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    Corruption Is Worlds Most Talked About ProblemCorruption is the worlds most frequently discussed global problem, according to a new BBCpoll surveying more than 13,000 people across 26 countries.

    The findings show that more than one in five (21%) of those polled said they had discussedcorruption and greed with friends and family over the past month, making it the most talkedabout global problem, ahead of climate change (20%), extreme poverty and hunger (18%),unemployment (16%), and the rising cost of food and energy (15%).

    Issued on UN International Anti-Corruption Day, the BBC World Speaks poll, conducted byGlobeScan on behalf of BBC World Service, showed corruption was particularly likely tohave been discussed by developing-world citizens, including respondents in Kenya (63%),Nigeria (49%), Indonesia (45%), and India (30%). But significant numbers in industrialisedcountries like Italy (14%), Spain (13%), and Canada (11%) had also discussed it.In a separate question, respondents were also asked to rate the seriousness of 14 globalproblems. As well as being the most talked about issue, corruption was also rated as thesecond most serious problem, with 68 per cent on average rating it as very serious. Onlyextreme poverty was rated as more serious (69%). Poverty thus emerged as the mostserious perceived global problem for the second year in succession.

    Majorities in all but four of the countries polled rated corruption as a very serious problem,with Brazilians (96%), Egyptians (91%), Colombians (88%), Filipinos (87%) and Kenyans(86%) most likely to rate it as very serious, but it was also rated among the most seriousissues in China (73%), the USA (68%), Russia (67%) and India (66%). In Europe, Italianswere the most concerned about corruption (72%).After corruption, environmental pollution (64% very serious), terrorism (61%), human-rightsabuses, and the rising cost of food and energy (both 59%) were rated as the next mostserious issues.The results are drawn from a survey of 13,353 adult citizens across 26 countries and the

    poll was commissioned by the BBC to understand which global issues they consider mostserious. It was conducted for BBC World Service by the international polling firm GlobeScan.GlobeScan coordinated fieldwork between June and September 2010. Results withincountries are considered accurate within +/- 3.0 to 4.9 per cent 19 times out of 20.

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    In Brazil, China, Colombia, Ecuador, Egypt, Indonesia, Mexico, the Philippines, and Turkey urbansamples were used.

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    Further FindingsClimate Change Concern DropsClimate change was rated as only the eighth most serious issue, with 56 per centconsidering it a very serious global problem. The findings show that concern about climatechange has diminished significantly in almost all of the worlds major industrialised nationssince the perceived failure of the Copenhagen summit at the end of 2009 - but that more

    people than before in key emerging economies like China, Brazil, India, and Russia now seeclimate change as a very serious global problem.

    Compared to 2009, the proportions seeing climate change as very serious fell in countriesincluding the UK (down 12 points), the USA (down 7 points), France (down 11 points),Canada (down 11 points), Germany (down 6 points), Spain (down 18 points), and Japan(down 12 points). However, the proportions seeing it as very serious climbed in developingnations including Brazil (up 7 points), China (up 9 points), Russia (up 10 points), and India(up 19 points).China vs US

    In China, 27 per cent said they had talked about climate change over the previous month,twice as many as the next most discussed issues (other environmental problems at 14%,corruption and the state of the global economy, both at 13%). In contrast, Americans weremuch more likely to have talked about the state of the global economy (33%), with 15per cent saying they had discussed climate change with their friends and family over theprevious month, 15 per cent mentioning terrorism, and another 15 per cent mentioning otherenvironmental problems.In total 13,353 citizens in 26 countries were interviewed face-to-face, online (for Japanonly), or by telephone between June 24 and September 18, 2010. Polling was conducted forBBC World Service by the international polling firm GlobeScan and its research partners ineach country. In nine of the 26 countries, the sample was limited to major urban areas. Themargin of error per country ranges from +/- 3.0 to 4.9 per cent, 19 times out of 20.For more details, please visitwww.GlobeScan.com as well as the GlobeScan Insights blogathttp://globescaninsights.blogspot.com.

    http://www.globescan.com/http://globescaninsights.blogspot.com/http://globescaninsights.blogspot.com/http://www.globescan.com/
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    GlobeScan Incorporated is an international opinion research consultancy. We provideglobal organisations with evidence-based insight to help them set strategy and shapetheir communications. Companies, multilateral institutions, governments, and NGOs trustGlobeScan for our unique expertise across reputation management, sustainability andstakeholder relations. GlobeScan conducts research in over 90 countries, is ISO 9001-2008certified and a signatory to the UN Global Compact.

