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Yorkshire County Cricket Club Brochure

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A brochure showcasing an insight into The Yorkshire County Cricket Club, the history and ambitions for the future.

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Page 1: Yorkshire County Cricket Club Brochure
Page 2: Yorkshire County Cricket Club Brochure

• World record number of County Championship victories. 32 in total. Joint champions twice.

• Provided the most players to the England team since 1876.

• Since 2000, Yorkshire has provided more players to the England team than any other county with 13.

• Five players inducted into the ICC Hall of Fame – more than any other county.

• The home of Yorkshire Cricket - Headingley - has hosted Test Matches since 1899.

• Headingley still holds the record for the highest aggregate attendance for a Test Match in this country with 159,000 attending the 1948 Test between England and Australia.

• Headingley will continue to evolve over the years ahead with a masterplan that will see the facilities at this world famous venue continue to improve for the next generation of Yorkshire and England supporters.

“In an England cricket eleven, the flesh may be of the South, but the bone is of the North, and the backbone is Yorkshire.” Sir Leonard Hutton

OVER 150 YEARS OF HERITAGE AND TRADITION

COUNTY CHAMPIONSHIP

32(2 JOINT)

GILLETTE CUP

2

CHELTENHAM & GLOUCESTER TROPHY

1

BENSON & HEDGES CUP

1

JOHN PLAYER SPECIAL LEAGUE

1

The Yorkshire County Cricket Club will be the most successful and respected club in the world – both on and off the pitch.

Page 3: Yorkshire County Cricket Club Brochure

England Internationals• Jonathan Bairstow• Gary Ballance• Tim Bresnan• Katherine Brunt• Danielle Hazell• Liam Plunkett• Adil Rashid• Joe Root• Ryan Sidebottom• Lauren Winfield

England Lions• Jack Brooks• Andrew Gale• Alex Lees• Adam Lyth

England Under 19s• Karl Carver• Matthew Fisher• Jack Leaning• Azeem Rafiq• Will Rhodes• Josh Shaw• Jonathan Tattersall

England Under 17s• Mosun Hussain• Jared Warner

England Women’s Academy• Jess Watson

Australia International• Aaron Finch

New Zealand International• Kane Williamson

WORLD-CLASS TALENT FROM ACROSS THE GLOBEWe will identify and develop players who will be proud to represent both their county and their country. We will play to win but at all times respect the spirit of the game.

Page 4: Yorkshire County Cricket Club Brochure

JUNIOR REPRESENTATIVE CRICKET (BOYS)

Yorkshire Junior Cricket Festival & Joe Lumb U17 Competition U11-U1772 teams and 936 rep players

Yorkshire District Cricket U9-U13 24 teams and 312 rep players

Pathways to Excellence – selecting the best players in the county

• 9 Bronze Centres (U11-U16) equating to 240 players

• 1 Elite Centre (U9-U10) equating to 24 players

• 1 Silver Centre (U11-U16) equating to 30 players

• 2 Gold Centres (U13-U17) equating to 40 players

Specialist Skills Centres

• Batting skill sets (U11-U17) representing 20 players

• Spin skill sets (U11-U17) representing 10 players

• Seam skill sets (U11-U17) representing 10 players

COUNTY AGE GROUP CRICKET

Yorkshire Elite squads U10-U192 teams per age group equating to 330 players

Elite Performance Programme and Academy11 Academy players and 9 EPP

playersJUNIOR REPRESENTATIVE CRICKET (GIRLS)

Yorkshire District Cricket U11-U194 teams and 176 players

Pathways to Excellence (Girls)

• 4 Bronze Centres equating to 100 players

• 1 Silver Centre equating to 25 players

• 1 Gold Centre equating to 25 players

• 1 Elite Centre equating to 10 players

COUNTY AGE GROUP CRICKET (GIRLS)

U11-U174 teams and 52 players

Development Squad12 players

Senior Women’s Squad13 players

Elite Performance Programme6 players

PATHWAYS TO EXCELLENCEFrom the playground to the Test arena

TO CONTINUE TO PRODUCE FIRST CLASS AND

INTERNATIONAL CRICKETERS

TO MAKE A CONTRIBUTION TO THE PERSONAL AND SOCIAL

DEVELOPMENT OF ALL PLAYERS FROM SCHOOLS, SCHOLARSHIP

THROUGH TO ACADEMY.

