I started as a direct marketer, then a database marketer, then a CRM marketer and now a customer marketer. The common thread throughout, is data and analytics. It has always been the heart of understanding customers and prospective customers.

I became “Doctor Data” because I have always been outside the envelope trying to create deeper and richer understanding of customers. In my book, I created a “customer data strategy” and turned it into a consulting practice. I have expanded insight with syndicated data, survey data, demographic data and lifestyle data all fused with customer or prospect data. The result is a predictive and descriptive profiling that drives response and creative efforts. I have even created a “One Day In the Life” for creatives to understand target audiences.

Now, I have translated the data strategy to integrate the click to identification process by getting to PII level of persona sooner rather than later. I have included this in my thought leadership section

My job as a customer marketer is employing four key building blocks:•Data•Insight•Strategy•Enabling TechnologyAt the end of the day, the result must be a response, a lead, a prospect and a customer. I live by response of click, response of inquiry, cost of customer as well as many other measures.

I can demonstrate how I have used multiple channels and touch-points to create response. I recently created a dynamic targeting approach for the digital marketing efforts of the largest US auto manufacturer….hope they stay in business!

Did you know…..A marketer needs a minimum of 10 unique data elements to drive each channel and touch-point? With an average of 20 points of interaction that can mean 200 key data points you may not be capturing!

I Have full use of both right and left brain….

I am able to write and talk good…er well, er…better

I Possess mad people skills

It’s scary, but I actually get turned on by data…well actually not data but understanding customers….once I actually went to a Toys R Us when I was doing insight work and tried to match up the shoppers with the analysis…didn’t match and I went back to work. The only reason we do analytics is to get to a result that drives something I write and talk….good. I am a good

communicator and like face to face when possible…I even know nurolinguistics. I have about 5 speaking engagements a year and I even wrote a book

I have good presentation skills and am not hung up on “being right” all the time.

As a consulting leader, my main job is to develop and manage relationships with clients and partners. I am a relationship person. I hope you get the sense that I can have fun as well as be serious.

I know a little French, so you can’t stump me with “je ne sais quoi”…I’m going with sophistication and stylishness….but more importantly is oozing respect and earning respect….CEO’s listen to me on a regular basis

I Get my geek on…. I am in touch with my inner Spock

I Own at least black turtleneck

Remember I said digital dynamic targeting system and on-line loyalty….I live with enabling technologies! I up on most of the Microsoft products including office….understand Excel…but I don’t get pivot tables, yet…do you?

I am logical and like to think out of the box, as well. I live in both brains with my analysis capability. I like solving puzzles about customers for clients.

I’m an marketing guy….I really like working with creative types….and they like working with me. I bring them insight they can use. Remember my “One Day in the Life”.

I Organize like Martha I Keep it together under the gun

Speaking of deadlines…

Which Martha?...The good or bad Martha?I’m always multi-tasking. I’m a consultant….that’s what we do!

Did I mention I have my PMI Certification

Analytics, insight and presenting the above require a good attention to detail and as mentioned in Martha, the ability to handle a lot of stuff at one time

I’m used to long hours and even working at home. I take my job and results very seriously!

I Play a strong point guard I Appreciate the web like a fine wine or a FlufferNutter

sandwich

I Have a sense of humor

I get it! I work and play well with others….your about what….30 people or so? I would anticipate I need to work well with all of them. I also take direction well, too!

I hope you get the fact that I can have fun and work hard!

This is actually probably one of your most important required characteristics. I will broaden the answer to digital conventions beyond web 2.0.

However, I got to brush up on the rules….most of which should be broken….except those which have to do with privacy and trust!

Rob JacksonE-Mail: rob@rrjackson.comWeb Site: rrjackson.com Mobile: 630-240-6217