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On “RESEARCH AND ANALYSIS - PREBIOTIC AND PROBIOTIC CAPSULES” For the partial fulfillment of the requirement for the degree of “Master of Management Studies” From Mumbai University Project Supervisor: Submitted By: Ankita Srivastava (Faculty, Management Studies) YOGESH M.MAURYA MBA 3 rd Sem.

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Page 1: Yogesh Project

On

“RESEARCH AND ANALYSIS - PREBIOTIC AND PROBIOTIC CAPSULES”

For the partial fulfillment of the requirement for the degree of

“Master of Management Studies”

From

Mumbai University

Project Supervisor: Submitted By:

Ankita Srivastava

(Faculty, Management Studies)

YOGESH M.MAURYA

MBA 3rd Sem.

Roll No. 9195

ORIENTAL INSTITUTE OF MANAGEMENT VASHI

SESSION 2009-11

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PREFACE

As a Part of MMS Program, Student has to pursue a project duly approved by the Faculty of Concerned

area. I had the privilege of undertaking the project on ““RESEARCH AND ANALYSIS - PREBIOTIC AND PROBIOTIC

CAPSULES” In Pharmaceutical Market” in COSME FARMA LAB LTD. Main aim of the

Project is to study the preference of doctors on prebiotic and probiotic molecule .

My Project work is divided into following parts which are as under.

1. Objective

2. Executive Summary

3. Product Detail

4. Data analysis & Interpretation

5. Conclusion

6. Bibliography

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ACKNOWLEDGEMENT

I feel great pleasure for the completion of this project. At the very outset I

would express my sincere thanks and deep sense of gratitude to personnel

who helped me during the collection of data and gave me rare and valuable

guidance for the preparation of this report.

I take this opportunity to express my deep sense of gratitude and

appreciation to my mentor _________________ for assistance, motivation, and

being a continual source of encouragement for me.

I am thankful to my project guide Ms. Ankita Srivastava for her timely

guidance, cooperation and encouragement.

I also express my gratitude towards my parents and sincere thanks to my

friends, well wishers for their encouragement and kind co-operation to

complete this report.

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DECLARATION

I, Yogesh m.Maurya, a student of MBA (2009-11) studying at Oriental

Institute of Management Vashi Navi Mumbai, solemnly declare that the

project work titled - ‘““RESEARCH AND ANALYSIS - PREBIOTIC AND

PROBIOTIC CAPSULES” was carried out by me at Cosme Farma labs CMC

Division Mumbai, in partial fulfillment of the MBA programme.

This programme was undertaken as a part of academic curriculum according

to the University rules and norms and by no commercial interest and

motives.

Yogesh

M.Maurya

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TABLE OF CONTENTS

SR. NO. PARTICULARS PAGE NO.

1 1-4

1.1 Acknowledgement 2

1.2 Declaration 3

Table of Content 4

2 5-6

2.1 5

2.2 6

2.3 Scope of Market Research 6

3 INTRODUCTION TO THE COMPANY 7-11

3.1 Company Profile 7-9

3.2 Vision & Mission & Logo 10-11

4 OBJECTIVE OF THE PROJECT 12-15

4.1 14-15

5 RESEARCH & ANALYSIS 16-33

5.1 Comparative Analysis 16-17

5.2 Sample Questionnaire 18,19

5.3 Graphs & Pie-charts 20-33

6 FINDINGS OF THE PROJECT 32-33

7 RECOMMENDATIONS 32

8 BIBLOGRAPHY 33

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EXECUTIVE SUMMARY

Cosme Farma Laboratories Limited - The CMM or Cosme Matias Menezes Group began in 1910 with a small retail pharmacy in GOA. Mr. P.J. Menezes, our visionary Group Chairman laid down the road map for the foundation of a dynamic organization.

COSME FARMA LABORATORIES is the frontrunner in Indian pharmaceutical industries. cfl has state manufacturing art facilaties with iso 9001 sertified

Having strategic alliance with 8 MNC company and product available 12 country.

