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Workshop: INTERCULTURAL Workshop: INTERCULTURAL COMMUNICATION IN COMMUNICATION IN BUSINESS – A.Pop BUSINESS – A.Pop

Workshop: INTERCULTURAL COMMUNICATION IN BUSINESS – A.Pop

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Workshop: INTERCULTURAL COMMUNICATION IN BUSINESS – A.Pop. To know another’s language and not her culture is a very good way to make a fluent fool of oneself. Appropriate vs Inappropriate questions. Which department are you in? What do you plan to do while you are here? How old are you? - PowerPoint PPT Presentation

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Page 1: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Workshop: INTERCULTURAL Workshop: INTERCULTURAL COMMUNICATION IN COMMUNICATION IN BUSINESS – A.Pop BUSINESS – A.Pop

Page 2: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

To know another’s language and not her culture is a very good way to make a fluent fool of oneself.

Page 3: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Appropriate vs

Inappropriate questions

Page 4: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Which department are you in?What do you plan to do while you are

here?How old are you?How long will you be here?How much do you earn?Are you married?Where are you staying?When did you graduate?

Page 5: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Cultural awareness : the way Cultural awareness : the way we think or behave is not the we think or behave is not the only wayonly way

◦OBSERVE, UNDERSTAND AND ACCEPT DIFFERENCES

Page 6: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

EXCHANGING BUSINESSCARDSRole play: A Japanese – An AmericanFind your counterpart (National differencepairs)

Page 7: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Hofstede’s cultural dimensionsHofstede’s cultural dimensions

Power distance index

How people perceive power difference

Low power distance: Ireland, Austria, Australia – accept more consultative, democratic styles

High power distance

Malaysia

Accept autocracy

Page 8: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

individualismindividualism

Ties between individuals are loose, everyone is expected to look after himself and family

Vs collectivism:◦from birth onwards are integrated into strong, cohesive

in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty.

Page 9: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

masculinitymasculinity

Masculinity: ASSERTIVENESSAMBITIONCOMPETITIVENESSWEALTH (MATERIAL)

Feminityrelationshipsquality of life

Page 10: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Uncertainty avoidance indexUncertainty avoidance index

Society’s tolerance for uncertainty and ambiguity

Uncertainty acceptance

• few rules, flexibility•Accept different opinions•Employees change employer more often

•Uncertainty avoidance (hight)

•Laws, rules, safety and security measures

•Employees remain longer with present employer

Page 11: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Long term orientationLong term orientation

Long term vs short term

Thrift respect for traditionPerseverance protecting one’s Face

fulfilling social obligations

Page 12: Workshop: INTERCULTURAL COMMUNICATION IN    BUSINESS – A.Pop

Geert Hofstede – Cultural Geert Hofstede – Cultural DimensionsDimensionshttp://www.geert-hofstede.com/hofstede_dimensions.php?culture1=40&culture2=72

PDI   Power Distance Index  

IDV  Individualism   MAS   Masculinity   UAI   Uncertainty Avoidance Index   LTO   Long-Term Orientation