue to learn, reading clubs are organised after the end of

    interactions where the students can read, write and engage with

    :A TARA Akshar + graduate woman reading a

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    MONITORING

    INTERNAL MONITORING

    Programme staff members are monitored at every level. There are four levels of personnel

    involved:

    The Delhi Head Office holds the ultimate monitoring authority

    A group of Master Trainers

    Every three Monitoring Coordinators

    Below the coordinators are the

    coordinator.

    In this way, the system supports checks and balances at every level. Monitoring ensures

    efficient delivery of services.

    MONITORING STUDENT DEVELOPMENT

    In order to track a students learning over time,

    Management Information System (MIS).

    These details include: how many hours the class is held for, what object the student used

    learning (computer, cards etc.), how many letters learned, and the length of tim

    Recordkeeping of students progress also helps to determine the performance level

    instructors. Student exam papers are also archived at the head office.

    METHODOLOGY

    Working with the objective of identifying for replication best practice

    OneWorld team concluded upon TARA Akshar + for documentation. With its focus on

    sustainable livelihood opportunities by improving the basic literacy level of

    programme was determined to be innovative, unique and

    sustainable.

    After establishing TARA Akshar + as a best practice, the team then conducted thorough

    secondary research using web resources to see how the initiative works. The next step was

    identify the key stakeholders and sche

    understanding of operations and impact of the initiative.

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    Programme staff members are monitored at every level. There are four levels of personnel

    holds the ultimate monitoring authority

    Master Trainers train local instructors and oversee their work.

    Monitoring Coordinators report to one master trainer.

    Below the coordinators are the Instructors. Every five instructors report to one

    In this way, the system supports checks and balances at every level. Monitoring ensures

    MONITORING STUDENT DEVELOPMENT

    In order to track a students learning over time, instructors input the student details into a

    Management Information System (MIS).

    These details include: how many hours the class is held for, what object the student used

    learning (computer, cards etc.), how many letters learned, and the length of tim

    Recordkeeping of students progress also helps to determine the performance level

    instructors. Student exam papers are also archived at the head office.

    Working with the objective of identifying for replication best practice

    OneWorld team concluded upon TARA Akshar + for documentation. With its focus on

    sustainable livelihood opportunities by improving the basic literacy level of

    programme was determined to be innovative, unique and economically and

    After establishing TARA Akshar + as a best practice, the team then conducted thorough

    secondary research using web resources to see how the initiative works. The next step was

    identify the key stakeholders and schedule interviews with them to develop a deeper

    understanding of operations and impact of the initiative.

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    9

    Programme staff members are monitored at every level. There are four levels of personnel

    train local instructors and oversee their work.

    five instructors report to one monitoring

    In this way, the system supports checks and balances at every level. Monitoring ensures

    instructors input the student details into a

    These details include: how many hours the class is held for, what object the student used for

    learning (computer, cards etc.), how many letters learned, and the length of time spent writing.

    Recordkeeping of students progress also helps to determine the performance level of

    Working with the objective of identifying for replication best practices in governance, the

    OneWorld team concluded upon TARA Akshar + for documentation. With its focus on creating

    sustainable livelihood opportunities by improving the basic literacy level of women, the

    economically and socially

    After establishing TARA Akshar + as a best practice, the team then conducted thorough

    secondary research using web resources to see how the initiative works. The next step was to

    dule interviews with them to develop a deeper

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    KEY STAKEHOLDERS

    Development Alternatives Group (DA):

    in the field of sustainable livelihoods sinc

    and now is responsible for its operations and

    TARAhaat Information and Marketing Services Ltd:

    developed and designed the easy to teach and

    ReadingWise Ltd: A UK-India based company that produces literacy and language

    ReadingWise developed TARA Akshar+ jointly with TARAhaat.

    Funding Agencies: DFID

    initiative of Canadian & Swiss Governments and Microsoft, Connect for Change

    Foundation and TARAhaat Information & Marketing Services Ltd.

    Ministry of Human Resource Development (MORD):

    Development of India is supporting the TARA Akshar+ programme in

    Dehradun, Uttarakhand; and Haryana to potentially highlight it

    Mission.

    LESSONS LEARNED

    A UNIQUE INNOVATION

    The TARA Akshar + programme has been developed and

    and innovative way. It takes into account local factors and time constraints. It

    utilizes visual imagery and memory techniques that result in effective retention

    reinforcement of taught content. This techni

    rote ensures that students remember what they have learnt even after the

    course.