TO HELP PREPARE THEM FOR ADULT LIFE BY PRODUCING

‘WELL ROUNDED’ INDIVIDUALS WHO IF SUCCESSFUL HAVE THE ABILITY TO ENJOY A CAREER IN PROFESSIONAL CRICKET AND

BEYOND.

Matthew Fisher, aged 15 years and 212 days, became the youngest ever county player when he played for Yorkshire against Leicestershire in a limited overs match at Scarborough in June 2013.

Jonathan Bairstow

Joe Root

Page 5: Yorkshire County Cricket Club Brochure

WORLD-FAMOUS SCARBOROUGH CRICKET FESTIVAL128 Years of History• The Scarborough Cricket Festival is an

end of season series of cricket matches featuring Yorkshire County Cricket Club, which has been held in Scarborough since 1876.

• The Festival attracts the biggest crowds in the country for County cricket with the highest attendance recorded last season for the visit of Durham in the LV= County Championship.

• It is popular with cricket followers around the country and many holiday makers.

• In 2014, Yorkshire and England will play at the famous old ground in the 128th year of the festival K

EY F

IXTU

RES

Royal London One-Day Cup11th AugustYorkshire v EssexScarborough Cricket Ground

Women’s One-Day Match12th AugustYorkshire v LancashireScarborough Cricket Ground

Royal London One-Day Cup13th AugustYorkshire v DerbyshireScarborough Cricket Ground

LV= County Championship15th August – 18th AugustYorkshire v SussexScarborough Cricket Ground

Royal LondonWomen’s One-Day InternationalsAugust 21st and August 23rdEngland v IndiaScarborough Cricket Ground

Page 6: Yorkshire County Cricket Club Brochure

We will build a strong and profitable organisation and continually invest in both facilities and people.

• Increase capacity from 17,000 to 20,000.

• Installation of floodlights.• Development of the Rugby

Stand.• The creation of a new Pavilion

on the North West side of the ground.

• Additional seating and incorporation of a roof to the North East Stand.

• Additional seating and incorporation of a roof to the White Rose Stand (formerly West Stand).

Enhanced Customer Experience

• Landscaping across the complex.

• Enhanced Wi-Fi across media facilities.

• New digital scoreboard.• Replacement of worn out seats

in the Rugby Stand.• New way-finding and signage

across the stadium.• Implementation of customer

experience across entire venue – from improved stewarding to the implementation of volunteer network.

• Implementation of a new ticketing system.

• Development of a world-class web platform.

THE CHANGING FACE OF HEADINGLEY

Night view

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55 St Pauls StreetLEEDS : 0113 887 3100 : [email protected] E

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3 TIERSECTION

HEADINGLEYNORTH/SOUTH STAND

INFORMATION

Proposed section to North South Stand

Cricket Rugby

View of propsed Pavilion facing pitch

White Rose Stand

Yorkshire Cricket will benefit from Leeds City’s strategic economic plan, which will deliver the following to the region by 2021: • £5.2bn in additional economic output• 62,000 extra jobs• £675 million in benefits savings to the exchequer• The City Region will be a net contributor to the public purse

Yorkshire Cricket has been awarded:• £27 million in grants• £8 million in loanswith support from Leeds Metropolitan University, Leeds City Council, Yorkshire Forward and Sport England

Page 7: Yorkshire County Cricket Club Brochure

HEADINGLEYCRICKET GROUND

The Yorkshire County Cricket Club Headingley

Phased Redevelopment Masterplan

for the future of the Yorkshire County Cricket Ground

Part of

North East Stand

East Stand

North/South Stand

Page 8: Yorkshire County Cricket Club Brochure

We will position the Club at the ‘heart of the community’ and take a proactive approach to attracting and retaining our target customer groups.

