WOW Magazine September 2011

It’s been a fast month here in the WOW editorial office, but the printing press is being warmed up, ready for this next issue of WOW Magazine!

I want to send out a very large thank you to Jennifer Brown, our administrator in the Coaldale office who wrote a large chunk of last months issues and continues to write articles in the WOW Magazine and will be taking over some of the blogging duties as well. Thanks so much Jennifer!

Looking for that new tip, strategy or plan to make your business soar? Check out our new section‘Sharpen the Saw!’

See you next month!

September 2011 Issue 5, Volume 1

Brian’s Corner

ContentsPage 2 Medicine Hat North Battlefield Moose Jaw Page 3 Coaldale Leadership Team Hobbs Herder Alberta WorkshopsPage 4 Training, Tech Corner and Sharpen the Saw

On August 17th, 2011, our Signature Service Taber office celebrated their grand-opening at our new location 5217 47th Avenue.

It was quite the rush to get everything done and organized, considering we had just finished moving in this new building only days before! It couldn’t have been done without the hard work of the Taber team who helped with furniture, decorating, set up and organization. We had

many visitors, both old and new.

The food was prepared by Luigi’s in Taber, offering us fresh veggies, chicken wings (yummy!), calamari, sausage rolls and a few more goodies and I have to say I have been to a few catered events and this one was well done. Coaldale Bakery supplied us with the buttercream/custard cake with our colors and our slogan “We live here” emblazoned for everyone to see.

We even had a visit from a reporter of the Taber times who came to do a few interviews with Patrick, Heleen & Yvonne. The new office has been received with rave reviews, everyone is excited about what is up and coming within our Signature Service Real Estate Family and we all look forward to the phenomenal success of this new location.

In June 2011, Signature Service Real Estate introduced WOW Impact, a very intense prospecting and activity building training program. The program consists of high accountability and exposure to business opportunities with exclusive access to a team leader as a mentor and coach throughout this six week program. The homework assignments move agents outside their comfort zone for the 6 week period.

The object for each of the students is to obtain as many pieces of business throughout the 6 week course as possible. Each piece of business, or deal end, warrants a WOW Impact Wrist Band. A piece of business has been identified as: a listing taken, a buyer under contract, a listing sold, or an in-house referral. The program graduates receive a certificate of completion after the six weeks have been completed. The person with the most WOW Impact Wristbands wins a special SSRE gift.

The Lloydminster group was able to generate a total of 43 pieces of business in the 6 week course. That calculates to more than 7.5 pieces of business per person. Congratulations to the agents and their phenomenal results!

(He’s getting a free registration to the 2012 SSRE Conference. Shhh! He doesn’t know yet.)

Word on the street is that Moose Jaw and Taber are both running WOW Impact sessions at this very moment. It will be interesting to see if the per agent business in Moose Jaw and Taber will show the same results, or better, than Rita Baxter’s sensational team!

TaberGrand Re-Opening

LloydminsterCompletes their first WOW Impact Training!!!

Jennifer Brown Yvonne Thomas

Kelly Berry -

Barry Palik -Locky Cummine -

Michelle Maier -Duane Bouck - Wendy Unrau -

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Three fund raising organizations in North Battleford, ‘Donate to Irrigate,’ the Cuplex Raise the Roof project and the Nico Hawryliw Fund, hosted a celebrity sportsman fundraiser August 14th and 15th which featured two Boston Bruin legends, Wayne Cashman and Gerry Cheevers. These two great hockey players were invited

by our own Bruins and SSRE legend Gregg Sheppard.

“It was good to be able to help these great groups,” said Sheppard, who played for the Bruins from 1972-1978 and then the Pittsburgh Penguins until 1982. Nearly $25,000 was raised through a charity breakfast, dinner, golf scramble autograph sessions and an auction over the two days of events.

A domain name that is! Choosing your domain name and how you can be found on the world wide web is one of the most important marketing decisions you will make in your Real Estate career. The first place people go to when looking to buy or sell a home is online. Why not ensure you are being found everywhere they look!

At SSRE Moose Jaw the agents are buying up relevant domain names to help increase their presence on the world wide web. Most people’s first thought is “Why would I buy a bunch of domain names, then I just have to upkeep a bunch of different websites??” BUT what you can do is have a domain name redirected to your personal SSRE website, no upkeep, just more exposure. Once purchased, you can have it directed ANYWHERE you choose, it can go to your Facebook site, your listings…..anything. All those inquires/leads go straight to you!! Just make sure what you choose as a Domain name is relevant to the customer needs, and not your own. For instance. Firsttimehomebuyer.com is good for an agent’s purposes, but an ACTUAL first time home Buyer will not search that. They will search affordablemjhomes.com or something similar. Invest in multiple Domain names/URLs. The more the merrier!!

Look on the back page for more information or find instructions in IQ office under Documents!

Medicine Hat Market Share ComparisonSeven Months Ending July 31, 2011Data compiled from the Medicine Hat Real Estate Board monthly reports.

The following charts show the change in market share in the Medicine Hat market for the first seven months of the year. The first chart shows YTD market share trend, the second shows the monthly market share. As pictures are worth a thousand words, I’ll let them speak for themselves. All I have to say is: WAY TO GO TEAM!!!!!

Medicine HatWe Sell Here

September 2011 Issue 5, Volume 1Page 2

North BattlefordBoston Bruins invade the Battlefords

Moose JawWhat’s in a Name?

