“MARKET RESEARCH AND CUSTOMER SATISFACTION"

Conducted By

SOLUM AUTOMOBILES SYSTEM {SAS}PUNE.

+

(For the Period from 6 JUNE, 2012 to 5 JULY, 2012)

Submitted

In Practical Fulfillment of the Requirements for The

Degree of

BACHELOR OF TECHNOLOGY

In

AGRICULTURAL ENGINEERING

Under The Close supervision of Dinesh Sir, SOLUM AUTOMOBILE SYSTEM {SAS}PUNE .

By

Mr. DEEPAK RAGHUNATH DHONDGE

ToSOLUM AUTOMOBILE SYSTEM {SAS}

601,F Wing, Fifth floor, Mega Center, Magarpatta, Hadapsar, PUNE .

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NAME OF PROJECT REPORT

INQUIRY

GENERATION &

COMPLITION

STUDY

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ACKNOWLEDGEMENT

No study is big or small can be undertaken all by oneself. Behind this project too

is guidance of those individual people to whom I will be always grateful.

I express my deep sense of gratitude to SOLUM AUTOMOBILE SYSTEM {SAS} for giving me the opportunity of doing this project in their well-renowned organization which otherwisewould not have been easy.

I am deeply indebted to Mr Pravin Indelkar, who is dealer & who selected me as a

trainee to work with him and guided me throughout the project. I am grateful and

would like to express sincere thanks to my guide DINESH SIR. for their valuable

suggestion and guidance throughout this project. This tremendously helped me in

execution of the entire Project.

Mr. DEEPAK DHONDGE

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DEDICATION

Affectionately dedicated to our

Beloved Parents, all Indian

Farmers and our Teachers

Who are the continuous sources

Of inspiration for us in

Every walk of life.

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CONTENTS

SR.NO TITLE

1 MAHINDRA & MAHINDRA

2 MAHINDRA PROFILE

3 FULL DESCRIPTION

4 MAHINDRA LAUNCHES NEW YUVRAJ-215

5 MAHINDRA YUVRAJ-215 PROFILE

6 YUVRAJ-215 PROFILE

7 PRODUCT FEATURES FOR MAHINDRA YUVRAJ-215

8 Mahindra & Mahindra rolls out 13,636th Yuvraj 215 tractor in

Rajkot

9 SYNOPSIS

10 CORP APPLICATION

11 Golden Peacock Award 2010 for Mahindra Yuvraj 215

tractor12 THE YUVRAJ 215

13 CULTIVATOR

14 AUTOMATIC SEED DRILL

15 REVERSIBLE PLOUGH SEED DRILL

16 LATEST OFFER

17 SUGGESTION

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Mahindra & Mahindra

Company Profile:-

Mahindra & Mahindra Limited, the flag-ship company of India's Automobilegiant the Mahindra Group, was founded by two enterprising brothers K.C, Mahindra & J.C. Mahindra in 1945 just at the dawn of India's Independence with a vision to manufacture and market Jeeps.Today, Mahindra & Mahindra is one of the top ten private sector companies in India. The core business of the group of producing Utility Vehicles, Light Commercial Vehicles and Tractors has grown by leaps and bounds over these years.

Mahindra & Mahindra Ltd., manufacturing facilities together cover an areaof over 5,00,000 sq. meters employing over 17,000 technical and non-technical personnel. It can boast of having 8 state-of-the-art factories. One of the most progressive and dynamic divisions of Mahindra & Mahindra Ltd., is the Farm Equipment Sector (Tractor Division) which was started way back in 1963. The late 1960's witnessed the beginning of a new revolution in India. The Green Revolution".

Mahindra & Mahindra took the lead and responded by launching their new"INTERNATIONAL" range of modem high performance tractors. In technicalCollaboration with the international Harvester Co. Ltd.,U.K., it set up internationalTractor Co. of India Ltd. (LT.C.I) in 1963. The initial annual production was 3500tractors , which gradually rose to 16,000 Tractors, in 1978. I.T.C.I merged withthe parent company to be rechristened as Mahindra & Mahindra Ltd. TractorDivision, which now has a capacity of producing over 80,000 tractors The FarmEquipment Sector has manufacturing facilities at four locations i.e.Kandivil - A western suburb of Mumbai in the State of MaharashtraNagpur, - The Orange City of MaharashtraRudrapur - In Uttaranchal Jaipur In Rajasthan.