CFL has 3 division

Cosme medicare Cosme healthcare Cosme farma laboratories

Cosme medicare is deal with gastro

management diseases

Cosme healthcare is the derma division

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OBJECTIVE

AND

SCOPE

OF THE STUDY

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SCOPE OF THE STUDY

This will help us to know the market trends, demand and consumption

patterns future prospectus in term of potential growth of prebiotic and

probiotic capsule.At the same time some bottlenecks and loopholes in the

entire process could also be uncovered. In short following few aspects could

be taken care of through this study:-

To study about the relationship and association of the Doctors with the

company.

To study the competitors product.

To evaluate the doctors prescription pattern regarding prebiotic and

probiotic capsules.

To study the market potential of prebiotic and probiotic capsule.

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OBJECTIVE OF THE STUDY

o The main objective of this study is to analyse market potential towards

prebiotic and probiotic.

o To study the prescription pattern of doctors towards prebiotic and

probiotic capsules.

o To study the R.C.P.A(RETAIL CHEMIST PRECRIPTION AUDIT) OF

competitors.

o The basic objective of this project is to study the market opportunity for

prebiotic and probiotic capsules.

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INTRODUCTION

OF

THE STUDY

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Company Profile

Type : PRIVATE COMPANY

Industry: PHARMACEUTICALS

Founded : 1910

Headquarter: GOA,INDIA

Key peopleANDRE MENEZES

: (CEO and Managing Director)

Products : PHARMACEUTICAL PRODUCTS

Revenue : Rs 150 crore (2008-2009)

Employees : Over 5000 direct

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Introduction to HUL

Cosme Farma Laboratories Limited - The CMM or Cosme Matias Menezes Group began in 1910 with a small retail pharmacy in GOA. Mr. P.J. Menezes, our visionary Group Chairman laid down the road map for the foundation of a dynamic organization.

GOAL

Business growth by enhanching number of prescribers and prescriptions

Strengthen equity in gastro disease management

Customers orientation: coverage, frequency, relation, business

Achieve return on investment from every call and activity

Achieve target to maximize PLMR

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History

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The story of Cosme Matias Menezes, The Group 

The story of Cosme Matias Menezes (CMM) begins in the year 283 A.D. or thereabouts. There, we have shocked you, but that's about the time when a devout Arab Christian gave birth to twins: Cosmas and Damian. They grew up to be learned and religious. Having studied medicine they went about curing people not just with medicine but with the gift of healing which they possessed.

Cosmas and Damian are considered the patron saints of pharmacists and physicians. Or does the story of CMM begin 1600 years later? In 1800. In Goa. Twins were born to a poor family called Menezes in the parish of Sao Matias in the island village of Divar. Their names: Cosme and Damiao, the Portuguese translation of Cosmas and Damian. By the second decade of this century these two had established the best known drugstores in Goa. The patrons of Pharmacists were reincarnated, you would say!

This is the story of COSME MATIAS MENEZES; the company established by one of the twins late Mr. Cosme Matias Menezes in the year 1910 with the opening of just one drugstore at the Panjim city, capital of Goa. One drugstore became two and from two became three. How the little store in Panjim grew and multiplied into many all over Goa to became the biggest importer next to Burmah-Shell in preliberation Goa is a story of hard work and of course a matter of the right decisions at the right time. 

Mr Cosme Matias Menezes

Mr Pascoal Menezes

When Pascoal, Cosme's first born and business successor, was about fourteen years old he offered to help in the store. Things were not going too well for the business. Financial situation too was bad. Friends and relations offered small loans to  see them through this difficult period. Cosme's wife, Elvina gave her entire jewellery to be encashed. Anxious to help and prove to his father that he was a worthy son, Pascoal came to work in the store. The store was a small affair then.

