STUDENTSERIES.ORG Collect spare change and change lives. Lesson Plan: Youth-Driven Marketing Campaign for Student Series Grade Level: 11-12, Marketing class and DECA (Distributive Education Clubs of America) Objectives: • Students will develop a marketing campaign to use throughout the business department, school, and the community to promote the service project and inform others about the mission of the Leukemia & Lymphoma Society (LLS). • Students will identify the most effective materials to run the campaign. • Students will work in teams to design, produce and edit such materials (e.g., brochure, slogans, PowerPoint presentation, posters, Facebook page, public service announcements. etc.). • Students will master competencies in marketing instructional areas. Overview: As part of the marketing curriculum, students will demonstrate mastering concepts and competencies by developing an original campaign to promote the school’s Student Series project. Applying technology and presentation skills, they will extend awareness of this service project into the community via parent groups, other schools in the district if applicable, and local service organizations and businesses. Scope (time allotment): 3-4 weeks Materials: Text, computers, Internet, PowerPoint program, high quality paper, portfolio binders, poster board, samples of current ad campaigns Procedures: 1. Study popular/current advertising campaigns and identify and analyze successful marketing strategies. 2. Identify marketing strategies to use on LLS Student Series 3. Research LLS: its mission, history, and the purpose/outreach of this school fundraiser. Become familiar with access to the local honored heroes through the LLS chapter. 4. Brainstorm potential audiences. 5. Design age appropriate ad campaign(s) for chosen audiences using the most effective media as determined by the class members. 6. Students confer with classroom teacher and local chapter of LLS throughout planning and implementation. 7. Revise and edit pieces of the campaign. 8. Make presentations throughout the school during the 3 weeks of participation and request feedback. Youth-Driven Marketing Campaign Grades: 11-12

Youth Driven Marketing Campaign

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studentseries.org Collect spare change and change lives.

Lesson Plan: Youth-Driven Marketing Campaign for Student Series

Grade Level: 11-12, Marketing class and DECA (Distributive Education Clubs of America)

Objectives: •Studentswilldevelopamarketingcampaigntousethroughoutthebusinessdepartment,

school, and the community to promote the service project and inform others about the missionoftheLeukemia&LymphomaSociety(LLS).

•Studentswillidentifythemosteffectivematerialstorunthecampaign. •Studentswillworkinteamstodesign,produceandeditsuchmaterials

(e.g.,brochure,slogans,PowerPointpresentation,posters,Facebookpage, publicserviceannouncements.etc.).

•Studentswillmastercompetenciesinmarketinginstructionalareas.

Overview:Aspartofthemarketingcurriculum,studentswilldemonstratemasteringconceptsand competenciesbydevelopinganoriginalcampaigntopromotetheschool’sStudent Series project.Applyingtechnologyandpresentationskills,theywillextendawarenessofthisserviceproject into the community via parent groups, other schools in the district if applicable, and local serviceorganizationsandbusinesses.

Scope (time allotment): 3-4weeks

Materials:Text,computers,Internet,PowerPointprogram,highqualitypaper,portfoliobinders,posterboard, samples of current ad campaigns

Procedures:1. Studypopular/currentadvertisingcampaignsandidentifyandanalyzesuccessful

marketingstrategies.2. IdentifymarketingstrategiestouseonLLSStudent Series3. ResearchLLS:itsmission,history,andthepurpose/outreachofthisschoolfundraiser.

BecomefamiliarwithaccesstothelocalhonoredheroesthroughtheLLSchapter.4. Brainstormpotentialaudiences.5. Designageappropriateadcampaign(s)forchosenaudiencesusingthemosteffective

mediaasdeterminedbytheclassmembers.6. StudentsconferwithclassroomteacherandlocalchapterofLLSthroughoutplanningand

implementation.7. Reviseandeditpiecesofthecampaign.8. Makepresentationsthroughouttheschoolduringthe3weeksofparticipationandrequest

feedback.

Youth-Driven Marketing Campaign

Grades: 11-12

studentseries.org Collect spare change and change lives.

9. Seekmultipleassessmentsandbrainstormhowtheprocesswassuccessfulandhowitcouldbemoreeffective.

Assessment:Demonstration of marketing campaign to various audiencesPeerevaluationsandself-evaluationsCompleted rubric by classroom teachers and members of audienceOptional:Verbalorwrittencommentsbyvolunteerfromalocaladvertisingagency(ideallyapartner throughout the project)

Reflection:Ongoingreflectiontakesplacefrominceptiontoevaluationofpresentationsandfinalproductsintheformof:discussions,writtenresponsestodrafts,criticalanalysisofadvertisingpiecesandrevisions,andconversationwithcommunitypartnersontheeffectivenessofthe campaign.Also,studentswilldiscussthedegreeofinvolvementfromtheaudiencesreachedandhowtofurtherincreaseoutreachinthenextStudent SeriescampaignforLLS.

Extensions: Ideally,alocaladvertisingagencypartnerwillvisittheclassroomtoadviseandcounselteams.StudentsmaysubmitadcampaigntoaDECAcompetition.

McRel Standards: •BusinessEducation/Marketing •#43.Understandstherolesofmarketingandtheimpactofmarketingonthe

individual, business, and society •#47.Understandscomponentsandstrategiesofeffectivemarketingplans

Connection to Core Values:Responsibility,Teamwork/Cooperation

Service Learning Standards:MeaningfulService,Linktocurriculum,ProgressMonitoring,andStudentOwnership