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Contact
Jordan Woods
602 376 7187
jordantoddwoods1@
gmail.com
Table of Contents
Event Advertisement
Logo Design
Montage
Letterhead and Business Cards
Flier
Photodesign
Brochure
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Description: An event ad promoting a fundraiser using only
Mic-
rosoft Word and a scanner.
Process: I first sca nned in t he bike onto my computer. I then
had
the task of ed iting it wit h word. I had to get rid of some
print on
the top left corner of the image. Afterward, I blurred some
parts of
the picture to add more focus to t he center of the page.I chose
to
have transparent triangles point towards the t op left to direct
my
audience to the title.
Message: This is suppos ed to be for a Bike Race fundraiser
in
Phoenix b eing put on by TREK and Th e American Red Cross. I
aimed to be s imple and inspiring in t his flyer. I made up this
event
as well as the words on the page. I hoped to a ppeal to
everyones
emotions by having the color red and challenging them in my
words.
Audience: Everybody i n the Phoeni x valley who can ride a
bike.
Color scheme and color name: Monochromatic, Red
Top thing learned: How to s can well.
Title font name and category: Cambria, Oldstyle
Copy font name and category: Optima, Modern
Scanned image used: T his picture came from t he June 2014
edition
of Road Bike Action Magazine. The original image size was 7.5
in
x 9.5 in
Scanner make and model: I used my sca nner from home, which
was a Canon MG 3222
Event Advertisement
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Description: A series of logos that I created for an
imaginary
company.
Process: For this project I used Adobe Illustrator. I started
wit h
absolutely nothing. I fir st had to create a business name.
Thename I decided to us e was Silvercrest Time Management.
Every-
thing was done by scratch. I created the clock faces, and after
toy-
ing around with different shapes and colors, I settled wit h
what is
posted here.
Message:We are a t ime management company who helps you
keep up with the demands of your constantly evolving
lifestyle.
Audience: I imagined this could be a good t ime management
consulting group for who se target audience was primarily
made
up of recent college graduates. So with that in mind, I knew t
his
design had to b e simple, young, professional, and attractive.
I
also thought of the eventual future outcome of this company,
how it could possibly have its own app. Thinking about t his
gave
me an idea of creating a symbol that could easily b e the face
oftheir smartphone app.
Top thing Learne d: Basic skills of Adobe Illus trator.
Color Scheme names: One design is monochromatic while the
others are complimentary, usi ng blue and gold.
Logo Design
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Description: An inspirational montage made by the blending
of
multiple images and the use of typ ography
Process:
1: I croppe d the background image to 8.511.
2. I then took multiple images of blueprints and moved them
into
the picture. Then I added a mask to each of the blueprint
pic-
tures.
3. Next, I used black paint and a soft-edged brush to p aint
away
the part s of each image that I didnt want.
4. Afterward I adjusted the opacity of each of t he blueprint
imag-
es to better fit into the baby picture.
5. I lastly added the text.
Program used: Adobe Photoshop
Message: I wanted to share an importa nt idea that my
parents
have always taught me. This was meant to be a mothers and
fa-
thers day present to any p arent. I wanted my audience to
reflect
on the si mplicity and challenge of life.
Audience: Mainly parents
Color scheme: Black and White
Top thing learned: How to blend images
Montage
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Description:Matching letterhead and busines s card designed
using
a personally created logo.
Process: I began this project in Adob e Illustrator. I used
variousrectangles and lines in order to create the business card
and the
clock logo. After choosing the color for my clock, I decided
to
lower the opacity to give the ext ended orange line a cool,
under-
lapping effect.
After this, my next task was to create the letterhead. I opened
a
new document and copied my clock image. When I enlarged it
and placed it on the page, I lowered the op acity to change it
to a
watermark. After that, I added the o range line on top with al l
of
the type.
Message: Silvercrest Time Management is a company that i s
solely
dedicated to helping college students manage their time. I aime
d
to make the colors look young but n ot overbearing. The
clocks
blue color symbolizes t he peace t hat the Time Management
com-pany aspires to give to these young adults.
Audience: Anyone involved in Silvercrest Time Management.
Top thing learn ed: How to unify busines s documents by
transfer-
ring a logo and its color scheme.
Color Scheme: Complimentary. Color Names: Blue and Orange
Letterhead and
Business Cards
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Description:This is a black and white promotional flier to
an-
nounce a graduate leadership conference.
Process: I first b egan with a series of sketches on paper.
Af-
terward, I recreated one of tho se sketches on Adobe
InDesign.
I used multiple circles for repetition. Notice how the
picture
points to t he text in th e bottom left of the page. I also
made
the firs t word in the title a bit larger for contrast.
Message: My purpose is to reach recent college graduates,
invite them to a leadership conference and show them how
this
will benefit them.
Audience: Recent graduates from ages 22 to about 30 years of
age
Top thing I learned: Apart wit h familiarizing myself with
basicconcepts of Adobe InDesign, I learned much about th e
impor-
tance of alignment, repetition, and how to ma ke the image
flow.
Flier
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Description: Demonstrate my photography and image editing
skills.
Process (Programs, Tools, Skills): I began by choosing a
color
scheme for this poster. I decided to do a complementary
color
scheme involving orange and blue. Then, I chose a good time
of
day and set out to take the photo. I tried to get the best
lighting,
and with this setting I took a variety of shots focusing on
differ-
ent things. I use d a T3i Rebel Cannon camera. After taking
the
pictures, I tossed thi s one onto Photoshop. I used the
following
techniques to make slight adjustments to t he picture: levels,
sat-
uration, sharpness, and color balance. Later, I framed part of
the
picture with my desired color and added the text.
Message: I wanted to make an inspiring and t
hought-provoking
picture.
Audience: This could be for anyone really. Its posters like thes
e
that make it into craft stores. Many p eople have pictures
like
these in their offices.
Top Thing Learned: I learned bas ic photoshop skills and how
to
better incorporate a color scheme into a picture.
Photodesign
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12
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Brochure
Description: Showcasing a variety of my Adobe skills in a
singlebrochure project
Process: I first b egan by making various designs on paper.
There are so many variables t hat go into making a brochure,
so
I had to explore my options. After deciding on my design, I
took
to Photoshop and I llustrator in order to create my images. I
then
went to Adobe InDesign where I put it all together. I had to
make careful measurements so that when everything got folded
up it looked just right.
Message and Audience: This is for my actual piano studio t
hat
I have at home. I teach mostly k ids. I wanted to convey
profes-
sionalism and positivity with this so that it would appeal
to
both parents and kids