WHO WE ARE AND WHAT WE DO

The Yorkshire Cricket Foundation is a registered charity that delivers community projects across the county. Using the power of sport, and cricket in particular, the foundation aims to make a lasting and positive impact on the lives of those living in Yorkshire.Every year the Yorkshire Cricket Foundation works and engages with over 60,000 people, delivering projects and initiatives that educate, inspire and motivate individuals of all ages and backgrounds.The Yorkshire Cricket Foundation works in partnership with the Yorkshire County Cricket Club and the Yorkshire Cricket Board to deliver these aims and maximise the opportunities available for everyone to learn, participate and benefit from sport.

CRICKET IN THE COMMUNITY

Top GunTop Gun is a competition to find the fastest bowler in Yorkshire. Entrants of all ages and abilities are given the opportunity to have their pace measured by a speed gun. The fastest bowlers from each region of Yorkshire are then put into a regional final during the interval of a T20 match, the winners of which will then compete in a grand final during England’s One-Day International against India at Headingley. 111 bowlers have taken part in this year’s competition.

Children’s Day6,000 people attended Children’s Day at Headingley in 2013. All of the activities are free to attendees, setting this event apart and ensuring it is accessible to all. Activities have previously included: cricket, football & rugby competitions and coaching, dance and art workshops, along with numerous other interactive stalls suitable for children and adults alike.

The Grey Fox Trophy FinalThe Grey Fox Trophy Final is a competition held at Headingley

every year and is aimed at the over 50s that still play a competitive standard of cricket. The tournament consists of 12 teams that are put into four groups of three with the winners of each group progressing into a semi-final then a final match which is played at Headingley Stadium.

The Drax CupThe Drax Cup is now the largest U9s mixed cricket competition in the country and was started in 2007. Since its inception, over 12,500 children have taken part from 400 primary schools across the county. Finals day is held at Headingley before a T20 match.

EDUCATION IN THE COMMUNITY

Cricket in the ClassroomCricket in the Classroom is our flagship scheme. This education scheme runs every Wednesday and Thursday during term time and engages with 120 young people each week. The youngsters come along to Headingley Cricket Ground for the day for free and take part in a classroom session, teaching them about the history and heritage of Yorkshire cricket. In the last academic year over 4000 children took part in the scheme.

THE YORKSHIRE CRICKET FOUNDATIONUsing the power of cricket to engage with the wider community

Page 9: Yorkshire County Cricket Club Brochure

Yorkshire Elite LeadersAcademyThe scheme was started in 2008 when 20 young leaders from South Yorkshire came to the stadium to experience “a day in the life of Headingley”. The scheme evolved into 330 young leaders from across Yorkshire attending 11 days and eight match day activity days in 2009. The Academy benefits those who have shown an active interest in volunteering within cricket. Successful applicants will then have access to various qualifications including UKCC Level 1 and 2 coaching courses, working in schools qualification, first aid certificates along with placements and work experience at Yorkshire County Cricket Club or the Yorkshire Cricket Foundation

Sporting InfluenceThe scheme works with primary school children in years five and six, developing their social skills such as respect, etiquette, communication, trust, responsibility, leadership and teamwork. These skills are linked to professional cricket and the children learn how these link to everyday life. This innovative scheme mixes classroom based sessions with cricket coaching and also links to local cricket clubs. The scheme was recognised by the ECB in 2013 after it was shortlisted for the national ECB Business of Cricket Award.

Lend Me Your LiteracyThis project aims to tackle a major problem occurring in primary schools around falling levels in

literacy standards. Working closely with literacy organisations, we run a number of days at the stadium inviting primary schools to take part. The days use the power of cricket to inspire children’s writing and encourage to them to express their thoughts creatively on paper. The scheme has been hugely successful and is backed by local education authorities.

HISTORY & HERITAGE

MuseumThe Yorkshire Cricket Museum is located in the East Stand at Headingley Cricket Ground. The museum opened in 2011 and is a ‘must see’ for every Yorkshire Cricket fan. It opens during every domestic home match and fans are able to enter free of charge. We are now conducting weekly tours of the museum for school children, linked to our cricket in the classroom scheme. In 2013 over 5000 people entered the Club museum.