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Market Position:

Mahindra & Mahindra Ltd., is the market leader consecutively for 22 yearsin the Indian Tractor industry, since 1983, with a market share of 31%. TheCompany has already produced and sold over 10,00,000 Tractors.M& M has 4 factories, 27 Area Offices, 500 Dealers, & 78 Stockiest in India. InMaharashtra it has 32 Dealers & 11 Stockiest .

In addition to capturing the domestic market, M&M has also madesignificant progress in the intensely competitive overseas market. The companyhas already exported over 8500 Tractors to African Countries viz.Zimbabwe,Zambia,Malaysia,NewZealand,Australia,Thyland,Turkey,Ghana,Syria,Iran,Sudan,Chile,Mexico,Guyana,Uganda,Kongo,South Africa &neighboring Countries Nepal, Srilanka, Bangladesh ,China etc.M&M has also achieved a major break through in the U.S. Market.' Thecompany has already exported over 6500 Tractors and have established a newsubsidiary' in the US viz. Mahindra U.S.A.Inc., at Houston with the objective ofincreasing its sales in the U.S.A.

Mahindra profile

Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto

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Indian roads.  Over the years, we’ve diversified into many new businesses in order to better meet the needs of our customers.  We follow a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and Group-wide synergies.  This principle has led our growth into a US $15.4 billion multinational group with more than 144,000 employees in over 100 countries across the globe.

Today, our operations span 18 key industries that form the foundation of every modern economy:aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.

Our federated structure enables each business to chart its own future and simultaneously leverage synergies across the entire Group’s competencies.  In this way, the diversity of our expertise allows us to bring our customers the best in many fields.

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $11.1 billion multinational group based in Mumbai, India, Mahindra employs more than 117,000 people in over 100 countries.

Dun & Bradstreet, the world’s leading source of global business information, knowledge and insight, recently ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra was featured in the Forbes Asian Fab 50 list and the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited has also earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

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FULL DESCRIPTION

Mahindra & Mahindra Limited is an India-based company. The Company operates

in nine segments: automotive segment comprises of sales of automobiles, spare

parts and related services; farm equipment segment comprises of sales of tractors,

spare parts and related services; information technology (IT) services comprises of

services rendered for IT and telecom; financial services comprise of services

relating to financing, leasing and hire purchase of automobiles and tractors; steel

trading and processing comprises of trading and processing of steel; infrastructure

comprise of operating of commercial complexes, project management and

development; hospitality segment comprises of sale of timeshare; Systech segment

comprises of automotive components and other related products and services, and

its others segment comprise of logistics, after-market, two wheelers and

investment. During the fiscal year ended March 31, 2011, the Company acquired a

70% stake in Ssangyong Motor Company Limited.

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Mahindra Launches New Yuvraj 215

Tractor.

Mahindra & Mahindra Ltd. (M&M), the market leader in the Indian tractor industry, rolled out its 15 HP tractor, Yuvraj 215, in Madhya Pradesh, today. Mahindra"s Yuvraj 215 ensures value for money with its cutting edge tractor technology at Rs. 2, 25,000. Compact, versatile, fuel efficient and easy to operate the Yuvraj 215is ideal for a farmer with small landholdings, who is primarily dependent on farming with bullocks and seeks to increase productivity at an affordable cost.

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Powered with a haulage capacity of 1.5 tonnes the Yuvraj 215 drives at a top speed of 25.6 Kmph. It also boasts of a first in its segment with water cooled single cylinder engine and side shift gear lever, thereby ensuring comfort for the operator.

It is ideal for farmers with 2 to 5 acres of land, who have conventionally ploughed with bullocks or power tillers but aspire to own a tractor. This nifty tractor is also apt for farmers who require an additional tractor for specific applications like inter-culture, power generation or water pumping. Further, vegetable farmers, as well as those who own orchards, or cultivate crops such as soyabean or cotton can also benefit from the Yuvraj"s strong value proposition of productivity, power and performance. In cotton crops the Yuvraj 215"s small size allows it to move between the standing cotton crop for key operations such as interculture.

