World War 1: World War 1: PropagandaPropaganda

Canadian History 11Canadian History 11

DefinitionDefinition

Propaganda is Propaganda is information designed information designed to affect public opinion to affect public opinion about an issue. It is about an issue. It is created to persuade created to persuade the public to do or the public to do or believe something.believe something.

Today cigarette Today cigarette companies pay big companies pay big money for propaganda money for propaganda ads.ads.

TechniquesTechniques

Propaganda is used to appeal to a Propaganda is used to appeal to a specific social groups, for example specific social groups, for example young men, women, mothers.young men, women, mothers.

Propaganda usually does not give all Propaganda usually does not give all of the important facts. It usually of the important facts. It usually gives only one point of view.gives only one point of view.

We will look briefly at 10 techniques We will look briefly at 10 techniques employed by propaganda campaigns.employed by propaganda campaigns.

Glittering Generalities Glittering Generalities

Use slogans that Use slogans that capture attention capture attention and stick in the and stick in the memory.memory.

TransferTransfer

Transferring ideas Transferring ideas and emotions from and emotions from one idea to one idea to another.another.

TestimonialTestimonial

Using a well known Using a well known individual or individual or organization to organization to products.products.

Plain FolksPlain Folks

Using words or Using words or phrases that phrases that appeal to ordinary appeal to ordinary people.people.

BandwagonBandwagon

Suggesting that Suggesting that everyone is doing everyone is doing it and so should it and so should you.you.

Card StackingCard Stacking

Strongly promoting Strongly promoting favourable points favourable points while reducing or while reducing or avoiding negative avoiding negative points.points.

Hidden FearsHidden Fears Playing upon the Playing upon the

individual's sense individual's sense of insecurity.of insecurity.

Direct OrderDirect Order

Appealing to the Appealing to the desire in people to desire in people to be told what to do.be told what to do.

Either Or DiseaseEither Or Disease

There are only two There are only two possibilities, `right` possibilities, `right` and `wrong`.and `wrong`.

Name CallingName Calling

Using put down Using put down words or phrases words or phrases as labels for a as labels for a person, group, or person, group, or thing.thing.

Military Propaganda TodayMilitary Propaganda Today

Today the Canadian Military and Today the Canadian Military and American Military spend millions on American Military spend millions on propaganda adds on television. propaganda adds on television. Focus on recruiting.Focus on recruiting.

http://www.forces.ca/v3/engraph/coolhttp://www.forces.ca/v3/engraph/coolstuff/subsidized_edu_en.aspx?bhcp=stuff/subsidized_edu_en.aspx?bhcp=1#1#

http://www.forces.ca/v3/engraph/hohttp://www.forces.ca/v3/engraph/home/home.aspx?bhcp=1me/home.aspx?bhcp=1

AssignmentAssignment

Make your own Propaganda poster. We will Make your own Propaganda poster. We will provide the paper. Draw a picture and use provide the paper. Draw a picture and use some sort of caption. Include 2 of the 10 some sort of caption. Include 2 of the 10 above mentioned techniques. (Specify above mentioned techniques. (Specify techniques on the back). Also I would like techniques on the back). Also I would like you to tell me which social group you are you to tell me which social group you are targeting.targeting.

‘‘Gimmie marks’ Gimmie marks’ Marking Rubric – Creativity /3, Content /3, Marking Rubric – Creativity /3, Content /3,

Techniques & Target Group /3, Effort /3Techniques & Target Group /3, Effort /3