10 Tips to Get the Best Marketing Consultant for Your Business

Have you been considering hiring a marketing consultant for your business? Just like when you hand over your tax and compliance needs to your accountant and call in an attorney when you need legal advice, you suspect that a marketing consultant might just have the extra level of expertise that you need to boost your business growth.

Quick Reference: Marketing Consultant

There’s a high likelihood that you’re right. But there are a few things to consider first to make sure that you get the best marketing consultant for your specific situation and that you receive the return on investment

that you deserve as a business owner.

Have a clear destination in mind

If you have a clear vision for your business and are able to articulate this to a marketing consultant and also have a

marketing budget allocated, you are already in front. It is very difficult as a consultant to be able to create an action plan for a business that does not know where its headed and has no funds

to get there! If you have a destination, I can work with you to create the map to get there, and when I know the type of

budget I am working with, I can develop the strategies to suit.

Bring your team along on the journey

When I’m creating a value proposition for your business and marketing messages to communicate to your prospects and

clients, I need to ensure that they will be consistently embraced and reiterated by your whole team at all touchpoints so we can build your brand comfortable with my style, then we can make

beautiful marketing music together! As your marketing consultant, I’m committed to your long term business success and

I will save you time, money and stress. More than 80% of my business growth is from referrals and I am a fan of forming long

term partnerships so I can be of highest service to you.

Implementation rules ok

As a Marketing Consultant with many years experience, I can produce a pretty darn brilliant action plan for you once I

have got my head inside your business. BUT all the best intentions in the world will not produce the results you are

seeking without committed action. An integrated plan provides the path to the big picture and results can take

time so please, please, please allow the compounding effect of consistent action and implementation!

Finding the right marketing consultant for you is a bit of an art form. You need someone who has a mixture of

experience, enthusiasm, creativity and results to share. I’ve found that it’s not essential for me to have worked in your

specific industry to be able to bring a fresh perspective, but I will need you to spend some time familiarizing me with the

ins and outs of your trade before I can apply my marketing nous.

If you are happy to make that small investment and you are comfortable with my style, then we can make beautiful

marketing music together! As your marketing consultant, I’m committed to your long term business success and I will

save you time, money and stress. More than 80% of my business growth is from referrals and I am a fan of forming long term partnerships so I can be of highest service to you.

More details about my marketing consulting services can be found here

(http://ideasintoaction.com.au/marketing-consultant/) and case studies highlighting the results I have delivered

to my consulting clients can be seen here (http://ideasintoaction.com.au/our-work/case-studies/)