    Established in 1987, GlobeScan is an independent, management-owned company with

    offices in Toronto, London and San Francisco. www.GlobeScan.com

    BBC World Service is an international multimedia broadcaster delivering 32 language andregional services, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English,English for Africa, English for the Caribbean, French for Africa, Hausa, Hindi, Indonesian,Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguesefor Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for LatinAmerica, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese. It uses multipleplatforms to reach its weekly audience of 180 million globally, including shortwave, AM, FM,digital satellite and cable channels. Its news sites, which received 7.1 million weekly visitorsin September 2010, include audio and video content and offer opportunities to join the globaldebate. It has around 2,000 partner radio stations which take BBC content, and numerous

    partnerships supplying content to mobile phones and other wireless handheld devices. Formore information, visitbbcworldservice.com. For a weekly alert about BBC World Serviceprogrammes, sign up for the BBC World Agenda e-guide at bbcworldservice.com/eguide.

    http://www.globescan.com/http://bbcworldservice.com/http://www.bbcworldservice.com/eguidehttp://www.bbcworldservice.com/eguidehttp://bbcworldservice.com/http://www.globescan.com/
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    Backgrounder: Country-by-Country FindingsNORTH AMERICACanada

    Climate change is the most talked about global issue in Canada. Thirty-two per cent of

    Canadians said they discussed about it over the past month, significantly above the 20 per

    cent global average and twice the proportion in the US. Extreme poverty is ranked the most

    serious global problem and is rated as very serious by 72 per cent of Canadians, somewhat

    above the global average (69%). Corruption is comparatively less of a concern and is ranked

    the fourth most serious global problem with 54 per cent rating it as very serious, equal to the

    rating of human-rights abuses in the world, but behind environmental problems (65%) and

    armed conflicts (64%).

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    The United States

    The state of the global economy is the most talked about global issue in the USA and was

    discussed by 33 per cent of Americans over the past month, almost three times more than

    the global average of 12 per cent. The state of the global economy is also ranked as the

    most serious global problem (72%, up 7 points since 2009). This is well above the 50 per

    cent global average and the second-highest ranking for this problem (behind only Mexico).

    Corruption is the second most important global problem in the US, rated as very seriousby 68 per cent of Americans. This equals the global average, although only four per cent

    said they had discussed the topic in the past month. Terrorism ranks third among global

    problems, along with armed conflicts (both 67%) and has seen a 10-point increase since

    2009.

    EUROPE

    France

    The most talked about issue in France is the state of the global economy, discussed by 28

    per cent of French respondents. Climate change and other environmental problems are the

    second and third most discussed issues (26% and 25% respectivelysignificantly above

    global averages). Extreme poverty is the most serious global problem according to French

    respondents (77%, 8 points above the global average), above armed conflicts (72%) and

    human-rights abuses (69%, up 10 points since 2009). Although they reported talking about

    climate change and the environment quite frequently, those issues are less a concern to

    French respondents than they were in 2009 (49%, down 11 points, and 59%, down 5 points,

    respectively).

    Germany

    Environmental problems are the most talked about global issue in Germany (discussed

    by 42% in the past month), while climate change specifically is also an important topic of

    discussion for 20 per cent of Germans (the same as the global average). Environmental

    problems are also considered the most serious global problem with over six in ten rating

    them as very serious (62%, up 5 points since 2009). Climate change in particular became

    less of a concern over the past year (48%, down 6 points). Extreme poverty is ranked

    second and rated as very serious by 60 per cent of Germans (9 points below the global

    average). Germans also exhibit notably less concern about corruption (44%) compared to

    the rest of the world, as it is one of the four countries out of 26 where a majority does not

    rate it as very serious.

    ItalyUnemployment is the most talked about global issue in Italy, discussed by 18 per cent of

    Italians in the past month. Corruption is also a frequent topic of discussion in Italy, with 14

    per cent saying they talked about it. Although it is below the global average (21%), this is

    the highest proportion among all industrialised countries, as is the percentage of Italians

    rating corruption as very serious (72%). Extreme poverty is seen as the most serious global

    problem in Italy, rated as very serious by 84 per cent of Italians (well above the 69% global

    average). This is followed by armed conflicts (81%) and human-rights abuses (79%) both of

    which are also greatly above global averages.

