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• Why rideshare?
• How did we do it?
• CBSM results
• What now?
• UW Environmental Stewardship & Sustainability
C L I E N T
• Reduce carbon emissions• Improve sustainability at UW
G O A L S
• Research, implement, and evaluate a behavior change strategy
P R O J E C T
P R O J E C T P L A N
“Approximately 20% of the necessary reductions through 2035 are planned to
be achieved through behavior change.”
24% of total emissions from commuting
21% of commuters drive SOV
34% of staff, 47% of faculty
• Why rideshare?
• How did we do it?
• CBSM results
• What now?
• Information alone does not change behavior
1•
Identify barriers and benefits
2
• Use evidence-based behavior change tools
3
• Pilot social marketing strategy
4
• Evaluate results
5
• Information alone does not change behavior
1•
Identify barriers and benefits
2
• Use evidence-based behavior change tools
3
• Pilot social marketing strategy
4
• Evaluate results
5
• Information alone does not change behavior
1•
Identify barriers and benefits
2
• Use evidence-based behavior change tools
3
• Pilot social marketing strategy
4
• Evaluate results
5
• Information alone does not change behavior
1•
Identify barriers and benefits
2
• Use evidence-based behavior change tools
3
• Pilot social marketing strategy
4
• Evaluate results
5
• Information alone does not change behavior
1•
Identify barriers and benefits
2
• Use evidence-based behavior change tools
3
• Pilot social marketing strategy
4
• Evaluate results
5
• Information alone does not change behavior
1•
Identify barriers and benefits
2
• Use evidence-based behavior change tools
3
• Pilot social marketing strategy
4
• Evaluate results
5
Community-Based Social Marketing
Conducted focus groups
Implemented CBSM strategy Prompts Posters, emails Social norms Community campaigns Incentives Commuter Service emails Affinity UW-specific messaging Authority Official UW support
Barriers Benefits
zimcentives
• Why rideshare?
• How did we do it?
• CBSM results
• What now?
TOTAL USERS
4,051
TOTAL RIDE POSTS
1,328
FACULTY &STAFF 66%
AVERAGE MATCHES18
Miles Saved
77,605Gallons of Gas Saved
3,043Pounds of CO2 Emissions Saved
59,041
Esti mated Outcomes
New Staff Users
New Student Users
Total New Users
New Rides Posted
0
5
10
15
20
25
30
35
40
45
50
# per day
CBSM Baseline
0
100
200
300
400
500
600
#newusers
Community
Emails
Commuter Svc Emails
Tabling / Posters
UPASS Email
The Daily Article
• Why rideshare?
• How did we do it?
• CBSM results
• What now?
CAMPUS RIDESHARE COORDINATOR
SUSTAINABIL ITY LEGACY REPORT
Zimterventi on Legacy
