Download ppt - 1 Summary Report December 2008 © 2008 TNS UK Limited. All rights reserved TNS Job Number: 181283 Taking Part 2008

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Summary Report December 2008

© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283

TakingTaking PPart art 20082008

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Under-represented group summaries:

Residents of deprived areas

People with disabilities

Women

Summary ‘top line’ results

Residents of rural areas

People aged 65 or over

People aged 16 to 24

Minority ethnic communities

Regional summaries:

Edinburgh and surrounds

East and Central Scotland

Highlands & Islands

North East Scotland

Glasgow and surrounds

South West Scotland

South of Scotland

Art form profilesFull results including background

Appendix – definitions and method

Attitudes and segmentation analysis

3

BackgroundBackground

The Scottish Arts Council is the leading organisation involved in supporting and developing the arts in Scotland.

TNS were commissioned to provide up to date information on levels of attendance and participation in arts related activities in Scotland.

The study follows previous surveys carried out in 2004 and 2006. This study provides a further survey ‘wave’ to give more insight into attendance and participation trends.

4

Research objectivesResearch objectives

The specific objectives of the 2008 study were as follows:

To collect data that is robust enough to allow reporting against the baseline data for each target, to allow for identification of any statistically significant change in the overall level of attendance and participation among the adult (aged 16+) population in Scotland.

To collect robust data amongst each of the following under-represented groups based on aggregation of attendance and participation levels at art events and activities;

minority ethnic communitiesdisabled people people aged 16-24people aged 65+people living in deprived areaspeople living in rural areaswomen

To ensure that all the data will allow any statistical variations in attendance and participation to be identified.

To explore and examine as far as possible, any variations/trends/issues from the 2004/2006/2008 data from the perspective of the population of Scotland as a whole, for a number of key under-represented groups as well as any regional/ local differences.

5

Survey methodSurvey method

4,941 face to face in-home interviews undertaken throughout Scotland. Fieldwork took place between March and June 2008.

Of this total, 2,110 represented the ‘core’ sample, representative of the Scottish population in terms of geographical distribution, age, working status, ethnicity and socio-economic grade.

Additional booster sampling was undertaken amongst minority groups. These ‘booster’ interviews were combined with the core interviews to allow separate analysis by under represented group.

‘Booster’ interviews were also undertaken in certain geographic areas of Scotland to allow for analysis by regional area.

If possible, comparisons have been made with the 2004 and 2006 Taking Part results. If no data is included for a particular year, this indicates a year where no comparable question was asked.

6

Attendance and participation –Attendance and participation –Scottish adult populationScottish adult population


7

Attendance within the last 12 monthsAttendance within the last 12 monthsBy art form categoriesBy art form categories

77%

75%

68%

61%

40%

41%

41%

20%

11%

77%

75%

65%

60%

52%

42%

38%

38%

21%

14%

75%

73%

66%

61%

53%

42%

40%

39%

21%

15%

52%

ANY ATTENDANCE

Any Arts (exc. rock & pop/ country)

Any Arts (exc. cinema)

Any Arts (exc. cinema/ museum/ gallery)

Any Arts (exc. cinema/ museum/ gallery/rock and pop/ country)

Any performance in theatre

Any music

Any visual arts (exc. Cinema)

Any music (exc. rock & pop & country)

Any dance

2008 survey

2006 survey

2004 surveyBase: 2004 (2,020), 2006 (2,029), 2008 (2,110)

In 2008 there was a statistically significant

increase in attendance at music and visual arts events but a decrease in attendance

at dance events.

In 2008 there was a statistically significant

increase in attendance at music and visual arts events but a decrease in attendance

at dance events.

Around three-quarters of Scottish adults attended one

or more arts event (77%), similar to the proportions

recorded in 2006 and 2004.

Around three-quarters of Scottish adults attended one

or more arts event (77%), similar to the proportions

recorded in 2006 and 2004.

8

3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

Chamber music

Country/Western music

Literary/ Poetry event

Contemporary crafts

Contemporary Dance

Other style of dance

Puppetry

Carnivals/circus

Contemporary draw ing

Moving image

Live art

Culturally specif ic dance

Experimental theate

Culturally specif ic music

Experimental/electronic music

Video/multimedia/performanceart

Contemporary illustration

Contemporary printmaking

Contemporary sculpture

Contemporary computergenerated/digital art

Contemporary installation

Folk Music (ex. Scottish)

Contemporary video/multi-media

2008 survey2006 survey2004 survey

Attendance within last 12 months Attendance within last 12 months All activitiesAll activities

The 2008 survey recorded increased attendance at rock/pop events and art

galleries.

The 2008 survey recorded increased attendance at rock/pop events and art

galleries.

55%

32%

27%

27%

17%

15%

9%

9%

6%

6%

5%

5%

5%

4%

4%

4%

4%

17%

Cinema

Museums

Rock/Pop

Art Galleries

Plays

Musicals

Pantomine/variety show

Scottish traditional/folk music

Art Festivals

Orchestral music

Outdoor art/performance/street art

Jazz Music

Contemporary painting

Traditional crafts

Ballet

Scottish Traditional Dance

Opera/Operetta

Contemporary photography Base: 2004 (2,020), 2006 (2,029), 2008 (2,110)

9

Participation within last 12 monthsParticipation within last 12 monthsBy art form categoriesBy art form categories

71%

61%

15%

13%

5%

76%

67%

16%

15%

14%

6%

67%

56%

12%

15%

16%

5%

15%

ANY PARTICIPATION

Reading and buying books

Any visual arts (printmaking/painting/drawing/ photography/

sculpture)

Crafts (knitting/ other textile crafts/wood crafts/ etc.)

Any performance (drama/ amateursinging/ choir/ dance/ musical

instrument/ amateur opera or dance)

Any writing (writing stories/poetry)

2008 survey

2006 survey

2004 survey

Overall participation levels decreased by 5 percentage

points since 2006 but remained above the 2004

levels.

Overall participation levels decreased by 5 percentage

points since 2006 but remained above the 2004

levels.

The 2008 survey recorded a decrease in the proportion of Scottish adults reading and

buying books but no significant changes in other

categories

The 2008 survey recorded a decrease in the proportion of Scottish adults reading and

buying books but no significant changes in other

categories

Base: 2004 (2,020), 2006 (2,029), 2008 (2,110)

10

Participation within last 12 months Participation within last 12 months All activitiesAll activities

Base: 2004 (2,020), 2006 (2,029), 2008 (2,110)

Since 2006, decreases in the proportions reading

books, buying non-fiction, undertaking knitting/other textile crafts and buying

works of art or crafts.

Since 2006, decreases in the proportions reading

books, buying non-fiction, undertaking knitting/other textile crafts and buying

works of art or crafts.

11

Attendance and participation –Attendance and participation –Under represented groupsUnder represented groups


12

85%

76%

70%

86%91%

73%

82%

90%

83%

77%

92%88%

95%

77%82%

90%86%

79%

91% 90%96%

79% 80%

86%

ALL ADULTSLIVING IN

SCOTLAND

People livingin deprived

areas

Disabledpeople

Women People livingin rural areas

People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

Summary Summary Combined attendance and participation by groupCombined attendance and participation by group

Between 2006 and 2008, no statistically significant

increases or decreases, overall, or amongst any of the

under represented groups.

Between 2006 and 2008, no statistically significant

increases or decreases, overall, or amongst any of the

under represented groups.

13

Summary Summary Attendance by groupAttendance by group

75%

67%

50%

75%

87%

52%

70%

77%

67%

48%

77%74%

93%

49%

71%

77%

69%

49%

77%75%

92%

49%

66%

75%

ALL ADULTSLIVING IN

SCOTLAND


areas

Disabledpeople


People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

Between 2006 and 2008, a decrease in attendance amongst ethnic minority communities. No other

significant changes.

Between 2006 and 2008, a decrease in attendance amongst ethnic minority communities. No other

significant changes.

14

Summary Summary Participation by groupParticipation by group

67%

52%

58%

69%

65%

61% 60%

76%

68%70%

80%

74% 73%

69%

65%

71%

66% 65%

75% 74%

68%66%

61%

69%

ALL ADULTSLIVING IN

SCOTLAND


areas

Disabledpeople


People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

Between 2006 and 2008, a decrease in participation at all

adults level and amongst disabled people and women.

Between 2006 and 2008, a decrease in participation at all

adults level and amongst disabled people and women.

15

47%

27%

18%

24%

9%

10%

2%

5%

2%

5%

3%

2%

2%

2%

3%

3%

3%

2%

56%

33%

29%

27%

16%

18%

18%

2%

9%

5%

9%

6%

2%

3%

3%

5%

2%

4%

7%

4%

4%

12%

Cinema

Museums

Rock or pop music

Art galleries

Pantomime or variety show

Musicals

Plays

Carnival/ circus

Arts festivals

Ballet

Scottish folk/traditional music

Jazz music

Other styles of dance

Contemporary crafts

Contemporary dance


Country & Western music

Opera/ operetta

Orchestral music

Scottish Traditional dance

Adult residents of deprived areas

Other areas

3%

1%

2%

1%

2%

1%

1%

1%

0%

1%

0%

1%

4%

1%

3%

2%

2%

1%

4%

1%

1%

3%

1%

3%

1%

1%

2%

1%

1%

2%

7%

3%

5%

2%

1%1%

2%

Contemporary drawing


Contemporary photography



Literary or poetry event

Video/ multi-media/ performance art

Chamber music or recitals


Experimental theatre

Puppetry

Culturally specific dance

Culturally specific music

Experimental/ electronic music


Live art

Traditional Crafts

Moving image

Computer generated /digital art

Attendance Attendance Residents of deprived areasResidents of deprived areas

69% attendance – lower than amongst residents of

other areas in Scotland (78%)

69% attendance – lower than amongst residents of


KEY FACTS

A similar overall level of attendance to 2006 (67%)

and 2004 (67%). Change is not statistically significant.

A similar overall level of attendance to 2006 (67%)

and 2004 (67%). Change is not statistically significant.

Compared to others, less likely to attend rock or pop

music events, musicals, cinema or plays.

Compared to others, less likely to attend rock or pop

music events, musicals, cinema or plays.

Compared to 2006, increased attendance at art

galleries (15% to 24%).



16

57%

20%

22%

8%

8%

3%

5%

3%

2%

5%

1%

3%

2%

1%

61%

24%

25%

7%

10%

7%

8%

8%

4%

2%

5%

2%

3%

3%

1%

9%

Reading books

Buying any other types of book

Buying a work of fiction or poetry

Knitting/other textile crafts

Painting or drawing

Playing a musical instrument

Buying a work of art or craftobject

Photography (other than familyor holiday snaps)

Writing stories or articles

Other style dance

Any other crafts

Drama

Writing poetry

Wood crafts

Making films apart from videoAdult residents of deprived areas

Other areas

1%

1%

2%

1%

1%

2%

2%

3%

1%

2%

1%

1%

1%

1%

1%

Filming on video

Singing in a choir

Scottish traditional dance

Contemporary dance

Folk/ Scottish traditional music

Printmaking

Sculpture

Opera or light opera

Ballet



Experimental theatre (including visual and digital)

Puppetry


Participation Participation Residents of deprived areasResidents of deprived areas

66% participation – lower than in other areas in

Scotland (71%)

66% participation – lower than in other areas in

Scotland (71%)

KEY FACTS

A similar overall level of participation to that

recorded in 2006 (68%) but higher than in 2004 (52%).


recorded in 2006 (68%) but higher than in 2004 (52%).

Compared to residents of other areas, less likely to read books, buy a work of

art or buy non-fiction.

Compared to residents of other areas, less likely to read books, buy a work of

art or buy non-fiction.

Compared to 2006, decreased participation in

reading books (61% to 57%).



17

22%

18%

17%

12%

9%

8%

5%

4%

4%

3%

3%

3%

3%

2%

2%

2%

2%

2%

61%

29%

35%

16%

18%

18%

31%

9%

7%

5%

10%

6%

5%

4%

5%

4%

2%

3%

3%

4%

2%

10%

Cinema

Art galleries

Museums


Musicals

Plays

Rock or pop music


Orchestral music

Traditional Crafts

Arts festivals

Jazz music



Ballet

Opera/ operetta


Contemporary crafts



Disabled

Other Scots adults

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

7%

2%

3%

2%

3%

2%

1%

3%

1%

1%

2%

1%

1%

1%

3%

1%

1%


Moving image


Carnival/ circus (not involving animals)

Contemporary dance






Puppetry




Live art


Attendance Attendance Disabled peopleDisabled people

49% attendance – lower than amongst other respondents (82%)

49% attendance – lower than amongst other respondents (82%)

KEY FACTS

A similar overall level of attendance to that recorded

in 2006 (48%) and 2004 (50%). Change is not statistically significant.



Compared to other respondents, less likely to go to cinema, museums or

rock & pop events.

Compared to other respondents, less likely to go to cinema, museums or

rock & pop events.