Mobile Museum The mobile museum build was commissioned in January 2013 using a grant obtained from the Heritage Lottery Fund. The build and fit out was completed in April 2013 and from May we began visiting schools, community events and cricket clubs. The mobile museum gives people from all over Yorkshire the opportunity to learn about the history of the Club.

The YorkshireCricket Foundation

Page 10: Yorkshire County Cricket Club Brochure

• Implementation of a new website – with the aim of providing the best digital platform in county cricket.

• Matchday Mode - real time live scores from every match involving Yorkshire.

• Adaptive site enabling seamless viewing on every device.

• In excess of 95,000 monthly unique visitors.

• On average 750,000 page views per month.

• A worldwide following with supporters in every continent.

• The biggest Twitter following in county cricket with over 36,000 followers.

• The creation of the official Yorkshire Facebook page at the end of 2013 season. Increased to 14,000 likes within six months.

• Implementation of a new ticketing and CRM system engaging more effectively with our customer base.

LEADING THE WAY IN TECHNOLOGY AND SOCIAL MEDIA

36,000Twitter

Followers

14,000facebook

likes

multi-platform

Customer Relationship Management

YCCC went live with the AudienceView system at the end of 2013. We recognised the needs to both modernise and streamline our e-commerce activity and also to improve and focus our marketing strategies.AudienceView affords spectators the opportunity to pick their own seat(s) via the navigable representation of the stadium seating areas. It also allows us, the Club, to plan staffing and stewarding levels with far greater precision. AudienceView gives us an overall view of the whole scope of customer activity. No longer are ticket purchases, the hiring of indoor nets, merchandise sales and hospitality bookings

separate and discrete activities. AudienceView now links all facets of our commercial activity and means that we can instigate dynamic and customer-specific marketing initiatives based upon the entirety of an individual’s interaction with the Club.We are always looking at ways of both improving and extending the relationships we foster with the Yorkshire cricketing public, and with AudienceView it now starts with, and is driven by, the customer. Real-time information ensures the relationship we have with each Yorkshire fan is relevant to both parties.We are now a far more commercially coordinated and coherent business, and that can only bode well for our future both on and off the pitch.

Page 11: Yorkshire County Cricket Club Brochure

The heartbeat of cricket in England

• 747 clubs across the county

• 118 organised leagues across the county

• 25 Junior Leagues across the county

• 117,000 adult players playing in teams

• 1778 junior teams (U9s-U17s)

• 21,300 junior players

• 148,000 children attending Chance to Shine

• 15,780 children entering primary schools’ cricket competitions

• 455 schools participating and 73 clubs on the ‘Chance to Shine Creating the Future Scheme’

• 180 ECB Club Mark Clubs

• 508 clubs with junior sections

• 13 teams playing disability cricket

• Yorkshire has more clubs than the whole of Australia

Coaching & Education

• 140 officials attended Level One and Level Two courses

• 927 members of the ECB Association of Cricket Officials

YORKSHIRE CRICKET BOARD

747Clubs

140leagues

21,300junior players

117,000adult players

More Clubs than Australia

927cricketofficials

• 246 members of the ECB Groundsmen Association

• Disability County Teams (Physical and Learning) - 2 teams; 24 players

• VI (Visually Impaired) County Teams - 2 teams: 24 players; 6 blind coaches

• Inner City (BME) Development Centres - 12 centres; 466 players; 45 BME coaches

• 1129 registered coaches; 290 coaches qualified in 2013

Page 12: Yorkshire County Cricket Club Brochure

www.yorkshireccc.comThe Yorkshire County Cricket Club, Headingley Cricket Ground, Leeds LS6 3DP

Telephone: 0843 504 3099 Facsimile: 0113 278 4099Email: [email protected]

The Yorkshire County Cricket Club, Headingley Cricket Ground, Leeds LS6 3DPTelephone: 0843 504 3099* Facsimile: 0113 278 4099

Email: [email protected]

Principal Club Partner

Principal Club Partner