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Overview Management objectives demand that the executive summaries live up to its name. So the expectation is clear: tell me as thoroughly as possible without wasting a word only the information important to me so that I can decide on whatever you expect of me. “Millions of dollars are at stake,” a client for a major pharmaceutical company recently said. “All the logic and due diligence I put into the proposal are useless unless I can move the CEO to act on the strength of the executive summary format alone.” Writing executive summary requires the writer to fulfill two objectives: understand management’s objectives and goals for reading the executive summary, and demonstrate content mastery of the original document by including and excluding information based on those reader’s objectives. Achieving these objectives means that executive summary writing is as much a reading assignment as it is a writing assignment; however.
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Writing High-Impact Executive Summaries
Wednesday, Mar 04, 2015 | 01:00 PM EST, Duration: 90 min, Course Level: Intermediate
Webinar by Philip Vassallo
Overview Management objectives demand that the executive summaries live up to its name. So the expectation is clear: tell me as thoroughly as possible without wasting a word only the information important to me so that I can decide on whatever you expect of me. “Millions of dollars are at stake,” a client for a major pharmaceutical company recently said. “All the logic and due diligence I put into the proposal are useless unless I can move the CEO to act on the strength of the executive summary format alone.” Writing executive summary requires the writer to fulfill two objectives: understand management’s objectives and goals for reading the executive summary, and demonstrate content mastery of the original document by including and excluding information based on those reader’s objectives. Achieving these objectives means that executive summary writing is as much a reading assignment as it is a writing assignment; however, we read and write not for what interests us but for what interests the executive reading the summary.
Why should you attend? When writing an executive summary of research findings, you have many choices because volumes of information about most topics inundate you in a content-crazed world. And when suggesting a course of action, you have many choices because management’s direction changes course rapidly in a volatile marketplace. For these reasons, businesspeople often ask, “What should go into an executive summary template?” In business, many disparate staffers assume the task of summarizing in writing. Some are account executives writing executive summaries of their own proposals for their clients; others are junior executives briefing management on an issue by compiling useful data from numerous reports; still others are administrative assistants writing executive summaries of articles or books to save their managers reading time. Regardless of your role, possessing the ability to summarize effectively can make a significant difference in your career.
Discover the keys to guiding your managers, team mates, clients, and vendors through complex content clearly, succinctly, and powerfully. Attending this webinar will enable you to employ a practical process for creating and critiquing memorable, results-driven executive summaries. This interactive session will allow time to answer your questions about executive summary issues you encounter regularly. This webinar is for any managerial, administrative, or technical professional charged with writing summaries of lengthy reports, proposals, and white papers for their managers and steering committees at the highest level of their organizations. Areas covered in the session
This webinar includes the following learning points:
Four power points of executive summaries
Revising and editing summaries based on the business context
Hitting high notes through solid structure
Getting to the point by eliminating verbiage
Using lists to capture essential supporting ideas
Learning objectives Attending this webinar will enable you to:
Approach the writing situation with a clear and useful strategy.
Fuse the purpose of the summary with the issues that matter to your audience.
Sort ideas to clarify the key points.
Craft paragraphs that reinforce the intent of the executive summary.
Edit language to move the reader to action.
Who will benefit
This webinar will provide valuable assistance to:
Accounting professionals
Banking managers
Business forecasters
Economic advisors
Executive consultants
Information technology experts
Pharmaceutical representatives
Retail specialists
Risk analysts
Instructor profile
Philip Vassallo, Ed.D. has provided comprehensive communication consulting to over 25,000 employees across diverse professional disciplines. His services include teaching and coaching writing and presentation skills, designing interactive courses, assessing professional writing, and writing or editing for numerous organizations. He holds a B.A.
in English (Baruch College), an M.S. in education (Lehman College), and a doctorate in educational theory (Rutgers University). Course Instruction – Dr. Vassallo has taught on the undergraduate and graduate levels since 1977, most recently as a faculty member of the Beijing International MBA program. He has taught, coached, and supervised in-person and online communication training programs to executive, administrative, managerial, supervisory, scientific, and technical professionals. Course Design – Dr. Vassallo has designed over 100 classroom courses, 10 live online courses, and 20 webinars for industries such as advertising, architectural, aviation, banking, education, engineering, entertainment, environmental science, financial consulting, food, healthcare, insurance, law enforcement, legal, medical research, military, petroleum, pharmaceutical, publishing, retail, social services, technology, telecommunication, and transportation.
