June, 2016
http://www.camasmedia.com/
By Camas Media
CREATING CONTENT THAT
WORKS • Studying competitor’s content can
help gain insight into the trending topics
• It can help realize if there is a gap in your content and what steps you should take to fill that up
• Visit their social media page for content ideas
• Note the ones garnering maximum engagement
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• Observe how the competitors handle and engage on their social media pages
• Quick response to customer queries is the best etiquette, but many companies tend to oversee that aspect
• Surveying the competition’s response time to customers’ questions/conversations can prove to be a great insight on how to manage your own customer issues
BETTER SOCIAL MEDIA SKILLS
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CREATE A CONTENT CALENDAR
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• Key to a successful content marketing is consistency and presence
• Plan & schedule your content and updates for a higher recall value
• Content calendar can help plan in advance and manage your content publication
• Regular updates are important to be fresh in the public memory
DEVELOP A PERSONALITY
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• Content marketing is all about connecting with the audience on a personal level
• Without a personality of their own, brands cannot be expected to engage the readers on an emotional level
• Audience expects to connect, chat and express with a real person and not a robot
• Injecting a bit of personality into the writings will keep the conversation alive with the reader
• Adding emotions will keep the brand miles ahead of the competition churning out mechanical content
CURATE CONTENT5
• 78% of marketers are using their resource for compiling and annotating links for content curation according to Curata
• Content curation involves sifting through a specific themed content available online and compiling them into one interesting post
• The best curated content has the potential to go viral and can help achieve a thought leader status for the brand
• It adds extra value to for the audience and customers which is crucial towards building a loyal customer base.
BE VISUAL6
• Content marketers should think of content beyond words
• Top brands like Red Bull, Coke, Lego etc., have engaged in visual content marketing with phenomenal success
• Visual content like images, videos, infographics, animations help up the brand quotient
• It is more likely to generate higher engagement than plain text
• Visuals also help the content become more memorable, shareable and emotionally engaging
QUALITY OVER QUANTITY
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• Lack lustre content will be ignored by search engines over high quality, engaging content
• Observe the content quality of the competitors and make yours better than them
• Content should be well researched and insightful
• It will have a better chance of finding a larger audience who will willingly broadcast it further
REFURBISH YOUR CONTENT
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• Consider repurposing some high engaging content into different formats for better visibility
• Dip into the competitors’ blogs whenever short on ideas
• Pick up the relevant topics and give them your own quirky twist
• Use the content to branch off into another direction that provides value and enhances the presentation
REFER TO CASE STUDIES
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• Case studies can add huge value to content marketing
• It can boost lead generation by raising awareness of the brands’ best works
• Potential customers would want to know what to expect before they decide to join
• By providing concrete examples, you definitely will have a better chance at winning them over
GROW YOUR NETWORK
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• A loyal, engaged customer base is crucial for a successful content marketing campaign
• Building a community through social media and giving out loyalty incentives can give a much needed boost.
• Loyal customers can prove to be great brand advocates and act as influencers
• People prefer personal recommendation when it comes to purchase decisions
• These brand advocates are going to be of supreme importance when it comes to making a decision for conversion
In one sentence
Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on
Camas Website
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