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Yuba / Sutter. A&E ABC Family AMC Animal Planet BET Cartoon Network CMT CNBC CNN Comcast Sports Net Comedy Central Discovery E! ESPN ESPN 2 Food Network Fox Business Fox News FX Galavision Golf Channel GSN. Hallmark Headline News HGTV History Lifetime MSNBC MTV - PowerPoint PPT Presentation
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SG 07/10/08Note: Demographic percentages based on population bases as per the U.S. Census Bureau. Percentages may not add to 100% due to rounding.Sources: SpotKnowledge, Experian/Applied Geographic Solutions, 2008, SRC, 2008; Comcast Finance Dept.; Nielsen Media Research, Inc., November 2008.
The number of cable homes receiving advertisements on any network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of cable homes receiving an advertisement and (2) cable audience estimates are based on NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated based upon Nielsen Interconnect Universe Estimates and are adjusted on a pro rata basis by internal subscriber counts by zone. [See also Nielsen ViP Report]. Estimates may contain impressions outside home DMA. Company may not have the capability to insert on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The number of subscribers capable of accessing the VOD advertising content is an estimate and may vary by the number of subscriber digital homes actually subscribing to digital cable and other factors. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
www.comcastspotlight.com
Yuba / Sutter
Gender Household IncomeMales 50.0% HHI Under $25,000 29.4%Females 50.0% HHI $25,000 - $34,999 13.4%
HHI $35,000 - $49,999 15.8%Age HHI $50,000 - $74,999 18.4%
Age 0-17 28.3% HHI $75,000+ 23.0%Age 18-24 10.8% Median HHI $41,693Age 25-34 15.1%Age 35-44 13.4% Marital StatusAge 45-54 12.3% Married 59.4%Age 55-64 9.1% Single 40.6%Age 65+ 11.0%Median Age Yrs 32.0
Children in HH 42.8%Education No Children in HH 57.2%
Non-High School Grad 20.2%High School Grad 28.8% Race / EthnicityAttended College 1-3 Yrs 23.2% White 61.7%Graduated College+ 27.8% Black / African American 1.9%
Asian 9.4%Other 27.0%
Own 56.6%Rent / Other 43.4% Hispanic Ancestry
Hispanic 25.7%
Zone Demographics
Presence of Children
Home Ownership
ZIP Codes Served: 95692 95901 95903 95953 95961 95982 95991 95993
A&EABC FamilyAMCAnimal PlanetBETCartoon NetworkCMTCNBCCNNComcast Sports NetComedy CentralDiscoveryE!ESPNESPN 2Food NetworkFox BusinessFox NewsFXGalavisionGolf ChannelGSN
HallmarkHeadline News
HGTVHistory
LifetimeMSNBC
MTVNFL NetworkNickelodeon
OxygenSci-Fi
Spike TVStyleTBSTLCTNT
TravelTRU TVTV Land
USAVersus
VH-1Weather Channel