Mr. Sanjeev Goyle, Senior Vice President, Marketing & AppliTrac, Farm Equipment Sector, Mahindra & Mahindra Ltd., said “At Mahindra & Mahindra, our objective has always been towards increasing farm productivity and enhancing rural prosperity. Having said that, we realized the low penetration of tractors amongst farmers at the bottom of the pyramid and felt a distinct need to create a product for farmers, with small landholdings. The Yuvraj 215 is India"s first 15 HP tractor with many firsts to its credit. Apart from offering an unbeatable value proposition and world class technology at an attractive price, it is part of our vision to deliver FarmTech Prosperity to farmers through its multiple application features.

According to Mr. Avinash Patankar, Senior Vice President, Sales, Channel Development & Customer Care, Farm Equipment Sector, Mahindra & Mahindra Ltd., “Our proposition is to take the Mahindra lineage of name, quality, fuel efficiency and trust to a whole new consumer segment. We have launched the Yuvraj 215 in Gujarat and Maharashtra and it was well received in these markets. Madhya Pradesh is an important market for us and we are delighted to introduce it here today. Further, in our endeavour to deliver FarmTech Prosperity, we strive to not only help India"s farmers increase their agricultural yield and productivity but also ensure a better quality of life for them."

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The Yuvraj 215 is equipped with various features offered for the first time in small tractors. These include:

1. Lowest Price in its range at Rs 2,25,000 /-

2. Hydraulic with AD & DC, first time in tractors below 20 HP for smooth operation and better performance with draft implements

3. Side shift gears with Fatigue-free ergonomics for driver comfort

4. 25.6 Kmph road speed enables more trips for haulage

5. First single cylinder water cooled vertical engine which does not allow over heating

6. Best fuel economy and better than current small tractors/power tiller. Farmer enjoys the benefit of low operational cost among all tractors in its range

7. Enhances productivity per hectare in comparison to other small tractor/ power tillers

8. Compact in size (wheel base and wheel track) best suited for inter-culture and for small field pans

9. It is light in weight at 780 Kg, leading to low soil compaction and hence better yield

10. Standard PTO Scoring for easy adaptability for

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MAHINDRA YUVRAJ PROFILE

Deepak Diesels to manufacture Mahindra's Yuvraj 215 at its Rajkot plant

Mahindra & Mahindra Ltd, while rolling out India’s first 15 HP tractor, the Yuvraj 215, in Pune yesterday announced that the tractors will be manufactured at a state-of-the-art plant in Rajkot with an annual production capacity of 16,000 tractors.

According to the online report of Machinist, M&M has entered into a contract manufacturing agreement with Deepak Diesels Private Limited, which will exclusively manufacture the Yuvraj 215 in Rajkot, adhering to M&M’s quality standards and processes.

The Rs 1, 81,000 tractor boasts of the first single cylinder water cooled vertical engine in this segment and side shift gear lever. What is more, it promises a top speed of 25.6 Kmph and haulage capacity of 1.5 tonnes, says the report.

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"The Yuvraj is a key part of M&M's vision to go beyond retailing tractors and focus on creation of farm tech prosperity. As the market leader in the Indian tractor industry, it is our constant endeavour to deliver farm tech prosperity to the farming community which has a significant role to play in India’s growth story," said Sanjeev Goyle, Senior Vice President, Marketing & Applitrac, Farm Equipment Sector, Mahindra & Mahindra Ltd.

The 780 kg tractor can be fitted with attachments like sprayer, generator, water pump etc. It features hydraulic with AD and DC - the first time this feature is available in tractors below 20 HP - for smooth operation and better performance with draft implements, says the report.

