xdfgdsf on Fast Food Restaurant

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Industry AnalysisAnalysis of competitor:It’s a fundamental of business where you have competition along your business. If you

want to overcome your competitor you must have knowledge of that business as much

you have your own. Similarly 3ArS Fast Food is facing considerable competitors in

Gujrat area like;

KFC

MacDonald’s

UFC

Sawad

AFC

Domino

Pizza huts…etc

But here our opportunity is, no one have any branch in Jalal pur Jattan.

Competitive Advantage strategies:

Competitive advantage strategies are now playing a vital role in world wide businesses.

These are very useful to contain or maintain a competitive edge. 3ArS Fast Food

will follow differentiation strategy, diversification strategy, marketing advantage strategy

and geographic expansion strategy.

Differentiation strategy:

We are providing high quality food because our mission is

“Our customer health is our profit”

Marketing advantage strategy:

3ArS Fast Food is providing some services for the first time and has

got first mover advantage.

Business plan Page 1

Diversification strategy:

It implies that 3ArS Fast Food will expand by new service and high

quality food with the passage of intervals.

Geographic expansion strategy:

Geographic expansion means to add new places and new disciplines. We

start our business in Jalal Pur Jattan and next target is Gujrat, Kharian, and

all over the Pakistan after 3 years of establishment of our business. Because

of, in these area life style are changed day by day and the reason is that,

after establishing of university of Gujrat, education level will also increase,

it would change the people thinking and in these areas mostly people are in

foreign countries.

Description of ventureProducts:

Burger

Chicken piece

Hot wings

Nuggets

French fries

Soups


Drinks, Coffee & tea

Ice cream, deserts, salad

Rice, kebab, rolls

pizzas

Size of business:It’s a small scale business based on partnership between five people with mutually

agreement.

Business share:

CEO (Anum Rafique) 25% share of whole business. Remaining four has equal

shares;

Financial manager (Syeda Um-e-Rubab) 18.5% share

Marketing Manager (Sehrish Ashraf) 18.75% share

Operation Manager (Anum Tariq) 18.75% share

Human resource manager (Syed Anum Nawazish) 18.75% share.

Profit and loss

Profit and loss will be distributed on the basis of their share percentage

Office equipment: Computer

Telephone set

Office furniture

Stationery

Electric fan

Lights

Exhaust


AC

Printer

Background of entrepreneurs:Our business is based on partnership and every partner is the student of business

administration in university of Gujrat, it’s our project to develop a business plan as an

entrepreneur. We are in (BBA) 5th semester and before this, we completed different

projects in different subjects like marketing, cost accounting, business ethics and human

resource management as well. In marketing we developed a marketing plan in which our

product is “date shake”, in business ethics we developed a business plan on Nestle

Company and tell them their ethical issues and their solutions, and now in this semester

we complete our project on activities and functions of human resource department in

PepsiCo.

Production planPhysical plant

Area:

The piece of land which is required to organize the whole set up is about 4500 sq feet

(1 canal) for our restaurant.

Color scheme:

“Every color has meanings”


Our presenting color is pixel organic, because it attractive and show freshness. And it is sophisticated.

Machinery and equipmentEquipments & machinery used in production house

Oven

Potato French fries machine

Dough mixture

Food processor

Frying machine

Microwave

French fry cutter

Food cutter

Sauces

Cutlery set

utensil

Names of suppliers of raw material Javed Iqbal

Adil Akbar (paars bakery)

Waqas Khalid (whole seller)

Nadeem Butt

Marketing plan

Objective of marketing manager:

According to the marketing manager of 3ArS Fast Food that

marketing department has two objectives;


The first department of 3ArS Fast Food is to create the awareness and

provide the following information to the higher authorities of 3ArS Fast

Food.

This department shows the marketing position of the organization.

This department shows the market share of 3ArS Fast Food.

This department gives the suggestion to the higher authorities for the future

improvement.

This department provides the information about their competitors to the higher

authorities of 3ArS Fast Food.