    RussiaThe most talked about global issue in Russia is extreme poverty, discussed by 36 per cent

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    of Russians, more than terrorism (33%). Both these issues are more frequent topics of

    discussion than they are globally (18% and 14%, respectively). While corruption is not talked

    about very often by Russians (2%), it is seen as the most serious global problem (67%,

    similar to the global average). Terrorism is ranked second (66%), having increased by 14

    per cent since 2009. Environment problems come third, and are rated as very serious by 63

    per cent of Russians. Concerns about climate change increased significantly over the past

    year (46%, up 10 points) but remain lower than the global average (56%).

    Spain

    Climate change is the most talked about global issue in Spain: over one in five (22%) said

    they discussed it in the past month, close to the global average (20%). Unemployment

    is the second most frequently discussed topic, mentioned by 21 per cent of Spaniards.

    Extreme poverty is considered the most serious global problem in Spain, with 81 per cent

    rating it as very serious, well above the global average (69%). Human-rights abuses rank

    second (73%). This is significantly above the global average (59%) although the perceived

    seriousness of the problem has dropped 17 points since 2009. Concern about environmental

    problems (62% very serious, down 16 points) and climate change (59%, down 18 points)

    have both decreased dramatically since last year, and are now close to global averages

    (64% and 56%, respectively).

    United Kingdom

    The UKs most discussed global issue is the state of the global economy, mentioned by 31

    per cent of Britons. This is the highest proportion after that of the US, and well above the

    global average (12%). The perceived seriousness of this problem also increased, by 11

    points since 2009 (67% very serious, above the 50% global average). Climate change is the

    second most discussed topic (26%, above the 20% global average), but concern about the

    issue has decreased since 2009, and less than one in two now rates it as very serious (49%,

    down 12 points). Extreme poverty is considered the most serious global problem (70%,

    similar to the global average). Like Germany, the UK shows relatively little concern aboutcorruption (50%) compared to other countries surveyed.

    Turkey

    Terrorism is the most discussed topic in Turkey, mentioned by more than half of Turks (54%,

    tied for the highest proportion worldwide with Pakistan). This is almost four times the global

    average (14%). Unemployment follows, with 33 per cent of Turks saying they discussed

    the issue in the past month. Terrorism is also the most serious global problem according to

    Turkish respondents, and is rated as very serious by 73 per cent of them. Corruption ranks

    second in perceived seriousness as a global problem (67%, similar to the global average).

    Armed conflicts and extreme poverty both come third with 64 per cent. These ratings haveboth dropped significantly since 2009, with the seriousness of war diminishing by 11 points,

    and that of poverty by 12 points.

    AFRICA

    Egypt

    The rising cost of food and energy is the most talked about global issue in Egypt, discussed

    by 58 per cent of Egyptians in the past month, considerably higher than the global average

    (14%). The spread of human diseases and extreme poverty are the second and third most

    discussed topics (38% and 34%, respectively). Corruption is considered the most seriousglobal problem in Egypt, rated as very serious by 91 per cent of Egyptiansthe highest

    proportion overall after Brazil. The rising cost of food and energy is the second most serious

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    problem in Egypt (88%, the highest percentage globally). Egypt also shows the second-

    highest level of concern, after Brazil, about the spread of human diseases, with 86 per cent

    of Egyptians rating it as a very serious problem.

    Ghana

    The most talked about global issue in Ghana is unemployment, mentioned three times

    more frequently by Ghanaians than the global average (49% vs 16%). Corruption is the

    second most discussed issue (42%, twice as many as the global average) and is alsothe most serious global problem, rated as very serious by 77 per cent of respondents.

    Extreme poverty (65%) and the spread of human diseases (58%) are ranked second and

    third respectively, and are rated comparably with the global averages (69% and 55%,

    respectively).

    Kenya

    The most discussed global issue in Kenya is corruption. This is a topic of discussion for 63

    per cent of Kenyans, the highest proportion among all countries surveyed, and three times

    the global average. Unemployment follows as the next most talked about global issue (38%).

    Corruption is also seen as a very serious global problem by 86 per cent of the population,well above the 68 per cent global average. Extreme poverty emerges as the second most

    serious problem (82% very serious), well above the global average (69%), and ahead of the

    rest of Africa. The rising cost of food and energy (77%), and the spread of human diseases

    (67%) are ranked third and fourth, respectively.