"With the launch of the Yuvraj tractor in Maharashtra we expect to see a change in the dynamics of the agriculture community. The Yuvraj enables the small farmer to own a tractor and benefit from mechanisation, thus helping him boost his productivity. The tractor has been well received in the state of Gujarat and we are sure we will get the same response from farmers in Maharashtra," said Sudhir Shah, GM Special Projects & Head of the Yuvraj Project, Farm Equipment Sector, Mahindra & Mahindra Ltd.

Yuvraj Profile

The Yuvraj 215’s low cost of ownership and best-in-class fuel efficiency is bringing mechanization opportunities to farmers with small landholdings across India and revolutionizing earnings capabilities.

We designed the Yuvraj 215 for small farm operations. With one cylinder and 15 HP, the Yuvraj 215 is compact and easy to operate. We built it for long life and low maintenance, durability and dependability. It offers the first water-cooled single cylinder engine in the 15 HP segment, and its side

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shift gear is easy and comfortable to use.

The Yuvraj 215 achieves a top speed of 25 kmph, the highest in its class. It can haul up to 1.5 tons. It’s ideal for farmers ready to upgrade from bullocks or power tillers, or for farmers who need an additional machine for specific applications like inter-culture, power generation, or water pumping. Farmers who cultivate vegetables, tend orchards, or raise cash crops can all benefit from the Yuvraj 215’s strong value proposition of affordability, power, and performance.The Yuvraj 215’s low cost of ownership and best-in-class fuel efficiency is bringing mechanization opportunities to farmers with small landholdings across India and revolutionizing earnings capabilities.

It is ideal for farmers with 2 to 5 acres of land who own bullocks or power tillers but aspire to own a tractor. This nifty tractor is also apt for farmers who require an additional tractor for specific applications like inter-culture, power generation or water pumping. Vegetable farmers, as well as those who own orchards or cultivate cash crops can also benefit from the Yuvraj’s strong value proposition of productivity, power and performance.

“With the launch of the Yuvraj tractor in Maharashtra we expect to see a change in the dynamics of the agriculture community. The Yuvraj enables the small farmer to own a tractor and benefit from mechanization, thus helping him boost his productivity. The tractor has been well received across Maharashtra State in Sugar cane, Cotton, Soya, Grapes, pomegranates fields for inter cultivation operations. Yuvraj is used popularly in Cultivator, Rotavator, Boom spray, Blow sprayer, water pump, Trolley, Special attachment for Garbage handling across the state. The Yuvraj 215 is manufactured at a state-of-the-art plant in Rajkot with a production capacity of 16,000 tractors per annum.

Being the country’s most economical tractor at Rs. 1.86 lacs, the 15 HP Yuvraj

became a sell away hit after it was launched in July 2010.The Yuvraj 215 is

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compact, versatile, fuel efficient and easy to operate. It is ideal for a farmer who is

primarily dependent on farming with bullocks or power tillers and seeks to

increase productivity at an affordable cost. It is the ideal tractor for farmers with

small land holdings of 2-5 acres who are looking for superior, affordable

mechanization.

It is currently being sold across 300 dealerships especially within the states of

Gujarat, Maharastra, Tamil Nadu, Karnataka, Andhra Pradesh, Rajasthan, Uttar

Pradesh and Madhya Pradesh.

Product features for Yuvraj 215

First water cooled single cylinder engine in this class

Hydraulic with ADDC, first time in tractors below 20 HP for smooth operation and better performance with the draft implements

Side shift gears with fatigue free ergonomics for driver comfort

Best fuel economy & productivity in its segment

Top speed of 25.6 kmph Haulage capacity of 1.5 tons.

Mahindra & Mahindra rolls out 13,636th Yuvraj 215 tractor in Rajkot

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November 10, 2011, Rajkot: Mahindra & Mahindra Ltd. (M&M), a part of the US

12.5 billion Mahindra Group, today rolled out its 13,636thth Yuvraj 215 tractor

from its state-of-the-art Rajkot plant. The roll out was done in the presence of Mr.

Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group and the

senior management team of the Farm Equipment Sector. The plant has also scaled

up its capacity from 1800 tractors to 2500 tractors.