    UNIQUE INNOVATION

    The TARA Akshar + programme has been developed and implemented in an extremely

    and innovative way. It takes into account local factors and time constraints. It

    utilizes visual imagery and memory techniques that result in effective retention

    reinforcement of taught content. This technique of learning by memory hooks rather

    2

    The TARA Akshar programme was

    TARAhaat and developed with the TARAhaat team.

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    KEY STAKEHOLDERS

    Development Alternatives Group (DA): DA is an Indian non-for profit

    in the field of sustainable livelihoods since 1983. It initiated the development of TARA Akshar+

    and now is responsible for its operations and monitoring across the country.

    TARAhaat Information and Marketing Services Ltd: TARAhaat, the ICT arm of DA

    developed and designed the easy to teach and learn TARA Akshar+ software.

    India based company that produces literacy and language

    ReadingWise developed TARA Akshar+ jointly with TARAhaat.2

    DFID - PACS programme, Oxfam India Trust, Telecentre.org

    initiative of Canadian & Swiss Governments and Microsoft, Connect for Change

    Foundation and TARAhaat Information & Marketing Services Ltd.

    Ministry of Human Resource Development (MORD): The Ministry of Human

    India is supporting the TARA Akshar+ programme in

    Dehradun, Uttarakhand; and Haryana to potentially highlight it under the National Literacy

    The TARA Akshar + programme has been developed and implemented in an extremely

    and innovative way. It takes into account local factors and time constraints. It

    utilizes visual imagery and memory techniques that result in effective retention

    reinforcement of taught content. This technique of learning by memory hooks rather

    rote ensures that students remember what they have learnt even after the

    The TARA Akshar + programme has been developed and implemented in an extremely

    innovative way. It takes into account local factors and time constraints. It

    utilizes visual imagery and memory techniques that result in effective retention

    reinforcement of taught content. This technique of learning by memory hooks rather

    The TARA Akshar programme was created by Victor Lyons of ReadingWise as product manager in

    TARAhaat and developed with the TARAhaat team.

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    10

    organisation working

    the development of TARA Akshar+

    monitoring across the country.

    TARAhaat, the ICT arm of DA

    learn TARA Akshar+ software.

    India based company that produces literacy and language products.

    PACS programme, Oxfam India Trust, Telecentre.org- a joint

    initiative of Canadian & Swiss Governments and Microsoft, Connect for Change UK, Suzlon

    The Ministry of Human Resource

    India is supporting the TARA Akshar+ programme in Jaipur, Rajasthan;

    under the National Literacy

    implemented in an extremely fresh

    and innovative way. It takes into account local factors and time constraints. It effectively

    utilizes visual imagery and memory techniques that result in effective retention and

    que of learning by memory hooks rather than by

    rote ensures that students remember what they have learnt even after the completion of the

    The TARA Akshar + programme has been developed and implemented in an extremely fresh

    innovative way. It takes into account local factors and time constraints. It effectively

    utilizes visual imagery and memory techniques that result in effective retention and

    reinforcement of taught content. This technique of learning by memory hooks rather than by

    created by Victor Lyons of ReadingWise as product manager in

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    rote ensures that students remember what they have learnt even after the

    course.

    FULLPROOF IMPLEMENTATION

    A well-structured programme design and implementation plan has resulted in very high

    out rates. Every level of operations is pre

    ceremonies. Various levels of supervision exist and a MIS tracks the progress of

    The database helps to record the exact number of enrolments, drop

    It also helps to ensure transparent operations and make field

    EMPOWERMENT OF WOMEN

    Since its roll out, TARA Akshar + has established about 400 centres and educated up to

    rural women with a pass out rate of 97 percent. Only 1

    programme gives rural women confidence in brighter future prospects.

    By educating women, the software helps to empower the entire rural household and

    awareness about the importance of education.

    Figure 5: A proud set of women graduates with their

    certificates

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    rote ensures that students remember what they have learnt even after the

    EASY TO USE AND LEARN

    TARA Akshar + does not need expert

    and hence does not entail a complicated training

    process. It takes literacy to the learner. It is an

    easy-to-use software with basic

    learning process is gradual

    strong foundation for letter learning, then

    syllables, and finally words. This

    grasp the concepts clearly and sys

    FULLPROOF IMPLEMENTATION

    structured programme design and implementation plan has resulted in very high

    operations is pre-planned- from locating students to the

    ceremonies. Various levels of supervision exist and a MIS tracks the progress of

    The database helps to record the exact number of enrolments, drop-outs, failures and pass out

    It also helps to ensure transparent operations and make field officers accountable.

