Hello Editors of the World!

Innovation around Business Models

Why Experiment?

Rule of the Internet: It is cheaper and easier to try something than to debate.

Stems from “Agile and Iterative” development. Fail early and fail often.

You can steal this idea.

• They already have:

• GoJournalism.ca and YouCommNews.com

Community Funded Reporting

• The act of distributing the cost of reporting across many different people.

Required

• Transparency and participation in the process of journalism.

What does it look like?

The Theory of DonatingPeople donate to NPR or nonprofit news organizations all the time. What’s the big idea?

Throwing money over a wall

vs......

Transparency and Control

Community-focused sponsorships

Multiple Revenue Streams• Don’t ask:

• How does spot.us sustain itself

• Can I sustain an entire organization with this?

• Can I sustain my entire career of this?

• Instead......

• How can I utilize Spot.Us in conjunction with....

• What other experiments/revenue streams can I try...

• How can I support small bits of multiple careers....

The water is fine