They bought locally and sold. It was Pascoal's ambitious thinking that took him to Bombay and the impressive drugstores of Princess Street. It was there that he got the idea of becoming an exclusive sales agent for foreign brands. First it was Cow & Gate, then Kruschen Salts and it was a matter of time before Ciba, Sandoz, Eli Lilly, Johnson & Johnson and others made him their agent. These were big names in the world of pharmaceuticals. It was not long before more companies came knocking at the door of Cosme Matias Menezes. Imports went beyond pharmaceuticals to include many other attractions: Rayban glasses, watches, fountain pens, costume jewellery, cameras, cosmetics and gramophone equipment including records. By 1960 the godowns of Mormugoa Harbour had more CMM imports than all other companies put together.

Manufacture! It would never have happened if not Goa's liberation and of course, Tome, Cosme's second son

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RESEARCH

METHODOLOGY

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The system of collecting data for research projects is known as research

methodology. The data may be collected for either theoretical or practical

research

Some important factors in research methodology include validity of research

data, Ethics and the reliability of measures

Formulating of research questions along with sampling weather probable or

non probable is followed by measurement that includes surveys and scaling.

This is followed by research design, which may be either experimental or

quasi-experimental. The last two stages are data analysis and finally writing

the research paper, which is organised carefully into graphs and tables so

that only important relevant data is shown.

METHOD OF DATA COLLECTION

My Survey is conducted on two sources of data collection:-

a) Primary data

b) Secondary data

a) PRIMARY DATA

Primary Data is collected original sources from which the researchers

directly collects the data that have not been previously collected

b) SECONDARY DATA

Secondary data is data collected by someone other than the user.

Common sources of secondary data for social science include

censuses, surveys, organizational records and data collected through

qualitative methodologies or qualitative research.

TYPES OF RESEARCH

Research are categorized into four major category

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1. Descriptive & Analytical

Descriptive research attempts to determine, describe, or identify what

is, while analytical research attempts to establish why it is that way or

how it came to be. The descriptive research uses description,

classification, measurement, and comparison to describe what

phenomena are. The analytical research usually concerns itself with

cause-effect relationships.

2. Applied & Fundamental

Research can be done for two purposes: One is to solve an existing

problem faced by the managers in the work setting, demanding a

timely solution, Such research is called applied research.

The other is to generate a body of knowledge by trying to comprehend

how certain problems that occur in organizations can be solved. This

type of research is known as Fundamental or basic research.

3. Quantitative & Qualitative

Qualitative research explores attitudes, behaviour and experiences

through such methods as interviews or focus groups. It attempts to get

an in-depth opinion from participants. As it is attitudes, behaviour and

experiences which are important, fewer people take part in the

research, but the contact with these people tends to last a lot longer.

Quantitative research generates statistics through the use of large-

scale survey research, using methods such as questionnaires or

structured interviews.

4. Conceptual & Empirical

Conceptual statements (sometimes called "analytic statements" by

some philosophers) are such that we can judge their truth or falsity

purely on the basis of our understanding their meaning.

Empirical research is research that derives its data by means of direct

observation or experiment, such research is used to answer a question

or test a hypothesis The results are based upon actual evidence as

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opposed to theory or conjecture, as such they can be replicated in

follow-up studies.

The project presented is based on

Quantitative & Qualitative

Research type – As it includes Survey and fact finding enquiries of

different kinds of Quantitative figures like prescription audit are taken as the

most important feature for the analysis.

SAMPLING TECHNIQUE

Statistical sampling techniques are the strategies applied by

researchers during the statistical sampling process. This

process is done when the researchers aims to draw conclusions

for the entire population after conducting a study on a sample

taken from the same population.

Sampling techniques can be broadly classified into two types viz.

1) Probability Sampling (here the every item in the universe have the

equal chance of inclusion in the sample)

2) Non Probability Sampling (Here the item in the sample are

deliberately selected by the researcher)

Again both are classified as follows

Probability Sampling

SIMPLE RANDOM SAMPLING

Simple random sampling is the easiest form of probability

sampling. All the researcher needs to do is assure that all the members

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of the population are included in the list and then randomly select the

desired number of subjects.

STRATIFIED RANDOM SAMPLING

Stratified random sampling is also known as proportional random

sampling. This is a probability sampling technique wherein the subjects

are initially grouped into different classifications such as age,

socioeconomic status or gender.

