Writing a Business plan

STARTING YOUR OWN BUSINESS! BUSINESS plan Guide

Business Plan pictures

What Is a Business Plan?

Business PlanA written document that describes in detail how a new business is going to achieve

its goals…A business plan layout a written plan from a marketing, financial and operational viewpoint..

A business plan is a written description, typically 25 to 35 pages long, that describes what a new business idea/plan to accomplish.

Dual-Use DocumentFor most new ventures, the business plan is a dual-purpose document used

both inside and outside the firm.

Why Every Business Needs a Plan

A Road Map to Success • From basic concept to a

successful business strategy

•Covers all aspects of the business• Lays out a three year

financial forecast

Gain Control of Your Business From Day One•Understand forces that will impact your business• Understand how you will

manage these issues

What Should a Business Plan Contain?

1.Title Page2.Table of Contents3.Executive Summary and Fact Sheet4.Body of the Plan

The Company descriptionThe Product/Service OfferingIndustry AnalysisMarket AnalysisThe Marketing PlanThe Production/Operations PlanThe Management TeamImplementation Schedule and Risks Associated with the VentureThe Financial Plan

5.Appendices

Business objectives

Objectives•Statement of intention•Specific, measurable

Goals•Statements of direction•How will the vision be achieved?

Vision Statement• What will the business be

like in the future?

Strategy•Action taken to achieve objectives

Business Plan Sections

Questions a start-up business plan should answerand realistic answers to questions such as:

The plan is meant to be read by potential finance providers (banks etc) or  business owners /shareholders. So it ought to provide convincing •What is the business idea or opportunity?•What is the product and how is it different or unique?•What is the target market segment and who are the potential competitors?•How large is the target market and is it growing?•Who are the customers; how much will they buy and at what price?•What will it cost to produce and sell the product?•Can the product be made and/or sold profitably?•At what stage will the business break-even and what are the likely profits?•What investment is required to launch and establish the business?•Where will the money come from?•What are the main risks facing the business and how to handle them?

What are the forms of a Business Plan?

DocumentSampleSlidesFilmDemonstration

Location

• What is the address• Why is this location a good one for you• Will you lease or own• What improvements will be needed at what cos• What are the physical features • What else is in the area?• Is this the RIGHT site for your business

Business Goals

• What are your goals for the next year• What are your goals for the second year and beyond• What must you do to meet these goals• How will you monitor your goals and make corrections

to meet these goals

Quantifiable Goals/Objectives = specific deadline dates, and numerical goals

Specific, detailed activities Complete budget Metrics Several plans:

– Start-up/awareness– First year– First three years– Marketing calendars are useful

tools

Marketing Plan

Presenting the Business Plan to Investors

look sharp when• It’s also important to presenting a business plan.• This new venture team is going over its PowerPoint slides one last time before an investor presentation

SummaryThe summary is simply a synopsis of the complete plan, briefly stated, and covering all of the key elements without extra detail

REFFERENCES• Prof. Purvish ShahBE , PGDBM (Mech)

sbdc@canton.edu–developer@cantonnewyork.us

BizCentral USA’s Business plan writing and Process  

Ratchkrit Klongpayabal