BUYER PERSONA PROFILE TEMPLATE

Name

Insert an image of a person that represents your target audience

Age

Family Status

Occupation

Household IncomeBuyer or researcher?Talk about who they are, their motivations, values, pressures, fears, why they are buying, what they really want.

Objectives Pain points

Your solutions Your Elevator pitch Based on the information above, if you only had 20 seconds to sell your solution, what would you say?

Delete, copy and paste the ticks/crosses as appropriate:

Conversion funnel

Unaware Researching Familiar Ready Engaged

Prospect Buyer

Remove the stars below as appropriate:

Online activities Influences Values Keywords

Search Service

Email Price

Social Location

Offline Quality

www.writehouse.com.au