DVD Property Launch

Street Date: 9/23/08

• A+ Licensee List• Comprehensive Retail Launch

Licensing Highlights

Fisher Price

• National Launch– 4 skus, Mid-August, 2008

• Accounts– All major Mass accounts

• Marketing Plan: – TV push behind Disco Dancing Wubbzy– First run to begin tentatively 8/18. – Additional spots to run during DVD release.– Spots will also run 8 weeks leading up to

Thanksgiving– Focus on Nickelodeon Channels, Cartoon

Network, Family Channels

• Cross-Sell– 500,000 DVD inserts in Wubbzy Toy Product

• Aug 2008

Fisher PriceFisher Price Gaming Site

– Wubbgames.com– Live: July 2008

• Product– 5 skus, mid-July 2008, 1 sku, Oct 2008

• Accounts: All Major Accounts including Grocery and Drug

• Marketing Plan: No marketing plan

• Toys R Us Exclusive Launch– Launched January 8, 2008 – #7 BEST Scholastic Title!

• Cross-Sell– DVD Back of Book ads in 500,000 Wubbzy books

• Summer/Fall 2008– DVD advertised on Scholastic.com

• TBD

Scholastic

• Product– 5 skus, Jul 1, 2008 3 skus, Oct 28, 2008

• Accounts: – All Major Accounts including Grocery and Drug

• Marketing Plan: No marketing plan

• Cross-Sell– DVD Back of Book ads in 500,000 Wubbzy books

• Summer/Fall 2008– DVD advertised on Simonsays.com

• Home page call-out and Wubbzy page– DVD mention in Simon Says Consumer Newsletter

• Sept 2008

Simon and Schuster

Hasbro

• Product– 5 skus, Mid-July 2008

• Accounts– Target, Wal-Mart, TRU.

• Marketing Plan– No Marketing plan

Brighter Minds

• Product– 1 skus, Nov 1, 2008

• Accounts: – All Major Accounts

• Marketing Plan: – Will be doing a major marketing push. Details

are in progress.

• Cross-Sell– DVD inserts in Wubbzy CD Rom Product

• Nov 2008– DVD advertised on brightermindsmedia.com

and new Brighter Minds gaming site• Summer/Fall 2008

– DVD mention in Brighter Minds Newsletter• Sept 2008

Wubbzy CD Rom Game

Ty Beanie Babies

• Product– 3 skus, Fall 2008

• Accounts– Walgreens, CVS, Borders, Barnes & Noble,

Hallmark

• Marketing Plan: No Marketing Plan

Unique Party Supplies

• Product– Multiple skus, Fall 2008– Stickers, Tatoos, Party Invitations, Plates, Napkins, Balloons, etc

• Accounts– Party City, Walgreens, CVS, Borders, Barnes & Noble, Hallmark

• Marketing Plan– No Marketing Plan

• Cross-Sell– Possible Party City Tie-In Promotion

DVD Release

• $16.98 SRP

• Over 90 Min. Running Time

• Loaded with Bonus Features

Not Final Art

Street Dt: Sept. 23, 2008

Title UPC Item # Genre SRP Run Time Rating Year

Wow! Wow! Wubbzy

0 1313 82176-8 4 P2176 Children's $16.98 91 Min. NR 2007

National Ad Campaign

Huge Marketing Launch !300+ MM Impressions

• In-School Programs Through ScholasticOver 10mm Impressions

• Wubbzy dedicated Book Fair header

• 11,000 schools

• National Cross-PromotionsOver 100 mm Impressions

National Promotions

Generating Over 110 MM Impressions!

Family Road Trip Contest

• Nationally Integrated Marketing Promotion• June 2008 – Spring 2009• In-Book & On-Line

• Wubbzy Exposure

• E-Mail Blasts• 6/10 and 9/16• 500,000 impressions

• On-Line Exposure• 6/10 – 11/30

• ROS Banner Ads, RoadtripMicrosite, Contest Submission Page

• In-Book• July and November Parenting

Magazine Ads• On-Sale 6/10 and 10/14• 22 mm impressions

• 0

Parenting Magazine Promotion

20,000 Page  

Views in 1st  6 Days!

Generating Over 30 MM Impressions!Microsite

Contest Page

Print Ad

Retailer Exclusives– Target

• Soundbook

– Costco / Kmart / BJs• Soundtrack

– Toys R Us• Colorforms

– Sam’s Club• Ty Plush Gift Pack

– Grocery / Drug• Activity Pack(Coloring Book,

Tattoos and Stickers)

All Other – Lenticular O-Card

Soundbook

Colorforms

Soundtrack

Ty Gift Pack

Retail Support

Total Est. Sell-In: 350,000 - 400,000 Units!

• Street Date Ads– Target– Kmart

• Holiday Book Ads– Target– Wal-mart– Kmart

• Merchandising– End Cap, New Release, Displays, and Nickelodeon Section

placement in some retailers

• In-store Giveaways– TRU Geoffrey’s Birthday Party – Wubbzy sticker giveaway

• Handing out 122,000 Wubbzy sticker sheets• 80,000 consumers in one day – 9/27

Retail Support