    EMPOWERMENT OF WOMEN

    Since its roll out, TARA Akshar + has established about 400 centres and educated up to

    rural women with a pass out rate of 97 percent. Only 1 percent of its students drop

    programme gives rural women confidence in brighter future prospects.

    By educating women, the software helps to empower the entire rural household and

    awareness about the importance of education.

    : A proud set of women graduates with their

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    11

    rote ensures that students remember what they have learnt even after the completion of the

    TARA Akshar + does not need expert instructors

    a complicated training

    literacy to the learner. It is an

    use software with basic content. The

    gradual - beginning with a

    foundation for letter learning, then

    syllables, and finally words. This makes it easy to

    clearly and systematically.

    structured programme design and implementation plan has resulted in very high pass

    from locating students to the graduation

    ceremonies. Various levels of supervision exist and a MIS tracks the progress of all students.

    failures and pass outs.

    officers accountable.

    Since its roll out, TARA Akshar + has established about 400 centres and educated up to 58,000

    percent of its students drop out. The

    By educating women, the software helps to empower the entire rural household and spread

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    .

    LOOKING AHEAD

    With the success that TARA Akshar+ has

    Development (MOHRD) has been

    (NLM). In order to do so,

    Figure 6:By educating women, the software helps to empower the entire rural household and

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    32 year old Maina Devi of Uttar Pradesh

    never thought that she would get to

    study. But TARA Akshar + changed her

    life. In just

    49 days, she was taught how to read

    and write. At the end of the

    wrote a thank you note to DA

    expressing her gratitude.

    LOOKING AHEAD

    With the success that TARA Akshar+ has achieved, the Ministry of Human Resource

    Development (MOHRD) has been considering its integration into the National Literacy Mission

    the Directorate of Adult Education, technical advisor to the

    :By educating women, the software helps to empower the entire rural household and

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    12

    32 year old Maina Devi of Uttar Pradesh

    never thought that she would get to

    study. But TARA Akshar + changed her

    days, she was taught how to read

    write. At the end of the course she

    thank you note to DA

    gratitude.

    achieved, the Ministry of Human Resource

    idering its integration into the National Literacy Mission

    the Directorate of Adult Education, technical advisor to the

    :By educating women, the software helps to empower the entire rural household and

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    government, conducted a detailed evaluation of the programme and found that it was

    technically sound and feasible.

    Thereafter, the Ministry has begun a round of validation through support of TARA Akshar +

    centres in Jaipur, Dehradun and Haryana.

    The Jaipur centre has just finished giving the course to 28 women with the help of the State

    Resource Centre. A report is now underway to determine the impact of the Jaipur

    Similarly, 60 women are being educated through 2 government sponsored

    Dehradun, and another 30 women are getting training in a centre in Haryana. On the basis of

    the results of these three experiences, the Ministry will decide to make TARA Akshar + a part of

    the NLM.

    This institutionalisation is reflective of the strength and success of TARA Akshar+ in

    educational services. Once it is incorporated into the NLM, the mod

    sustainable and hence, also easily replicable. Overcoming the challenges of

    support and student interest, TARA Akshar + has come a long way. A post graduate

    programme for skill enhancement of rural women is in the pi

    Research was carried out by OneWorld Foundation India (OWFI), Governance Knowledge Centre (GKC) team.

    Documentation was created by Research Associate,

    For further information, please contact

    REFERENCES TARA Akshar + Brochure 2007

    www.taraakshar.com

    Interviews were held with the Development Alternatives team in

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    detailed evaluation of the programme and found that it was

    ble.

    Thereafter, the Ministry has begun a round of validation through support of TARA Akshar +

    centres in Jaipur, Dehradun and Haryana.

    The Jaipur centre has just finished giving the course to 28 women with the help of the State

    s now underway to determine the impact of the Jaipur

    Similarly, 60 women are being educated through 2 government sponsored

    Dehradun, and another 30 women are getting training in a centre in Haryana. On the basis of

    these three experiences, the Ministry will decide to make TARA Akshar + a part of

    This institutionalisation is reflective of the strength and success of TARA Akshar+ in

    educational services. Once it is incorporated into the NLM, the mod

    sustainable and hence, also easily replicable. Overcoming the challenges of

    support and student interest, TARA Akshar + has come a long way. A post graduate

    programme for skill enhancement of rural women is in the pipeline.