18

55%

19%

14%

9%

4%

4%

3%

3%

61%

26%

25%

7%

11%

8%

4%

9%

8%

5%

Reading books

Buying a work offiction or poetry

Buying any othertypes of book

Knitting/othertextile crafts

Painting ordrawing

Photography(other than familyor holiday snaps)

Computergenerated/digital

art

Playing amusical

instrument

Buying a work ofart or craft object Disabled

Other Scots residents

3%

2%

2%

2%

1%

1%

1%

1%

1%

1%

5%

4%

3%

2%

3%

3%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Any other crafts


Writing poetry

Other style dance

Wood crafts


Singing in a choir

Drama


Filming on video apart from “family” life or events

Contemporary dance

Making films apart from video

Sculpture




Printmaking

Participation Participation Disabled peopleDisabled people

65% participation – lower than amongst other respondents (71%)

65% participation – lower than amongst other respondents (71%)

KEY FACTS

Overall participation decreased from 70% in

2006 to 65% (but remained higher than

2004 - 58%)

Overall participation decreased from 70% in

2006 to 65% (but remained higher than

2004 - 58%)

Less likely to read or buy books.

Less likely to read or buy books.


crafts (21% to 12%).


crafts (21% to 12%).

19

54%

33%

29%

21%

21%

20%

9%

9%

8%

7%

7%

6%

6%

6%

5%

4%

4%

4%

54%

31%

25%

32%

13%

9%

14%

8%

8%

5%

4%

2%

6%

4%

3%

6%

4%

4%

2%

2%

4%

21%

Cinema

Museums

Art galleries

Rock or pop music

Musicals

Pantomime or varietyshow

Plays

Arts festivals

Scottish traditional/folkmusic

Orchestral music

Traditional Crafts

Ballet

Outdoorart/performance/street

Contemporarypainting

Opera/ operetta

Jazz music

Scottish Traditionaldance

Contemporaryphotography

Contemporary crafts

Chamber music orrecitals

Women

Men

4%

3%

3%

3%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

2%

2%

2%

2%

4%

3%

3%

2%

1%

1%

2%

1%

1%

1%

1%

1%

1%

1%

1%1%

2%



Contemporary dance



Live art

Moving image

Puppetry












Attendance Attendance WomenWomen

77% overall attendance amongst women – similar to

men (76%)

77% overall attendance amongst women – similar to

men (76%)

KEY FACTS

Overall attendance in 2008 remained at the same level as recorded in 2006 (77%)

Overall attendance in 2008 remained at the same level as recorded in 2006 (77%)

Compared to males, less likely to attend rock or pop

music events, but more likely to attend pantomimes

or musicals.

Compared to males, less likely to attend rock or pop

music events, but more likely to attend pantomimes

or musicals.

Compared to 2006, increased attendance at art galleries (23% to 29%) and museums (28% to 33%).

Compared to 2006, increased attendance at art galleries (23% to 29%) and museums (28% to 33%).

20

66%

29%

25%

15%

10%

7%

6%

5%

3%

3%

3%

3%

3%

55%

21%

22%

8%

5%

2%

10%

10%

5%

5%

3%

3%

1%

11%

Reading books




Painting ordrawing

Buying a work ofart or craft object

Any other crafts

Playing amusical

Photography(other than family

Writing stories orarticles


Writing poetry

Scottishtraditional dance

Other style dance

Women Men

3%

2%

2%

1%

1%

1%

1%

1%

1%

1%

2%

2%

5%

2%

2%

1%

1%

1%

1%

1%

1%

Singing in a choir

Drama

Folk/ Scottish traditionalmusic


Wood crafts

Filming on video apartfrom “family” life or events

Making films apart fromvideo

Contemporary dance

Sculpture

Printmaking


Experimental/electronicmusic

Participation Participation WomenWomen

75% participation amongst women – higher than

amongst males (66%)

75% participation amongst women – higher than

amongst males (66%)

KEY FACTS

Participation overall was lower than recorded in

2006 (80%) but still higher than in 2004 (69%).

Participation overall was lower than recorded in

2006 (80%) but still higher than in 2004 (69%).

Compared to males, more likely to have read books, or take part in knitting/any

other crafts.

Compared to males, more likely to have read books, or take part in knitting/any

other crafts.

Compared to 2006, decreased participation in reading and buying books

(73% to 66%).

Compared to 2006, decreased participation in reading and buying books

(73% to 66%).

21

49%

30%

24%

22%

15%

15%

12%

6%

6%

6%

6%

5%

5%

4%

4%

3%

3%

3%

56%

33%

28%

29%

18%

18%

15%

8%

10%

7%

6%

5%

6%

4%

5%

4%

5%

4%

3%

3%

3%

15%

Cinema

Museums

Rock or pop music

Art galleries

Plays

Musicals



Arts festivals

Orchestral music


Traditional Crafts

Jazz music



Opera/ operetta

Ballet


Country & Westernmusic



Residents of other areas

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

3%

3%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

2%

1%

1%

1%

1%

1%

2%

Contemporary crafts



Contemporary dance


Live art

Moving image


Puppetry











Attendance Attendance Residents of rural areasResidents of rural areas

75% attendance – similar to residents of other areas

(78%)

75% attendance – similar to residents of other areas

(78%)

KEY FACTS





Compared to other areas, less likely to have visited the

cinema or art galleries but more likely to have attended

Scottish music events.

Compared to other areas, less likely to have visited the

cinema or art galleries but more likely to have attended

Scottish music events.

Compared to 2006, increased attendance at rock & pop

events (15% to 24%).

Compared to 2006, increased attendance at rock & pop

events (15% to 24%).

22

64%

24%

23%

11%

8%

8%

7%

6%

4%

4%

3%

60%

25%

24%

7%

10%

7%

7%

8%

4%

4%

2%

4%

10%

Reading books




Painting ordrawing


Photography(other than familyor holiday snaps)

Playing amusical

instrument

Any other crafts


art





3%

3%

2%

2%

2%

1%

1%

1%

1%

1%

3%

3%

2%

2%

2%

1%

2%

1%

1%

1%

1%

1%

1%

1%

2%

Writing poetry

Wood crafts

Singing in a choir

Drama



Other style dance

Contemporary dance


Printmaking


Sculpture



Participation Participation Residents of rural areasResidents of rural areas

74% participation – slightly higher than residents of

other areas, but not statistically significant

(70%).

74% participation – slightly higher than residents of

other areas, but not statistically significant

(70%).

KEY FACTS

Participation remained at the same level as recorded

in 2006 (74%).

Participation remained at the same level as recorded

in 2006 (74%).

Compared to residents of other areas, more likely to

have undertaken crafts (17% v 11%).

Compared to residents of other areas, more likely to

have undertaken crafts (17% v 11%).

23

20%

19%

17%

14%

12%

6%

6%

6%

5%

4%

4%

4%

3%

3%

3%

3%

3%

1%

34%

28%

63%

18%

17%

16%

9%

6%

3%

9%

6%

5%

2%

5%

4%

4%

3%

2%

3%

34%

2%

14%

Museums

Art galleries

Cinema

Musicals

Plays


Scottish Traditional/folk music

Orchestral music

Opera/ operetta

Arts festivals

Jazz music

Traditional Crafts



Ballet




Contemporary crafts

Rock or pop music

Aged 65+

Under 65s

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

8%

4%

3%

3%

3%

3%

2%

2%

2%

2%

1%

1%

1%

1%

2%

1%

1%

1%

1%

1%




Contemporary dance

Live art

Moving image




Puppetry










Attendance Attendance Aged 65 and overAged 65 and over

49% attendance – much lower than amongst

respondents aged under 65 (83%).

49% attendance – much lower than amongst

respondents aged under 65 (83%).

KEY FACTS





Compared to those under 65, much less likely to

attend rock or pop music events, cinema or

museums.

Compared to those under 65, much less likely to

attend rock or pop music events, cinema or

museums.

Attendance across specific activities also remained broadly similar in 2008.

Attendance across specific activities also remained broadly similar in 2008.

24

59%

16%

16%

8%

4%

4%

3%

3%

3%

2%

60%

26%

24%

7%

8%

11%

5%

9%

8%

3%

4%

5%

Reading books





Painting or drawing

Any other crafts



Wood crafts


65+

Under 65s

2%

2%

2%

1%

1%

1%

3%

2%

2%

5%

3%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%


Singing in a choir

Other style dance

Computer generated/digital art

Writing poetry


Drama



Contemporary dance

Printmaking

Sculpture




Participation Participation Aged 65 and overAged 65 and over

66% participation – slightly lower than amongst those

aged under 65 (71%)

66% participation – slightly lower than amongst those

aged under 65 (71%)

KEY FACTS


recorded in 2006 (69%) and 2004 (61%).


recorded in 2006 (69%) and 2004 (61%).

Compared to those under 65, less likely to have

bought a work of fiction, or participated in painting or

drawing.

Compared to those under 65, less likely to have

bought a work of fiction, or participated in painting or

drawing.

Compared to 2006, decreased participation in knitting and other textile

crafts (15% to 8%).

Compared to 2006, decreased participation in knitting and other textile

crafts (15% to 8%).

25

81%

50%

28%

26%

13%

10%

7%

5%

5%

4%

4%

4%

4%

4%

51%

23%

33%

28%

16%

18%

16%

9%

7%

6%

9%

7%

2%

1%

1%

20%

Cinema

Rock or pop music

Museums

Art galleries

Plays

Musicals


Arts festivals


Jazz music


Orchestral music

Dance (other thanballet, contemporary/

Carnival/ circus (notinvolving animals)


Aged 16-24

Aged 25 and over

3%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

3%

5%

5%

4%

4%

2%

2%

2%

1%

6%

2%

2%

1%

1%

1%

5%

3%

3%

3%

1%

1%

1%

1%

1%

2%


Ballet




Contemporary dance

Live art

Moving image


Traditional Crafts


Puppetry




Opera/ operetta

Country and western music


Contemporary crafts






AttendanceAttendance Aged 16-24Aged 16-24

92% attendance –higher than amongst respondents aged 25 and over (75%).

92% attendance –higher than amongst respondents aged 25 and over (75%).

KEY FACTS


in 2006 (93%) and 2004 (87%).


in 2006 (93%) and 2004 (87%).

Compared to those aged 25 and over, more likely to go to cinema and rock or

pop music events, but less likely to attend pantomimes.

Compared to those aged 25 and over, more likely to go to cinema and rock or

pop music events, but less likely to attend pantomimes.

Compared to 2006, increased attendance at

rock and pop events (40% to 50%) and art galleries

(15% to 24%).

Compared to 2006, increased attendance at

rock and pop events (40% to 50%) and art galleries

(15% to 24%).

26

55%

17%

17%

15%

7%

6%

5%

5%

4%

4%

4%

4%

4%

61%

26%

24%

9%

7%

8%

4%

4%

1%

8%

8%

5%

3%

3%

15%

Reading books



Painting ordrawing

Playing amusical




Drama



Any other crafts

Writing poetry

Wood crafts

16-24 year olds

25 & over

4%

3%

3%

3%

2%

2%

2%

2%

1%

1%

1%

1%

2%

2%

1%

3%

2%

1%

1%

1%

2%

Contemporary dance

Other style dance

Singing in a choir


Printmaking






Puppetry

Sculpture


Participation Participation Aged 16-24Aged 16-24

68% participation – similar to respondents aged 25 and

over (71%).

68% participation – similar to respondents aged 25 and

over (71%).

KEY FACTS

Overall participation was lower than recorded in 2006

(73%) but similar to the participation level recorded in 2004 (65%). Changes are not statistically significant.

Overall participation was lower than recorded in 2006

(73%) but similar to the participation level recorded in 2004 (65%). Changes are not statistically significant.

More likely than those respondents aged 25 and

over to have participated in painting/drawing or playing a

musical instrument.

More likely than those respondents aged 25 and

over to have participated in painting/drawing or playing a

musical instrument.

27

48%

31%

21%

11%

6%

6%

4%

4%

4%

3%

3%

3%

3%

3%

2%

2%

2%

55%

32%

27%

9%

28%

17%

17%

6%

4%

1%

16%

3%

2%

2%

1%

9%

7%

6%

5%2%

8%

Cinema

Museums

Art galleries

Arts festivals

Rock or pop music

Musicals

Plays



Culturally specificmusic



Carnival/ circus (notinvolving animals)

Live art

Culturally specificdance


Orchestral music

Jazz music



Other residents of Scotland

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

4%

2%

1%

5%

4%

4%

3%

2%

2%

2%

1%

1%

1%

1%

3%

3%

2%

1%

1%

1%

1%




Traditional Crafts

Ballet

Opera/ operetta



Contemporary dance

Moving image





Contemporary crafts


Puppetry




AttendanceAttendance Minority ethnic communitiesMinority ethnic communities

66% attendance – lower than amongst other

residents of Scotland (78%)

66% attendance – lower than amongst other


KEY FACTS

Attendance decreased from 71% in 2006.

Attendance decreased from 71% in 2006.

Compared to others, less likely to attend rock or pop music events, plays and

pantomimes.

Compared to others, less likely to attend rock or pop music events, plays and

pantomimes.

Compared to 2006, attendance at cinemas was

the most significant decrease (59% to 48%).

Compared to 2006, attendance at cinemas was

the most significant decrease (59% to 48%).