    Nigeria

    Corruption is the most talked about global issue in Nigeria, mentioned by 49 per cent of

    Nigerians. Unemployment is the second most discussed topic (29%). Corruption is also

    considered the most serious global problem in Nigeria, with 43 per cent of Nigerians rating

    it as very serious; as with concern about other issues in Nigeria, this is lower the global

    average (68%). The rising cost of food and energy is ranked as the second most important

    global problem, with 38 per cent considering it very serious, while extreme poverty (37%) is

    ranked third with 37 per cent.

    ASIA-PACIFIC

    Australia

    Climate change is the most talked about global issue in Australia. Almost three in ten (29%)

    Australians said they discussed about it over the past month, significantly above the 20

    per cent global average. Interestingly, transnational migration comes as the second most

    discussed global issue by Australians, mentioned by one in five people (21%), much more

    than in any other country (5% globally). Extreme poverty and environmental problems

    emerge as the most serious global problem, with 72 per cent rating them as very serious,

    with a six-point increase for environmental problems since 2009. Concerns for climate

    change have slipped a bit over the same period of time (53%, down 4 points and similar to

    the global average).

    China

    Climate change is the most talked about global issue in China. Twenty-seven per cent of

    Chinese said they had discussed this topic over the past month, above the global average

    (20%). Other environmental problems are the second most discussed issue (14%, similarto the global average). Corruption comes as the third most talked about topic (13%), and is

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    also the most serious global problem for Chinese respondents, with 73 per cent rating it as

    very serious, which is somewhat above the global average (68%). Environmental problems

    are ranked second (70%), while climate change is third (62%, up 9 points since 2009). China

    has the lowest level of concern about the state of the global economy (27%, down 6 points

    since 2009).

    India

    The most talked about global issue in India is corruption, mentioned by 30 per cent ofIndians. It is also considered to be a very serious global problem by 66 per cent of the Indian

    population, which is similar to the global average (68%). Terrorism comes after corruption,

    with 25 per cent of Indian respondents saying they discussed it in the past month

    significantly higher than the global average (14%). Terrorism is also the most serious global

    problem, with two-thirds of Indians rating it as very serious (up 10 points since 2009).

    Perceived seriousness of climate change has increased dramatically since 2009 (52%, up

    19 points), and has also been a recent topic of discussion for 17 per cent of Indians.

    Indonesia

    Corruption is also the most talked about global issue in Indonesia, as in India. Close tohalf of Indonesians (45%) said they discussed the topic in the past month, more than twice

    the global average of 21 per cent. The rising cost of food and energy is the second most

    discussed topic, mentioned by 34 per cent of respondent. This is much higher than the

    global average (15%). This is also seen as the most serious global problem in Indonesia,

    rated as very serious by 85 per cent of Indonesians. Corruption (81%) and extreme poverty

    (78%) are second and third respectively. Both of these ratings greatly exceed the global

    averages of 68% and 69%, respectively. The perceived seriousness of the state of the

    global economy has increased since 2009 (72% very serious, up 8 points).

    Japan

    Climate change is the most talked about global issue in Japan (26%), and is also ranked

    as the most serious global problem (55%), although it dropped 12 points since 2009, and is

    now perceived to be less serious than in China. Armed conflicts emerge as the second most

    serious problemrated as very serious by 52 per cent of Japaneseand concern about

    this issue has increased seven points since 2009. Japan exhibits by far the lowest level

    of concern about corruption worldwide, with less than three in ten (26%) rating it as very

    serious, and the Japanese do not report having discussed corruption in the past month at all.

    The perceived seriousness of the state of the global economy decreased a lot since 2009

    (38%, down 16 points).

    Pakistan

    Terrorism is the most talked about global issue in Pakistan, with 54 per cent mentioning the

    topictied with Turkey for the highest proportion worldwide. It also emerges as the most

    serious perceived global problem in Pakistan (61%), although the issue receives a lower

    rating than in India and Turkeywhere it is also a serious concern and topic of discussion

    and where its perceived seriousness has somewhat decreased since 2009 (down 5 points).

    Corruption is the third most discussed global issue (30%), after the rising cost of food and

    energy (47%), but is a less serious problem in Pakistan than it is globally (54% vs 68%).

    Extreme poverty is ranked second, with six in ten people rating it as very serious, while the

    perceived seriousness of climate change increased a little since 2009, although it remains at

    a low level compared to other countries (35%, up 6 points).