Speaking on the occasion, Mr. Anand Mahindra, Vice Chairman and Managing

Director, Mahindra Group, said “Mahindra Tractors has always strived to pioneer

products which increase productivity and deliver prosperity to farmers, thereby

driving positive change in the lives of our customers. The Yuvraj 215 is one such

product as it offers easy access to mechanized farming at a cost effective price,

enabling them to Rise above their current realm of possibility.”

According to Mr. Bishwambhar Mishra, Chief Executive, Tractor & Farm

Mechanization, Farm Equipment Sector, Mahindra & Mahindra Ltd.“Yuvraj 215

has been very successful since its inception and has been nothing less than a

category creator for the farming community. It not only offers a value proposition,

but also world class technology at an attractive price. Yuvraj has been a key part of

Mahindra’s vision to go beyond retailing tractors and focus on the creation of Farm

Tech prosperity.”

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SYNOPSIS:

With best in class features, Yuvraj is best suited for inter-culture and small field pans

Yuvraj aims at ensuring comfort for the operator as it boasts of first water cooled single cylinder engine in this segment

Yuvraj is an affordable tractor option at Rs. 1,81,000/-

April 19, 2011, Pune: Mahindra & Mahindra Ltd. (M&M), the market leader in the Indian tractor industry, rolled out India’s first 15 HP tractor, the Yuvraj 215, in Pune today. With the promise of value for money tractor technology at Rs. 1, 81,000, the Yuvraj 215 is a compact, versatile, fuel efficient and easy to operate 15 HP tractor. It is ideal for a farmer with small landholdings who is primarily dependent on farming with bullocks and seeks to increase productivity at an affordable cost.

The Yuvraj 215 promises a top speed of 25.6 Kmph and haulage capacity of 1.5 tonnes. It boasts of the first water cooled single cylinder engine in this segment and side shift gear lever, ensuring comfort for the operator.

It is ideal for farmers with 2 to 5 acres of land who own bullocks or power tillers but aspire to own a tractor. This nifty tractor is also apt for farmers who require an additional tractor for specific applications like inter-culture, power generation or water pumping. Vegetable farmers, as well as those who own orchards or cultivate cash crops can also benefit from the Yuvraj’s strong value proposition of productivity, power and performance.

Speaking on the occasion, Mr. Sanjeev Goyle, Senior Vice President, Marketing & Applitrac, Farm Equipment Sector, Mahindra & Mahindra Ltd, said “The Yuvraj is a key part of M&M's vision to go beyond retailing tractors and focus on creation of farm tech prosperity. As the market leader in the Indian tractor industry, it is our constant endeavour to deliver farm tech prosperity to the farming community which has a significant role to play in India’s growth story.”

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According to Mr. Sudhir Shah, GM Special Projects & Head of the Yuvraj Project, Farm Equipment Sector, Mahindra & Mahindra Ltd, “With the launch of the Yuvraj tractor in Maharashtra we expect to see a change in the dynamics of the agriculture community. The Yuvraj enables the small farmer to own a tractor and benefit from mechanisation, thus helping him boost his productivity. The tractor has been well received in the state of Gujarat and we are sure we will get the same response from farmers in Maharashtra..”

The Yuvraj 215 will be manufactured at a state-of-the-art plant in Rajkot with a production capacity of 16,000 tractors per annum. M&M has entered into a contract manufacturing agreement with Deepak Diesels Pvt. Ltd. (DDPL) which will exclusively manufacture the Yuvraj 215 in Rajkot, adhering to M&M’s renowned quality standards and processes.

The Yuvraj 215 is equipped with various features offered for the first time in small tractors. These include:

1. Lowest price in its range at Rs 1,81,000 /-

1. Hydraulic with AD & DC - the first time this feature is available in tractors below 20 HP - for smooth operation and better performance with draft implements

1. Side shift gears with fatigue-free ergonomics for driver comfort

1. 25.6 Kmph road speed which enables more trips for haulage

1. First single cylinder water cooled vertical engine which does not allow over heating

1. Best fuel economy and better than current small tractors/power tillers. Farmer enjoys the benefit of low operational cost among all tractors in its range

1. Enhances productivity per hectare in comparison to other small tractor/ power tillers

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1. Compact in size (wheel base and wheel track) best suited for inter-culture and for small field pans.

