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Persuasive Presentations

ECOURSE

Audience Presentation software is one of the few tools that require professionals to think visually on a

daily basis Yet effective visual expression is not easy natural or actively taught in schools

Duartersquos Persuasive Presentations eCourse fills the void The online training is open to all

who must transform their own or otherrsquos content and dense data into a clear visual story

Duarte created its eCourse for those who canrsquot join Duarte for one of its instructor-led

workshops or prefer the flexibility of an online self-paced learning environment

Description Presentations are broken The only proof you need is sitting through the next presentation

delivered by your colleague your boss or your vendor The presentation paradigm must be

changed in order for all the brilliant ideas to be heard But how

Duartersquos Persuasive Presentations eCourse provides the training and tools to shift your

mindset and change your organizational culture Through immersive learning modules led by

Nancy Duarte learners watch listen and practice skills needed to more deeply connect with

their audiences Based on Nancyrsquos third book HBR Guide to Persuasive Presentations the

eCourse is split into three unique curricula ndash Storytelling Visualizing and Presenting

Storytelling focuses on audience message and story During this curriculum learners gain

understanding of the context of a presentation to work within a story framework create

audience empathy and emotional appeal arrange messages for greater impact and

strengthen their structure with story attributes and STAR moments

Visualizing focuses on slide design Throughout this curriculum learners discover the best

practices for visually displaying their messages ndash one idea per slide avoiding visual clicheacutes

arranging slide elements for clear communication and turning words into diagrams ndash so they

can create more memorable presentations and stronger calls-to-action

Presenting focuses on presentation delivery and impact Learners practice techniques to

prepare for their presentations ndash including best practices for remote presenting and

managing social media ndash as well as prep their post-presentation follow up action plan

Pre-Requisites No pre-requisites necessary

Learning

Objectives

Learners focus on these learning objectives

Storytelling

Analyze the structure of story

Identify the Big Idea

Identify your gifts as the Mentor

Identify sources of audience resistance

copy 2014 Duarte Inc 2

Identify contrasting points to support your message

Recall and catalog personal stories

Map content to the Presentation Form

Build emotional appeal to connect your message to the audience

Visualizing

Identify a slidersquos signal vs noise (signalnoise ratio)

Learn the use for different slide types

Learn to think like a designer

Presentation clarity ndash define Signal and Noise

Visualize information ndash tools to turn words into pictures

Arrange elements for clear audience comprehension

Convey visual unity

Build an analog storyboard

Presenting

Apply techniques for pre-show set-up and post-show follow-up

Identify unique presentation tone and style

Learn best practices to prepare for and follow up after a presentation

Gain knowledge for remote presenting

Construct social media backchannel strategy

Job Aides Duarte has designed downloadable and printable PDF job aids for the Persuasive

Presentations eCourse to reinforce learning during and after the eCourse

Presentation Formtrade Craft the Beginning Develop the Middle Make the Ending Powerful

StoryMaptrade Gifts for the Mentor Audience Analysis Big Idea Anticipate Resistance Call to

Action New Bliss

Personal Story Inventory amp Emotive Anecdote Template

Glance Testtrade

Multiple worksheets including Slide Types Analog Storyboard Slide Count Calculator Pre-

and Post Show Checklist and Backchannel Strategy

Requirements Desktop laptop tablet or mobile device with speakers andor headset

Most recent version of these web browsers Internet Explorer Google Chrome Safari or

Mozilla Firefox (you pick the one yoursquod like to use)

Approximately 6 hours to complete the full eCourse Exact time based upon the learnerrsquos

interactivity with the course and job aids

Computer or device connected to a printer pen or pencil and a pile of 2rdquo x 1rdquo sticky notes

Safe place for logging your username and password because you will be able to pause and

return to the eCourse as often as you like

Investment $495 per person for a 12-month license

Email academyduartecom to discuss bulk pricing

Terms +

Conditions

Payment via credit or debit card VISA MasterCard and American Express accepted

copy 2014 Duarte Inc 2

Identify contrasting points to support your message

Recall and catalog personal stories

Map content to the Presentation Form

Build emotional appeal to connect your message to the audience

Visualizing

Identify a slidersquos signal vs noise (signalnoise ratio)

Learn the use for different slide types

Learn to think like a designer

Presentation clarity ndash define Signal and Noise

Visualize information ndash tools to turn words into pictures

Arrange elements for clear audience comprehension

Convey visual unity

Build an analog storyboard

Presenting

Apply techniques for pre-show set-up and post-show follow-up

Identify unique presentation tone and style

Learn best practices to prepare for and follow up after a presentation

Gain knowledge for remote presenting

Construct social media backchannel strategy

Job Aides Duarte has designed downloadable and printable PDF job aids for the Persuasive

Presentations eCourse to reinforce learning during and after the eCourse

Presentation Formtrade Craft the Beginning Develop the Middle Make the Ending Powerful

StoryMaptrade Gifts for the Mentor Audience Analysis Big Idea Anticipate Resistance Call to

Action New Bliss

Personal Story Inventory amp Emotive Anecdote Template

Glance Testtrade

Multiple worksheets including Slide Types Analog Storyboard Slide Count Calculator Pre-

and Post Show Checklist and Backchannel Strategy

Requirements Desktop laptop tablet or mobile device with speakers andor headset

Most recent version of these web browsers Internet Explorer Google Chrome Safari or

Mozilla Firefox (you pick the one yoursquod like to use)

Approximately 6 hours to complete the full eCourse Exact time based upon the learnerrsquos

interactivity with the course and job aids

Computer or device connected to a printer pen or pencil and a pile of 2rdquo x 1rdquo sticky notes

Safe place for logging your username and password because you will be able to pause and

return to the eCourse as often as you like

Investment $495 per person for a 12-month license

Email academyduartecom to discuss bulk pricing

Terms +

Conditions

Payment via credit or debit card VISA MasterCard and American Express accepted

copy 2014 Duarte Inc 3

About Duarte Since 1988 Duarte has created presentations for the worldrsquos most innovative companies

including Adobe Cisco Citrix Electronic Arts Food Network HP Disney Facebook Google

Genentech Kaiser Permanente SunPower Humana Intel Symantec and Twitter Duarte

also partners with TED and PopTech and worked with Al Gore to develop the presentation

that became the Academy Award winning documentary An Inconvenient Truth Duarte has

trained individuals and organizations in the financial healthcare pharmaceutical packaged

goods marketing and advertising education high-tech biotech and non-profit markets