    Philippines

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    Extreme poverty is the most talked about global issue among Filipinos, with 53 per cent

    saying they discussed it in the past month. Among other topics more frequently discussed

    than globally are the rising cost of food and energy (47%), climate change (43%), and

    corruption (42%). Corruption is perceived as the most serious global problem, rated as very

    serious by 87 per cent of Filipinosthe third highest proportion after Brazil and Egypt, and

    far above the global average (68%). Extreme poverty and the rising cost of food and energy

    rank second and third (85% and 84%, respectively). The perceived seriousness of the state

    of the global economy is now similar to the global average, following a 20-point drop since2009 (54%).

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    LATIN AMERICA

    Mexico

    Mexico is the only country in this study to have ranked education as the most talked about

    global issue. Over three in ten (31%) said they had discussed it in the past month, compared

    to 9 per cent globally. Corruption is the second most discussed issue with 24 per cent and

    is followed by talks about the energy supply crisis (23%), an issue barely discussed in most

    other countries. The rising cost of food and energy is considered the most serious globalproblem in Mexico (86%). The state of the global economy is ranked second, rated as very

    serious by 84 per cent, which is the highest proportion globally. Climate change (83%) and

    other environmental problems (78%) follow, with ratings significantly higher than the global

    averages.

    Brazil

    The most talked about global issue in Brazil is climate change, discussed by 23 per cent of

    Brazilians. It is followed by crime and violence (22%) and corruption (20%). Brazil shows

    notably high rankings for the seriousness of most global issues. Extreme poverty (97% very

    serious) is seen as the most serious, followed by corruption (96%), and human rights (93%),all of which are far above global averages. Concern about climate change has increased

    seven points since 2009 (89%).

    Chile

    Climate change is the most talked about global issue in Chile. Thirty per cent of Chileans

    said they discussed the issue in the past month, compared to one in five globally. Other

    environmental problems are the second most discussed topic (27%). Extreme poverty and

    environmental problems are the most serious global problems in Chile with eight in ten

    (81%) rating both issues as very serious. The perceived seriousness of climate change

    remains high and stable since 2009 (80%) and is well above the global average of 56 per

    cent. The level of concern about corruption (75%), while above the global average, is lower

    than in other South American countries.

    Colombia

    The most talked about global issue in Colombia is unemployment, mentioned by 41 per

    cent of Colombiansthree times more than it is globally. Corruption is also talked about

    frequently, with almost a quarter of Colombians saying they discussed it in the past month.

    This topic is also considered the most serious global problem by Colombians, equally

    with extreme poverty (both 88%). This is significantly above the global averages, as is the

    perceived seriousness of environmental problems (86%) and climate change (80%).

    Ecuador

    Ecuador is the only country where crime and violence is the most talked about global

    issue, with 28 per cent saying they discussed it in the past month, compared to 10 per cent

    globally. The topic of corruption comes second with 21 per cent, which equals the global

    average. Ecuadorians also consider corruption to be the most serious global problem, with

    82 per cent rating it as very serious. Extreme poverty and environmental problems (both

    72%) follow as second most serious problems. The perceived seriousness of climate change

    (68%) is considerably above the 56 per cent global average.

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    Peru

    Climate change is the most talked about global issue in Peru, mentioned by 29 per cent of

    respondents, which is significantly above the global average (20%). Corruption emerges

    as the second most discussed topic (27%), and is also considered the most serious global

    problem according to Peruvians (79%). Extreme poverty (78%) is ranked second. The third

    most serious global concern is environmental problems (76% very serious), followed by

    climate change (71%), both of which are rated higher than their global averages (64% and

    56%, respectively).

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    QuestionnaireQ8Bt. For each of the following possible globalproblems, please tell me if you see it as avery serious, somewhat serious, not very serious or not at all serious problem.READ AND ROTATE STATEMENTS. CODE ONLY ONE EACH.

    at) Human rights abuses in the world

    01 Very serious02 Somewhat serious03 Not very serious04 Not at all seriousVOLUNTEERED (DO NOT READ)05 Depends06 Not familiar with the issue98 Other (Do Not Specify)99 DK/NA

    bt) Pollution and environmental problems in the worldct) The spread of human diseasesdt) Extreme poverty in the world

    et) Terrorismft) The migration of people between countriesgt) War and armed conflictsht) The state of the global economyit) Religious fundamentalismjt) Violation of workers rights in the worldkt) Climate change or global warminglt) The rising cost of food and energymt) The growing power of global companiesn) Corruption

