Transcript
Page 1: + The Story of Social Change How do we talk about Ashoka?

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The Story of Social ChangeHow do we talk about Ashoka?

Page 2: + The Story of Social Change How do we talk about Ashoka?

+VISION“everyone a changemaker”Ashoka’s ultimate goal is to advance an Everyone a Changemaker world, where anyone can apply the skills of changemaking to solve complex social problems. Ashoka plays the role of advancing society’s transformation toward that world where each person is able to play the role of a change agent for the good of all.

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Why Changemaking?Why Everyone?Why now?Why Ashoka?

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+It is a Changing World

The world is changing at a faster and faster rate:

The changes in population, changes in technology and increased interconnectivity signal an acceleration in change: each change bumps other changes amplifying the global rate of change in society.

What does this look like? Increasing number of

protests in the world & political flux

Disruptions in businesses: Fortune 500 companies shifting to innovation vs. repetition

Rapidly changing technologies are changing the way we relate to our environment, and to each other.

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+Change is the new norm

A world that is constantly changing continues to outrun the rules

Old norm A world that works based on the

same rules with the few elite in control

Improved efficiency of repeated tasks meant success; the ability to produce more for less cost

Being a good person meant following the rules

New norm A changing, networked world Thriving and creating value now

means developing an ability to adapt to the needs of people and command change

To be a good person one has to utilize cognitive empathy

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+Thriving means learning to command change

Rules & efficiency are no longer enough.

To succeed in a constantly changing society, one has inform decisions and actions based empathy for other people’s feelings and perspectives.

Ghandi understood it will be difficult for us to co-exist if we don’t have empathy-based ethics.

The skills of the future: Empathy Adaptable problem-

solving/changemaking Teamwork/Collaboration Leadership

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Communicating this new paradigm

How to communicating this perspective:

1. It’s all in the framing: Think about themes, values, principles and perspectives about the world rather than just mimicking “Ashoka jargon”.

2. Help people ask questions of themselves and about the world.

What do empathy or adaptable problem-solving look like in our daily lives & in the story you are sharing?

Begin with empathy for your audience: speak to your audience in simple language, in ways they can relate through their own experiences.

How can you demonstrate a changing world or the need for more problem solvers (solution-makers)?

Bring “nutritious content” or value while incorporating Ashoka themes

When new people join your team to work on communications and media, help them understand Ashoka and how the pieces fit together. Share this slide-set with them.

1. Frame using Ashoka themes

2. Begin with empathy for your audience

3. Create content that adds value

Tsega
what is nutritious and not??
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+Themes: skills of the future

The capacity to understand and relate to the perspectives, experiences and feelings of others who may be similar or different from one’s own

Making decisions and taking action based on the knowledge of other’s perspectives & feelings

An unrelenting sense for fairness Unwillingness to be complacent

with injustice Compassion and care for others Communication, ability to listen and

connect A deep commitment to contributing

to work that benefits the good of all Able to inspire trust and connection

with others

Giving self-permission to make change Capacity and courage to initiate Able to step into the tension to help

resolve it Unafraid to step into one’s power and

inspire others to do the same. Help others unlock their own capabilities Taking responsibility and ownership for

finding a solution Leading by example Good team player Ability to empathize with others and

connect Ability to inspire trust in others Risk-taking Courageous Considerate of others’ feelings and

perspectives

Empathy Leadership

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+Themes: skills of the future

Connector that brings people and efforts together that previously existed in different silos

Adaptability and empathy Sees the interconnectedness

between sectors, institutions and fields

Work well and collaborate with others

A doer – gets things done Practices empathy Flexible  Open, inclusive and communicative transparent the capacity to collaborate with

others to solve problems

Creativity Optimistic that change is possible  Has a solutions lens/focus for the world –

“solution is possible” Self-permission to make change Explorer/open Critical-thinker Adaptable fast learner Big-picture thinker Fearless to try and fail and progress

towards a solution Takes an iterative approach: each solution

gets better with input from others and with improvement over time.