28

50%

14%

9%

6%

4%

4%

3%

3%

3%

3%

61%

24%

25%

10%

8%

8%

2%

8%

7%

4%

3%

6%

Reading books



Painting or drawing



Drama




Writing poetry Minority ethnic communities

Other residents of Scotland

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

3%

3%

2%

2%

2%

1%

5%

4%

2%

1%

1%

1%

1%

1%

2%


Wood crafts

Other style dance

Singing in a choir



Any other crafts

Computer generated/digital art


Contemporary dance

Printmaking

Sculpture



Participation Participation Minority ethnic communitiesMinority ethnic communities

61% participation – lower than amongst other


61% participation – lower than amongst other


KEY FACTS


recorded in 2006 (65%) and 2004 (67%).


recorded in 2006 (65%) and 2004 (67%).

Compared to other residents of Scotland, less

likely to have read or bought books.

Compared to other residents of Scotland, less

likely to have read or bought books.





29

Attendance and participation – Attendance and participation – RegionsRegions


30

90% 92%88% 88% 89% 87% 88%90%

93%88%

79%

91% 89% 90% 89%91%

ALL ADULTSLIVING IN

SCOTLAND

Edinburgh &surrounds

East &Central

Scotland

North EasternScotland

Highlands &Islands

Glasgow &surrounds

SouthWesternScotland

SouthScotland

2006 2008

Summary Summary Combined attendance and participation by regionCombined attendance and participation by region

Attendance & participation was lower in North Eastern Scotland than elsewhere

and lower in this area than in 2006

Attendance & participation was lower in North Eastern Scotland than elsewhere

and lower in this area than in 2006

31

Summary Summary Attendance by regionAttendance by region

77%

81%

73%

78%75%

69%67%

77% 77%74%

69%

75%77% 77%

70%

75%

ALL ADULTSLIVING IN

SCOTLAND


East &Central

Scotland


Highlands &Islands

Glasgow &surrounds


SouthScotland

2006 2008

Between 2006 and 2008, a decrease in attendance in North

Eastern Scotland and an increase in South Western Scotland

Between 2006 and 2008, a decrease in attendance in North

Eastern Scotland and an increase in South Western Scotland

Base: 2006 (2,029), 2008 (2,110)

32

Summary Summary Participation by regionParticipation by region

76%79%

71%

76% 76%

70% 71%71%

79%

66%

51%

76%

69%72%

79%80%

ALL ADULTSLIVING IN

SCOTLAND


East &Central

Scotland


Highlands &Islands

Glasgow &surrounds


SouthScotland

2006 2008

Base: 2006 (2,029), 2008 (2,110)

Since 2006, decreased participation in North Eastern

Scotland and Glasgow & surrounds and increase in South.

Since 2006, decreased participation in North Eastern

Scotland and Glasgow & surrounds and increase in South.

33

62%

37%

31%

30%

18%

18%

14%

13%

9%

9%

7%

7%

7%

6%

6%

6%

5%

5%

4%

55%

32%

27%

27%

17%

17%

9%

15%

6%

5%

9%

5%

4%

5%

4%

6%

3%

4%

3%

2%

4%

5%

23%

Cinema

Museums

Art galleries

Rock or pop music

Musicals

Plays

Arts festivals



Jazz music

Scottish traditional/folkmusicContemporary

paintingContemporaryphotography

Traditional crafts

Ballet

Orchestral music


Opera/ operetta

Contemporary crafts

Contemporary dance


Edinburgh and surrounds

All Adults living in Scotland

4%

4%

3%

3%

2%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

3%

2%

2%

2%

2%

1%

2%

2%

1%

1%

1%

1%

1%

1%

1%

3%

1%

1%

3%


Live art


Moving image (viewing artists film & video)

Puppetry





Experimental theatre (inc. visual & digital)




Contemporary computer generated/digital art





Attendance Attendance Residents of Edinburgh and surroundsResidents of Edinburgh and surrounds

77% attendance – the same level as across

Scotland as a whole (77%)

77% attendance – the same level as across

Scotland as a whole (77%)

KEY FACTS

A similar overall level of attendance to that recorded in 2006 (81%). Change is not statistically significant.

A similar overall level of attendance to that recorded in 2006 (81%). Change is not statistically significant.

Compared to Scottish population as a whole,

more likely to attend arts festivals, cinema, musicals

or dance events.

Compared to Scottish population as a whole,

more likely to attend arts festivals, cinema, musicals

or dance events.

No significant changes between 2006 and 2008 in attendance of any specific

event types.

No significant changes between 2006 and 2008 in attendance of any specific

event types.

34

68%

28%

25%

13%

9%

8%

8%

8%

5%

4%

3%

3%

3%

61%

25%

23%

10%

8%

7%

7%

7%

5%

4%

4%

3%

3%

2%

10%

Reading books



Painting ordrawing

Playing amusical




Any other crafts




Wood crafts

Other style danceEdinburgh and surrounds


3%

3%

2%

2%

2%

1%

1%

1%

1%

1%

1%

3%

2%

1%

2%

2%

1%

1%

1%

1%

1%

1%

2%

Writing poetry

Drama


Singing in a choir



Contemporary dance

Printmaking

Sculpture




Puppetry


Participation Participation Residents of Edinburgh and surroundsResidents of Edinburgh and surrounds

79% participation – higher than amongst residents of


79% participation – higher than amongst residents of


KEY FACTS

Same level of participation to that recorded in 2006

(79%).

Same level of participation to that recorded in 2006

(79%).

Compared to other areas, more likely to read books.

Compared to other areas, more likely to read books.

Compared to 2006, decreased proportions

buying non-fiction books (33% to 25%) and buying works of art/craft (16% to

9%).

Compared to 2006, decreased proportions

buying non-fiction books (33% to 25%) and buying works of art/craft (16% to

9%).

35

55%

28%

26%

19%

20%

20%

8%

6%

7%

6%

6%

3%

7%

5%

5%

5%

4%

55%

32%

27%

27%

17%

17%

15%

9%

9%

6%

6%

5%

5%

5%

4%

4%

4%

4%

21%

Cinema

Museum

Rock/pop music

Art Galleries

Plays

Musicals

Pantomime/varietyshow


Arts festivals

Orchestral music


Jazz music


Traditional crafts

Ballet

Scottish traditionaldance

Opera/Operetta




3%

3%

3%

2%

2%

3%

2%

1%

2%

1%

1%

1%

1%

1%

1%

1%

3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

Chamber music/recitals


Literary/poetry event

Contemporary crafts

Contemporary dance


Puppetry

Carnival/circus


Moving image

Live art





Video/multi-media/performance art






Attendance Attendance Residents of East & Central ScotlandResidents of East & Central Scotland

74% attendance – similar to the all Scotland level (77%)

74% attendance – similar to the all Scotland level (77%)

KEY FACTS

No statistically significant change from 2006

attendance levels (73%).

No statistically significant change from 2006

attendance levels (73%).

Compared to Scottish population as a whole, more likely to attend

pantomime/variety shows and plays but less likely to

have visited art gallery

Compared to Scottish population as a whole, more likely to attend

pantomime/variety shows and plays but less likely to

have visited art gallery

Between 2006 and 2008, an increase in museum,

rock/pop and pantomime/variety

attendance

Between 2006 and 2008, an increase in museum,

rock/pop and pantomime/variety

attendance

36

56%

27%

24%

8%

6%

6%

6%

5%

4%

3%

3%

3%

2%

2%

61%

23%

25%

10%

7%

7%

8%

7%

4%

5%

3%

2%

3%

3%

4%

7%

Reading books


Buying a work offiction/poetry

Painting/drawing


Buying a work ofart/craft object

Playing amusical

Photography


Any other crafts

Wood crafts

Singing in a choir


Writing poetry

Writingstories/articles



2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

2%

2%

2%

1%

1%

1%

1%

1%

1%

Making films (apart fromvideo)

Filming on video (apartfrom “family” life or events)



Other style dance

Drama

Sculpture


Contemporary dance

Printmaking


Participation Participation Residents of East & Central ScotlandResidents of East & Central Scotland

66% participation – lower than amongst Scottish population as a whole

(71%)


(71%)

KEY FACTS

Lower participation than recorded in 2006 (71%) but

within margins of error

Lower participation than recorded in 2006 (71%) but

within margins of error

Compared to 2006, a decreased proportion

participated in painting/drawing

Compared to 2006, a decreased proportion

participated in painting/drawing

37

44%

24%

25%

19%

12%

19%

7%

5%

4%

4%

4%

5%

1%

3%

5%

3%

1%

3%

55%

32%

27%

27%

17%

15%

17%

9%

4%

4%

9%

5%

6%

2%

3%

4%

3%

2%

2%

5%

2%

17%

Cinema

Museums

Rock or pop music

Art galleries

Musicals


Plays


Ballet


Arts festivals

Jazz music

Orchestral music

Carnival/ circus (not involvinganimals)


Opera/ operetta

Contemporary crafts


Contemporary dance

Contemporary paintingNorth Eastern Scotland


2%

1%

2%

1%

2%

1%

5%

5%

2%

2%

2%

1%

2%

2%

3%

1%

3%

2%

4%

1%

1%

1%

1%

6%

5%

2%

2%

2%

1%

1%

1%

1%

1%

3%











Traditional crafts

Puppetry


Live art


Experimental theatre (inc visual & digital)



Contemporary computer generated art

Attendance Attendance Residents of North Eastern ScotlandResidents of North Eastern Scotland

69% attendance – lower than across Scotland as a

whole (77%)

69% attendance – lower than across Scotland as a

whole (77%)

KEY FACTS

Decreased overall attendance since 2006

(88%)

Decreased overall attendance since 2006

(88%)

Compared to Scottish population in general, less likely to go to cinemas, art galleries and museums

Compared to Scottish population in general, less likely to go to cinemas, art galleries and museums

Between 2006 and 2008, decreases in cinema, art

galleries and museum attendance. Increase in

attendance of plays.

Between 2006 and 2008, decreases in cinema, art

galleries and museum attendance. Increase in

attendance of plays.

38

42%

21%

21%

8%

5%

6%

6%

4%

2%

2%

2%

1%

61%

23%

25%

10%

8%

7%

7%

7%

5%

4%

3%

3%

2%

6%

Reading books



Painting or drawing





Any other crafts



Wood crafts

Other style dance North Eastern Scotland


1%

2%

2%

2%

1%

2%

1%

3%

2%

1%

2%

2%

1%

1%

1%

4%

1%

1%

2%


Writing poetry

Singing in a choir

Contemporary dance


Drama


Printmaking

Sculpture

Computer generateddigital art



Participation Participation Residents of North Eastern ScotlandResidents of North Eastern Scotland


(71%)


(71%)

KEY FACTS

Lower participation than recorded in 2006 survey

(76%)

Lower participation than recorded in 2006 survey

(76%)

Less likely to have read books than Scottish adults

in general.

Less likely to have read books than Scottish adults

in general.


reading books, buying art/craft objects, playing

instruments, knitting/other textile crafts, writing stories/articles and Scottish traditional

dancing


reading books, buying art/craft objects, playing

instruments, knitting/other textile crafts, writing stories/articles and Scottish traditional

dancing

39

48%

28%

26%

22%

14%

14%

13%

11%

10%

9%

8%

7%

6%

5%

5%

4%

4%

4%

55%

32%

27%

27%

17%

15%

17%

9%

9%

6%

4%

5%

4%

6%

5%

4%

3%

4%

3%

3%

4%

15%

Cinema

Museums

Rock/pop music

Art galleries

Plays


Musicals


Arts festivals



Traditional crafts


Orchestral music

Jazz music

Ballet

Contemporary crafts

Opera/operetta

Chambermusic/recitals

Literary/poetry eventHighlands and Islands


4%

4%

3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

2%

2%

5%

3%

2%

2%

2%

2%

1%

1%

1%

2%

1%

1%

1%

1%

1%

1%

1%1%

3%


Contemporary dance



Carnival/ circus


Live art



Video/multi-media/performance art


Puppetry








Attendance Attendance Residents of Highlands & IslandsResidents of Highlands & Islands

75% attendance – similar to Scottish adults as a whole

(77%)

75% attendance – similar to Scottish adults as a whole

(77%)

KEY FACTS

Overall attendance levels equal to 2006 (75%)

Overall attendance levels equal to 2006 (75%)

Compared to Scottish population as a whole, less likely to go to cinema and

art galleries but more likely to attend an outdoor

performance, traditional crafts and/or contemporary

photography event


art galleries but more likely to attend an outdoor

performance, traditional crafts and/or contemporary

photography event

Between 2006 and 2008, increase in rock/pop and

contemporary photography attendance

Between 2006 and 2008, increase in rock/pop and

contemporary photography attendance

40

64%

30%

30%

15%

14%

11%

9%

8%

7%

7%

5%

4%

4%

61%

23%

25%

7%

10%

7%

7%

8%

4%

5%

4%

3%

3%

3%

14%

Reading books




Painting ordrawing



Playing amusical


Any other crafts


Wood crafts


Writing poetryHighlands and Islands


3%

3%

3%

3%

2%

2%

2%

1%

2%

2%

1%

1%

1%

2%

2%

1%

1%

1%

1%

3%


Drama


Contemporary dance

Printmaking

Singing in a choir

Other style dance


Sculpture



Participation Participation Residents of Highlands & IslandsResidents of Highlands & Islands

86% participation – higher than amongst Scottish population as a whole

(71%)

86% participation – higher than amongst Scottish population as a whole

(71%)

KEY FACTS

Lower participation than in 2006 (80%) but not

statistically significant

Lower participation than in 2006 (80%) but not

statistically significant

More likely to have participated in photography,

knitting/textile crafts and buying any type of book

More likely to have participated in photography,

knitting/textile crafts and buying any type of book


reading books, with increases in photography and buying fiction/poetry


reading books, with increases in photography and buying fiction/poetry

41

53%

34%

33%

27%

12%

12%

9%

8%

5%

5%

4%

4%

4%

4%

3%

3%

3%

55%

32%

27%

27%

15%

17%

17%

9%

9%

6%

6%

5%

5%

4%

5%

4%

4%

4%

3%3%

14%

Cinema

Museums

Art galleries

Rock or pop music


Plays

Musicals

Arts festivals


Orchestral music


Jazz music



Traditional crafts

Ballet

Opera/ operetta


Contemporary craftsGlasgow and Surroundings


3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

3%

2%

2%

2%

2%

2%

2%

1%

3%

3%

1%

1%

1%

1%

1%

2%

1%

1%

1%

1%

1%

2%




Live art



Contemporary dance









Puppetry





Attendance Attendance Residents of Glasgow & surroundsResidents of Glasgow & surrounds

77% attendance – equal to Scottish adults in general

(77%)

77% attendance – equal to Scottish adults in general

(77%)

KEY FACTS

No statistically significant change from 2006 (75%)

No statistically significant change from 2006 (75%)

Compared to Scottish population as a whole, less

likely to go to plays and musicals but more likely to

go to art galleries


likely to go to plays and musicals but more likely to

go to art galleries

Between 2006 and 2008, an increase in art gallery

attendance but a decrease in pantomime/variety show

attendance

Between 2006 and 2008, an increase in art gallery

attendance but a decrease in pantomime/variety show

attendance

42

59%

23%

23%

10%

6%

7%

8%

5%

2%

3%

1%

4%

61%

23%

23%

10%

7%

7%

8%

7%

4%

2%

5%

1%

3%

6%

Reading books



Painting or drawing






Other style dance

Any other crafts

Filming on video apart from“family” life or events

Writing poetry Glasgow and Surroundings


3%

1%

1%

2%

2%

1%

1%

1%

4%

1%

1%

3%

1%

2%

2%

2%

3%

1%

1%

1%

4%

1%

1%

2%

Wood crafts


Folk/Scottish traditionalmusic

Drama

Singing in a choir


Contemporary dance

Printmaking

Sculpture

Computer generateddigital art



Participation Participation Residents of Glasgow & surroundsResidents of Glasgow & surrounds

69% participation – similar to the Scottish population

as a whole (71%)

69% participation – similar to the Scottish population

as a whole (71%)

KEY FACTS

No significant variations by activity types when

compared to Scottish adults overall

No significant variations by activity types when

compared to Scottish adults overall

Compared to 2006, decreased participation in reading/buying books and

buying art/craft objects

Compared to 2006, decreased participation in reading/buying books and

buying art/craft objects

43

50%

33%

28%

25%

14%

16%

4%

3%

7%

7%

5%

3%

1%

1%

3%

2%

1%

55%

32%

27%

27%

15%

17%

17%

9%

4%

6%

9%

4%

5%

2%

3%

4%

4%

1%

2%2%

13%

Cinema

Museums

Art galleries

Rock or pop music


Musicals

Plays

Arts festivals

Opera/ operetta

Orchestral music


Ballet



Contemporary crafts




Carnival/circusSouth Western Scotland


4%

1%

2%

2%

1%

1%

1%

1%

4%

4%

2%

2%

1%

1%

5%

2%

3%

3%

2%

1%

1%

3%

1%

1%

6%

5%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

Jazz music

Contemporary dance










Traditional crafts

Puppetry


Live art


Experimental theatre




Attendance Attendance Residents of South Western ScotlandResidents of South Western Scotland

77% attendance – equal to Scottish adults as a whole

(77%)

77% attendance – equal to Scottish adults as a whole

(77%)

KEY FACTS

Higher participation than in 2006 (69%)



arts festivals


arts festivals

Between 2006 and 2008, an increase in attendance at museums, art galleries, rock/pop events and plays.

Between 2006 and 2008, an increase in attendance at museums, art galleries, rock/pop events and plays.

44

62%

19%

14%

10%

8%

7%

5%

4%

4%

4%

3%

2%

61%

25%

23%

7%

10%

8%

7%

7%

5%

3%

4%

4%

3%

8%

Reading books




Painting or drawing




Any other crafts

Wood crafts

Computer generated digital art


Writing poetry South Western Scotland


2%

2%

2%

1%

1%

1%

1%

1%

2%

1%

3%

2%

2%

1%

2%

1%

1%

1%

1%

1%

1%

Singing in a choir



Other style dance

Drama


Folk/Scottish traditionalmusic

Printmaking


Contemporary dance

Sculpture


Participation Participation Residents of South Western ScotlandResidents of South Western Scotland

72% participation – similar to Scottish population as a

whole (71%)

72% participation – similar to Scottish population as a

whole (71%)

KEY FACTS

Similar overall participation level to that recorded in

2006 (70%)

Similar overall participation level to that recorded in

2006 (70%)

More likely than Scottish adults in general to take

part in knitting/other textile crafts but less likely to buy

any type of book

More likely than Scottish adults in general to take

part in knitting/other textile crafts but less likely to buy

any type of book


buying any books and buying art/crafts objects,

but increase in photography


buying any books and buying art/crafts objects,

but increase in photography

45

43%

29%

28%

25%

14%

13%

10%

9%

6%

4%

4%

4%

4%

4%

4%

3%

3%

2%

2%

55%

32%

27%

27%

17%

17%

15%

9%

9%

5%

6%

4%

5%

3%

5%

4%

4%

6%

4%

3%

3%

2%

16%

Cinema

Museums

Art galleries

Rock or pop music

Plays

Musicals


Arts festivals


Traditional crafts

Orchestral music


Jazz music

Contemporary crafts



Opera/ operetta


Ballet

Country & Westernmusic

Literary or poetry eventSouthern Scotland


2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

3%

2%

1%

2%

2%

2%

1%

2%

2%

1%

1%

1%

2%

1%

1%

1%

1%

1%

2%




Puppetry

Live art




Contemporary dance










Attendance Attendance Residents of South ScotlandResidents of South Scotland

70% attendance – lower than Scottish adults as a

whole (77%)

70% attendance – lower than Scottish adults as a

whole (77%)

KEY FACTS


likely to go to cinema.


likely to go to cinema.

Between 2006 and 2008, an increase in attendance at plays and contemporary

photography

Between 2006 and 2008, an increase in attendance at plays and contemporary

photography

46

66%

30%

27%

10%

8%

7%

11%

5%

3%

5%

2%

5%

5%

61%

23%

25%

10%

7%

8%

7%

7%

3%

2%

4%

2%

5%

3%

10%

Reading books



Painting or drawing





Wood crafts

Folk/Scottish traditional music


Other style dance

Any other crafts

Writing poetrySouthern Scotland


1%

3%

1%

2%

3%

1%

2%

6%

1%

2%

1%

1%

2%

3%

1%

1%

4%

1%

1%

3%

Printmaking

Drama



Singing in a choir


Contemporary dance

Sculpture

Computergenerated/digital art



Participation Participation Residents of South ScotlandResidents of South Scotland

77% participation – higher than Scottish population as

a whole (71%)

77% participation – higher than Scottish population as

a whole (71%)

KEY FACTS



More likely than Scottish adults overall to have

bought a book other than fiction, read a book and/or taken part in photography

More likely than Scottish adults overall to have

bought a book other than fiction, read a book and/or taken part in photography

Compared to 2006, increased participation in

buying books, photography, writing

stories/articles, crafts and writing poetry

Compared to 2006, increased participation in

buying books, photography, writing

stories/articles, crafts and writing poetry

47

ParticipationParticipation


Future attendance and participationFuture attendance and participation

48

3%

3%

3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

2%

2%

1%

3%

Contemporary Dance

Other style of dance

Puppetry

Chamber Music or recitals

Literary or Poetry Event

Carnival\circus (not involving animals)



Experimental theatre (including visual and


Experimental\electronic music

Video\Multi-media\ performance art



Contemporary computer generated\digital art



Events not attended in last 12 months but would consider in futureEvents not attended in last 12 months but would consider in futureScottish adult populationScottish adult population

Highest interest in attending rock or pop

music events, plays and musicals.

Highest interest in attending rock or pop

music events, plays and musicals.

16%

13%

13%

12%

11%

10%

8%

7%

7%

6%

6%

6%

5%

5%

5%

5%

4%

4%

4%

4%

4%

12%

Rock or Pop Music

Plays

Musicals

Cinema

Museum

Art Galleries

Pantomime or variety Show

Arts Festivals

Ballet

Jazz Music

Scottish traditional\ Scottish folk music

Country & Western Music

Outdoor art\ performance\ street art

Opera\Operetta

Orchestral Music


Traditional crafts




Contemporary crafts

Live art

49

2%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

2%

Singing in a choir


Contemporary dance

Other style dance

Scottishtraditional\Scottish

Writing poetry

Printmaking

Knitting\other textilecrafts

Making films (apartfrom video)

Ballet

Puppetry


Experimental\electronicmusic

9%

6%

5%

5%

5%

5%

4%

4%

4%

4%

3%

3%

3%

5%

Photography (other than family or holidaysnaps)

Painting or drawing

Drama


Wood crafts

Computer generated\digital art

Buying a work of art or craft object


Reading books


Any other crafts


Sculpture

Filming on video (apart from ‘family’ life)

Highest interest in taking part in photography.

Highest interest in taking part in photography.

Activities not undertaken in last 12 months but would consider in futureActivities not undertaken in last 12 months but would consider in futureScottish adult populationScottish adult population

50

Summary Summary Interest in undertaking Interest in undertaking anyany ‘new’ activities by group ‘new’ activities by group

64%70% 67% 66% 64%

60%

48%42%41%

56%

41% 42%

50%

36%

23%17%

ALL ADULTSLIVING IN

SCOTLAND

People aged16-24

People livingin rural areas

Women Ethnicminority

communities


areas

Disabledpeople

People aged65+

Future attendance Future participation

Highest propensity to attend or participate amongst those aged

16 to 24

Highest propensity to attend or participate amongst those aged

16 to 24

51

64%70%

61%55%

77%

65%

51%

73%

41%46%

39%32%

56%

40%33%

46%

ALL ADULTSLIVING IN

SCOTLAND


East &Central

Scotland


Highlands &Islands

Glasgow &surrounds


SouthernScotland

Future attendance Future participation

Highest interest in attending or

participating in future in the Highlands &

Islands

Highest interest in attending or

participating in future in the Highlands &

Islands

Summary Summary Interest in undertaking any ‘new’ activities by regionInterest in undertaking any ‘new’ activities by region

52

Developing attendance and participationDeveloping attendance and participationResidents of deprived areasResidents of deprived areas

60% would consider attending an arts or cultural

event in the future, lower than in other areas (64%).


event in the future, lower than in other areas (64%).

17%

12% 12% 12%

9% 9%7% 7%

6%

16%

13% 13% 12% 12%11%

10%8%

6%7%

12%

Rock andpop music

Musicals Plays Cinema Museums Artgalleries

Pantomimeor variety

show

Artsfestivals

Countryand

w esternmusic

Jazz music

Residents of deprived areas All Scottish adults

36% would consider participating in one or more arts or cultural event in the future, lower than in other

areas (41%).

36% would consider participating in one or more arts or cultural event in the future, lower than in other

areas (41%).

ATTENDANCE

PARTICIPATION

‘Top 10’ includes rock & pop, country & western

music and jazz.

‘Top 10’ includes rock & pop, country & western

music and jazz.

8%6% 5% 4% 3% 3% 3% 3% 3%

9%

6% 5% 5% 5% 5% 5% 4% 4% 4%4%

Photography(other thanfamily orholidaysnaps)

Painting ordraw ing

Drama Playing amusical

instrument

Wood crafts Computergenerated/digital art

Buying aw ork of art

or craftobject

Readingbooks

Buying othertypes of

book

Any othercrafts

Residents of deprived areas All Scottish adults

‘Top 10’ includes photography, painting &

drawing and drama.


drawing and drama.

53

Developing attendance and participationDeveloping attendance and participationDisabled peopleDisabled people


event in the future, lower than amongst other adults

(66%).


event in the future, lower than amongst other adults

(66%).

13%11% 11%

10%8%

7% 7%5% 5%

12% 12%11%

13% 13%

6%

10%

6%

16%

8%9%

Cinema Museums Artgalleries

Musicals Plays Scottishtraditional/folk music

Pantomimeor variety

show

Countryand

w esternmusic

Rock andpop music

Artsfestivals

Disabled people All Scottish adults

23% would consider participating in one or more arts or cultural event in the

future, much lower than amongst those without a

disability (44%).


future, much lower than amongst those without a

disability (44%).

ATTENDANCE

PARTICIPATION

‘Top 10’ includes cinema, museums and art galleries.

‘Top 10’ includes cinema, museums and art galleries.

3% 3% 3% 2% 2% 2% 2% 2% 2%

9%

6% 5% 5% 5% 5% 4% 4% 4% 3%2%


Painting ordraw ing


or craftobject


instrument

Wood crafts Readingbooks


book

Any othercrafts

Buying aw ork off iction orpoetry

Disabled people All Scottish adults

54

Developing attendance and participationDeveloping attendance and participationWomenWomen

66% would consider attending an arts or cultural event in the future, higher than amongst men (61%).

66% would consider attending an arts or cultural event in the future, higher than amongst men (61%).

15% 15%14%

13% 12%10% 10%

9%7%

13%

16%

13% 12% 12%11%

10%

7%8%

6%

12%

Musicals Rock andpop music

Plays Museums Cinema Artgalleries

Pantomimeor variety

show

Ballet Artsfestivals

Countryand

w esternmusic

Women All Scottish adults

42% would consider participating in one or more arts or cultural event in the future, similar to proportion

on men (40%).

42% would consider participating in one or more arts or cultural event in the future, similar to proportion

on men (40%).

ATTENDANCE

PARTICIPATION

‘Top 10’ includes musicals, rock & pop and plays.

‘Top 10’ includes musicals, rock & pop and plays.

9%7%

5% 5% 4% 4% 4% 4% 4%

9%

6% 5% 5% 5% 5% 4% 4% 4%2%

5%


Painting ordraw ing


or craftobject


instrument

Wood crafts Readingbooks


book

Any othercrafts

Writingstories orarticles

Women All Scottish adults

‘Top 10’ includes photography, painting & drawing, buying art and

drama.

‘Top 10’ includes photography, painting & drawing, buying art and

drama.

55

Developing attendance and participationDeveloping attendance and participationResidents of rural areasResidents of rural areas

67% would consider attending an arts or cultural event in the future, slightly higher than in other areas

(63%).

67% would consider attending an arts or cultural event in the future, slightly higher than in other areas

(63%).

16%15%

14% 14%

11% 11%10%

9%8%

16%

12%13%

12%13%

11%10%

6%

9%8%

12%

Rock andpop music

Cinema Musicals Museums Plays Artgalleries

Pantomimeor variety

show

Scottishtraditional/folk music

Traditionalcrafts

Artsfestivals

Residents of rural areas All Scottish adults


future, similar to other areas (40%).


future, similar to other areas (40%).

ATTENDANCE

PARTICIPATION

‘Top 10’ includes rock & pop, cinema, musicals and

museums.

‘Top 10’ includes rock & pop, cinema, musicals and

museums.

7% 6% 6% 6% 5% 4% 3% 3% 3%

9%

6% 5% 5% 5% 5% 4% 5% 4%2%

5%


Painting ordraw ing

Playing amusical

instrument

Wood crafts Drama Computergenerated/digital art

Readingbooks


or craftobject

Any othercrafts


Residents of rural areas All Scottish adults


drawing, playing a musical instrument and woodcrafts.


drawing, playing a musical instrument and woodcrafts.

56

Developing attendance and participationDeveloping attendance and participationPeople aged 65 and overPeople aged 65 and over


event in the future, lower than amongst those under

65 (69%).


event in the future, lower than amongst those under

65 (69%).10% 10%

9% 8%7%

6% 6%4%

3%

12%11%

12% 13% 13%

6%

10%

6%7%

8%7%

Museums Artgalleries

Cinema Musicals Plays Scottishtraditional/folk music

Pantomimeor variety

show

Countryand

w esternmusic

Ballet Artsfestivals

Aged 65+ All Scottish adults

17% would consider participating in one or more arts or cultural event in the future, lower than amongst

those under 65 (46%).

17% would consider participating in one or more arts or cultural event in the future, lower than amongst

those under 65 (46%).

ATTENDANCE

PARTICIPATION

‘Top 10’ includes museums, art galleries, cinema and

musicals.

‘Top 10’ includes museums, art galleries, cinema and

musicals.

2% 2% 2% 2% 2% 1% 1% 1% 1%

9%

6%

2% 3% 4%2%

5% 5% 5% 4%2%


Painting ordraw ing


Buying aw ork off iction orpoetry


book

Scottishtraditional

dance

Playing amusical

instrument

Wood crafts Drama Readingbooks

Aged 65+ All Scottish adults

57

Developing attendance and participationDeveloping attendance and participationPeople aged 16 to 24People aged 16 to 24

70% would consider attending an arts or cultural event in the future, higher

than those in older age groups (63%).

70% would consider attending an arts or cultural event in the future, higher

than those in older age groups (63%).

20%

17%

14%

11%9%

8% 8% 8% 8%

16%

13% 13%12%

11%10%

12%

8%7%

6%

10%

Rock and popmusic

Plays Musicals Museums Art galleriesPantomime orvariety show

Cinema Arts festivalsJazz music Outdoor/performance/

street art

Aged 16-24 All Scottish adults

56% would consider participating in one or more arts or cultural event in the future, higher than those in

older age groups (38%).

56% would consider participating in one or more arts or cultural event in the future, higher than those in

older age groups (38%).

ATTENDANCE

PARTICIPATION

‘Top 10’ includes rock & pop, plays and musicals.

‘Top 10’ includes rock & pop, plays and musicals.

15%

11%9% 8% 7%

5% 5% 5% 5%

9%

6% 5% 5%3% 2%

4% 4%2%

5%7%


Painting ordraw ing

Playing amusical

instrument

Drama Filming onvideo (apartfrom ‘family

life’ orevents)

Making f ilms(apart from

video)


book

Readingbooks



Aged 16-24 All Scottish adults


drawing, playing a musical instrument, drama and

filming.


drawing, playing a musical instrument, drama and

filming.

58

Developing attendance and participationDeveloping attendance and participationMinority ethnic communitiesMinority ethnic communities


event in the future, the same level as amongst

other Scots (64%)


event in the future, the same level as amongst

other Scots (64%)

18%

14%13% 13%

10%9%

8%6% 6%

12% 12%11%

8%

13% 13%

16%

2%

6%

2%

11%

Museums Cinema Art galleries Arts

f estiv als

Musicals Play s Rock and

pop music

Culturally

specif ic

music

Outdoor/perf

art

Culturally

specif ic

dance

Minority ethnic communities All Scottish adults

50% would consider participating in one or more arts or cultural event in the future, higher than amongst

other Scots (41%).

50% would consider participating in one or more arts or cultural event in the future, higher than amongst

other Scots (41%).

ATTENDANCE

PARTICIPATION

‘Top 10’ includes museums, cinema, art galleries and art

festivals.

‘Top 10’ includes museums, cinema, art galleries and art

festivals.

11%

7% 7% 6% 6% 6% 5% 5% 4%4%

9%

5% 6% 5% 4% 5%2% 1%

3%6%

Readingbooks


Playing amusical

instrument

Painting ordraw ing

Drama Buying othertypes of

book


Making f ilms(apart from

video)

Culturallyspecif icmusic

Filming onvideo (apartfrom ‘family

life’ orevents)

Minority ethnic communities All Scottish adults

‘Top 10’ includes reading books, photography and

playing a musical instrument.

‘Top 10’ includes reading books, photography and

playing a musical instrument.

59

ParticipationParticipation


Developing attendance and participationDeveloping attendance and participation

60

Influences on choice of arts & cultural eventsInfluences on choice of arts & cultural eventsScottish adult population Scottish adult population

67%

60%

34%

28%

16%

Recommendation fromfriends/family

Reviews in papers,magazines, on television,

etc.

Information on theInternet

Your experience of thework of specific artists

Chance to see work ofartists you have neverseen or heard about

much before

Respondents in AB social classes, females and those aged 16-24 and 25-34

were more likely to be influenced by personal recommendations.

Respondents in AB social classes, females and those aged 16-24 and 25-34

were more likely to be influenced by personal recommendations.

Base: All respondents who have attended any arts or cultural events or participated in last year (1,880)

61

Influences on choice of arts & cultural events Influences on choice of arts & cultural events By under represented groupBy under represented group

63%

55%

25%

22%

60%

44%

13%

20%

10%

69%

60%

29% 29%

17%

68%

56%

32%

28%

15%

72%

62%

47%

20%

12%

55%

43%

5%

19%

9%

58%

46%43%

13%

10%

13%

Recommendations fromfriends or family

Reviews in papers,magazines, TV, etc.

Information on the Internet Your experience of theprevious work of specific

artists

The chance to see thework of artists you never

seen or heard much aboutbefore

Residents of deprived areas Disabled people Women Residents of rural areas Aged 16-24 Aged 65+ Minority ethnic communities

Those aged 16 to 24 were the most likely to be influenced by

recommendations (72%), reviews (62%) and the Internet (47%).

Those aged 16 to 24 were the most likely to be influenced by

recommendations (72%), reviews (62%) and the Internet (47%).

Also, high use of the Internet amongst minority ethnic

communities (43%).

Also, high use of the Internet amongst minority ethnic

communities (43%).

62

Influences on choice of arts & cultural events Influences on choice of arts & cultural events By regionBy region

69%

59%

39%

30%

69%

60%

33%31%

15%

69%

60%

40%

31%

17%

64%

60%

31% 32%

20%

66%

58%

30%

27%

16%

56%58%

26%

21%

14%

73%

59%

37%

33%

23%

18%

Recommendations fromfriends or family

Reviews in papers,magazines, TV, etc.

Information on the Internet Your experience of theprevious work of specific

artists

The chance to see thework of artists you have

never seen or heard muchabout before

Edinburgh East & Central North East Highlands & Islands Glasgow South West South

Residents of Southern Scotland were most likely to be influenced by recommendations from friends or family (73%). Information on the

Internet was most likely to influence those who lived in the

North East (40%).

Residents of Southern Scotland were most likely to be influenced by recommendations from friends or family (73%). Information on the

Internet was most likely to influence those who lived in the

North East (40%).

63

10%

12%

5%

9%

6%

12%

29%

6%

3%

24%

13%

5%

10%

8%

5%

2%

10%

6%

15%

9%

Lessthan 5miles

5 to 10miles

11 to 15miles

16 to 20miles

21 to 30miles

31 to 40miles

41 to 50miles

Morethan 50miles

Varies Don'tknow

Attended/participated in last 12 months (av. 33 miles)

Not attended in last 12 months (av. 16 miles)

Distance willing to travel to arts/cultural activityDistance willing to travel to arts/cultural activityScottish adult populationScottish adult population

Those who had attended or participated in the arts in the last 12 months would travel a

maximum of 33 miles, on average, to an arts or cultural activity.

Those who had attended or participated in the arts in the last 12 months would travel a

maximum of 33 miles, on average, to an arts or cultural activity.

64

Distance willing to travel to arts/cultural activityDistance willing to travel to arts/cultural activityBy under represented groupBy under represented group

On average, residents of rural areas would travel

furthest to an arts or cultural activity and

minority ethnic communities would travel

the least distance.

On average, residents of rural areas would travel

furthest to an arts or cultural activity and

minority ethnic communities would travel

the least distance.

Average

33 miles

27 miles

22 miles

32 miles

37 miles

32 miles

23 miles

17 miles

65

Distance willing to travel to arts/cultural activityDistance willing to travel to arts/cultural activityBy regionBy region

On average, residents of Southern Scotland, North Eastern Scotland and the Highlands & Islands would travel further to an arts or

cultural activity.

On average, residents of Southern Scotland, North Eastern Scotland and the Highlands & Islands would travel further to an arts or

cultural activity.

Average

33 miles

28 miles

40 miles

37 miles

37 miles

28 miles

30 miles

44 miles

66© 2008 TNS UK Limited. All rights reserved

TNS Job Number: 181283

Viewing, listening and Internet habitsViewing, listening and Internet habits

67

Cultural entertainment listened to on the radioCultural entertainment listened to on the radioScottish adult population Scottish adult population

Base: All respondents (2,110)

74% of the adult population listened to one or more of these outputs on the radio.

74% of the adult population listened to one or more of these outputs on the radio.

68

Cultural entertainment listened to – recordedCultural entertainment listened to – recordedScottish adult populationScottish adult population

82% of the adult population listened to one or more of these outputs on

record, cassette, CD of MP3.

82% of the adult population listened to one or more of these outputs on

record, cassette, CD of MP3.


69

Internet usageInternet usageScottish adult population Scottish adult population

31%

28%

23%

18%

13%

9%

5%

3%

14%

Purchased tickets foran arts performance

Purchased and/ordownloaded music

Used a socialnetworking site

Uploaded video oraudio

Purchased and/ordownloaded a film ortelevision programme

Bought a work offiction orpoetry on the

Internet

Contributed to an on-line forum/discussion

Contributed/producedan on-line blog

Subscribed to anRSS feed

49% of the adult population had undertaken one or more of these

online activities during the previous 12 months - key activities were

purchasing tickets for an arts performance, downloading music and

using a social networking site

49% of the adult population had undertaken one or more of these

online activities during the previous 12 months - key activities were

purchasing tickets for an arts performance, downloading music and

using a social networking site


70

Viewing and listening habitsViewing and listening habitsResidents of deprived areasResidents of deprived areas

Residents of deprived areas were more likely

to watch country & western music.

Residents of deprived areas were more likely

to watch country & western music.

Radio RecordingsTV, DVD, Video viewing92% viewed one or more(93% within other areas)

Top 10 normally viewed

69% listened to one or more(74% within other areas)

Top 10 normally listened to

80% listened to one or more(82% within other areas)


84%

47%

34%

27%

14%

13%

10%

9%

7%

80%

47%

33%

26%

13%

15%

14%

8%

10%

4%

19%

Film

Rock/pop music

Musicals

Plays

Country &Western Music

Scottishtraditional/folk


Jazz music

Orchestal music




57%

18%

10%

10%

6%

4%

3%

2%

2%

58%

13%

11%

8%

10%

8%

5%

3%

4%

3%

9%

Rock or popmusic


Orchestralmusic

Jazz music


Plays

Chambermusic/ recitals

Opera/operetta

General artprogrammes

Musicals

66%

31%

15%

14%

7%

7%

5%

4%

2%

67%

19%

13%

15%

18%

8%

5%

3%

4%

3%

12%

Rock or pop music

Country & WesternMusic

Jazz music

Scottish traditional/folk

Orchestral music

Musicals

Opera/operetta

Chamber music/recitals



Residents of deprived areas were generally less likely to listen to the radio but more likely to listen to country & western music.

Residents of deprived areas were generally less likely to listen to the radio but more likely to listen to country & western music.

Residents of deprived areas were more likely to

listen to country & western music recordings.

Residents of deprived areas were more likely to

listen to country & western music recordings.

71

18%

17%

18%

13%

6%

5%

3%

1%

33%

29%

23%

19%

14%

14%

9%

5%

3%

11%

Purchased tickets for an artsperformance

Purchased and/or downloadedmusic

Used a social networking site

Uploaded video or audio

Purchased/downloaded film/TVprogramme

Bought a work of fiction orpoetryon the Internet


Contributed/produced an on-lineblog

Subscribed to an RSS feed



Internet usageInternet usageResidents of deprived areasResidents of deprived areas

34% of residents of deprived areas participated in one of the on-line

activities listed, lower than in other areas (50%)

34% of residents of deprived areas participated in one of the on-line

activities listed, lower than in other areas (50%)

People living in areas not defined as deprived were around twice as likely

as those in deprived areas to purchase tickets on line, purchase or

download music or buy a work of fiction or poetry on the Internet.

People living in areas not defined as deprived were around twice as likely

as those in deprived areas to purchase tickets on line, purchase or

download music or buy a work of fiction or poetry on the Internet.

72

Viewing and listening habitsViewing and listening habitsDisabled peopleDisabled people

Disabled people were more likely to watch

musicals, plays, country & western music and Scottish traditional music .

Disabled people were more likely to watch

musicals, plays, country & western music and Scottish traditional music .

Radio RecordingsTV, DVD, Video viewing89% viewed one or more(93% amongst other people)


59% listened to one or more(76% amongst other people)


65% listened to one or more(85% amongst other people)


73%

34%

30%

26%

21%

15%

13%

11%

9%

81%

32%

25%

11%

51%

14%

13%

9%

4%

9%

23%

Film

Musicals

Plays

Country &Western

Rock & PopMusic


Pantomime orvariety show

Orchestalmusic

Scottish trad.dance

Jazz musicDisabled people

Other people

35%

21%

15%

11%

6%

5%

5%

3%

2%

62%

12%

15%

11%

9%

8%

2%

5%

3%

4%

9%

Rock or popmusic


Scottishtrad./folk

Orchestralmusic

Jazz music

Plays

Opera/operetta

Chambermusic or

Musicals

Generalliterary

39%

31%

18%

16%

10%

8%

5%

3%

2%

72%

19%

15%

17%

14%

7%

7%

7%

3%

2%

13%

Rock or popmusic

Country &Western


Orchestralmusic

Jazz music

Opera/operetta

Musicals

Chambermusic/recitals

Culturallyspecific music

Plays

Disabled people were more likely to listen to country & western music on the radio or as recordings.

Disabled people were more likely to listen to country & western music on the radio or as recordings.

73

8%

7%

6%

4%

4%

2%

2%

1%

36%

32%

26%

21%

16%

15%

10%

3%

5%

5%










Disabled people

Other people

Internet usageInternet usageDisabled peopleDisabled people

16% of disabled people participated in one of the on-line activities listed,

lower than amongst people without disabilities (55%)

16% of disabled people participated in one of the on-line activities listed,

lower than amongst people without disabilities (55%)

Disabled people were significantly less likely to undertake any of the activities

listed.

Disabled people were significantly less likely to undertake any of the activities

listed.

74

Viewing and listening habitsViewing and listening habitsWomenWomen

Women were more likely than men to

watch musicals, plays, pantomimes and variety shows.

Women were more likely than men to

watch musicals, plays, pantomimes and variety shows.

Radio RecordingsTV, DVD, Video viewing92% viewed one or more(93% amongst men)


71% listened to one or more(75% amongst men)


80% listened to one or more(82% amongst men)


80%

41%

40%

33%

17%

14%

12%

11%

8%

81%

24%

52%

21%

9%

15%

14%

9%

2%

8%

18%

Film

Musicals

Rock or popmusic

Plays



Country andWestern

Orchestralmusic

Ballet

General artprogrammes/

Women

Men

54%

13%

13%

10%

7%

5%

4%

4%

4%

59%

15%

11%

11%

7%

10%

5%

4%

2%

2%

9%

Rock or popmusic

Country andWestern

Orchestralmusic


Plays

Jazz music

Chambermusic or


Generalliterary

Opera/ operetta

63%

22%

19%

15%

10%

8%

8%

3%

3%

69%

21%

15%

17%

15%

6%

7%

7%

4%

1%

13%

Rock or popmusic

Country andWestern

Orchestralmusic


Jazz music

Musicals

Opera/ operetta

Chambermusic or


Plays

Women were less likely than men to listen to rock or pop music on the radio or recordings.

Women were less likely than men to listen to rock or pop music on the radio or recordings.

75

28%

21%

18%

12%

12%

5%

1%

5%

33%

32%

25%

24%

17%

13%

12%

5%

6%

10%










Women

Men

Internet usageInternet usageWomenWomen

Women were less likely than men to have undertaken any of the on-line

activities listed (43% and 55% respectively)

Women were less likely than men to have undertaken any of the on-line

activities listed (43% and 55% respectively)

Women were less likely than men to undertake most of the activities but equally likely to purchase a work of

fiction or poetry on-line.

Women were less likely than men to undertake most of the activities but equally likely to purchase a work of

fiction or poetry on-line.

76

Viewing and listening habitsViewing and listening habitsResidents of rural areasResidents of rural areas

Residents of rural areas were less likely

to watch films but more likely to watch Scottish traditional folk music.

Residents of rural areas were less likely

to watch films but more likely to watch Scottish traditional folk music.

Radio RecordingsTV, DVD, Video viewing92% viewed one or more(93% in other areas)


70% listened to one or more(74% in other areas)


82% listened to one or more(81% in other areas)


75%

42%

28%

27%

14%

12%

11%

8%

7%

82%

48%

34%

26%

14%

13%

14%

10%

9%

6%

21%

Film

Rock or popmusic

Musicals

Plays



Country andWestern

Orchestralmusic

Jazz music

Opera/ operetta



52%

14%

12%

12%

7%

5%

4%

3%

3%

59%

9%

14%

11%

7%

9%

5%

3%

4%

4%

8%

Rock or popmusic

Scottish trad.Music

Country andWestern

Orchestralmusic

Plays

Jazz music

Chambermusic or

Literary orpoetry event


Generalliterary

63%

22%

21%

19%

9%

8%

7%

3%

2%

68%

14%

21%

17%

14%

7%

7%

7%

4%

3%

12%

Rock or pop music


Country and Westernmusic

Orchestral music

Jazz music

Musicals

Opera/ operetta




Residents of rural areas were less likely to listen to rock or pop on the radio and recordings but more likely

to listen to Scottish traditional music.

Residents of rural areas were less likely to listen to rock or pop on the radio and recordings but more likely

to listen to Scottish traditional music.

77

29%

24%

17%

14%

10%

8%

3%

3%

31%

28%

24%

13%

19%

15%

9%

5%

3%

13%

Purchased tickets for an artsperformance online (inc. cinema

tickets)

Purchased and/or downloadedmusic from Internet

Used a social networking site(e.g. MySpace, Facebook or

Bebo)

Bought a work of fiction/poetry

Uploaded video or audio (e.g.music) onto the Internet (e.g.

YouTube)

Purchased and/or downloaded afilm/television programme from

the Internet

Contributed to an onlineforum/discussion

Contributed/produced an onlineblog

Subscribed to an RSS feed/webfeeder



Internet usageInternet usageResidents of rural areasResidents of rural areas

Residents of rural areas were slightly less likely than residents of other

areas to have undertaken any of the on-line activities listed (44% and 49%

respectively)

Residents of rural areas were slightly less likely than residents of other

areas to have undertaken any of the on-line activities listed (44% and 49%

respectively)

Residents of rural areas were less likely than those who lived in other

areas to use social networking sites, to upload video or audio or to download film or television.

Residents of rural areas were less likely than those who lived in other

areas to use social networking sites, to upload video or audio or to download film or television.

78

Viewing and listening habitsViewing and listening habitsAged 16 to 24Aged 16 to 24

Those aged 16-24 were more likely than older people to watch film or

rock & pop programmes.

Those aged 16-24 were more likely than older people to watch film or

rock & pop programmes.

Radio RecordingsTV, DVD, Video viewing96% viewed one or more(92% aged 25 or over)


78% listened to one or more(73% aged 25 or over)


93% listened to one or more(80% aged 25 or over)


87%

69%

21%

11%

6%

5%

5%

5%

4%

80%

43%

35%

29%

9%

15%

15%

4%

3%

17%

7%

Film

Rock or popmusic

Musicals

Plays

Jazz music


Country andWestern

Moving image

Video/ multi-media/


Aged 16-24 Aged 25+

72%

5%

5%

4%

3%

2%

2%

1%

1%

55%

12%

9%

15%

2%

8%

5%

11%

3%

4%

4%

Rock or pop music

Orchestral music

Jazz music



Plays




General artprogrammes/ reviews

88%

13%

9%

9%

5%

4%

4%

3%

2%

64%

14%

18%

23%

3%

8%

17%

8%

3%

2%

8%

Rock or pop music

Jazz music

Orchestral music





Musicals


Plays

Those aged 16-24 were more likely than those in older age groups to listen to rock or pop

music on the radio or recordings but less likely to listen to most other types of output.

Those aged 16-24 were more likely than those in older age groups to listen to rock or pop

music on the radio or recordings but less likely to listen to most other types of output.

79

63%

56%

43%

42%

15%

11%

11%

2%

16%

23%

14%

29%

11%

8%

13%

4%

3%

29%


Bebo)



YouTube)


tickets)


the Internet





Aged 16-24

Aged 25+

Internet usageInternet usageAged 16 to 24Aged 16 to 24

People aged 16 to 24 were almost twice as likely as those aged 25 or

over to have undertaken one or more of the on-line activities listed (83% and

43% respectively)

People aged 16 to 24 were almost twice as likely as those aged 25 or

over to have undertaken one or more of the on-line activities listed (83% and

43% respectively)

Over half of people in this age group had used a social networking site and/or purchased or downloaded

music from the Internet.

Over half of people in this age group had used a social networking site and/or purchased or downloaded

music from the Internet.

80

Viewing and listening habitsViewing and listening habitsAged 65 or overAged 65 or over

People aged 65 and over were more likely to watch musicals, plays, country & western music, Scottish

traditional music and orchestral music.

People aged 65 and over were more likely to watch musicals, plays, country & western music, Scottish

traditional music and orchestral music.

Radio RecordingsTV, DVD, Video viewing87% viewed one or more(93% aged under 65)


58% listened to one or more(77% aged under 65)


58% listened to one or more(86% aged under 65)


68%

38%

31%

24%

18%

14%

12%

11%

11%

83%

32%

24%

11%

13%

8%

13%

4%

5%

4%

24%

Film

Musicals

Plays

Country andWestern


Orchestralmusic


Opera/ operetta

Ballet

Scot. Trad.Dance

Aged 65+

Aged under 65

23%

22%

21%

19%

9%

7%

7%

5%

3%

12%

67%

7%

9%

8%

7%

4%

2%

2%

4%

10%

Country andWestern

Rock or popmusic


Orchestralmusic

Jazz music

Plays

Chambermusic or

Opera/ operetta

Musicals


28%

22%

22%

20%

14%

9%

7%

4%

2%

19%

78%

13%

16%

13%

6%

7%

7%

2%

3%

14%

Country andWestern

Rock or popmusic


Orchestralmusic

Jazz music

Opera/ operetta

Musicals

Chambermusic or

Plays


People aged 65 and over were more likely to listen to country & western and/or Scottish traditional music on

the radio and as recordings.

People aged 65 and over were more likely to listen to country & western and/or Scottish traditional music on

the radio and as recordings.

81

3%

2%

2%

1%

33%

32%

25%

24%

17%

13%

12%

5%

6%

1%


tickets)




YouTube)


the Internet


Bebo)




Aged 65 and over

Aged under 65

Internet usageInternet usageAged 65 and overAged 65 and over

Only 6% of those aged 65 and over had undertaken any of the on-line activities listed, a much smaller

proportion than amongst younger people (59%).

Only 6% of those aged 65 and over had undertaken any of the on-line activities listed, a much smaller

proportion than amongst younger people (59%).

Respondents in this age group were much less likely to have undertaken

any of the activities listed.

Respondents in this age group were much less likely to have undertaken

any of the activities listed.

82

Viewing and listening habitsViewing and listening habitsMinority ethnic communitiesMinority ethnic communities

Members of ethnic minority communities were more likely to

watch culturally specific music and dance.


watch culturally specific music and dance.

Radio RecordingsTV, DVD, Video viewing90% viewed one or more(93% other Scottish adults)


53% listened to one or more(74% other Scottish adults)


63% listened to one or more(82% other Scottish adults)


78%

27%

26%

16%

11%

8%

7%

6%

6%

81%

33%

47%

27%

3%

2%

8%

6%

6%

8%

15%

Film

Musicals

Rock or popmusic

Plays

Cult. Spec.music

Cult. Spec.dance


General lit.programmes

Scottish trad.dance

Jazz musicMinority ethnic communities

Other Scottish adults

28%

13%

10%

5%

4%

4%

2%

1%

1%

59%

1%

2%

14%

8%

11%

8%

10%

5%

3%

5%

Rock or popmusic


Musicals

Country andWestern

Jazz music

Orchestralmusic

Plays


Chambermusic or

Opera/ operetta

35%

19%

12%

8%

6%

3%

3%

3%

3%

68%

3%

8%

14%

21%

17%

15%

7%

2%

4%

7%

Rock or pop music


Musicals

Jazz music


Orchestral music



Plays


Members of ethnic minority communities were more likely to listen to culturally specific music and musicals

on the radio and on recordings.

Members of ethnic minority communities were more likely to listen to culturally specific music and musicals

on the radio and on recordings.

83

27%

24%

22%

20%

6%

5%

5%

2%

27%

23%

18%

14%

31%

9%

13%

5%

3%

15%



Bebo)


YouTube)


the Internet


tickets)






Other Scottish adults

Internet usageInternet usageMinority ethnic communitiesMinority ethnic communities

52% of members of ethnic minority communities undertook one or more of

the on-line activities listed, a similar proportion to that recorded amongst

other adults in Scotland (48%).

52% of members of ethnic minority communities undertook one or more of

the on-line activities listed, a similar proportion to that recorded amongst

other adults in Scotland (48%).


purchase or download film or television programmes but less likely

to buy tickets or a work of fiction/poetry on-line.


purchase or download film or television programmes but less likely

to buy tickets or a work of fiction/poetry on-line.

84

Analysis by art formAnalysis by art form


85

71

127

77

109

182

10076

48

8345

84

115186

53

8982

67

130

173101

4775

111

Male

Female

16-34

35-54

55+

AB

C1

C2

DE

Still in full time education

No qualifications

School (up to Higher)

HNC, HND

Degree


Disabled people


Members of ethnic minorities

Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – dance event attendeesAnalysis by art form – dance event attendees

Population index = 100

ProfileCompared to the Scottish adult population,

represented as an Index score of 100, those who attended dance events were more likely to be

female, aged 35 and over, in the AB socio-economic groups and with a degree qualification.

They were also more likely to be in the Urban Prosperity ACORN group*.


represented as an Index score of 100, those who attended dance events were more likely to be

female, aged 35 and over, in the AB socio-economic groups and with a degree qualification.

They were also more likely to be in the Urban Prosperity ACORN group*.

Sex

Age

Socio-Economic Group

Highest Qualification

Under-represented groups

ACORN group

TrendIn the 2008 survey, 11% of Scottish adults

attended dance, a decrease from the proportions recorded in both 2004 (15%) and 2006 (14%).


attended dance, a decrease from the proportions recorded in both 2004 (15%) and 2006 (14%).

*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn

86

65

131

81

124

186

9079

57

6675

84

103154

79

68100

170

43

18398

11858

94

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – dance participationAnalysis by art form – dance participationIncludes Scottish traditional, culturally specific, contemporary and other danceIncludes Scottish traditional, culturally specific, contemporary and other dance



represented as an Index score of 100, those who participated in dancing were more likely to be

female, aged 55 or over, in the AB socio-economic groups and with a degree qualification.

Members of ethnic minorities were also more likely to participate in dance.


represented as an Index score of 100, those who participated in dancing were more likely to be


Members of ethnic minorities were also more likely to participate in dance.

Sex

Age




ACORN group

A large proportion of those who attended Scottish traditional dance events also participated in this

activity (around a third). However, there was less ‘overlap’ between participants and attendees of

other types of dance.

A large proportion of those who attended Scottish traditional dance events also participated in this

activity (around a third). However, there was less ‘overlap’ between participants and attendees of

other types of dance.


participated in Scottish traditional dance, not significantly different from the proportions

recorded in both 2004 (4%) and 2006 (2%). Participation in contemporary dance remained at

1% across the three years of surveying.


participated in Scottish traditional dance, not significantly different from the proportions

recorded in both 2004 (4%) and 2006 (2%). Participation in contemporary dance remained at

1% across the three years of surveying.

87

77

121

90

97

141

121

86

55

117

55

100

108

143

71

72

82

67

134

126

113

9572

111

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – theatre attendeesAnalysis by art form – theatre attendees

Population index = 100Profile

Compared to the Scottish adult population, represented as an Index score of 100, those who

attend theatre performances were more likely to be female, aged 35 to 54, in the ABC1 social classes

and either still in full time education or with a degree. They were also more likely to be in the Wealthy Achiever or Urban Prosperity ACORN groups*.


represented as an Index score of 100, those who attend theatre performances were more likely to be female, aged 35 to 54, in the ABC1 social classes

and either still in full time education or with a degree. They were also more likely to be in the Wealthy Achiever or Urban Prosperity ACORN groups*.

Sex

Age




ACORN group

TrendIn the 2008 survey, 40% of Scottish adults attended a theatre performance, similar to the levels recorded

in both 2004 (42%) and 2006 (42%).

TrendIn the 2008 survey, 40% of Scottish adults attended a theatre performance, similar to the levels recorded

in both 2004 (42%) and 2006 (42%).

Profiling of drama participants is not possible due to small sample size.

Profiling of drama participants is not possible due to small sample size.


88

94

106

94

94

150

114

71

62

117

50

97

100

162

88

67

95

67

125

148

101

8775

111

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – visual arts attendees Analysis by art form – visual arts attendees (excluding cinema)(excluding cinema)



represented as an Index score of 100, those who attend visual arts performances (excluding cinema),

were more likely to be aged 35-54, in the ABC1 socio-economic grips, still in full time education or with a degree qualification. They were also more likely to be in the Urban Prosperity and Wealth

Achiever ACORN groups*.


represented as an Index score of 100, those who attend visual arts performances (excluding cinema),

were more likely to be aged 35-54, in the ABC1 socio-economic grips, still in full time education or with a degree qualification. They were also more likely to be in the Urban Prosperity and Wealth

Achiever ACORN groups*.

Sex

Age




ACORN group

TrendIn the 2008 survey, 41% of Scottish adults attended visual arts, a slight increase from the level recorded in 2006 (38%) and similar to the 2004 level (39%).

TrendIn the 2008 survey, 41% of Scottish adults attended visual arts, a slight increase from the level recorded in 2006 (38%) and similar to the 2004 level (39%).


89

100

100

123

73

145

110

81

62

133

32

97

108

157

82

78

109

67

120

164

108

6385

106

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – visual arts participationAnalysis by art form – visual arts participationIncludes Includes printmaking, painting or drawing, photography, sculptureprintmaking, painting or drawing, photography, sculpture



represented as an Index score of 100, those who participated in any visual arts, were more likely to be aged 16 to 34, in AB socio-economic groups and with

a degree qualification or still in full time education.


represented as an Index score of 100, those who participated in any visual arts, were more likely to be aged 16 to 34, in AB socio-economic groups and with

a degree qualification or still in full time education.

Sex

Age




ACORN group


participated in visual arts, similar to the level recorded in 2006 (16%) and slightly higher than in

2004 (12%).


participated in visual arts, similar to the level recorded in 2006 (16%) and slightly higher than in

2004 (12%).

90

106

94

123

73

145

117

90

52

150

32

106

115

152

94

56

100

33

127

139

105

8576

106

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – music event attendeesAnalysis by art form – music event attendees(includes rock or pop music events)(includes rock or pop music events)

Population index = 100Profile

Compared to the Scottish adult population, represented as an Index score of 100, those who attend music events were more likely to be male,

aged 16 to 34, ABs and either with a degree or in full time education. They were also more likely to be in the Urban Prosperity or Wealthy Achiever ACORN

groups*.


represented as an Index score of 100, those who attend music events were more likely to be male,

aged 16 to 34, ABs and either with a degree or in full time education. They were also more likely to be in the Urban Prosperity or Wealthy Achiever ACORN

groups*.

Sex

Age




ACORN group

TrendIn the 2008 survey, 41% of Scottish adults attended a music performance, a slight increase from the level

recorded in 2006 (38%) and similar to the 2004 level (40%).

TrendIn the 2008 survey, 41% of Scottish adults attended a music performance, a slight increase from the level

recorded in 2006 (38%) and similar to the 2004 level (40%).


91

123

79

118

75

113

113

71

89

163

86

90

71

127

100

71

79

100

83

133

93

10086

100

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – playing a musical instrumentAnalysis by art form – playing a musical instrument



represented as an Index score of 100, those who had played a musical instrument were more likely to be male, aged 16 to 34 and still in full time education.


represented as an Index score of 100, those who had played a musical instrument were more likely to be male, aged 16 to 34 and still in full time education.

Sex

Age




ACORN group

TrendThe proportion of the Scottish adult population playing

a musical instrument remained at the same level in 2004, 2006 and 2008 (8%).

TrendThe proportion of the Scottish adult population playing

a musical instrument remained at the same level in 2004, 2006 and 2008 (8%).

A larger then average proportion of those who attended a music event played a musical

instrument. Most notably 29% of those who attended an orchestral music event, 22% who attended a country and western music event and 21% who attended a Scottish folk/traditional music event

played a musical instrument

A larger then average proportion of those who attended a music event played a musical

instrument. Most notably 29% of those who attended an orchestral music event, 22% who attended a country and western music event and 21% who attended a Scottish folk/traditional music event

played a musical instrument

92

63

135

35

139

223

8371

41

2323

81

108214

94

106100

23

110

182100

8865

117

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – craft event attendeesAnalysis by art form – craft event attendeesInclude traditional and contemporary craft eventsInclude traditional and contemporary craft events



represented as an Index score of 100, those attending craft events were more likely to be



represented as an Index score of 100, those attending craft events were more likely to be


Sex

Age




ACORN group

Around a quarter of those attending craft events also participated in one or more craft.

Around a quarter of those attending craft events also participated in one or more craft.

TrendIn the 2008 survey, 5% of Scottish adults attended

a traditional crafts event and 3% attended a contemporary crafts event. Comparable data on

attendance is not available for 2004 or 2006.

TrendIn the 2008 survey, 5% of Scottish adults attended

a traditional crafts event and 3% attended a contemporary crafts event. Comparable data on

attendance is not available for 2004 or 2006.

93

48

148

74

121

132

79

95

97

100

68

103

108

105

118

111

132

33

96

96

148

5791

103

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – craft participantsAnalysis by art form – craft participants



represented as an Index score of 100, those who took part in crafts were more likely to be female,

aged 55+, in the AB socio-economic grades and/or residents of rural areas. They were more likely to be

in the Comfortably Off ACORN group*.


represented as an Index score of 100, those who took part in crafts were more likely to be female,

aged 55+, in the AB socio-economic grades and/or residents of rural areas. They were more likely to be

in the Comfortably Off ACORN group*.

Sex

Age




ACORN group

TrendIn the 2008 survey, 13% of Scottish adults participated in any crafts, a similar level to those recorded in both

2004 (15%) and 2006 (15%).

TrendIn the 2008 survey, 13% of Scottish adults participated in any crafts, a similar level to those recorded in both

2004 (15%) and 2006 (15%).


94

96

104

135

55

118

117

95

69

150

45

116

123

124

94

50

95

67

104

125

102

9389

111

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – cinema attendeesAnalysis by art form – cinema attendees



represented as an Index score of 100, those who go to the cinema were more likely to be aged 16 to 34,

ABC1s and still in full time education. They were also more likely to be in the Urban Prosperity ACORN

group*.


represented as an Index score of 100, those who go to the cinema were more likely to be aged 16 to 34,

ABC1s and still in full time education. They were also more likely to be in the Urban Prosperity ACORN

group*.