It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things. ~Leonardo da Vinci

Brian Beezley Matt Dominguez &Michelle Leonard

Terry Thom

Doreen Lloyd of the Coaldale office shows her heart and giving nature by being part of the Communities in Bloom program. Doreen was born & raised in Coaldale and loves her community which is why she donates so much of her time to the efforts in our town.

Communities in Bloom was created to increase pride & involvement in each the community. Year round projects have been going on in Coaldale for a few years now. For example: banners & planters on our light posts, flower planters in front of business’ wishing to be involved, and trees along main street with plaques in memorandum. There are many volunteers who come out every year to get ready for the provincial judging. Judges come to communities who are registered with the program, get a tour of what each town has to offer, which in turn awards are given out and the opportunity to be represented in the national event. Doreen created a gorgeous scrap book with many many pictures, awards and dedications to what Coaldale has to offer, and was told by the judges that our little community had the best presentation so far! Go Coaldale!!

There is a wide and diverse group young & old who participate every year with weeding in our many gardens, making sure all areas are kept clean & taken care of. The goal this program looks for is for everyone to have pride and ownership, to teach our younger generation to take care of where we live, and appreciate who we are & where we live.


CoaldaleCommunities in Bloom

Leadership TeamGood Idea + Implementation = Innovation

Jennifer Brown

Yvonne Thomas

Once a quarter the Brokers and management team of Signature Service Real Estate get together to brainstorm and collaborate on the support, technology and training tools. Each session is hosted at a different branch office location, giving the other Brokers and managers an opportunity to learn more about the host office, the sales associates and the community.

Our most recent meeting was held in the wonderful city of Moose Jaw. We found our two day workshop filled with sunshine and cool breezes. Matt Dominguez, Michelle L. and Michelle K. did a fantastic job making everyone feel welcome and facilitating the group for the two day meeting. The ability to share good ideas and collaborate on implementation with such an amazing team has led to some great innovation that you have already seen in your branch offices and many more that will be coming down the pipeline soon.

Keep in mind that we service a large territory with varying real estate boards in two provinces. Having access to the perspective of the Managing Brokers of 11 Branch Offices, the Marketing Director, and the IT Director is a significant advantage. Always remember that the Brokers have an open door policy. We truly appreciate hearing your ideas and comments, as we will to take these to our leadership meetings and turn them into action.

An anonymous survey will be sent out to all of our sales associates and staff members before our next leadership meeting so that we can focus more closely on innovation and making your Brokerage about serving you and helping your business grow. We hope that we can count on 100% participation.

“An idea must come from somewhere, because if it merely stays where it is and doesn’t join us here, it’s hidden. And hidden ideas don’t ship, have no influence, no intersection with the market. They die, alone.” - Seth Godin

Alberta AgentsWorkshops Available

TaberSept 27, 9:30 am

Medicine HatSept 28, 9:15 am

The focus will be on maintaining a steady flow of prospects and help build your agent’s Client base in any market environment.

Topics include:

Selling vs. MarketingSpecialization

VisibilityPerception

DifferentiationContinuityAdvertising

Social Media

For more information:call or email

Heleen or Terry,

Welcome to our new section in your monthly WOW Magazine. This section will offer you monthly recommendations on quick affordable reading material that will “sharpen the saw”.

If you have any recommendations that you would like to see included in our future issues, please email me at [email protected]

This month we recommend a marketing book that will show you how to plan and implement a Social Media campaign for your real estate business. This book is for sale on Amazon for under $10.00 and is an excellent value for someone who is trying to tackle the next levels of Social Media marketing.

Align organizational goals and cultureGain social trustEngage through experiencesNetwork your business processesDesign for reputation and risk managementAnalyze your data

While these instructions are for www.GoDaddy.com, you are welcome to use any Domain Hosting company you desire. If you do not already own a Domain, please go to www.GoDaddy.com and create an account and purchase your domain. You do not need to purchase any extra features and services offered.

Step 1: Log into your www.GoDaddy.com account

Step 2: Click on the domain name you wish to change in the list, or go to the Domain Manager, in My Products, and choose the domain name.

Step 3: Click ‘Manage’ in the Forwarding Section

Step 5: A pop up window will appear. Enter the URL you wish to forward to. You can get the URL by visiting the webpage and copying it from the Address bar at the top of the web browser. Leave everything else alone. Click ‘OK,’ read the confirmation and click ‘OK’ again.

Step 6: Test by going to your new domain and seeing if it forwards you!

WebinarTraining Schedule


Sept 8 2:30pm Listing Presentations that work

Sept 14 1:30pm SSRE Website Intro Part 1

Sept 15 2:30pm Beginning Blogging


Sept22 2:30pm Buyer Presentations that work


Sept 29 2:30pm Customizable Flyers 101

Sept 30 1:30pm WYSIWYG - Wysi...What!?!

Oct 6 2:30pm “Sell the Sizzle, Not the Steak!”

Oct 12 1:30pm SSRE Website Intro Part 1

Oct 13 2:30pm Beginning Facebook


Oct 20 2:30 Social Media Tools and Tips

Oct 21 1:30pm WYSIWYG - Wysi...What!?!


Oct 27 2:30pm QR Codes

Watch for the signup forms each week in your IQ messages.

Domain Name ForwardingHow to make your .com go where you want it

HARPENING the SAS

GET BOLDBy Sandy Carter, one of the leaders of IBM’s ground-breaking Social Business initiative

A complete framework, practical examples, and expert guidance for executing on YOUR Social

Business AGENDA: