Zipcar 101 @ St. Lawrence University

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Confidential

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Zipcar Snapshot

• 20 Major Metropolitan Areas in the US, Canada, UK, Spain and Austria

• 300+ University Partnerships

• 767,000+ Zipcar Members… who travel and explore

• 11,000+ Zipcars

• 15 million People Within a 10 Minute Walk of a Zipcar

• A fun and aspirational brand that members trust and engage with

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What is Car Sharing?

Zipcar is car sharing - “wheels when you want them.” Cars by the hour/day, on-demand 24/7, all inclusive.

Reserve >> You can reserve for as short as an hour or up to 4 days, a minute before or a year in advance. Members reserve 7 different ways including online or over the phone. At the time of the reservation a wireless signal is sent to the Zipcar.

Drive! >> When done, they just return the car to it’s spot and walk away. Fuel, insurance, congestion charge and reserved parking are all included.

Unlock >> When members arrive at the Zipcar, their Zipcard identifies them and unlocks the door.

Join >> Apply online today. It only takes a few minutes. Once you’re approved, you get your very own Zipcard in the mail. Students, faculty, staff only have to be 18+ to join Zipcar.

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Leading Technology

Vehicle Technology and Integrated Mobile Platform1.7 Reservation Environments – iPhone AND Android application!2.GPS and GPRS – tracking and management3. Integrated mapping4.Handheld integration = clean cockpit5.Two-way SMS to alert members and extend reservations6.SMS lock, unlock and HONK!7. iPod/Android/Audio out features

Operational Technology1.You have access to 20 real time reports 24/7, not just monthly, including:

1. 5+ Utilization reports2. 3+ Member uptake reports

1.Same platform used to manage 8k vehicles

Strategic Technology Partners• Google, Apple, AT&T, BT and Facebook• Zimride – exclusive Ride Sharing partnership

We have been perfecting our car sharing platform and technology for over 11 years with Zipcar’s in-house 50+ person engineering team.

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Leading Insurance Coverage

18+ - no parental waivers or consent formsBest comprehensive insurance in the industry and Zipcar is “primary”.

Zipcar

Coverage - 21+ $300,000 csl

Coverage -18-20 State minimum

Deductible $750

Waiver AvailableYes

21+ can purchase $0 deductible for $75.

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Zipcar MarketingSelf service marketing extranet (“Zipkit”) has everything you need to support your program – all in 1 place.Custom 90 day and 1 year marketing planZipcar will work with you to produce a variety of custom and standard marketing materials for St. Lawrence for the ’13/’14 school year and beyond:

Postcards/Posters/Brochures Door HangersPOP displays, small & large

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E-mails

Your toolkit has e-mails that can be modified for any school broken out by segment

•Target general or segmented audiences

•Free to send

Direct Mail

If your school prefers to use direct mail marketing, Zipcar can work with you to create custom pieces

•Great supplement to e-mail campaigns

•Parents Mailer shown, but this can be broken out by segment as well

•Can be made into a postcard for easy mailing by school

•Costs Money to send

Direct Mail

If your school prefers to use direct mail marketing, Zipcar can work with you to create custom pieces

•Great supplement to e-mail campaigns

•Parents Mailer shown, but this can be broken out by segment as well

•Can be made into a postcard for easy mailing by school

•Costs Money to send

Mail Pieces: Email & Direct

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When Zipcar partnered with Ford, we created a Grant Program called Students With Drive dedicated to empowering student groups by getting them to where they want to go easily and efficiently.

•How does it work?• To be sure students with lots of different interests had an equal opportunity to win, we created

5 entry categories encompassing the college experience– Academics, Arts, Athletics, Community Service and Student Life

• Each month, 3 finalists are chosen in each category.• The winner is the group that gets the most votes in each category (5 winners/month)

– The winners all get $5,500 in Zipcar credit for their group– Runners Up Receive $1,000

• At the end of the school year, there is a Grand Prize voting.– 5 finalists will be picked by Zipcar. The winner will be the group with the most votes– The Grand Prize Winner will get $5,000 in Zipcar credit, $10,000 cash for their group and

$10,000 in cash for the university’s scholarship fund

SWD: What is it?

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A student visits the Facebook App and enters information about the group

• What is the group?• How will having access to free

transportation be a benefit?• What pictures and videos help tell

the story about the group?

