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Media Kit 2018

www.africanbusinessmagazine.com

T h e B e s t s e l l i n g P a n - A f r i c a n B u s i n e s s M a g a z i n e

AfricanBUSINESSAn IC Publication | 51st Year | N° 445 | October 2017

INTERVIEWJim Ovia , Ch a ir m a n , Ze n ith B a n k

SPECIAL REPORTS Top Banks: T h e d ef in i t ive g ui d e to Af r ic a’s l e a d in g l e n d e r s

Nigeria: Fro m cr is is to re c ove r y

FE ATURESBanking: Tro u b l e b rewin g in G h a n a?

Kenya: E l e c t io n u n c e r t a in t y l o o m s

AFRICA’S ENERGY FUTURE

O i l , G a s a n d P o w e r

l Euro Zone €5.00 l UK £4.00 l USA $6.50 l Algeria DA 300 l Angola 1000 Kwanza (AOA) l Australia A$ 7.50 l Bahrain BD 2.00 l Canada $6.50 l CFA Zone CFA 3.000 l Cyprus 4.00 l Denmark DKr 40 l Egypt E£ 30 l Ethiopia R 90 l Gambia Da 150 l Ghana GH¢ 12.00 l Indonesia R45,000 l Jamaica $680 l Jordan JD 3.500 l Kenya KShs 350 l Kuwait KD 1.500 l Lebanon LL 7500.00 l Malaysia RM 15.90 l Mauritius MR 150 l Morocco Dh 39 l Norway NOK 59 l Oman OR2.00 l Qatar QR 20 l Rwanda RWF 3000 l Saudi Arabia Rls 20 l Sierra Leone LE 20.000 l Singapore $7.50 l South Africa R40.00 (inc. tax) l Other Southern African Countries R 35.10 (excl. tax) l Sweden SKr 33 l Switzerland SFr 8.70 l Tanzania TShs 6,500 l Tunisia TD 5.000 l Turkey 10.000YTL l UAE Dh 20 l Uganda USh 10,000 l Zambia ZMK 45

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PA R T N E RSGlobal Influencers

We have an unrivalled network of partners. Our strategic partners include: the World Economic Forum, United Nations, African Development Bank, World Bank, African Union, Commonwealth Secretariat, Corporate Council on Africa, and Organisation for Economic Cooperation and Development, as well as other global media houses such as CNN, BBC, CNBC and Bloomberg.

RE A D E RSDecision makers in government and business

African Business is sold in over 100 coun-tries. Our readers include affluent and cosmopolitan Africans as well as investors and Africa watchers globally. Readers are private sector decision makers, government policy makers and thought leaders in Africa and the world, as well as entrepreneurs and changemakers across the continent.

Q UA LIT Y

3 0 % are C-Suite executives

3 2 % are government officials

74% have purchasing power

E D U CAT E D

8 0 % have a bachelor degree or higher

A F F L U E N T

$ 5 0 , 0 0 0 -$ 7 5 , 0 0 0

average household income

LOYA L

5 5 % have read African Business for 5+ years

Figures based on internal reader survey

RE AC HAfrica’s only ABC audited international businesss magazine

2 6 , 47 2 AUDITED COPIES*ABC certif icate 01/01/2016 to 01/12/2016

Sales Breakdown • 21% East & Central Africa• 31% West Africa• 1% North Africa• 29% Southern Africa• 18% rest of the world• 20,000 copies were distributed at

75+ international and industry specific events.

N E T WO RKAfrica’s most diversified distribution network

As well as subscriptions and newsstand sales we ensure maximum visibility through our own network of street vendors and distribution on 14 international airlines, in business lounges and five star hotels. We also target African and international organisations, embassies and ministries.

Since 1968, African Business

has been the most respected

on African economic and

source of analysis and debate

business issues

African Business magazine, part of the IC Publications Group, is Africa’s most respected and bestselling monthly business magazine.

The magazine has won numerous awards and attracts the best writers in Africa. Every month you can find interviews with Africa’s

biggest names, as well as sector reports and country files, giving context and making sense of the African opportunity.

8 7 %O F R E A D E R S A R E A G E D B E T W E E N 2 2 A N D 5 5

C O N T E N T C RE AT I O N A N D M A RK E T I N G

Powerful content creatively designed to meet your needs, reach your audience and deliver results.

C O M M U N I CAT I O N S S E RV I C E S

Our services include:

MEDIA REL ATIONS With an experienced media arm, we have the essential skills to provide first class communication strategies and tailored solutions to meet your needs.

MARKETING STR ATEGY AND SERVICES One stop for strategic marketing advice and planning to create the best marketing strategy and all your marketing needs from initial market research to web design, copywriting, advertising and more within your budget.

SOCIAL MEDIABespoke social media strategy for your needs and day-to-day management, measurement and reporting.

EVENTS – Our specialist and experienced in-house team organise a wide range of African business, financial and political events, from small workshops and round-tables, to large business conferences and awards ceremonies, recognised as one of the premier fixtures on the international calendar and guaranteed to give your brand maximum visibility.

Designed with your bespoke needs in mind, we provide creative and compelling content which can be distributed across our print and web platforms.

We have been working in Africa for over 50 years, and our expert team of editors, writers, designers and project managers will ensure you will benefit from our extensive experience in brand messaging and storytelling to produce high-quality content with the greatest impact.

Reach your audience across all our channels and products.

We believe in collaborating with our clients to develop strategies and create exciting new ways of telling their brand stories via print content, native articles, videos and multi-media solutions to engage their audiences.

We specialise in:

• Native content• Advertorials• Thought leadership• White papers• Surveys and research• Video• Audio• Infographics

We guarantee:

• Creative content • Powerful storytelling• Innovative design• Insightful thought

leadership• Engaging video

content• Targeted brand

positioning• Complete 360°

communications

African in perspective, global in reach, the IC Group have an unrivalled reach:

2 . 6 M I L L I O N R E A D E RS in more than 100

countries

2 0 , 0 0 0 + T H O U G H T L E A D E RS at branded and third

party events where

we are represented at

across the globe

5 , 0 0 0 , 0 0 0 + S O C I A L M E D I A

impressions per event

Rankings

Our must-read annual rankings and lists have become the industry standards in Africa. Our annual sector-specific rankings are developed in collaboration with our partners, and known for their unique reach, methodology and authority:

• Africa’s Top Companies• Africa’s Top Banks• Africa’s Best Brands• Africa’s Employers of Choice

Investing in MauritiusA Top Reports special

INDIGO HOTELS

SR TopGuide Mauritius2017.indd 51 28/07/2017 22:20

AB_SR Top Banks 1017 Publisher Proof ReaderCreation date 10/12/14 Editor Production ManagerModification date September 23, 2017 7:57 PM Art Director Advertising ManagerOutput date 09/23/17 Subeditor Picture Editor

ABuyers at the Cape Wine Makers Guild Auction last October marked a vintage year with record purchases of nearly R12m ($1.1m). Three wines broke R8,600 for a six-bottle case, the highest ever price achieved at one of South Africa’s benchmark auctions.expansion

A first glance at this year’s African Business Top 100 Banks suggests a difficult time in the African banking sector. The com-bined tier 1 capital of the Top 100 is down 6% on last year, from $93.1bn to $88.2bn. And both years represent a big fall on the $101.9bn we recorded in 2015. However, the performance of banks in local cur-

rency terms is actually much rosier. Big declines in the prices of almost all African commodities and currency devaluations in some of the more important markets adversely affected the performance of the banks in dollar terms. Once you exclude these currency fluctuations, the situation is not so dire.

No major surprises despite challenging environement

Africa’s top banks

T O P

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Sector Specific Reports

Covering the latest news and trends affecting key sectors in Africa, our sector specific reports give a complete overview of that sector, offering critical market analysis as well as vital insights from both industry experts and academics.

T h e B e s t s e l l i n g P a n - A f r i c a n B u s i n e s s M a g a z i n e

AfricanBUSINESSAn IC Publication | 51st Year | N° 442 | June 2017

Special report:Ports, logistics and aviation

Health:African medical tourists look to India

South Africa:From one Zuma to the next?

Finance:Nigeria’s digital-only banks

AFRICA’S TOP COMPANIESTHE DEFINITIVE RANKING

l Euro Zone €5.00 l UK £4.00 l USA $6.50 l Algeria DA 300 l Angola 1000 Kwanza (AOA) l Australia A$ 7.50 l Bahrain BD 2.00 l Canada $6.50 l CFA Zone CFA 3.000 l Cyprus 4.00 l Denmark DKr 40 l Egypt E£ 30 l Ethiopia R 90 l Gambia Da 150 l Ghana GH¢ 12.00 l Indonesia R45,000 l Jamaica $680 l Jordan JD 3.500 l Kenya KShs 350 l Kuwait KD 1.500 l Lebanon LL 7500.00 l Malaysia RM 15.90 l Mauritius MR 150 l Morocco Dh 39 l Norway NOK 59 l Oman OR2.00 l Qatar QR 20 l Rwanda RWF 3000 l Saudi Arabia Rls 20 l Sierra Leone LE 20.000 l Singapore $7.50 l South Africa R40.00 (inc. tax) l Other Southern African Countries R 35.10 (excl. tax) l Sweden SKr 33 l Switzerland SFr 8.70 l Tanzania TShs 6,500 l Tunisia TD 5.000 l Turkey 10.000YTL l UAE Dh 20 l Uganda USh 10,000 l Zambia ZMK 45

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Country Reports

With insightful analysis of the latest developments, challenges and opportunities of a specific country through in-depth interviews with business and government leaders, our country reports capture a complete overview of that country within a global context.