1.-It is light in weight at 780 kg, leading to low soil compaction and hence better yield

1. Standard PTO Scoring for easy adaptability for attachments like Sprayer / Generator / Water pump.

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Corp Application

Crops

Applications

Cultivator RotavatorSugarcane Haulage

Spraying Ploughing Sowing

Grapes, Onion, Sugarcane Yes Yes Yes Yes Yes

Cotton, Wheat, Chilly, Sugarcane Yes Yes Yes Yes Yes

Cotton, Sugarcane, Chilly Yes Yes Yes Yes Yes

Cotton, Sweet lime, Sugarcane Yes Yes NA Yes Yes

Cotton, Soya, Orange, Sweet lime Yes Yes NA Yes Yes

Cotton, Sugarcane, Soya Yes Yes Yes Yes Yes

Cotton, Sugarcane, Soya, Banana Yes Yes Yes Yes Yes

Cotton, Sugarcane Yes Yes Yes Yes Yes

Soya, Sugarcane, Tur Yes Yes Yes Yes Yes

Sugarcane, Tur, Grapes Yes NA Yes Yes Yes

Wheat, Onion, Sugarcane, Cotton Yes Yes Yes Yes Yes

Sugarcane, Vegetables Yes Yes Yes Yes Yes

Pomoganate, Sugarcane, Banana, Grapes

Yes Yes Yes Yes Yes

Sugarcane Yes Yes Yes Yes Yes

Grapes, Sugarcane Yes Yes Yes Yes Yes

Sugarcane Yes Yes Yes Yes Yes

Mango, Paddy Yes Yes NA Yes Yes

Mango, Paddy Yes Yes NA Yes Yes

Commercial NA NA Yes NA NA

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Paddy Yes Yes NA Yes Yes

Commercial NA NA Yes NA NA

Golden Peacock Award 2010 for Mahindra Yuvraj 215 tractor

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Mahindra &

Mahindra’s Farm Equipment Sector kicked off the New Year by winning the

prestigious ‘Golden Peacock Innovative Product / Service Award - 2010’ for

Yuvraj 215, the first of its kind in the Indian tractor industry. The award was

conferred by Salman Khurshid, Hon’ble Minister for Corporate Affairs, at a

specially organized Gala Award Nite in the presence of business & political

leaders of the country.

“We are delighted to receive the prestigious Golden Peacock award for excellence.

The Yuvraj 215 tractor has proven itself as the most innovative product in the

category. This victory is testimony to the Mahindra Group’s focus on customer-

centricity, innovation and technology which are key elements that go into

development of every product,” said Sanjeev Goyle, SVP, Marketing .

The Yuvraj 215, specially designed for farmers with small land holdings, will

expand the tractor market at the bottom end of the pyramid and enable every

farmer to maximize yield by leveraging mechanization. The tractor has the most

superior technology in the 15HP category with best fuel economy and productivity.

It also has low operating cost with affordable costs of acquisition.

It is to be mentioned that the Golden Peacock Awards were instituted in 1991 and

have given tremendous boost to the Industry. For instance India’s manufacturing

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success today is attributed to the competition fostered by the award. These awards

are now recognised worldwide as the hallmark of corporate excellence because of

their independence, integrity, transparency and through evaluation of application

provides opportunity for self assessment and helps companies accelerate the

performance and competition. Past winners of the Award include Reliance

Industries Ltd, Wipro Infotech Ltd, Spice Mobiles Ltd, Godfrey Phillips India Ltd,

Novartis India Ltd, Hindustan Aeronautics Ltd among others.

The awards are bestowed annually and are designed to encourage total

improvement in each sector of our business. This is the only award, which has

meticulously defined and transparent selection criteria and is determined by highly

elaborate and independent assessment process.

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THE “YUVRAJ -215”

CASE STUDY

About 80%+ of India’s farmers are marginal or small farmers cultivate land holdings that are small and not amenable to mechanization.Productivity from these fields are low. For Indian agriculture to progress, it is vital that yields from these fields are raised and farm incomes grow.The introduction of technology – of which mechanization is a critical part –into these fields is the most critical driver of farm prosperity.