The second basic objective of Marketing Department is that it meets the

budget in the required time span. The marketing department of 3ArS Fast

Food is to promote its products and make the future plan to live in the budget.

Every business needs the information’s about market before going to start. These

information’s will help in achieving the goals and setting

targets. There are different contents for the assessment of any

market, which are given under here:

Market Segmentation:3ArS Fast Food will be marketed to people on the basis

of demographic, psychographic and geographic

characteristics.

Behavioral characteristics:

In behavioral aspect they segmented the market on the basis of quality, taste and

price. Following are the different possible segments in this regard.

Taste conscious

Quality conscious

Class conscious


Combination of price and quality

Demographic characteristics:Demographic characteristics include age, sex, occupation, education, income and

race. We segmented our market on following bases.

Gender: 3ArS Fast Food is for each gender both male and

female.

Income: Everyone can use the 3ArS Fast Food service upper

and middle class.

Age: age limitation for using this product above 15

Occupation: By profession also everyone can use this product means

businessman student workers and other peoples.

Education: It has no need more education that why the person who

know something can easily enjoy with this product.

Family life cycle: 3ArS Fast Food is suitable in every stage of

life like single married couple and also those who have children can

use this product.

Lifestyle: This product is used in every level of social class like

upper, middle class.

Attitude : When the customers once buy this product after that they

can use the product continuously.

Purchasing decision: Often 3ArS Fast Food changes the

purchasing decision of customers because of

its good attributes.

Target Market: After evaluation of various segments, 3ArS Fast Food

has decided to target the market of Urban, Sub-urban and

rural area as well but everyone can use this product means

businessman student workers and other peoples.

Market positioning:


As we mentioned our location before that we shall introduce 3ArS Fast Food in Jalal Pur Jattan (tanda chowk). It is supposed to be best areas of Jalal pur Jattan. This

location will satisfy our target market demands. These are one of the educational

concerning accommodation area as well as on the back of 3ArS Fast Food there are

residential area, in front of our restaurant there is commercial area as well which are

exactly to our demands. All the mentioned areas are the good markets for 3ArS Fast

Food.

Marketing Mix

Marketing mix is also known as 4 P's. Including

product, price, place, promotion. These 4 points

have much importance in the house of marketing.

The whole monopoly revolves around these 4 P's. But when we talk about the fast food

business, there must be focus on these 4p’s

price:Prices of Chicken PCs. and all the other products of 3ArS Fast Food are set by the

Head Office by adopting the proper method. According to

Marketing Manager Price of any product is equal to the cost plus desirable

profit.

Main concern is to sell in volume and maintain it on long term basis. They

are charging a price which they think fair to customers.

The policy of 3ArS Fast Food is that they do not set the prices on the

basis of competitors. The aim of 3ArS Fast Food is to satisfy the

customers in low prices. In economics we can say that when the prices are

constant, the demand of product increase, volume of sale is increase, and

revenue is also increase, as a result of this circle the profit of the

organization is increase but the prices remains constant. So selling on low

prices has a valid justification.

Place:


Our targeted market is Jalal pur jattan

Market place

And we are looking for more in future like Market space

Products: Burger

Chicken piece

Hot wings

Nuggets

French fries

Soups

Drinks, Coffee & tea

Ice cream, deserts, salad

Rice, kebab, rolls

Pizza’s

Promotion:

Public RelationsTo implement and maintain total quality management our company will have a customer

service department, which will note each and every request of the customers and will

note down complaints by the customers.

Advertisement

Product will be announced in all print and electronic media like ;

Newspaper

Ads through Cable

Internet

Face book

Twitter

We will conduct seminar in UOG


Promotion Budget

In phase 1 of three months we are spending 7,000 for the promotional purposes. While

In 2nd phase of three months we will increase the amount from 7,000 to 10,000.