Then, the researcher randomly selects the final list of subjects

from the different strata. It is important to note that all the strata must

have no overlaps.

SYSTEMATIC RANDOM SAMPLING

Systematic random sampling can be likened to an arithmetic

progression wherein the difference between any two consecutive

numbers is the same. There is no clear advantage when using this

technique.

CLUSTER RANDOM SAMPLING

1. In cluster sampling, the research first identifies boundaries, in case of

our example; it can be countries within Asia.

2. The researcher randomly selects a number of identified areas. It is

important that all areas (countries) within the population be given

equal chances of being selected.

3. The researcher can either include all the individuals within the selected

areas or he can randomly select subjects from the identified areas.

MIXED/MULTI-STAGE RANDOM SAMPLING

This probability sampling technique involves a combination of

two or more sampling techniques enumerated above. In most of the

complex researches done in the field or in the lab, it is not suited to

use just a single type of probability sampling.

Non-probability Sampling

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CONVENIENCE SAMPLING

Convenience sampling is probably the most common of all

sampling techniques. With convenience sampling, the samples are

selected because they are accessible to the researcher. Subjects are

chosen simply because they are easy to recruit. This technique is

considered easiest, cheapest and least time consuming.

CONSECUTIVE SAMPLING

Consecutive sampling is very similar to convenience sampling

except that it seeks to include ALL accessible subjects as part of the

sample. This non-probability sampling technique can be considered as

the best of all non-probability samples because it includes all subjects

that are available that makes the sample a better representation of the

entire population.

QUOTA SAMPLING

Quota sampling is a non-probability sampling technique wherein

the researcher ensures equal or proportionate representation of

subjects depending on which trait is considered as basis of the quota.

JUDGMENTAL SAMPLING

Judgmental sampling is more commonly known as purposive

sampling. In this type of sampling, subjects are chosen to be part of

the sample with a specific purpose in mind. With judgmental sampling,

the researcher believes that some subjects are more fit for the

research compared to other individuals. This is the reason why they

are purposively chosen as subjects.

SNOWBALL SAMPLING

Snowball sampling is usually done when there is a very small

population size. In this type of sampling, the researcher asks the initial

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subject to identify another potential subject who also meets the criteria

of the research. The downside of using a snowball sample is that it is

hardly representative of the population.

The study done here is based on the Probability, Cluster Sampling

As in the given project the sample considered is specific to a

predetermined area of the suburbs of Mulund, Bhandup and

Kanjurmarg.

RESEARCH INSTRUMENTS

The research instrument used in the study was predesigned up to designed questionnaire with closed ended multiple choice & open-ended questions.

QUESTIONNAIRE

The questionnaire is by far the most common instrument in collecting primary data & the questionnaire consists of question presented to respondent for their answers. The questionnaire used a set of open-ended question.

SAMPLE SIZESample size is 300 doctors

UNIVERSE

In the data of the sampling, large sample units are preferred to get the accurate outcome of the research. I took two areas as a sample for survey i.e.

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DATA ANALYSIS

&

INTERPRETATION

a) do you prefer prebiotic and probiotic molecules?I. Yes

II. nob) In which indication do you prefer prebiotic and probiotic molecules?

I. Diarrhoea associated with antibiotic therapyII. G.I infection

III. I.B.SIV. DiarrhoeaV. Any other

c) How much dosage you prefer?I. 1 capsules per day

II. 2 capsules per dayIII. 3 capsules per day

d) In which dosage form you prefer?I. Cachet

II. capsulese) which molecules you prefer in diarrhea?

I. Ornidazole and ofloxacineII. Norfloxasine and tinidazole

III. Prebiotic and probioticIV. Any other

f) Which brand do you prefer in prebiotic and probiotic?I. Vibact

II. Vsl 3

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III. ProvidacIV. yogut

g) in which season the use of pre and probiotic is more?I. Summer

II. WinterIII. RainyIV. All

h) What is your opinion towards prebiotic and probiotic?