SINGAPORE–AFRICAGOING FROM STRENGTH TO STRENGTH

SUPPORTED BY

Overview Ahead of the curve Interview Sunny Verghese, CEO, Olam International

Perspective Changing perceptions are driving engagement

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T E L L YO U R S T O RY S P E C I A L R E P O R T S

Bespoke Reports

We work with you to publish a tailor made report customised to your needs to help you communicate your brand message to your target audience.

The reports can be published in one or several of our portfolio of magazines. There is also an option to translate the report and publish it in our corresponding French title.

Each report includes 500 complimentary reprints.

2 0 1 8 E D IT O RI A L CA L E N DA R A N D E V E N T PA R T N E RS H I PS

I S S U E M AT E R I A L D E A D L I N E P U B L I C AT I O N D AT E

C O U N T RY R E P O R T

I N D U S T RY R E P O R T (S) F O C U S E V E N T S

J A N U A RY 8 December, 2017 20 December, 2017 Rwanda Finance WEF Davos World Economic Forum, DavosAfrican Union Summit, Addis Ababa

F E B R U A RY 19 January 31 January DR Congo Mining & Extractive Industries

Telecoms Mining Indaba, Cape TownAfrica Tech Summit, Kigali

M A R C H 16 February 28 February South Africa Health Top Brands Commonwealth Africa Summit 2018, LondonAfrica CEO Forum, AbidjanMobile World Congress, Barcelona

A P R I L 16 March 28 March Nigeria Automotive Transport Hannover Messe, HannoverWorld Bank Spring Meetings, Washington D.C.German-African Energy Forum, Hamburg

M AY 13 April 25 April Kenya Banking & Insurance WEF Africa AfDB Annual Meetings, Busan, South KoreaSWIFT African Regional Conference 2018, KigaliWolrd Economic Forum on Africa, Addis AbabaAfrica Tech Summit, London

J U N E 11 May 23 May Ethiopia Ports & LogisticsAviation

Top Companies

Africa Trade and Investment Global Summit, Washington D.C.Africa Energy Forum, MauritiusAfrica Rail, Johannesburg

J U LY 15 June 27 June Ghana Top GuideSouth Africa

Energy Health Oil & Gas, Cape Town

A U G U S T/S E P T E M B E R 20 July 1 August Singapore-Africa Asia-AfricaMauritius-Africa

Agribusiness Women in Business

Africa Singapore Business Forum, SingaporeUnited Nations General Assembly, New York CityAfrican Green Revolution Forum (AGRF)

O C T O B E R 14 September 26 September Nigeria Oil, Gas & Power Top Banks Africa Oil Week, Cape TownAnnual World Bank meetings, BaliNordic-African Business Summit, Oslo

N O V E M B E R 12 October 24 October Tanzania IT & TelecomsCOP 24 / Renewables & Sustainability

Executive Education

AfricaCom, Cape TownAgri Indaba, Cape Town

D E C E M B E R 09 November 21 November Egypt-AfricaCôte d’Ivoire

Infrastructure Employer of Choice

SuperReturn Africa, Cape Town

J A N U A RY 2 0 1 9 07 December 19 December South Africa Finance WEF Davos World Economic Forum, DavosAfrican Union Summit, Addis Ababa

A F RI CA N B USI N E S S D I G ITA L

African Business is the bestselling business magazine on the iTunes App store. It is also distributed digitally to a range of prestigious academic institutions, libraries, government bodies and private organisations.

PRE M I U M O PP O R T U N IT I E SAfrican Business offers a range of premium opportunities at additional costs which will maximise the impact of your advertising in on a digital platform

These include:

• Web link • Slide show with multiple images• 30 second video within your ad • 60 second video within your ad • Hot spots within your ad

S TA N DA RD A DV E R T ISI N G Every advertiser is the print edition of African Business will be included in the digital edition at no additional cost

D IS T RI B U T I O N

African Business digital edition is distributed to consumers online via exacteditions.com and via the iTunes and Android app stores

All print subscribers are given complimentary access

Africanbusinessmagazine.com In-depth analysis by world-leading industry experts. Making Africa your business.

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R AT E S

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€ 6,500 $7,700

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S TAT I S T I C S 2 0 1 6AV E R A G E P E R M O N T H

Sessions:

28,000

Users:

20,537

Page views:

41,000

Pages per visit:

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608

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