Sex

Age




ACORN group

TrendIn the 2008 survey, 55% of Scottish adults attended the cinema, a similar level to that recorded in 2006

(57%) and higher than the 2004 level (52%).

TrendIn the 2008 survey, 55% of Scottish adults attended the cinema, a similar level to that recorded in 2006

(57%) and higher than the 2004 level (52%).

Profiling of those participating in film making is not possible due to small sample size.

Profiling of those participating in film making is not possible due to small sample size.


95

90

110

94

100

114

110

86

83

117

82

97

108

119

94

100

105

67

111

121

101

10286

106

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Analysis by art form – reading and buying booksAnalysis by art form – reading and buying books



represented as an Index score of 100, people who read books were slightly more likely to be female,

ABC1s and/or with a degree qualification. They were also more likely to be in the Urban Prosperity ACORN

group*.


represented as an Index score of 100, people who read books were slightly more likely to be female,

ABC1s and/or with a degree qualification. They were also more likely to be in the Urban Prosperity ACORN

group*.

Sex

Age




ACORN group


participated in reading and buying books. While this was a lower level than recorded in 2006 (67%) it

remained above the level recorded in 2004 (56%).


participated in reading and buying books. While this was a lower level than recorded in 2006 (67%) it

remained above the level recorded in 2004 (56%).

Profiling of those participating in writing and/or attending literary events is not possible due to small

sample sizes.

Profiling of those participating in writing and/or attending literary events is not possible due to small

sample sizes.


96

Attitudes and segmentation analysisAttitudes and segmentation analysis


97

Attitudes statements– mean, median and mode scoresAttitudes statements– mean, median and mode scores

4.09

4.06

3.86

3.77

3.25

3.14

2.43

2.26

2.00

1.83

3.41

I like to learn and experience new things in my leisure time

Value for money is a high priority for me when I am decidingwhat to do in my leisure time

The needs of my family or other members of my householdtake priority when I am planning how to spend my leisure time

Attending and participationg in arts and cultural activities helpsenrich the quality of my life

I would attend more arts and cultural performances if they tookplace closer to where I live

If there were more arts events with better access and facilitiesfor me, I would go more often

It's difficult for me to find time to take part in or attend arts andcultural activities

Spending my time attending or participating in arts and culturalactivities is of little interest to me

I have difficulty finding information about arts and culturalactivities which I can attend

I am interested in attending more arts and cultural events butfind it difficult because of my age, a disability or long term

I feel out of place in an art gallery, museum or theatre

1= disagree strongly - 5 = agree strongly1= disagree strongly - 5 = agree stronglyBase: 2110

Most people like to learn and experience

new things in their leisure time and value for money is a priority.

Most people like to learn and experience

new things in their leisure time and value for money is a priority.

Mean

98

Distribution within populationDistribution within population

Cluster analysis segments the

population according to their responses to the

attitude statements.

Cluster analysis segments the

population according to their responses to the

attitude statements.

Each segment has been given a name

and profiled to identify

demographic and behavioural traits.

Each segment has been given a name

and profiled to identify

demographic and behavioural traits.

The following slides provide some details of each

segment. For full details see

separate report.

The following slides provide some details of each

segment. For full details see

separate report.

23%

17%

17%

14%

14%

17%

Segment 1

Segment 2

Segment 3

Segment 4

Segment 5

Segment 6 ‘Time Poor’

‘Prudent Participants’

‘Restricted’

‘Opting Out’

‘Free’

‘ExperiencedSeekers’

17%

99

Segment 1 – ‘Time Poor’ - 21% of populationSegment 1 – ‘Time Poor’ - 21% of population

Difficult to find time to take part in or attend arts and cultural activities

The needs of family come first when planning leisure time

Would attend more arts and cultural events if closer to home, easier access

Like to learn and experience new things in leisure time

Value for money is important when deciding what to do in leisure time

Slightly higher than averageattendance & participation levels esp. cinema.

Slightly higher TV and Radio viewing and listening esp. rock/pop music and films.

High use of Internet including social networking sites.

More likely to be, but not exclusively:

Aged 25 – 44

No disabilities

Full or part time employed

Higher, HNC or HND qualifications

C1C2 socio-economic groups

100

Segment 2 – ‘Prudent Participants’ -17% of populationSegment 2 – ‘Prudent Participants’ -17% of population

Would attend more arts and cultural events if closer to home, easier access

Value for money is important when deciding what to do in leisure time

Like to learn and experience new things in leisure time

Have time to attend

Higher than averageattendance & participation levels esp. art galleries and museums.

Average TV and Radio viewing and listening esp. plays, variety shows, traditional music.

Fairly low use of Internet and on-line activity.


Female

Aged 55+

Retired

A range of levels of affluence and education levels

101

Segment 3 – ‘Restricted’ - 17% of populationSegment 3 – ‘Restricted’ - 17% of population

Difficulties attending due to age, a disability or long term illness

Feel out of place in an art gallery or museum

Have difficulty finding information about arts and cultural activities

If more events and better access would go more often

Lower than averageattendance & participation levels.

Lower TV and Radio viewing and listening

Very low use of Internet and on-line activity.


Aged 75+

Disabled or long term illness

Retired

Low income

No qualifications

DE socio-economic groups

102

Segment 4 – ‘Opting Out - 14% of populationSegment 4 – ‘Opting Out - 14% of population

Spending my time attending or participating in the arts and cultural activities is of little interest

Feel out of place in an art gallery, museum or theatre

The needs of family members take priority

Would not attend more performances if closer to home, easier access

Lowest attendance & participation levels

Low TV, Internet and Radio viewing and listening.

Very low use of Internet and on-line activity.

More likely to be, but not exclusively :

Aged 65+

Retired

No qualifications

DE socio-economic groups

103

Segment 5 – ‘Free’ - 17% of populationSegment 5 – ‘Free’ - 17% of population

Value for money is not a high priority when deciding what to do in leisure time

Needs of family are not a high priority when planning leisure time

Fairly high attendance & participation levels esp. music events

Slightly higher TV and Radio viewing and listening inc. opera and jazz music.

High use of Internet and on-line activity including social networking sites, purchasing and downloading music and film.


Aged 16-24

Full time employed or in full time education

Have a degree or higher degree

ABC1 socio-economic groups

104

Segment 6 – ‘Experienced Seekers’ – 14% of populationSegment 6 – ‘Experienced Seekers’ – 14% of population

Attending and participating in arts and cultural activities helps to enrich the quality of my life

I like to learn and experience new things in my leisure time

High attendance & participation levels esp. theatre, museums, art galleries.

Average TV, Internet and Radio viewing and listening. Listen to plays on radio & orchestral music recordings.

High use of Internet esp. to purchase tickets for arts performances.


Aged 45-64

No disabilities

Employed or retired

High income

High levels of education

AB socio-economic groups

105

AppendixAppendix

- Definitions- Definitions

- Summary of survey method- Summary of survey method


106

Appendix – Art form category definitionsAppendix – Art form category definitions

Categories of art forms - Attendance

CategoryIncludes

Any Arts Plays, ballet, contemporary dance, Scottish traditional dance, other styles of dance, pantomime or variety show, opera/operetta, jazz music, Scottish traditional music, orchestral music, chamber music or recitals, country and western music, rock or pop music, literary or poetry event, cinema, musicals, arts festivals, carnivals/ circus, folk music Scottish, other Folk Music, video/multi media performance art, contemporary illustration, contemporary painting, contemporary drawing, contemporary printmaking, contemporary sculpture, contemporary photography, contemporary video/ multi-media, contemporary installation, contemporary crafts, art galleries, museums.

Any visual arts (exc.cinema) Contemporary illustration, contemporary painting, contemporary drawing, contemporary printmaking, contemporary sculpture, contemporary photography, contemporary video/ multi-media, contemporary installation, contemporary crafts, art galleries, museums.

Any music Opera/operetta, chamber music and recitals, rock or pop music, Scottish folk music, other folk music, orchestral music, jazz music, Scottish traditional music, country and western music.

Any performance in a theatre Plays, ballet, Scottish traditional dance, contemporary dance, other styles of dance, pantomime or variety show, opera/ operetta, musicals.

Any dance Ballet, contemporary dance, Scottish traditional dance, other styles of dance.

CategoryIncludes

Any Arts Drama, opera or light opera, singing in a choir, Scottish traditional dance, ballet, contemporary dance, other style dance, playing a musical instrument, folk/ Scottish traditional music, writing poetry, writing stories or articles, reading books, buying a work of fiction or poetry, buying any other types of book, painting or drawing, printmaking, sculpture, photography (other than family or holiday snaps), knitting/other textile crafts, wood crafts, any other crafts, making films (apart from video), filming on video (apart from 'family' life or events), buying a work of art or craft object.

Reading and buying books Buying a work of fiction or poetry, reading books.Any visual arts Printmaking, painting or drawing, photography, sculpture.Undertaking any crafts Knitting, other textile crafts, wood crafts, any other crafts.Any performance Drama, amateur singing, choir, Scottish traditional dance, playing a musical

instrument, amateur opera or light opera, amateur dance or ballet.Any writing Writing stories, poetry.

Categories of art forms - Participation

107

Appendix – Defining deprived areasAppendix – Defining deprived areas

The Scottish Index of Multiple Deprivation (SIMD) identifies the most deprived areas across Scotland based on indicators relating to income, employment, housing, health, education, skills and training and geographic access to services and telecommunications.

SIMD can be analysed according to electoral ward, enabling small pockets of deprivation to be identified. For the purpose of this survey all of Scotland’s 1,222 wards have been ranked from most deprived (1) to least deprived (1,222) and those which fall into the bottom 10% of this ranking have been defined as deprived areas. This approach is consistent with that used by the Scottish Government to define levels of deprivation in small geographical areas.

Within the core sample, which represents Scotland’s adult population as a whole, some 358 interviews were undertaken within areas which met this definition. In addition, a further 215 ‘booster’ interviews were carried out within these areas. This group are entitled ‘Residents of deprived areas.’

See www.scotland.gov.uk/Topics/Statistics/SIMD/ for further details.

108

Appendix –Defining rural areasAppendix –Defining rural areas

Within Scotland many issues have an urban and rural context and it is acknowledged that the patterns of attendance and participation in the arts and attitudes towards the arts are no exception. While certain areas of Scotland such as the Highlands or the Borders may be regarded as ‘rural’, it is recognised that some locations within these areas are actually urban.

For the 2004, 2006 and 2008 surveys a classification developed by the Scottish Government has been used to define whether an area is rural or urban. This classification builds upon the Scottish Government’s core classification that classifies ‘settlements’ with a population of over 3,000 to be urban. The classification is based on both the size of settlements and how close they are to larger settlements in terms of 'drive times' as described overleaf.

For the purposes of this survey these groups have been collapsed into 2 broad categories:

Urban and small town– combination of large and other urban areas, accessible and remote small towns – total sample of 1,647 within core sample.

Rural – combination of accessible and remote rural – total sample of 463 within core sample. A separate analysis of the 463 interviews undertaken in rural areas is presented in this report. This group are entitled ‘Residents of rural areas.’

See www.scotland.gov.uk/Publications/2008/07/29152642/0 for further details.

109

Appendix – Summary of survey methodAppendix – Summary of survey method

To meet the study objectives, some 4,944 face-to-face in-home interviews were undertaken throughout Scotland.

Fieldwork took place between 7th March 2008 and 29th June 2008. Of this total, some 2,110 interviews represented the ‘core’ sample, representative of the Scottish adult population in terms of geographical distribution, age, working status, ethnicity and socio-economic grade. The results obtained amongst this sample are comparable with those obtained amongst equivalent, similar sized ‘core’ samples in 2004 and 2006.

To increase the accuracy of the survey results relating to certain key ‘under represented’ groups, a number of additional ‘booster’ interviews were undertaken. The table below illustrates the numbers of these ‘booster’ interviews undertaken amongst each group, the numbers of interviews undertaken within the core sample and total sample sizes when these elements are combined.

‘Booster’ interviews

Within ‘core’ sample

Total sample

Residents of deprived areas 202 371 573Disabled people 250 442 692Women 0 1,194 1,194Residents of rural areas 0 463 463People aged 65 and over 223 527 750People aged 16 to 24 0 246 246Members of minority ethnic communities 796 49 845

The attendance and participation results of each of these under-represented groups, based on these total sample sizes, are reported separately in this report.

It was also required that results obtained at a regional level could be analysed and compared separately. As such, an additional 1,573 interviews were undertaken as regional ‘boosters’ in areas with a lower share of the Scottish adult population. Regional results regarding attendance and participation are reported in this report.

The fieldwork methods used in 2008 were identical to those in 2006, thereby ensuring that results would be directly comparable. Interviews were undertaken in the homes of respondents at over 400 sampling points across Scotland, including the main islands, which were selected on the basis of geodemographic analysis undertaken using CACI’s ACORN classification (A Classification of Residential Neighbourhoods).