    Research was carried out by OneWorld Foundation India (OWFI), Governance Knowledge Centre (GKC) team.

    Documentation was created by Research Associate, Sapna Kedia

    For further information, please contact Rajiv Tikoo, Director, OWFI, at [email protected]

    TARA Akshar + Brochure 2007

    Interviews were held with the Development Alternatives team in New Delhi.

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    13

    detailed evaluation of the programme and found that it was

    Thereafter, the Ministry has begun a round of validation through support of TARA Akshar +

    The Jaipur centre has just finished giving the course to 28 women with the help of the State

    s now underway to determine the impact of the Jaipur experience.

    Similarly, 60 women are being educated through 2 government sponsored centres in

    Dehradun, and another 30 women are getting training in a centre in Haryana. On the basis of

    these three experiences, the Ministry will decide to make TARA Akshar + a part of

    This institutionalisation is reflective of the strength and success of TARA Akshar+ in delivering

    educational services. Once it is incorporated into the NLM, the model will be financially

    sustainable and hence, also easily replicable. Overcoming the challenges of mobilising local

    support and student interest, TARA Akshar + has come a long way. A post graduate

    Research was carried out by OneWorld Foundation India (OWFI), Governance Knowledge Centre (GKC) team.

    [email protected]

    New Delhi.

  • Transparency and Accountability

    Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Government of India

    APPENDIX A INTERVIEW QUESTIONSDevelopment Alternative Group

    1. Can you tell us about the objective of the programme? What was the motivation

    When did the initiative begin?

    2. Who are the key stakeholders in the

    3. Which states does the programme function in?

    4. How was the Tara Akshar software developed? How does the programme function

    of technique and content of teaching, selection of students, duration of th

    infrastructure?

    5. How are the instructors recruited? Is their a specific training procedure for them?

    6. Are the students tested at the end of the programme?

    7. What is the financial model of the programme? Recently the Ministry of Human

    development rolled out the Tara Akshar programme as a part of the

    in Jaipur. How is this attempt different from Tara Akshars

    8. What are the major achievements of the initiative? Has their been any moni

    evaluation from your side to access its impact?

    9. What were the major challenges in implementing this programme? How were they

    overcome?

    10. Are their plans for any enhancements in the future? Is the government planning to

    such learning centres in other states

    Transparency and Accountability

    Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

    Ministry of Personnel, Public Grievances and Pensions

    Researched and documented by

    OneWorld Foundation India

    Women Empowerment

    TARA Akshar

    INTERVIEW QUESTIONS Development Alternative Group

    1. Can you tell us about the objective of the programme? What was the motivation

    When did the initiative begin?

    2. Who are the key stakeholders in the initiative? What are their respective roles?

    3. Which states does the programme function in?

    4. How was the Tara Akshar software developed? How does the programme function

    of technique and content of teaching, selection of students, duration of th

    5. How are the instructors recruited? Is their a specific training procedure for them?

    6. Are the students tested at the end of the programme?

    7. What is the financial model of the programme? Recently the Ministry of Human

    development rolled out the Tara Akshar programme as a part of the National Literacy Mission

    in Jaipur. How is this attempt different from Tara Akshars independent projects?

    8. What are the major achievements of the initiative? Has their been any moni

    evaluation from your side to access its impact?

    9. What were the major challenges in implementing this programme? How were they

    10. Are their plans for any enhancements in the future? Is the government planning to

    centres in other states

    Transparency and Accountability

    Case Study Women Empowerment

    kshar Plus: Women Literacy

    Programme

    December 2010

    14

    1. Can you tell us about the objective of the programme? What was the motivation behind it?

    initiative? What are their respective roles?

    4. How was the Tara Akshar software developed? How does the programme function in terms

    of technique and content of teaching, selection of students, duration of the course and

    5. How are the instructors recruited? Is their a specific training procedure for them?

    7. What is the financial model of the programme? Recently the Ministry of Human resource

    National Literacy Mission

    independent projects?

    8. What are the major achievements of the initiative? Has their been any monitoring and

    9. What were the major challenges in implementing this programme? How were they

    10. Are their plans for any enhancements in the future? Is the government planning to open