SWD: Facebook App

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Zipcar & St. Lawrence - Cars & Rates

Make & Model

CITY MPG

HWY MPG

EPA Smart Way*

EPA GHG Score**

Revenue Guarantee

Weekday *Rates – M-

TH

Weekend* Rates – F-S

Nissan Sentra

5 Passenger

27 34 Smart Way 7 $1,500$8.50 hr $69 day

$9.50 hr $77 day

Ford Focus5

Passenger28 38 Smart Way 7 $1,500

$7.50 hr $69 day

$8.50 hr $77 day

Honda Civic5 passenger

40 45Smart Way

Elite9 $1,500

$8.50 hr $69 day

$9.50 hr $77 day

Mazda 35 passenger

23 31 Smart Way 7 $1,500$8.50 hr $69 day

$9.50 hr $77 day

Toyota Prius

4 passenger51 48

Smart Way Elite

10 $1,600$8.50 hr $69 day

$9.50 hr $77 day

Honda Insight

4 passenger40 43

Smart Way Elite

10 $1.600$8.50 hr $69 day

$9.50 hr $77 day

*SmartWay Elite is given to those vehicles that score 9 or better on both the Greenhouse Gas and Air Pollution Scores

*SmartWay is given to those vehicles that score 6 or better on both the Air Pollution and Greenhouse Gas Scores

**The EPA GHG Score reflects the exhaust emissions of carbon dioxide. The score is from 0 to 10, where 10 is best

Rates • Personal Use

-The application fee would be $25 (waived) and there is a $25 annual membership fee (we will credit $35 in free driving for1st 30 days).

• Departmental Use - The application fee is $0 and a $35 annual membership fee

* All of these rates are inclusive of fuel, insurance, parking, 24/7 roadside assistance, and maintenance. These rates are ~20% below our standard Metro Market rate

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Costs

• Monthly Service Minimums:- We require a service minimum on each Zipcar ranging from $1,500 to $1,600 depending on vehicle type. - Why a minimum?

1. To gain a partner who is invested in the program and is determined to see rapid adoption.

- Any hourly and daily revenue earned will be deducted from the monthly service minimum.

• When will the service minimums go away? – Yes, if:

1. After meeting the service minimum for 2 consecutive quarters.

2. If utilization warrants additional cars to be added to campus, these cars would be provided without a service minimum and the other minimums would go away all together.

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How would Zipcar work at St. Lawrence?

We look to the University to provide:–High profile parking locations (starting with 2 cars)–To assist in marketing plan execution (which we would craft together). –An administrative contact to approve students, faculty and staff (only approve that they attend or work at the school). –Light maintenance support (bring vehicles to maintenance appointments, help with damage requests, etc).

Zipcar will provide: –2 Zipcars–A Dedicated Account Manager to facilitate ongoing program success and growth.–$35 in free driving in first year for all students –No application fee for students, faculty and staff–Zipcar will provide fleet guidance and direction via our dedicated Fleet management staff.–Zipcar will utilize our local mobile car cleaner to cleaning the vehicles every 8-10 days. –Campus launch event – coordinated by Zipcar and the University– Zipcar to work with key departments to execute “Launch keys to success”–Dedicated account team works with you to move short and long term marketing efforts further

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Zipcar’s Timeline for Launching the St. Lawrence Program

• Post Agreement (pre launch)- Dedicated Zipcar Launch team and 5 week process (a fall/spring semester launch) - weekly calls and updates from fleet, marketing & your Account Mgr.

- Marketing - press, “Launch keys to success” including messaging to current students and summer orientation and a unique St. Lawrence microsite (www.zipcar.com/slu).

• Launch (0-60 days)

- Campus launch event – coordinated by Zipcar and the University

- Zipcar to work with key departments to execute “Launch keys to success”

- Dedicated account team works with you to move short and long term marketing efforts further

• Post Launch (60+ days)- Dedicated account team works with you to move longer term marketing efforts further

- Continued no-cost marketing material and support

- Superior program management and success tracking through real-time reporting

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The Zipcar Difference

1. 12+ years of car sharing experience

2. A great brand students want to be a part of

3. 500+ dedicated employees = superior member experience

3. Unsurpassed insurance - $300,000 CSL/solid 18+ coverage

4. 7 Reservation Systems

5. 21+ members have access to over 11,000 vehicles & 20 major markets

6. ALL international driver’s licenses accepted

7. Dedicated account management/marketing team

8. “Zipkit” and over 20+ real-time reports

9. Facebook and Twitter integration

10.Technological innovators

3.Proprietary “battery brain”, iPhone app, 2-way SMS texting…

5. PCI DSS Compliant – Level 16. The only nationwide network and unbeatable value