    Q9Bt. Which, if any, of the global issues that we've been talking about have you discussed

    with your friends or family during the past month? IF RESPONDENT SAYS ALL OF THEMTHEN SAY Which have you been talking about most during the past month?DO NOT PROMPT. CODE UP TO FOUR MENTIONS

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    MethodologyIn total 13,353 citizens in Australia, Brazil, Canada, Chile, China, Colombia, Ecuador, Egypt,France, Germany, Ghana, India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan,Peru, the Philippines, Russia, Spain, Turkey, the United Kingdom, and the United Stateswere interviewed face-to-face, online (for Japan only), or by telephone between June 24 andSeptember 18, 2010. Polling was conducted for BBC World Service by GlobeScan and itsresearch partners in each country.

    In Brazil, China, Colombia, Ecuador, Egypt, Indonesia, Mexico, the Philippines, and Turkeyurban samples were used. The margin of error per country ranges from +/- 3.0 to 4.9 percent, 19 times out of 20.

    CountrySample Size(unweighted)

    Field datesSampleframe

    Surveymethodology

    Type ofsample

    Australia 500 July 924, 2010 18+ Telephone National

    Brazil 400 August 315, 2010 18-69 Telephone Urban1

    Canada 493 July 619, 2010 18+ Telephone National

    Chile 600September 318,

    201018+ Face-to-face National

    China 500 July 1330, 2010 18+ Telephone Urban2

    Colombia 400 July 2230, 2010 18+ Face-to-face Urban3

    Ecuador 396 August 421, 2010 18+ Face-to-face Urban4

    Egypt 500June 28July 12,

    201018+ Face-to-face Urban5

    France 500 June 2429, 2010 15+ Telephone National

    Germany 502 July 230, 2010 16-70 Telephone National

    Ghana 501 August 1326, 2010 18+ Face-to-face National

    India 547 July 1829, 2010 18+ Face-to-face National

    Indonesia 500July 27August 12,

    201018+ Face-to-face Urban6

    Italy 504September 111,

    2010

    18+ Telephone National

    Japan 500 August 49, 2010 20-69 Online National

    Kenya 520July 13August 6,

    201018+ Face-to-face National

    Mexico 500 July 523, 2010 18+ Telephone Urban7

    Nigeria 500 July 1426, 2010 18+ Face-to-face National

    Pakistan 1084 July 425, 2010 18+ Face-to-face National

    Peru 601 August 619, 2010 18-69 Face-to-face National

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    Philippines 400 July 217, 2010 18+ Face-to-face Urban8

    Russia 505July 12August 2,

    201018+ Face-to-face National

    Spain 400July 28August 2,

    201018+ Telephone National

    Turkey 500 July 622, 2010 15+ Face-to-face Urban9

    UnitedKingdom

    500 June 28July 5, 2010 18+ Telephone National

    USA 500 July 822, 2010 18+ Telephone National

    1 In Brazil the survey was conducted in Belo Horizonte, Brasilia, Curitiba, Goinia, Porto Alegre,Recife, Rio de Janeiro, Salvador, and So Paulo, representing 18% of the total national adultpopulation.2 In China the survey was conducted in Beijing, Beiliu, Chengdu, Fenyang, Fuyang, Guangzhou,Hangzhou, Manzhouli, Quanzhou, Qujing, Shanghai, Shenyang, Shuangcheng, Wuhan, Xi'an, Xining,

    and Zhengzhou, representing 45% of the total national adult population.3 In Colombia the survey was conducted in Barranquilla, Bogota D.C., Cali, and Medellin,representing 33% of the total national adult population.4 In Ecuador the survey was conducted in Ambato, Cuenca, Durn, Guayaquil, Loja, Machala,Manta, Portoviejo, Quito, Riobamba, and Santo Domingo, representing 64% of the total urban adultpopulation.5 In Egypt the survey was conducted in Shubra El-Kheima,Alexandria, Cairo, and Giza, representing24% of the total national adult population.6 In Indonesia the survey was conducted in Bandung, Jakarta, Makassar, Medan, and Surabaya,

    representing 27% of the total national adult population.7 In Mexico the survey was conducted in the 16 largest cities and media market regions, constituting40% of the national adult population and 80% of the residential telephone landlines.8 In the Philippines the survey was conducted in the National Capital Region, representing 27% of thetotal urban adult population.

    9 In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum,Istanbul, Izmir, Konya, Samsun, and Zonguldak, representing 56% of the total national adultpopulation.

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