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(OBJECTIVE) “A COMPREHANSIVE STUDY ON SOAP INDUSTRY TO UPRAISE ZEPHYR BEAUTY SOAP IN THE SOAP MARKET” M.B.A II DEPATMENT OF MANAGEMENT STUDIES UNDER GUIDENCE OF HASNAIN BASHIR PROJECT MEMBERS FAISAL IQBAL (MBA-FA09-O38) UMER HAYAT (MBA-FA-09-025) AAMER ABBAS (MBA-FA-09-054) SALMAN AYUB (MBA-FA-09035) UMAR ABAID (MBA-FA-09-026)

Zephyr soap ppt”

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Page 1: Zephyr soap ppt”

(OBJECTIVE)

“A COMPREHANSIVE STUDY ON SOAP INDUSTRY TO UPRAISE ZEPHYR BEAUTY SOAP IN THE

SOAP MARKET”M.B.A II

DEPATMENT OF MANAGEMENT STUDIES

UNDER GUIDENCE OF HASNAIN BASHIR

PROJECT

MEMBERS

FAISAL IQBAL (MBA-FA09-O38) UMER HAYAT

(MBA-FA-09-025)

AAMER ABBAS

(MBA-FA-09-054)

SALMAN AYUB

(MBA-FA-09035)

UMAR ABAID

(MBA-FA-09-026)

Page 2: Zephyr soap ppt”

NAMING:

• “Zephyr” is an English word which means „breeze”.

• So as going logically breeze gives anybody a cool, refreshing, vitalizing effect so as our soap does!

Page 3: Zephyr soap ppt”

Pakistan

• Aim to integrate Pakistani Soap Market

• Use of Zephyr Soap , to make this specific style become a new fashion.

Executive Summary

Marketing Operation Finance

ZEPHYR

Page 4: Zephyr soap ppt”

Executive Summary

Marketing Operation Finance

VISION

MISSION

To be the leading The liquid soap in Pakistan distinguished by unique design and high quality.

Ensure that soap has it unique design with Pakistani elements.

Earn the maximum profit and provide good services to the consumers .

Also introduce new product and expand our business.

Page 5: Zephyr soap ppt”

SWOT Analysis

Strengths

• Easy to available

• Product cover all range of ages

• High product quality

• Strong service mind of employee

Weaknesses

• More cost due to oil outsourcing:

• Low brand awareness•Price fluctuations in ingredients

Opportunities

• New product launching

• More Freely useable

• Technological

• Rich in quality and quantity

Threats

• High level of imitate other

soap in Pakistan

• Competitor launch same

product

• People spend less

Executive Summary

Marketing Operation Finance

Page 6: Zephyr soap ppt”

UMER HAYAT

Competitors

Page 7: Zephyr soap ppt”

Marketing Objective

Quality, innovation Design and Customer Services

To operate and manage the Relationship in Customers and buyers

Executive Summary

Marketing Operation Finance

Page 9: Zephyr soap ppt”

Marketing Mix

Product

High quality

Modern Style

For male and female

Fashion style for young and middle ages

comfortable for all usersSpecial flavors and fragrance

Executive Summary

Marketing Operation Finance

Page 10: Zephyr soap ppt”

“The COOL or throughout the ages”

Page 11: Zephyr soap ppt”

“The new chocolate flavored soap, mmmm good enough

to eat, but its for your skin !”

Zephyr Chocolate

Page 12: Zephyr soap ppt”

Aamer Abbas

Marketing

Mix

Page 13: Zephyr soap ppt”

Price

Medium price for normal size product.

High price for high caliber consumers.

Best price in market as compare to

competitor. The range of price 75 per 120 ml

Marketing Mix

Executive Summary

Marketing Operation Finance

Page 14: Zephyr soap ppt”

Places

Kohinoor CENTER

Al Fathay

E-mart

Sb

Family mart

Hks

Matro, etc

Executive Summary

Marketing Operation Finance

Marketing Mix

Page 15: Zephyr soap ppt”

Promotion

1. Special discount or give coupon during the

festivals and special days.

2. Free gift to whom buy our products over 1000

soap per one time.

3. Give a member card

over than 10,000 5% discount

over than 50,000 VIP card and 10%

4. Lucky draw gift.

Marketing Mix

Executive Summary

Marketing Operation Finance

Page 16: Zephyr soap ppt”

Salman Ayub

Marketing

Strategy

Page 18: Zephyr soap ppt”

Targeting

years old female

People conscious

about their skin

Middle to high income level

Students and office employees

Executive Summary

Marketing Operation Finance

People troubled

by acne

Page 19: Zephyr soap ppt”

Executive Summary

Marketing Operation Finance

Organization Chart

Owners

Accounting

& Finance

RetailingPurchasingSales & Marketing

Warehouse Shop 2Shop 1

Manager 3 Manager 4Manager 2Manager 1

CEO

Page 20: Zephyr soap ppt”

Value Chain Mgt

In Pakisatan Cities

Executive Summary

Marketing Operation Finance

Page 21: Zephyr soap ppt”

Total Quality Mgt

Raw material

Procurement

Fashion design

Productionprocess

Finished product

Executive Summary

Marketing Operation Finance

Page 22: Zephyr soap ppt”

Total Quality Mgt

1. Training employee

• How to best service to

customer

• Special Skill such as selling

skill, in different Pakistani

language

2. Product innovation

• Double check quality

• Innovative and fit with

Pakistan market

3. Cost quality

• Internal cost (logistic)

• External cost

(relationship with supplier

and customer

4. Customer satisfaction

• Provide excellence product

and service

Executive Summary

Marketing Operation Finance

Page 23: Zephyr soap ppt”

Umar Abid

Govt

Regulation

Page 24: Zephyr soap ppt”

Govt regulation and property right

The government strict on copyright

We will register a patent to prevent the imitators

Executive Summary

Marketing Operation Finance

Page 25: Zephyr soap ppt”

Executive Summary

Marketing Operation Finance

Zephyr's Capital

Total Initial Capital 50,Mllion

Zephyr Capital 6 million

Finance by Long-term Debt 44 Million

Page 26: Zephyr soap ppt”

Executive Summary

Marketing Operation Finance

Investment detail

No Detail (Amount)Rs

1 Capital 50 Million.

2 Land 8 Million

3 Building 5 Million

4 Machinery 20 Million

5 Furniture & Fixture 2 Million

6 Security Expense 5 Million

7 Marketing Expense (advertisement, distribution etc) 2 Million

8 Administration Expense 2 Million

9 Reserve Capital 6 Million

Total 50 Million

Page 27: Zephyr soap ppt”

Cost of Soap (1000 soaps)In Rupees

Direct Material & Processing 28,000.00

Packaging 14,000.00Other Expenses 5500.00Advertising (20 %) 6900.00Margin (30%) 9508.00GST (18%) 7102.24Factory Rate 71010.24Factory Rate per Liquid Soap bottle 71010.48 = Rs71.01

1000

= Rs 71.01 per SoapRetailers Commission 10 %Maximum Retail Price per bottle 180ml (71.01 + 3.99) Rs75.00

Per unit Price

Page 28: Zephyr soap ppt”

Conclusion

Zephyr Care‟s new product “Zephyr

Care” will definitely create a great

impact in the

environment

“The price our soap is low but high

quality as compared to the competitors

because we use latest technology and

efficient method to production this soap.

Due to these qualities the people buy our

soap more as compare to our competitors.

So our company earning a reasonable

profit through to “Zephyr soap”

Page 29: Zephyr soap ppt”

Question & Answer

Page 30: Zephyr soap ppt”