10 Takeaways from the PRSA Interna7onal Conference 2013
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sandra fathi, president, affect affect.com techaffect.com [email protected] @sandrafathi
“I love receiving blind pitches and press releases.”
-‐ Nobody
Brian Solis (@briansolis) reminds us that as PR people, we have a responsibility to treat reporters with respect, build rela7onships and take the 7me to invest in geNng to know them, their publica7on and their interests.
“People will forget what you said. People will forget what you did. But people will never
forget how you made them feel.”
-‐ Maya Angelou
Brian channels Maya Angelou to remind us that we have an opportunity to make every customer engagement special and unique every 7me we interact.
“As a brand, the highest compliment is being treated like friends and family. We want to
make it onto the refrigerator.” -‐ Geno Church
Geno Church (@genochurch) of Brains on Fire helps brands ac7vate their fan base and connect with customers on a truly emo7onal and personal level.
“You can’t see the picture when you are standing in the frame.”
-‐Vernice Armour
Vernice “Fly Girl” Armour (@vernicearmour), the first African American female combat pilot reminds us to step back to see the big picture. You need the right perspec7ve to see the full truth.
“Acknowledge the obstacles but don’t give them power.”
-‐Vernice Armour
We all meet obstacles and challenges on a daily basis but we can’t let a single one derail or paralyze us. We need to find the solu7ons and power through.
“As a leader, it’s okay if you don’t know the answer. But you must do everything in your
power to find out.” -‐ Elise Mitchell
Elise Mitchell (@elisemitch) teaches us that leadership is not about knowing everything, it’s about commiNng to do everything you can to find answers and solu7ons.
“Focus on your priori7es. Only do what adds value.”
-‐ David McCulloch
David McCulloch (@davidmccullouch) of Cisco shares the comeback story of the company and how they repriori7zed a mul7-‐billion dollar organiza7on down to 5 priori7es. Whatever didn’t serve those 5 objec7ves was
eliminated.
“The 10.20.30 principle: 10 slides
20 minutes 30 point font”
-‐ Guy Kawasaki
Mike Neumeier of Arke7 Group reminds us the great ideas don’t need a lot of explaining.
“Give it all away. Empower your team.” -‐ Elise Mitchell
Elise explains how giving away all the work that only you can do, challenges your team and allows them to rise to the opportunity. Give away all of the good stuff so you can concentrate on the things only you can do.
“Invest in yourself. Invest in things that inspire you.”
-‐ Sandra Fathi
In all of your hard work, don’t forget to work on yourself. Always invest in con7nuous learning and making 7me for the things that rejuvenate you and fuel your passions.
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