Sees the connections across fields and sectors - Able to grasp the many sides of today’s complex problems

Thinks outside the box Practices resilience Curious: asks questions - why and how Seeks possibilities Dedicated

Teamwork Problem-Solving/Changemaking

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How does Ashoka know this?

• Ashoka’s first focused on identifying individuals who were creating innovative solutions that addressed the root causes of the problems in their local communities.

• Ashoka worked to establish their work as a profession “social entrepreneurship” by electing them as “Ashoka fellows” and providing support.

• Each of these innovators imagined a new, better reality for those around them and they went to work making it happen. They also spread their vision to others, in the end, reinventing pre-existing patterns in society for the good of all.

• As the network expanded (now including 3000 innovators), trends emerged. 700 of these innovators are focused on working with youth and kids indicating a field ripe for transformation.

• The ground-up insights from innovations indicate trends in issues ripe for massive transformation; through collaborative entrepreneurship with fellows working with key partners: schools and media mavens Ashoka aims to “tip” the world into a new framework about the growing up experience of youth and children helping move society into an “Everyone a Changemaker World”

The foundation of it all: social entrepreneurs!

Tsega
Examples that have been written so that people understand what that meansgroup of stories that have been written and point out how they are strong and weak.
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+Where does Ashoka fit in the broader narrative of social change? Each social change initiative in the world

drives toward four levels of social impact1. direct service

2. scaling direct service

3. pattern (system) change

4. framework change (societal mind-shift)

Ashoka deals with the last two levels of impact with 80% of Ashoka’s impact now having to do with framework change.

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Appropriate measures of direct service impact would include number of students educated or patients treated last month.

#1. Direct

Service

craighighschool.org

Johnlund.com

Teacher

Doctor

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Appropriate measures of impact would include number of students educated or patients treated last month.

#2.Scaling Direct Impact

School

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The pattern of behavior in a field is changed.

Examples include: Most entrepreneurs –e.g. Bright Simons, Molly Barker. Appropriate measures include: (1) what percentage of Fellows have changed national policy within five years of launch (over 50%); what percent have changed their field at the national level within five years (75%).

System/Pattern Change

Microfinance

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#3.System (Pattern) Change

“An innovative idea in the hands of a brilliant entrepreneur”

Entrepreneurs disrupt how society organizes whether it be by shifting market dynamics, rules that govern industries or public policy, transforming the relationship between social impact and business, legal systems, social organization and reimagining them.

Don’t just look at particular problems but the whole systems within which they exist.

Able to address to root cause and understand the system to be able to reimagine and reinvent it.

Capacity to create a new vision for the future and spread it with help from local changemakers that join the movement

Social entrepreneurs are individuals with a fundamentally new vision of what is possible in the world.

Learn more

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People see and understand the world differently. This new lens opens/demands new behavior at all levels

#4. Mindset shift /

Framework change

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+How do different parts of Ashoka fit?

Empathy Initiative & Youth

Venture: Provide young

people with the skills and opportunities

and support to drive change

in their communities

Ashoka U: Support

leaders in social

entrepreneurship education;

connect today’s top

thinkers with today’s top

doers

Changemakers

: Funnel resources

toward innovative

new solutions to

social problems

through an online

competition format

Ashoka Fellows

: Build a community of leading social entrepreneurs

across the globe; they

are role model for the

field

Everyone a Changemaker

A world where we are all agents of change; where our values and institutions prioritize empathetic action to address problems big and small; where problems no longer outrun solution.

Youth Years

Higher Ed

Career & Beyond

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Elements/ Values of the Everyone a Changemaker Story

Iteration

Humility

Empathy

A-ha moments

Hope

You can become part of the story

Locally-Based

Highly-ethical

Life-long dedication/apprentice to the problem

Tsega
Questions that can help frame the approach to telling the story
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Do’s on Don’ts

Academic

Jargon

Not only about us/