Define a clear call to actionWhen telling others about your fundraiser, you want to define the
exact action you want them to take.
1
Identify your target marketThink about your fundraiser and think about who would appreciate
your cause. Focus your promotion on those people.
2
Reach out to bloggersShare your cause with bloggers who share similar interests. Offer to
write a post about your cause and ask them to publish.
3
Share on social mediaPost your fundraiser to your social networks. Explain why you’re
trying to raise the money and what your connections can do to help.
4
Share with your co-workersTell your coworkers, your boss, and other professional connections.
Send out an office-wide email with a link to your fundraiser.
5
Empower friends and familyEncourage those close to you to spread word about your fundraiser to
their friends, colleagues and extended family.
6
Contact local establishmentsReach out to local restaurants, coffee shops, and community
gathering spots for promotion of your fundraiser.
7
News outlets & local publicationsContact your evening news station and ask them (politely) to cover
your story. Or, submit an editorial to your local newspaper.
8
Post your link everywhere onlinePost your fundraiser on forums, Facebook groups, and relevant social
sites.Take the time to craft a personal message to each one.
9
Make it easy to give online Invest time and effort into making it as easy as possible to donate to
your fundraiser online.
10