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10 Key Takeaways We Learned from Glassdoor

Employer Branding Summit


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Featured Speaker

Jennifer Jones NewbillSenior Manager, Global Candidate Attraction,

Engagement & Experience, DellTwitter: @JenniferNAtDell



2015 Glassdoor Summit Recap: Social


2015 Glassdoor Summit Recap


1. TRANSPARENCY


Transparency

96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014)


Transparency

Ebook: 25 Tips from Top CEOs (2015)


Transparency

• Get leaders involved• Solicit feedback regularly• Acknowledge wins & areas for improvement

Ebook: 25 Tips from Top CEOs (2015)


2. HUMAN


Human


Human• Get leaders involved

on social• Respond to Reviews

and Feedback• Call out employees

when they do something impactful

• Create a hashtag• Employee Blog• Share real photos

and stories


3. EVOLUTION


Evolution• Leverage data• Beef up referrals • Invigorate onboarding processes


Evolution

• Train recruiters and hiring managers

• Craft a compelling, consistent EVP

• Customize the candidate email journey


4. POWERFUL


Powerful

• 2015 Edelman Trust Barometer• Company technical

expert 67%• Regular employee

49%• CEO 43%


5. MEASUREMENT


Measurement

• Measure what matters based on your company culture and processes

• Treat candidates like customers

• Keep your finger on the pulse of employee sentiment

• Monitor and respond to reviews


6. CX


CX

• Paint a realistic picture• Facilitate the journey• Adopt a customer service

attitude


7. DIFFERENTIATION


Differentiation

“Look different. Talk different. Be different.”-Richard Mosley, VP of Strategy, Universum

• Create a signature experience

• Unique brand positioning

• Distinctive visual identity


8. AUTHENTICITY


Authenticity

• Don’t be a “brand narcissist”

• Share content from other providers

• Candidates want the real scoop


9. Marketer


Marketer

• Apply marketing tactics to your strategy

• Leverage social media

• Creative, SEO-friendly job descriptions

• Branded recruiting events


10. Mirror


Mirror

• Word of mouth is more powerful than ever• Employee sentiment impacts consumer sentiment


Mirror


Questions?