In 3rd phase and last phase of this year we will spend more then 10,000

Operational pan

Administration of any organization is working under a proper setup. It performs all tasks and achieving their goals by following and fulfilling the requirements of an organization. Every organization has a hierarchy flow in which every employ is performing their job by focusing the aim of their organization. The hierarchy chart of 3ArS Fast Food is given under here;

Other staff:

Security Guards Sweepers Service employees

CEO (Chief Executive Officer):

CEO is one who has to make decision at high level of management the whole

organization is under the CEO. The CEO of 3ArS Fast Food has to perform


Marketing manager

HR manager

Finance manager

Operational manager

CEO

several tasks, providing finance, organize international competition, look after

branch manager and marketing management, increasing relations and make better

strategies. All the tasks which are performed beyond the line of visibility

including all new technological process are controlled by CEO.

Marketing Manager:

Marketing is a major aspect of every business, so marketing department plays an

important role in all organization. 3ArS Fast Food marketing manager has to

perform such task which plays an important role in promoting organization. He

has to perform operations like advertisements, campaigns and look after the Web

site of 3ArS Fast Food.

Finance department:

Finance department is one of the most important departments where the CEO can

collect the following reports for timely decisions like

Budgeting

Cash flow

Profit and loss statement

Expense sheet

Project plan sheet

Financial analysis

Balance sheet etc.

The report will be submitted to CEO to finance manager to control financial crisis

Operational department:

It is very important department in the 3ArS Fast Food. The in charge of the

operation department is operation manager. This operation manager is responsible

for the following operations and functions.

Cooking


Cleanliness

Administration of restaurant.

Complaint handling of the customers

Daily order to procurement Department

Day to day demand forecasting

Daily lectures to crew people

Trained the employees

HRM department:

According to the marketing manager of 3ArS Fast Food that HRM Department play a

very important role in the organization.

It is usually says that if the staff and worker are satisfied and happy with their

organization environment than no force can hurdle to get achievements but it only occurs

if the people have some connections with top line managers, therefore CEO can get an

interface through HR department. HR department will take step by step approach like

through

Appraisal letters

Evaluation reports

360° feedback report and with other reports CEO will get his target and goals by

teamwork.

Organizational plan

In 3ArS Fast Food, owner and manager are same. It will be established as a partnership.

There will be five partners:

Anum Rafique, Anum Tariq, Syeda Anum Nawazish, Syeda Um-e-Rubab, Sehrish

Ashraf. In which four partners have equal ownership in the business but one of them have


25% share in their business and she is CEO of the 3ArS Fast Food. Background and

roles of each partner are described in the following;

Management team background:Our business is based on partnership and every

partner is the student of business administration

in university of Gujrat, it’s our project to

develop a business plan as an entrepreneur. We

are in (BBA) 5th semester and before this, we

completed different projects in different subjects

like marketing, cost accounting, business ethics and human resource management as well.

In marketing we developed a marketing plan in which our product is “date shake”, in

business ethics we developed a business plan on Nestle Company and tell them their

ethical issues and their solutions, and now in this semester we complete our project on

activities and functions of human resource department in PepsiCo.

Duties and responsibilities of the partners:

Responsibilities of marketing manager:

Marketing department of 3ArS Fast Food is play a very important role in the organization.

The first and basic function of this department is to promote its products in the

market in different ways. According to the marketing manager of 3ArS Fast Food

we advertise our products through print media, banners, etc.

This department creates the awareness among the people about the packages,

which are given on the special events like Eid, Basant, etc.

Marketing Manager of 3ArS Fast Food says that it is the world of competition,

therefore to survive in the market we work for the future. So the third function of

marketing department of 3ArS Fast Food is to make plans to achieve the

objective of organization in future.


Marketing department of 3ArS Fast Food also analyses to increase or decrease

the sale.

When the sale of 3ArS Fast Food is going to decrease, the marketing department

of 3ArS Fast Food conducts a proper marketing research to find out the

problems, basic reason behind the problem and try to solve it and to save the

organization from this type of faults in future.

Responsibilities of finance manager:

This Department is also responsible for maintaining fixed assets listening and arranging

insurance cover on the assets of the business the tax related issues of the Business and all

the transactions processing’s, e.g. recording of sales and payments etc, are also handle by

the Finance Department. Finally the Finance Department liaises with internal and

external auditors, product margins, variable cost and fixed assets within the business as

well.

