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enryk Handszuh hief uality of Tourism Development mail: [email protected]

World Tourism Organization

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Symposium on Tourism Services. 22-23 February 2001 Geneva, Switzerland. Henryk Handszuh Chief Quality of Tourism Development email: [email protected]. World Tourism Organization. www.world-tourism.org. International Tourism by Purpose of Visit, 1998. - PowerPoint PPT Presentation

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Page 1: World Tourism Organization

Henryk HandszuhChief Quality of Tourism Developmentemail: [email protected]

Page 2: World Tourism Organization

International Tourism by Purpose of Visit, 1998

0

20

40

60

80

100

World Africa Americas East Asia /Pacific

Europe Middle East South Asia

%

Leisure, Recreation, Holidays VFR, Health, Religion, Other Business, Professional

Page 3: World Tourism Organization

International Tourism by Mode of Transport, 1998

0

20

40

60

80

100

World Africa Americas East Asia /Pacific

Europe MiddleEast

SouthAsia

% Air

Sea

Rail

Road

Page 4: World Tourism Organization

World, 1999Balance of Payments, Goods and Services Credit

US$ billion %

Total 6,975 100

Merchandise exports 5,625 80.6

Commercial services 1,350 19.4 100

International Tourism 548 7.9 40.6

Travel Services 455 6.5 33.7

Passenger Transportation Services 93 1.3 6.9

Source: World Trade Organization, World Tourism Organization

Trade in Goods and Services

Page 5: World Tourism Organization

Advanced Diversified Economies, 1999Balance of Payments, Goods and Services Credit

US$ billion %

Total 5,693 100

Merchandise exports 4,542 79.8

Commercial services 1,152 20.2 100

International Tourism 418 7.3 36.2

Travel Services 343 6.0 29.7

Passenger Transportation Services 75 1.3 6.5

Source: World Trade Organization, World Tourism Organization

Trade in Goods and Services

Page 6: World Tourism Organization

Developing Economies, 1999Balance of Payments, Goods and Services Credit

US$ billion %

Total 1,282 100

Merchandise exports 1,084 84.6

Commercial services 198 15.4 100

International Tourism 131 10.1 65.7

Travel Services 112 8.8 56.8

Passenger Transportation Services 18 1.4 9.0

Source: World Trade Organization, World Tourism Organization

Trade in Goods and Services

Page 7: World Tourism Organization

Tourism as Generator of Wealth (1)

International Tourism as Earner of Foreign Currency

8 % of Worldwide Earning for Export of Commodities and Services

37% of Export of Services

One of the Top 5 Export Categories for 83% of Countries

Main Source of Foreign Currency for at Least 38% of Countries

Page 8: World Tourism Organization

Tourism as Generator of Wealth (2)

Tourism as % of GDP

• Advanced Diversified

Economies

• Small Island Economies and Developing Economies

3-10 % of GDP

up till 40% of GDP

Page 9: World Tourism Organization

TourismReceipts

US$ 476 Billion

+4.5%

World Tourism - Market Size, 2000*

TouristArrivals

698 Million+7.4%

Page 10: World Tourism Organization

Average Annual Growth 1990-1999 (%)(number of countries between brackets)

> 15 % a year (28)9-14 % a year (32)4-8 % a year (48)0-3 % a year (30)decrease (27)Data missing (50)

International Tourism Expenditure

(for some countries a shorter period has been used)

Page 11: World Tourism Organization

East Asia and the Pacific16.0%

Middle East2.9%

South Asia0.9%

Africa3.9%

Europe57.7%

Americas18.6%

910.2

14.5

7.46.5 6.2

1.5

Million arrivalsShare of World Total (%)

Regional trends% change 2000*/1999

111.7

403.3

20.0

130.2

26.9

6.3

International Tourist Arrivals by Region, 2000*

World Total: 698 million

Page 12: World Tourism Organization

East Asia and the Pacific

16%

Americas27%

Europe52%

Africa2%

South Asia1%

Middle East2%

800

535615

760700

385

1000

World

Africa

Amer

icas

East A

sia

/ Pac

ific

Europ

e

Mid

dle

East

South

Asi

a

Share of World Total (%) Receipts per ArrivalUS$

International Tourism Receipts by Region, 1999

World Total: US$ 455 billion

Page 13: World Tourism Organization

International Tourist arrivals

(Million)

Tourism 2020 Vision - Forecasts

457

698

1,006

1,561

1990 2000 2010 2020

Page 14: World Tourism Organization

19.6%

14.3%

59.8%2.0%0.7%

3.6%

EuropeEuropeMiddle EastMiddle EastSouth AsiaSouth AsiaAfricaAfricaAmericasAmericasEast Asia/PacificEast Asia/Pacific

25.4%

18.1%

45.9%5.0%1.2% 4.4%

Market Share (%) - 1995Market Share (%) - 1995

Market Share (%) - 2020Market Share (%) - 2020

Tourist Arrivals by Receiving Region

Page 15: World Tourism Organization

International Tourism Expenditure per Capita(number of countries between brackets)

> US$ 600 (17)US$ 300-600 (16)US$ 100-300 (21)US$ 25-100 (38)< US$ 25 (76)Data missing (47)

International Tourism Expenditure per Capita, 1998

Page 16: World Tourism Organization

Define/redefine tourism policies/plans Tourism as comprehensive sector Inderdependence between product & access

and distribution channels Uniqueness & finiteness of resources Sustainability principles Competitive and cluster approaches Trade measures as part of tourism policies Mechanisms to carry out, implement and

coordinate tourism policy measures

Developing countries & globalization

Page 17: World Tourism Organization

Adapt to demand, influence, specialize

Use benchmarking Measure and access quality and

sustainability Educate and empower staff Make use of information

technologies

Developing countries & tourism product requirements

Page 18: World Tourism Organization

Henryk HandszuhChief Quality of Tourism Developmentemail: [email protected]