Your Personal Brand Differentiation for Personal Brand Differentiation for success ... personal brand . ... Personal branding . pushes us to

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  • Your Personal BrandDifferentiation for success

    Catherine Bannister and Julie QuinnDeloitte Consulting LLPOctober 6, 2014

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    Catherine Bannister Julie Quinn

  • Perception is reality.

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    Discussion Questions

    How aligned was your perception of a brand with what you believe the company/individual cultivates or promotes?

    What was the same or different about your perceptions and your tablemates? Whats behind those shared/contrasting perspectives?

    Did you have a different reaction to the brands of corporations vs people? Why might that be?

    Does it matter? Why?

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    A personal brand is typically defined in terms of:

    Personal Brand

    What you do

    What you are uniquely

    known for

    Personal qualities/

    traits

    How you create value

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    Your Personal Brand A Unique Promise of Value

    Personal branding pushes us to make the following equation true:

    Your self-impression = How people perceive you

    often, women are challenged to define, maintain and promote their brands!

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    Discussion Questions

    What experience(s) have helped you define your personal brand and how have you evolved it (or not) as you assumed leadership positions?

    To what extent did the characteristics you used to define yourself during the pre-work match the characteristics that others used to define you?

    Did you experience an aha moment as you received responses from your friends, family, or colleagues?

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  • How to build a

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    Begin Shaping Your Personal BrandKey Elements

    It must be about your passion! What excites you at your work?

    It must differentiate you from others. What do you do or know that stands out among your peers or within your state/district?

    It must showcase your strengths. What are your personal qualities or traits?

    It must be valuable to your peers, your district and your constituents.

    A brand statement can be something like:

    I am known as what who consistently delivers valueto whom.

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    Develop and Cultivating Your Brand

    Select the two or three TOP characteristics you want other people to see in you

    Develop a brand statement that addresses: What you are known for What value you deliver Who benefits from your expertise or services

    Highlight your uniqueness.

    Test your statement with others.

    Refine and repeat.

    Walk the walk, talk the talk and act the part!

    Harmonize your on-line presence for consistency.

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    Resources

    Dorie Clark Erik DeckersKyle Lacy

    Lois P. Frankel, PhD

    Catherine Kaputa

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  • About DeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (DTTL), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as Deloitte Global) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

    Copyright 2014 Deloitte Development LLC. All rights reserved.36 USC 220506Member of Deloitte Touche Tohmatsu Limited

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    Your Personal BrandCatherine BannisterSlide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Discussion QuestionsSlide Number 16A personal brand is typically defined in terms of:Your Personal Brand A Unique Promise of ValueSlide Number 19Discussion QuestionsSlide Number 21Slide Number 22Begin Shaping Your Personal BrandKey ElementsDevelop and Cultivating Your BrandResources Slide Number 26