Responsibilities of operation manager:

This operation manager is responsible for the following operations and functions.

Cooking

Cleanliness

Administration of restaurant.

Complaint handling of the customers

Daily order to procurement Department

Day to day demand forecasting

Daily lectures to crew people

Trained the employees

Responsibilities of HR manager:

The HRM Department performs the following functions:


Reviewing application form

Interviewing applicants

Inducting new employees

Appraising employees performance

Make a decision about the employees training

Provide a career advice to subordinates

Financial plan

The total amount to established that business is Rs.1100000 while in that amount Rs.

400000 is the reserve fund, which is the liability of the business. Which will be returned.


Here we have prepared our forecasting of our business for our business. First we have

shown our expenses and then we tried to show how our projected revenue will generate

Expenditures

Depreciation costs for every year within a five year period:

Year 1st year 2nd year 3rd year 4th year 5th yearDepreciations 1081194 864955 691964 553572 2214285

12 months expenditure throughout the yearBusiness plan Page 16

One time expense Rs/-Building Contract cost for five years costs: 500000

Business registration Fee: 45000

Production house equipments 75000

Furniture and Decorations 190000

Playing area equipments 50000

Other setup charges 110200

Value added tax VAT 705120

total 1675320

expense 1st year 2nd year 3rd year 4th year 5th yearRental 144000 144000 144000 144000 144000

Administrative 100000 119900 129000 150000 175000

Technology (machines)

300000 326900 387920 412500 456300

Salaries 26000 33000 39000 46000 50000

Depreciations 1081194 864955 691964 553572 2214285

Others 556000 568500 691964 6635727 597600

Total 2207194 2057255 2083848 1969799 3637185

Investments & Revenues

Our Investors total contributed:

Revenue Calculation

1st year 2nd year 3rd year 4th year 5th yearProjected revenue

22080850 3168930 5712534 8130737 8361250

Expense 2207194 2057255 2083848 1969799 3637185Balance 8906 1111675 3628686 6160938 4724065


Anum Rafique 285200Syeda Anum Nawazish 197040Anum Tariq 197040Syeda Um-e-Rubab 197040Sehrish Ashraf 197040Total 1073360 Rs/-

From above we can see that we will enjoy the most incomings in the 4th year after

launch. And this is a positive sigh that we will have been reached at the break even point

within 1st year.

The total amount to established that business is Rs. 1073360 while in that amount Rs.

388160 is the reserve fund, which is the liability of the business. Which will be returned.

3ArS Fast FoodBALANCE SHEET

FOR THE YEAR ENDED 31 DEC.2011

ASSETSFIX ASSETSBUILDING 500000COMPUTER 17,500PRINTER 9,000TELEPHONE SET 700FURNITURE 40,000STATIONARY 5,000FAN 20000LIGHT 3000EXHAUST FAN 5000A.C 50,000REGISTRATION 35,000TOTAL FIXED ASSETS 685200CURRENT ASSETSCASH 388160A/R 0TOTAL ASSETS 1073360

LIABILITIES + O .E OWNER EQUITY 685200LIABILITIES 388160

TOTAL ASSETS 1073360


Exist strategyIf some of misconducts or any breakup among our partnership comes may be we can

dismiss our business. Though there is a low possibility but if one of the following

scenarios happens we will close our business-

If any bankruptcy happens to us

If law enforces us to do so

If our partnership breaks up

If we become unable to run business


Swot analysis

Strength

Friendly environment

Professionally trainers

Co facility for specific timings

Our trained chef (training from Greeks)

High quality of products

Weakness

Less space for future project

Lack of Experience as a entrepreneur

Comparatively equivalent pricing

Opportunity

Attractive Future Projects

no direct competitor

demand of the fast food in this area gradually increase

Threats

there will competitor in future

Contingencies

Legal and Security Issues


Documents

xdfgdsf on Fast Food Restaurant