10 Key Takeaways From Likeable U

@DaveKerpenCEO @LikeableMedia

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What’s Inside

• Meet Likeable

• Likeable U and the Likeable Awards

• 10 Key Takeaways From Likeable U

• Likeable Community College

• Questions/Feedback & Grand Prize

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Meet Likeable

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Clients We Work With

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Likeable U Class of 2012: Beyond The Buzz

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Likeable Awards

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Award Winners

Most Likeable CEO: Dennis CrowleyMost Likeable CMO: Geoff CotrillMost Likeable Entrepreneur: Spencer BramsonMost Likeable Photographer: Anthony QuintanoMost Likeable Journalist: Matt SilvermanMost Likeable Food Blogger: Lindsay NixonMost Likeable Mom Blogger: Bringing Up BrooklynitesMost Likeable Video Blogger: Cassidy QuinnMost Likeable Author: JK RowlingMost Likeable Doctor: Ed ZuckerbergMost Likeable Marketing Thought Leader: Adam KmiecMost Likeable Professor/Teacher: Anthony RotoloMost Likeable Lawyer: Brian CubanMost Likeable Student: Tina YipMost Likeable Fashion Designer: Donna KaranMost Likeable Chef: Fabio VivianiMost Likeable Politician: Cory Booker

View all finalists at http://likeableuawards.com

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“Writing is the most important part of your job, even if it’s just 140 characters.” – Jeff Glor, CBS

Key Takeaway #1

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Content Is King, Engagement Is Queen

*Client

*Client

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“A lot of companies don’t keep the social in media.” – Aliza Licht, DKNY

Key Takeaway #2

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How To Be Social

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“Being likeable means being a good citizen in the new social paradigm. Sharing good content makes you likeable.” – Daniel Kim, Red Mango

Key Takeaway #3

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How To Be Likeable: Provide Value

10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

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“Understand the pulse of your community and what they want.” – Matt Burton, American Express

Key Takeaway #4

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Ask Your Community

John Deere’s Facebook app lets fans “want” their products

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“Nothing good ever happens from staying in your comfort zone.” – Peter Shankman, HARO

Key Takeaway #5

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Don’t Be Afraid To Blaze The Trail

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“The power of video is growing in importance, especially in social media.” – Jen Rubio, Warby Parker

Key Takeaway #6

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Video Brings a Face Back into Social Media

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“Succeed through failure. If you don’t fail, scrap the idea. Find a new way to do it.” – Jeffrey Hayzlett

Key Takeaway #7

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When You Do #Fail, Be Honest & Transparent

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“With the Facebook IPO, there will now be more CMOs saying they need to have a social media strategy.” – Reggie Bradford

Key Takeaway #8

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What Facebook’s IPO Means For Brands & Marketers

“5 Ways Facebook’s IPO Affects Brands And Marketers”

http://bit.ly/Js2P24

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“Everyone should have their own solution for measuring ROI” – Lindsay Lucas, LinkedIn

Key Takeaway #9

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Best Practices For Measuring ROI

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“Social media is connecting us in ways we don’t know or understand yet.” – Jeff Pulver

Key Takeaway #10

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Register today for an exclusive discount. Use the code: likeableVisit 140conf.com for more details!

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Likeable Community College

• All the expertise of Likeable Media brought to your brand• Evaluate your community manager's knowledge through the CMAT• Participate in bi-weekly social studies• In person workshops with Google+, LinkedIn, and more

Mention discount code WEBINAR when you sign up and receive 20% off!

For more information, please visit LikeableCC.com or email gaby@likeable.com

Questions/Feedback?Grand Prize!

FB.com/LikeableMedia @LikeableMedia

dave@likeable.com@DaveKerpenlikeableu.com