After extensively researching this segment,Mahindra’s Farm Equipment Sector had a brainwave : Why not develop atractor that costs as much a pair of Bullocks traditionally used to work theland, thereby enabling a quantum leap in farm productivity? Thus wasborn the “Yuvraj-215”, a tractor that is driving unheard of increase in farmproductivity on these small plots of land in rural India.

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The Yuvraj competes in a segment dominated by the unorganized sector and no other brandedtractor caters to the needs of the customers. The Yuvraj-215 is a low cost, and economical-to-operate tractor, backed by the reliable and trusted Mahindra brand.

However, the task of developing such a tractor was formidable – the cost of the tractor had to be kept low enough to make it affordable while at the same ensuring that farmers get the performance levels they expect. Mahindra’s R&D team took up this challenge. They captured farmer’s insights and conceptualized a product which stands apart in terms of power, speed, fuel consumption, aesthetics, position and draft control and a small turning radius.

Concept approaches ranged from “A day in a farmer’s life”, keeping in mind the rational, functional and emotional needs of the customer. Brainstorming on cost saving ideas was conducted during initial design concept finalization. Also an aggressive sourcing strategy and contract manufacturing concept was used to keep the cost of the tractor as low as possible.

And in a market where an indigenous 9 HP (Horse Power) Tractor costs Rs.2.0 lakhs (~$4,500), the Yuvraj-215, a 15 HP tractor, introduced a year ago costs Rs.1.75 lakhs (~$4,000). The response to the tractor has been so overwhelming that it is proving to be extremely challenging to meet demand.

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The Yuvraj-215 is a much awarded product and has been honored with the “Golden Peacock Award 2010” in the innovative product and services category.

The Yuvraj-215 is a shining ability of our ability to think alternatively and make a difference to the lives of our customers.

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CULTIVATOR

DESCRIPTION

AUTOMOTIC SEED DRILL

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Length : 48" + 30" (Attachment)

Width : 15.5"

Height : 16.7" + 19.5" (Hitch Point)

Weight : 114 Kg.

Tine : 5 Nos.

Diesel Cons. : 1 Ltr./Hour(Approx)

Depth in the soil : 4" to 6"

Width in the soil : 48"

Area Covered : 1 Acre/Hour(Approx)

DESCRIPTION

Model : KAE "D" Type

No of Rows : Available in 5 to 9 tines

Row to row spacing : 5 to 9 tines Standard & Adjustable

Fertilizer Metering : Fomenter & Sliding orifice type

Seed Metering : Fluted Roller

Seed Dropping : Vertical Rotating Dist with cells on its periphery.

In which seed use  :Groundnuts, Garlic, Wheat, Cumins, Sesamum Mustard Gram, Pear Millet, Kidney been,   Phaseolismungo, Niger corm, Soya been Casterseed, Cottonseed, Pigeon Pea

REVERSIBLE PLOUGH SEED DRILL

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DESCRIPTION

Length : 49.6"

Width : 36"

Height : 16.5" + 15.7"(Hitch Point)

Weight : 131 Kg.

Farrow : Two

Diesel Cons. : 1 to 1.25 Ltr./Hour(Approx)

Depth in the soil : 8" to 10"

Width in the soil : 24"

Area Covered : 0.5 Acre/Hour(Approx)

Latest offer

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SUGGESTION

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About Giving Subsidi:-Mahindra yuvraj 215 Tractor SUBSHIDI should be cut from the main balance which customers are going to givemens customers aregoing to give2,25,000-45,000=1,80,000.

About exchanging Offer:-The customers who are having old tractors and want Mahindra Yuvraj-215 tractor to buy their suggestion is that their should sum exchange offer.

About Mahindra Yuvraj 215 back wheels width

Instrument facilities should be given to customers

Tractor shoud no de given on Hard cash:-

some customers who want to take Mahindra yuvraj-215 they want to take on insurance .that they can take on bank loan

About Implements:-That the trolly,plough,Rotavter should be given through company or

some facility should be done of small trolly& plough,Rotavter.

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